{"id":402,"date":"2026-09-13T22:33:45","date_gmt":"2026-09-14T04:33:45","guid":{"rendered":"https:\/\/diremex.com.mx\/sitiosia\/remarketing-saltillo\/"},"modified":"2026-09-13T22:33:45","modified_gmt":"2026-09-14T04:33:45","slug":"remarketing-saltillo","status":"publish","type":"post","link":"https:\/\/diremex.com.mx\/sitiosia\/remarketing-saltillo\/","title":{"rendered":"Remarketing en Saltillo | Recuperar prospectos"},"content":{"rendered":"\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Poppins:wght@400;500;600;700&#038;display=swap\" rel=\"stylesheet\">\n<style>\/* Diremex v3 \u2014 Nimo-inspired \u00b7 light \u00b7 Poppins \u00b7 .dmx-* *\/\n\n:root {\n  --dmx-bg: #ffffff;\n  --dmx-bg-soft: #f4f6fb;\n  --dmx-bg-blue: #eef3ff;\n  --dmx-bg-red: #fff5f5;\n  --dmx-surface: #ffffff;\n  --dmx-ink: #0f1d3a;\n  --dmx-ink-soft: #4a5568;\n  --dmx-ink-muted: #8b95a8;\n  --dmx-red: #dc2626;\n  --dmx-red-dark: #b91c1c;\n  --dmx-red-soft: rgba(220, 38, 38, 0.1);\n  --dmx-blue: #1e40af;\n  --dmx-blue-dark: #1e3a8a;\n  --dmx-blue-soft: rgba(30, 64, 175, 0.08);\n  --dmx-gradient: linear-gradient(135deg, var(--dmx-red) 0%, #ef4444 45%, var(--dmx-blue) 100%);\n  --dmx-gradient-blue: linear-gradient(135deg, var(--dmx-blue) 0%, #3b82f6 100%);\n  --dmx-gradient-red: linear-gradient(135deg, var(--dmx-red-dark) 0%, var(--dmx-red) 100%);\n  --dmx-border: rgba(15, 29, 58, 0.08);\n  --dmx-border-strong: rgba(15, 29, 58, 0.14);\n  --dmx-font: \"Poppins\", sans-serif;\n  --dmx-font-display: var(--dmx-font);\n  --dmx-font-body: var(--dmx-font);\n  --dmx-radius: 20px;\n  --dmx-radius-lg: 28px;\n  --dmx-radius-pill: 999px;\n  --dmx-shadow: 0 4px 24px rgba(15, 29, 58, 0.06);\n  --dmx-shadow-lg: 0 24px 64px rgba(15, 29, 58, 0.12);\n  --dmx-ease: cubic-bezier(0.22, 1, 0.36, 1);\n  --dmx-speed: 0.45s;\n  --dmx-container-max: 1200px;\n  --dmx-gutter: clamp(24px, 5vw, 72px);\n  --dmx-header-offset: 88px;\n}\n\n*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }\n\nhtml {\n  scroll-behavior: smooth;\n  -webkit-text-size-adjust: 100%;\n  font-family: var(--dmx-font);\n  overflow-x: hidden;\n  max-width: 100%;\n}\n\n@media (prefers-reduced-motion: reduce) {\n  html { scroll-behavior: auto; }\n  *, *::before, *::after {\n    animation-duration: 0.01ms !important;\n    animation-iteration-count: 1 !important;\n    transition-duration: 0.01ms !important;\n  }\n}\n\nbody.dmx-body {\n  font-family: var(--dmx-font-body);\n  font-size: clamp(0.9375rem, 0.9rem + 0.15vw, 1.0625rem);\n  line-height: 1.75;\n  color: var(--dmx-ink);\n  background: var(--dmx-bg);\n  overflow-x: hidden;\n  max-width: 100%;\n  width: 100%;\n  -webkit-font-smoothing: antialiased;\n}\n\nbody.dmx-body > main {\n  overflow-x: clip;\n  max-width: 100%;\n}\n\nimg, svg { display: block; max-width: 100%; height: auto; }\na { color: inherit; text-decoration: none; }\nbutton { font: inherit; cursor: pointer; border: none; background: none; }\n\n.dmx-container {\n  width: 100%;\n  max-width: none;\n  margin-inline: 0;\n  padding-inline: max(var(--dmx-gutter), calc((100vw - var(--dmx-container-max)) \/ 2));\n  min-width: 0;\n  box-sizing: border-box;\n}\n\n\/* Portafolio y 404 \u2014 m\u00e1rgenes laterales moderados *\/\n[data-dmx-page=\"portafolio\"] .dmx-container,\n[data-dmx-page=\"portafolio\"] ~ * .dmx-container,\n[data-dmx-page=\"404\"] .dmx-container,\n[data-dmx-page=\"404\"] ~ * .dmx-container {\n  width: min(100%, var(--dmx-container-max)) !important;\n  max-width: var(--dmx-container-max) !important;\n  margin-inline: auto !important;\n  padding-inline: clamp(16px, 3.5vw, 40px) !important;\n}\n\n\/* P\u00e1gina 404 + mapa del sitio *\/\n.dmx-error-hero {\n  text-align: center;\n  padding-top: calc(var(--dmx-header-offset) + 48px);\n  padding-bottom: clamp(32px, 5vw, 56px);\n}\n.dmx-error-hero__code {\n  display: block;\n  font-family: var(--dmx-font-display);\n  font-size: clamp(4rem, 14vw, 7rem);\n  font-weight: 800;\n  line-height: 1;\n  background: var(--dmx-gradient);\n  -webkit-background-clip: text;\n  background-clip: text;\n  color: transparent;\n  margin-bottom: 16px;\n}\n.dmx-sitemap {\n  display: grid;\n  grid-template-columns: repeat(3, 1fr);\n  gap: 32px 24px;\n  margin-top: 40px;\n}\n.dmx-sitemap__col {\n  min-width: 0;\n}\n.dmx-sitemap__title {\n  font-size: 0.8125rem;\n  font-weight: 700;\n  letter-spacing: 0.06em;\n  text-transform: uppercase;\n  color: var(--dmx-blue);\n  margin-bottom: 14px;\n}\n.dmx-sitemap__list {\n  list-style: none;\n  margin: 0;\n  padding: 0;\n  display: flex;\n  flex-direction: column;\n  gap: 10px;\n}\n.dmx-sitemap__list a {\n  font-size: 0.9375rem;\n  font-weight: 500;\n  color: var(--dmx-ink-soft);\n  transition: color 0.2s;\n}\n.dmx-sitemap__list a:hover {\n  color: var(--dmx-red);\n}\n@media (max-width: 1024px) {\n  .dmx-sitemap { grid-template-columns: repeat(2, 1fr); }\n}\n@media (max-width: 640px) {\n  .dmx-sitemap { grid-template-columns: 1fr; }\n}\n\n.dmx-section { padding-block: clamp(72px, 9vw, 112px); position: relative; }\n.dmx-section--soft { background: var(--dmx-bg-soft); }\n.dmx-section--blue { background: var(--dmx-bg-blue); }\n.dmx-section--red { background: var(--dmx-bg-red); }\n.dmx-section--dark {\n  background: var(--dmx-ink);\n  color: #fff;\n}\n.dmx-section--dark .dmx-text-muted { color: rgba(255, 255, 255, 0.65); }\n\n\/* Typography *\/\n.dmx-display { font-family: var(--dmx-font-display); font-weight: 700; }\n\n.dmx-eyebrow {\n  display: inline-flex;\n  align-items: center;\n  gap: 10px;\n  font-family: var(--dmx-font-body);\n  font-size: 0.6875rem;\n  font-weight: 600;\n  letter-spacing: 0.16em;\n  text-transform: uppercase;\n  color: var(--dmx-red);\n  margin-bottom: 18px;\n}\n\n.dmx-eyebrow--blue { color: var(--dmx-blue); }\n\n.dmx-eyebrow__line {\n  width: 32px;\n  height: 2px;\n  background: var(--dmx-gradient);\n  border-radius: 2px;\n}\n\n.dmx-h1 {\n  font-size: clamp(2.375rem, 1.5rem + 3.6vw, 4.25rem);\n  line-height: 1.08;\n  letter-spacing: -0.02em;\n}\n.dmx-h2 {\n  font-size: clamp(1.875rem, 1.25rem + 2.2vw, 3rem);\n  line-height: 1.12;\n  letter-spacing: -0.02em;\n}\n.dmx-h3 {\n  font-size: clamp(1.125rem, 1rem + 0.35vw, 1.375rem);\n  line-height: 1.3;\n}\n\n.dmx-accent-red { color: var(--dmx-red); }\n.dmx-accent-blue { color: var(--dmx-blue); }\n\n.dmx-gradient-text {\n  background: var(--dmx-gradient);\n  -webkit-background-clip: text;\n  background-clip: text;\n  color: transparent;\n}\n\n.dmx-text-muted { color: var(--dmx-ink-soft); }\n\n.dmx-breadcrumb {\n  padding-top: calc(var(--dmx-header-offset) + 0.75rem);\n  padding-bottom: 0.35rem;\n  font-size: 0.8125rem;\n  max-width: 100%;\n  position: relative;\n  z-index: 10;\n}\n\n.dmx-breadcrumb + .dmx-hub-home-hero,\n.dmx-breadcrumb + .dmx-svc-hero,\n.dmx-breadcrumb + .dmx-hero {\n  padding-top: clamp(20px, 3vw, 36px);\n}\n.dmx-breadcrumb__list {\n  display: flex;\n  flex-wrap: wrap;\n  gap: 0.35rem 0.5rem;\n  list-style: none;\n  margin: 0;\n  padding: 0;\n  color: var(--dmx-ink-muted);\n}\n.dmx-lead { font-size: clamp(1rem, 0.95rem + 0.25vw, 1.1875rem); line-height: 1.7; }\n.dmx-link { color: var(--dmx-blue); font-weight: 600; transition: color 0.25s; }\n.dmx-link:hover { color: var(--dmx-red); }\n\n\/* Buttons *\/\n.dmx-btn {\n  display: inline-flex;\n  align-items: center;\n  justify-content: center;\n  gap: 10px;\n  min-height: 52px;\n  padding: 14px 22px;\n  font-family: var(--dmx-font-body);\n  font-size: 0.875rem;\n  font-weight: 600;\n  border-radius: var(--dmx-radius-pill);\n  border: 2px solid transparent;\n  transition: transform var(--dmx-speed) var(--dmx-ease), box-shadow var(--dmx-speed), background var(--dmx-speed), color var(--dmx-speed);\n}\n\n.dmx-btn:focus-visible { outline: 2px solid var(--dmx-blue); outline-offset: 3px; }\n\n.dmx-btn--red {\n  background: var(--dmx-red);\n  color: #fff;\n  box-shadow: 0 8px 28px rgba(220, 38, 38, 0.28);\n}\n.dmx-btn--red:hover { transform: translateY(-2px); background: var(--dmx-red-dark); }\n\n.dmx-btn--blue {\n  background: var(--dmx-blue);\n  color: #fff;\n  box-shadow: 0 8px 28px rgba(30, 64, 175, 0.25);\n}\n.dmx-btn--blue:hover { transform: translateY(-2px); background: var(--dmx-blue-dark); }\n\n.dmx-btn--outline {\n  background: transparent;\n  border-color: var(--dmx-border-strong);\n  color: var(--dmx-ink);\n}\n.dmx-btn--outline:hover {\n  border-color: var(--dmx-blue);\n  color: var(--dmx-blue);\n  background: var(--dmx-blue-soft);\n}\n\n.dmx-section--dark .dmx-btn--outline {\n  border-color: rgba(255, 255, 255, 0.25);\n  color: #fff;\n}\n.dmx-section--dark .dmx-btn--outline:hover {\n  background: rgba(255, 255, 255, 0.08);\n  border-color: #fff;\n  color: #fff;\n}\n\n.dmx-btn-group { display: flex; flex-wrap: wrap; gap: 14px; margin-top: 32px; }\n\n.dmx-btn__arrow {\n  width: 18px;\n  height: 18px;\n  transition: transform var(--dmx-speed) var(--dmx-ease);\n}\n.dmx-btn:hover .dmx-btn__arrow { transform: translateX(4px); }\n\n\/* Header *\/\n.dmx-header {\n  position: fixed;\n  inset: 0 0 auto;\n  z-index: 200;\n  padding: 20px 0;\n  transition: padding var(--dmx-speed), background var(--dmx-speed), box-shadow var(--dmx-speed);\n}\n\n.dmx-header--scrolled {\n  padding: 12px 0;\n  background: rgba(255, 255, 255, 0.92);\n  backdrop-filter: blur(16px);\n  box-shadow: 0 1px 0 var(--dmx-border), 0 8px 32px rgba(15, 29, 58, 0.06);\n}\n\n.dmx-header__inner {\n  display: flex;\n  align-items: center;\n  justify-content: space-between;\n  gap: 24px;\n  position: relative;\n  min-width: 0;\n}\n\n.dmx-logo img { width: auto; height: 38px; }\n\n.dmx-nav {\n  display: flex;\n  align-items: center;\n  gap: 18px;\n  overflow: visible;\n}\n\n.dmx-nav__link {\n  font-size: 0.8125rem;\n  font-weight: 500;\n  color: var(--dmx-ink-soft);\n  transition: color 0.25s;\n  position: relative;\n}\n\n.dmx-nav__link::after {\n  content: \"\";\n  position: absolute;\n  bottom: -4px;\n  left: 0;\n  width: 0;\n  height: 2px;\n  background: var(--dmx-red);\n  transition: width 0.3s var(--dmx-ease);\n}\n\n.dmx-nav__link:hover { color: var(--dmx-ink); }\n.dmx-nav__link:hover::after { width: 100%; }\n\n.dmx-nav-toggle {\n  display: none;\n  padding: 8px;\n  color: var(--dmx-ink);\n}\n\n\/* Mega men\u00fa *\/\n.dmx-nav__trigger {\n  display: inline-flex;\n  align-items: center;\n  gap: 4px;\n  font-size: 0.8125rem;\n  font-weight: 500;\n  color: var(--dmx-ink-soft);\n  background: none;\n  border: none;\n  padding: 0;\n  cursor: pointer;\n  font-family: inherit;\n  transition: color 0.25s;\n}\n.dmx-nav__trigger:hover,\n.dmx-nav__trigger[aria-expanded=\"true\"] { color: var(--dmx-ink); }\n.dmx-nav__chevron { transition: transform 0.25s var(--dmx-ease); }\n.dmx-nav__trigger[aria-expanded=\"true\"] .dmx-nav__chevron { transform: rotate(180deg); }\n.dmx-nav__anchors {\n  display: none;\n  flex-direction: column;\n  width: 100%;\n  gap: 4px;\n  padding-top: 12px;\n  margin-top: 8px;\n  border-top: 1px solid var(--dmx-border);\n}\n.dmx-nav__anchors .dmx-nav__link--page { display: block; padding: 10px 0; }\n\n.dmx-mega { position: relative; }\n.dmx-mega-backdrop {\n  position: fixed;\n  inset: 0;\n  top: var(--dmx-header-offset, 88px);\n  background: rgba(15, 29, 58, 0.35);\n  z-index: 150;\n  backdrop-filter: blur(2px);\n}\n.dmx-mega__panel {\n  position: fixed;\n  left: 0;\n  right: 0;\n  top: var(--dmx-header-offset, 88px);\n  z-index: 160;\n  padding: 0;\n  border-top: 1px solid var(--dmx-border);\n  background: #fff;\n  box-shadow: 0 24px 48px rgba(15, 29, 58, 0.12);\n  max-height: calc(100svh - var(--dmx-header-offset, 88px));\n  overflow-y: auto;\n}\n.dmx-mega__panel:not([hidden]) { display: block; }\n\n\/* Panel con tabs (Servicios) *\/\n.dmx-mega__panel--tabs {\n  max-height: none;\n  overflow: visible;\n}\n.dmx-mega__inner--tabs {\n  padding: 20px max(var(--dmx-gutter), calc((100vw - var(--dmx-container-max)) \/ 2)) 24px;\n  max-width: 640px;\n}\n.dmx-mega__tabs {\n  display: flex;\n  flex-wrap: wrap;\n  gap: 8px;\n  margin-bottom: 16px;\n}\n.dmx-mega__tab {\n  font-size: 0.8125rem;\n  font-weight: 600;\n  color: var(--dmx-ink-soft);\n  background: var(--dmx-bg-blue);\n  border: 1px solid transparent;\n  border-radius: 999px;\n  padding: 8px 16px;\n  cursor: pointer;\n  font-family: inherit;\n  transition: color 0.2s, background 0.2s, border-color 0.2s;\n}\n.dmx-mega__tab:hover { color: var(--dmx-ink); }\n.dmx-mega__tab.is-active,\n.dmx-mega__tab[aria-selected=\"true\"] {\n  color: var(--dmx-blue);\n  background: #fff;\n  border-color: var(--dmx-blue);\n}\n.dmx-mega__tabpanels { min-height: 0; }\n.dmx-mega__tabpanel:not(.is-active) { display: none; }\n.dmx-mega__tabpanel.is-active { display: block; }\n.dmx-mega__list--tabs {\n  display: grid;\n  grid-template-columns: 1fr;\n  gap: 4px;\n}\n.dmx-mega__cta--inline {\n  margin-top: 16px;\n  padding-top: 0;\n  border-top: none;\n  justify-content: flex-start;\n}\n\n\/* Panel compacto (Sectores, Proyectos, Recursos, Empresa) *\/\n.dmx-mega__panel.dmx-mega__panel--compact {\n  position: absolute;\n  left: 0;\n  top: calc(100% + 10px);\n  right: auto;\n  width: max-content;\n  min-width: 220px;\n  max-width: min(280px, calc(100vw - 32px));\n  max-height: none;\n  overflow: hidden;\n  border-radius: 12px;\n  border: 1px solid var(--dmx-border);\n  border-top: 1px solid var(--dmx-border);\n  box-shadow: 0 12px 32px rgba(15, 29, 58, 0.14);\n  background: #fff;\n}\n.dmx-mega__panel.dmx-mega__panel--compact .dmx-mega__inner,\n.dmx-mega__inner.dmx-mega__inner--compact {\n  padding: 10px;\n  max-width: none;\n}\n.dmx-mega__compact-list {\n  list-style: none;\n  margin: 0;\n  padding: 0;\n}\n.dmx-mega__compact-link {\n  display: block;\n  padding: 10px 14px;\n  font-size: 0.8125rem;\n  font-weight: 500;\n  color: var(--dmx-ink);\n  border-radius: 8px;\n  transition: background 0.2s, color 0.2s;\n  white-space: nowrap;\n}\n.dmx-mega__compact-link:hover {\n  background: var(--dmx-bg-blue);\n  color: var(--dmx-blue);\n}\n.dmx-mega__compact-footer {\n  display: block;\n  margin-top: 4px;\n  padding: 10px 14px;\n  font-size: 0.75rem;\n  font-weight: 600;\n  color: var(--dmx-blue);\n  border-top: 1px solid var(--dmx-border);\n}\n\n.dmx-mega__panel--tabs .dmx-mega__inner:not(.dmx-mega__inner--compact) {\n  padding: 28px max(var(--dmx-gutter), calc((100vw - var(--dmx-container-max)) \/ 2));\n}\n.dmx-mega__grid {\n  display: grid;\n  grid-template-columns: repeat(4, minmax(0, 1fr));\n  gap: 28px 32px;\n}\n.dmx-mega__label {\n  font-size: 0.6875rem;\n  font-weight: 700;\n  letter-spacing: 0.08em;\n  text-transform: uppercase;\n  color: var(--dmx-blue);\n  margin-bottom: 12px;\n}\n.dmx-mega__list {\n  list-style: none;\n  margin: 0;\n  padding: 0;\n  display: flex;\n  flex-direction: column;\n  gap: 4px;\n}\n.dmx-mega__link {\n  display: block;\n  padding: 10px 12px;\n  border-radius: 10px;\n  transition: background 0.2s;\n}\n.dmx-mega__link:hover {\n  background: var(--dmx-bg-blue);\n}\n.dmx-mega__link-title {\n  display: block;\n  font-size: 0.875rem;\n  font-weight: 600;\n  color: var(--dmx-ink);\n  line-height: 1.35;\n}\n.dmx-mega__link-desc {\n  display: block;\n  font-size: 0.75rem;\n  color: var(--dmx-ink-soft);\n  margin-top: 2px;\n  line-height: 1.4;\n}\n.dmx-mega__cta {\n  display: flex;\n  align-items: center;\n  justify-content: space-between;\n  gap: 16px;\n  margin-top: 24px;\n  padding-top: 20px;\n  border-top: 1px solid var(--dmx-border);\n}\n.dmx-mega__cta p {\n  margin: 0;\n  font-size: 0.875rem;\n  color: var(--dmx-ink-soft);\n}\n\n@media (max-width: 1100px) {\n  .dmx-mega__grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }\n}\n\n\/* Hero \u2014 Nimo-style split with shapes *\/\n.dmx-hero {\n  position: relative;\n  min-height: 100svh;\n  display: flex;\n  align-items: center;\n  padding-top: 110px;\n  overflow: hidden;\n  background: var(--dmx-bg);\n}\n\n.dmx-hero__bg-text {\n  position: absolute;\n  top: 50%;\n  left: 50%;\n  transform: translate(-50%, -55%);\n  font-family: var(--dmx-font-display);\n  font-size: clamp(6rem, 18vw, 16rem);\n  font-weight: 700;\n  color: transparent;\n  -webkit-text-stroke: 1px rgba(30, 64, 175, 0.06);\n  white-space: nowrap;\n  pointer-events: none;\n  user-select: none;\n  letter-spacing: -0.04em;\n}\n\n.dmx-hero__shape {\n  position: absolute;\n  border-radius: 50%;\n  pointer-events: none;\n}\n\n.dmx-hero__shape--1 {\n  width: 420px;\n  height: 420px;\n  top: -120px;\n  right: -80px;\n  background: radial-gradient(circle, var(--dmx-red-soft), transparent 70%);\n}\n\n.dmx-hero__shape--2 {\n  width: 280px;\n  height: 280px;\n  bottom: 10%;\n  left: -60px;\n  background: radial-gradient(circle, var(--dmx-blue-soft), transparent 70%);\n}\n\n.dmx-hero__inner {\n  position: relative;\n  display: grid;\n  grid-template-columns: 1.05fr 0.95fr;\n  gap: clamp(40px, 5vw, 72px);\n  align-items: center;\n}\n\n.dmx-hero__badge {\n  display: inline-flex;\n  align-items: center;\n  gap: 10px;\n  padding: 8px 18px 8px 8px;\n  background: var(--dmx-bg-blue);\n  border: 1px solid rgba(30, 64, 175, 0.12);\n  border-radius: var(--dmx-radius-pill);\n  font-size: 0.8125rem;\n  font-weight: 500;\n  color: var(--dmx-blue);\n  margin-bottom: 24px;\n}\n\n.dmx-hero__badge-num {\n  display: grid;\n  place-items: center;\n  width: 32px;\n  height: 32px;\n  border-radius: 50%;\n  background: var(--dmx-red);\n  color: #fff;\n  font-size: 0.75rem;\n  font-weight: 700;\n}\n\n.dmx-hero__visual { position: relative; }\n\n.dmx-hero__img-wrap {\n  position: relative;\n  border-radius: var(--dmx-radius-lg);\n  overflow: hidden;\n  box-shadow: var(--dmx-shadow-lg);\n  border: 1px solid var(--dmx-border);\n}\n\n.dmx-hero__img-wrap::before {\n  content: \"\";\n  position: absolute;\n  inset: 0;\n  background: linear-gradient(180deg, transparent 60%, rgba(15, 29, 58, 0.35));\n  z-index: 1;\n  pointer-events: none;\n}\n\n.dmx-hero__img-wrap img {\n  width: 100%;\n  aspect-ratio: 4 \/ 3;\n  object-fit: cover;\n}\n\n.dmx-hero__float {\n  position: absolute;\n  z-index: 2;\n  padding: 16px 20px;\n  background: #fff;\n  border-radius: var(--dmx-radius);\n  box-shadow: var(--dmx-shadow-lg);\n  border: 1px solid var(--dmx-border);\n  font-size: 0.8125rem;\n  font-weight: 500;\n  animation: dmx-float 5s ease-in-out infinite;\n}\n\n.dmx-hero__float--1 { bottom: -16px; left: -24px; }\n.dmx-hero__float--2 { top: 20px; right: -20px; animation-delay: -2.5s; }\n\n.dmx-hero__float strong {\n  display: block;\n  font-family: var(--dmx-font-display);\n  font-size: 1.5rem;\n  color: var(--dmx-red);\n  line-height: 1.1;\n}\n\n.dmx-hero__float--2 strong { color: var(--dmx-blue); }\n\n@keyframes dmx-float {\n  0%, 100% { transform: translateY(0); }\n  50% { transform: translateY(-8px); }\n}\n\n.dmx-hero__stats {\n  display: grid;\n  grid-template-columns: repeat(3, 1fr);\n  gap: 20px;\n  margin-top: 48px;\n  padding-top: 32px;\n  border-top: 1px solid var(--dmx-border);\n}\n\n.dmx-hero__stat strong {\n  display: block;\n  font-family: var(--dmx-font-display);\n  font-size: 1.75rem;\n  color: var(--dmx-ink);\n  line-height: 1.1;\n}\n\n.dmx-hero__stat span {\n  font-size: 0.75rem;\n  color: var(--dmx-ink-muted);\n  font-weight: 500;\n}\n\n\/* Marquee *\/\n.dmx-marquee {\n  overflow: hidden;\n  max-width: 100%;\n  background: var(--dmx-blue);\n  padding-block: 20px;\n}\n\n.dmx-marquee__track {\n  display: flex;\n  width: max-content;\n  animation: dmx-marquee 28s linear infinite;\n}\n\n.dmx-marquee__track:hover { animation-play-state: paused; }\n\n.dmx-marquee__item {\n  flex-shrink: 0;\n  display: flex;\n  align-items: center;\n  gap: 16px;\n  padding-inline: 40px;\n  font-size: 0.875rem;\n  font-weight: 600;\n  letter-spacing: 0.04em;\n  text-transform: uppercase;\n  color: rgba(255, 255, 255, 0.85);\n  white-space: nowrap;\n}\n\n.dmx-marquee__dot {\n  width: 8px;\n  height: 8px;\n  border-radius: 50%;\n  background: var(--dmx-red);\n  flex-shrink: 0;\n}\n\n@keyframes dmx-marquee {\n  0% { transform: translateX(0); }\n  100% { transform: translateX(-50%); }\n}\n\n\/* Section head *\/\n.dmx-section-head {\n  max-width: 640px;\n  margin-bottom: clamp(40px, 5vw, 56px);\n}\n\n.dmx-section-head--center {\n  margin-inline: auto;\n  text-align: center;\n}\n\n\/* Problem *\/\n.dmx-problem {\n  display: grid;\n  grid-template-columns: 1.05fr 0.95fr;\n  gap: clamp(40px, 6vw, 80px);\n  align-items: center;\n}\n\n.dmx-problem__visual {\n  display: grid;\n  gap: 20px;\n}\n\n.dmx-media {\n  margin: 0;\n  overflow: hidden;\n  border-radius: var(--dmx-radius-lg);\n  box-shadow: var(--dmx-shadow-lg);\n}\n\n.dmx-media img {\n  width: 100%;\n  height: 100%;\n  object-fit: cover;\n  aspect-ratio: 4 \/ 3;\n}\n\n.dmx-media--problem img { aspect-ratio: 7 \/ 5; }\n.dmx-media--sale img { aspect-ratio: 5 \/ 4; min-height: 280px; }\n.dmx-media--agenda {\n  margin-top: 28px;\n  box-shadow: var(--dmx-shadow);\n}\n\n.dmx-media--agenda img { aspect-ratio: 4 \/ 3; }\n\n.dmx-problem-card {\n  position: relative;\n  padding: clamp(48px, 6vw, 64px);\n  background: var(--dmx-gradient-red);\n  border-radius: var(--dmx-radius-lg);\n  color: #fff;\n  text-align: center;\n  overflow: hidden;\n}\n\n.dmx-problem-card::after {\n  content: \"\";\n  position: absolute;\n  width: 200px;\n  height: 200px;\n  border-radius: 50%;\n  background: rgba(255, 255, 255, 0.08);\n  top: -60px;\n  right: -40px;\n}\n\n.dmx-problem-card__num {\n  font-family: var(--dmx-font-display);\n  font-size: clamp(4rem, 10vw, 6.5rem);\n  font-weight: 700;\n  line-height: 1;\n  margin-bottom: 12px;\n}\n\n.dmx-problem-card p { opacity: 0.9; font-size: 1rem; }\n\n\/* Benefits grid *\/\n.dmx-benefits {\n  display: grid;\n  grid-template-columns: repeat(4, 1fr);\n  gap: 20px;\n}\n\n.dmx-benefit {\n  padding: clamp(28px, 3vw, 36px);\n  background: var(--dmx-surface);\n  border: 1px solid var(--dmx-border);\n  border-radius: var(--dmx-radius);\n  transition: transform var(--dmx-speed), box-shadow var(--dmx-speed), border-color var(--dmx-speed);\n}\n\n.dmx-benefit:hover {\n  transform: translateY(-6px);\n  box-shadow: var(--dmx-shadow-lg);\n  border-color: rgba(30, 64, 175, 0.2);\n}\n\n.dmx-benefit--featured {\n  grid-column: span 2;\n  grid-row: span 2;\n  background: var(--dmx-bg-blue);\n  border-color: rgba(30, 64, 175, 0.15);\n  display: flex;\n  flex-direction: column;\n  justify-content: center;\n}\n\n.dmx-benefit__icon {\n  width: 52px;\n  height: 52px;\n  display: grid;\n  place-items: center;\n  margin-bottom: 20px;\n  border-radius: 14px;\n  font-size: 1.375rem;\n  background: var(--dmx-red-soft);\n}\n\n.dmx-benefit--featured .dmx-benefit__icon { background: var(--dmx-blue); color: #fff; }\n\n.dmx-benefit__num {\n  font-family: var(--dmx-font-display);\n  font-size: 2.75rem;\n  color: var(--dmx-red);\n  line-height: 1;\n  margin-bottom: 8px;\n}\n\n\/* Portfolio *\/\n.dmx-portfolio-head {\n  display: flex;\n  flex-wrap: wrap;\n  align-items: flex-end;\n  justify-content: space-between;\n  gap: 24px;\n  margin-bottom: 40px;\n}\n\n.dmx-filters {\n  display: flex;\n  flex-wrap: wrap;\n  gap: 8px;\n}\n\n.dmx-filter {\n  padding: 10px 20px;\n  font-size: 0.8125rem;\n  font-weight: 500;\n  border-radius: var(--dmx-radius-pill);\n  border: 1px solid var(--dmx-border);\n  background: var(--dmx-surface);\n  color: var(--dmx-ink-soft);\n  transition: all 0.3s var(--dmx-ease);\n}\n\n.dmx-filter:hover,\n.dmx-filter.is-active {\n  background: var(--dmx-blue);\n  color: #fff;\n  border-color: var(--dmx-blue);\n}\n\n.dmx-portfolio-grid {\n  display: grid;\n  grid-template-columns: repeat(3, 1fr);\n  gap: 24px;\n}\n\n.dmx-portfolio-card {\n  position: relative;\n  background: var(--dmx-surface);\n  border: 1px solid var(--dmx-border);\n  border-radius: var(--dmx-radius);\n  overflow: hidden;\n  transition: transform var(--dmx-speed), box-shadow var(--dmx-speed);\n}\n\n.dmx-portfolio-card:nth-child(3n+1) { margin-top: 0; }\n.dmx-portfolio-card:nth-child(3n+2) { margin-top: 24px; }\n\n.dmx-portfolio-card:hover {\n  transform: translateY(-8px);\n  box-shadow: var(--dmx-shadow-lg);\n}\n\n.dmx-portfolio-card.is-hidden { display: none; }\n\n.dmx-portfolio-card__visual {\n  aspect-ratio: 16 \/ 10;\n  overflow: hidden;\n  background: var(--dmx-bg-soft);\n  position: relative;\n}\n\n.dmx-portfolio-card__visual img {\n  width: 100%;\n  height: 100%;\n  object-fit: cover;\n  transition: transform 0.7s var(--dmx-ease);\n}\n\n@media (hover: hover) {\n  .dmx-portfolio-card__visual img {\n    height: auto;\n    min-height: 140%;\n    object-fit: cover;\n    object-position: top;\n    transition: transform 5s ease;\n  }\n  .dmx-portfolio-card:hover .dmx-portfolio-card__visual img {\n    transform: translateY(calc(-100% + 420px));\n  }\n}\n\n.dmx-portfolio-card__overlay {\n  position: absolute;\n  inset: 0;\n  background: linear-gradient(to top, rgba(15, 29, 58, 0.75), transparent 55%);\n  opacity: 0;\n  transition: opacity var(--dmx-speed);\n  display: flex;\n  align-items: flex-end;\n  padding: 20px;\n}\n\n.dmx-portfolio-card:hover .dmx-portfolio-card__overlay { opacity: 1; }\n\n.dmx-portfolio-card__arrow {\n  width: 44px;\n  height: 44px;\n  border-radius: 50%;\n  background: var(--dmx-red);\n  color: #fff;\n  display: grid;\n  place-items: center;\n  margin-left: auto;\n}\n\n.dmx-portfolio-card__body { padding: 22px 24px 26px; }\n\n.dmx-portfolio-card__tag {\n  display: inline-block;\n  font-size: 0.6875rem;\n  font-weight: 600;\n  letter-spacing: 0.08em;\n  text-transform: uppercase;\n  color: var(--dmx-red);\n  margin-bottom: 8px;\n}\n\n.dmx-portfolio-card__desc {\n  margin-top: 8px;\n  font-size: 0.875rem;\n  color: var(--dmx-ink-soft);\n  line-height: 1.55;\n}\n\n.dmx-portfolio-card__kw {\n  margin-top: 10px;\n  padding-top: 10px;\n  border-top: 1px solid var(--dmx-border);\n  font-size: 0.8125rem;\n  font-weight: 500;\n  color: var(--dmx-blue);\n}\n\n\/* Process *\/\n.dmx-process {\n  display: grid;\n  grid-template-columns: repeat(4, 1fr);\n  gap: 20px;\n}\n\n.dmx-process__step {\n  position: relative;\n  padding: 32px 28px;\n  background: rgba(255, 255, 255, 0.06);\n  border: 1px solid rgba(255, 255, 255, 0.1);\n  border-radius: var(--dmx-radius);\n  transition: transform var(--dmx-speed), background var(--dmx-speed), border-color var(--dmx-speed);\n}\n\n.dmx-process__step.is-active,\n.dmx-process__step:hover {\n  background: rgba(255, 255, 255, 0.1);\n  border-color: rgba(220, 38, 38, 0.4);\n  transform: translateY(-4px);\n}\n\n.dmx-process__num {\n  font-family: var(--dmx-font-display);\n  font-size: 3rem;\n  font-weight: 700;\n  line-height: 1;\n  margin-bottom: 20px;\n  color: var(--dmx-red);\n  opacity: 0.85;\n}\n\n.dmx-process__step:nth-child(even) .dmx-process__num { color: #60a5fa; }\n\n\/* Sale block *\/\n.dmx-sale {\n  display: grid;\n  grid-template-columns: 0.85fr 1fr 0.9fr;\n  gap: clamp(32px, 4vw, 48px);\n  align-items: center;\n  padding: clamp(48px, 6vw, 72px);\n  background: var(--dmx-surface);\n  border-radius: var(--dmx-radius-lg);\n  border: 1px solid var(--dmx-border);\n  box-shadow: var(--dmx-shadow);\n  overflow: hidden;\n  position: relative;\n}\n\n.dmx-sale__deco {\n  position: absolute;\n  width: 300px;\n  height: 300px;\n  border-radius: 50%;\n  background: var(--dmx-blue-soft);\n  top: -100px;\n  right: -80px;\n  pointer-events: none;\n}\n\n.dmx-checklist {\n  list-style: none;\n  display: grid;\n  gap: 14px;\n  margin: 28px 0 0;\n}\n\n.dmx-checklist li {\n  display: flex;\n  align-items: center;\n  gap: 12px;\n  font-weight: 500;\n  font-size: 0.9375rem;\n}\n\n.dmx-checklist li::before {\n  content: \"\";\n  flex-shrink: 0;\n  width: 22px;\n  height: 22px;\n  border-radius: 50%;\n  background: var(--dmx-red);\n  mask: url(\"data:image\/svg+xml,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 24 24' fill='none' stroke='white' stroke-width='3'%3E%3Cpath d='M5 13l4 4L19 7'\/%3E%3C\/svg%3E\") center\/12px no-repeat;\n  -webkit-mask: url(\"data:image\/svg+xml,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 24 24' fill='none' stroke='white' stroke-width='3'%3E%3Cpath d='M5 13l4 4L19 7'\/%3E%3C\/svg%3E\") center\/12px no-repeat;\n}\n\n.dmx-sale__cta { margin-top: 32px; }\n\n\/* Services *\/\n.dmx-services {\n  display: grid;\n  grid-template-columns: repeat(2, 1fr);\n  gap: 16px;\n}\n\n.dmx-service {\n  display: grid;\n  grid-template-columns: 88px 48px 1fr;\n  gap: 20px;\n  align-items: center;\n  padding: 28px;\n  background: var(--dmx-surface);\n  border: 1px solid var(--dmx-border);\n  border-radius: var(--dmx-radius);\n  transition: transform var(--dmx-speed), box-shadow var(--dmx-speed), border-color var(--dmx-speed);\n}\n\n.dmx-service__thumb {\n  width: 88px;\n  height: 64px;\n  object-fit: cover;\n  border-radius: 12px;\n  box-shadow: var(--dmx-shadow);\n}\n\n.dmx-service--featured {\n  grid-template-columns: 120px 56px 1fr;\n  padding: 32px;\n}\n\n.dmx-service--featured .dmx-service__thumb {\n  width: 120px;\n  height: 80px;\n}\n\n.dmx-service:hover {\n  transform: translateY(-4px);\n  box-shadow: var(--dmx-shadow);\n  border-color: rgba(220, 38, 38, 0.2);\n}\n\n.dmx-service--featured {\n  grid-column: span 2;\n  background: var(--dmx-gradient-blue);\n  color: #fff;\n  border-color: transparent;\n}\n\n.dmx-service--featured .dmx-text-muted { color: rgba(255, 255, 255, 0.75); }\n.dmx-service--featured .dmx-service__idx { color: rgba(255, 255, 255, 0.5); }\n\n.dmx-service__idx {\n  flex-shrink: 0;\n  font-family: var(--dmx-font-display);\n  font-size: 2.5rem;\n  font-weight: 700;\n  line-height: 1;\n  color: var(--dmx-red);\n  opacity: 0.35;\n}\n\n\/* Stats band *\/\n.dmx-stats {\n  display: grid;\n  grid-template-columns: repeat(4, 1fr);\n  gap: 32px;\n  text-align: center;\n}\n\n.dmx-stat__val {\n  font-family: var(--dmx-font-display);\n  font-size: clamp(2.5rem, 4vw, 3.5rem);\n  font-weight: 700;\n  line-height: 1;\n  color: #fff;\n  margin-bottom: 8px;\n}\n\n.dmx-section--dark .dmx-stat__val {\n  background: linear-gradient(135deg, #fca5a5, #93c5fd);\n  -webkit-background-clip: text;\n  background-clip: text;\n  color: transparent;\n}\n\n\/* FAQ *\/\n.dmx-faq {\n  max-width: 780px;\n  margin-inline: auto;\n  display: grid;\n  gap: 12px;\n}\n\n.dmx-faq__item {\n  background: var(--dmx-surface);\n  border: 1px solid var(--dmx-border);\n  border-radius: var(--dmx-radius);\n  overflow: hidden;\n  transition: border-color var(--dmx-speed);\n}\n\n.dmx-faq__item.is-open {\n  border-color: rgba(30, 64, 175, 0.25);\n  box-shadow: var(--dmx-shadow);\n}\n\n.dmx-faq__q {\n  width: 100%;\n  display: flex;\n  justify-content: space-between;\n  align-items: center;\n  gap: 16px;\n  padding: 22px 24px;\n  text-align: left;\n  color: var(--dmx-ink);\n  font-weight: 600;\n  font-size: 0.9375rem;\n}\n\n.dmx-faq__icon {\n  flex-shrink: 0;\n  width: 36px;\n  height: 36px;\n  display: grid;\n  place-items: center;\n  border-radius: 50%;\n  background: var(--dmx-bg-blue);\n  color: var(--dmx-blue);\n  font-size: 1.25rem;\n  font-weight: 400;\n  transition: transform var(--dmx-speed), background var(--dmx-speed), color var(--dmx-speed);\n}\n\n.dmx-faq__item.is-open .dmx-faq__icon {\n  transform: rotate(45deg);\n  background: var(--dmx-red);\n  color: #fff;\n}\n\n.dmx-faq__a {\n  max-height: 0;\n  overflow: hidden;\n  transition: max-height var(--dmx-speed) var(--dmx-ease);\n}\n\n.dmx-faq__a-inner {\n  padding: 0 24px 22px;\n  color: var(--dmx-ink-soft);\n}\n\n.dmx-faq__item.is-open .dmx-faq__a { max-height: 280px; }\n\n\/* Agenda *\/\n.dmx-agenda {\n  display: grid;\n  grid-template-columns: 1fr 1fr;\n  gap: clamp(40px, 5vw, 72px);\n  align-items: start;\n}\n\n.dmx-form {\n  padding: clamp(32px, 4vw, 44px);\n  background: var(--dmx-surface);\n  border: 1px solid var(--dmx-border);\n  border-radius: var(--dmx-radius-lg);\n  box-shadow: var(--dmx-shadow-lg);\n  position: relative;\n}\n\n.dmx-form::before {\n  content: \"\";\n  position: absolute;\n  top: 0;\n  left: 32px;\n  right: 32px;\n  height: 4px;\n  border-radius: 0 0 4px 4px;\n  background: var(--dmx-gradient);\n}\n\n.dmx-field { margin-bottom: 18px; }\n\n.dmx-field label {\n  display: block;\n  font-size: 0.8125rem;\n  font-weight: 600;\n  margin-bottom: 8px;\n  color: var(--dmx-ink-soft);\n}\n\n.dmx-field input,\n.dmx-field textarea,\n.dmx-field select {\n  width: 100%;\n  padding: 14px 16px;\n  font: inherit;\n  border: 1px solid var(--dmx-border);\n  border-radius: 12px;\n  background: var(--dmx-bg-soft);\n  color: var(--dmx-ink);\n  transition: border-color 0.25s, box-shadow 0.25s;\n}\n\n.dmx-field input:focus,\n.dmx-field textarea:focus,\n.dmx-field select:focus {\n  outline: none;\n  border-color: var(--dmx-blue);\n  box-shadow: 0 0 0 3px var(--dmx-blue-soft);\n  background: #fff;\n}\n\n.dmx-field textarea { min-height: 110px; resize: vertical; }\n\n.dmx-form-note {\n  margin-top: 14px;\n  font-size: 0.8125rem;\n  color: var(--dmx-ink-muted);\n  text-align: center;\n}\n\n.dmx-form-feedback {\n  display: none;\n  margin-bottom: 16px;\n  padding: 14px 16px;\n  border-radius: 12px;\n  font-size: 0.875rem;\n  font-weight: 500;\n  line-height: 1.5;\n}\n\n.dmx-form-feedback:not(:empty) { display: block; }\n\n.dmx-form-feedback--success {\n  background: rgba(34, 197, 94, 0.12);\n  color: #15803d;\n  border: 1px solid rgba(34, 197, 94, 0.25);\n}\n\n.dmx-form-feedback--error {\n  background: rgba(220, 38, 38, 0.08);\n  color: var(--dmx-red-dark);\n  border: 1px solid rgba(220, 38, 38, 0.2);\n}\n\n.dmx-form-submit:disabled {\n  opacity: 0.7;\n  cursor: wait;\n  transform: none;\n}\n\n\/* CTA band *\/\n.dmx-cta-band {\n  text-align: center;\n  background: var(--dmx-gradient-red);\n  color: #fff;\n  position: relative;\n  overflow: hidden;\n}\n\n.dmx-cta-band__shape {\n  position: absolute;\n  width: 500px;\n  height: 500px;\n  border-radius: 50%;\n  background: rgba(255, 255, 255, 0.06);\n  top: -200px;\n  right: -100px;\n  pointer-events: none;\n}\n\n.dmx-cta-band .dmx-text-muted { color: rgba(255, 255, 255, 0.8); }\n\n.dmx-cta-band .dmx-btn--outline {\n  border-color: rgba(255, 255, 255, 0.5);\n  color: #fff;\n}\n.dmx-cta-band .dmx-btn--outline:hover {\n  background: rgba(255, 255, 255, 0.12);\n  border-color: #fff;\n}\n\n\/* Footer *\/\n.dmx-footer {\n  padding-block: 56px 36px;\n  background: var(--dmx-ink);\n  color: rgba(255, 255, 255, 0.75);\n}\n\n.dmx-footer__grid {\n  display: flex;\n  flex-wrap: wrap;\n  justify-content: space-between;\n  gap: 40px;\n}\n\n.dmx-footer a {\n  display: block;\n  margin-top: 8px;\n  font-size: 0.9375rem;\n  color: rgba(255, 255, 255, 0.65);\n  transition: color 0.25s;\n}\n\n.dmx-footer a:hover { color: #fca5a5; }\n\n.dmx-footer__brand p { margin-top: 14px; font-size: 0.875rem; }\n.dmx-footer__label { font-size: 0.8125rem; opacity: 0.55; margin-bottom: 4px; }\n.dmx-footer__legal {\n  display: flex;\n  flex-wrap: wrap;\n  justify-content: space-between;\n  gap: 12px;\n  margin-top: 40px;\n  padding-top: 24px;\n  border-top: 1px solid rgba(255, 255, 255, 0.12);\n  font-size: 0.8125rem;\n  opacity: 0.55;\n}\n.dmx-footer__legal a { display: inline; margin: 0; }\n\n\/* Hero showcase *\/\n.dmx-hero__checks {\n  list-style: none;\n  display: grid;\n  grid-template-columns: repeat(2, minmax(0, 1fr));\n  gap: 10px 20px;\n  margin-top: 32px;\n  font-size: 0.875rem;\n  color: var(--dmx-ink-soft);\n}\n.dmx-hero__checks li::before {\n  content: \"\u2713\";\n  color: var(--dmx-blue);\n  font-weight: 700;\n  margin-right: 8px;\n}\n.dmx-hero__showcase {\n  position: relative;\n  min-height: 420px;\n}\n.dmx-hero__device {\n  position: absolute;\n  border-radius: var(--dmx-radius);\n  overflow: hidden;\n  box-shadow: var(--dmx-shadow-lg);\n  border: 1px solid var(--dmx-border);\n  background: #fff;\n}\n.dmx-hero__device img { width: 100%; height: auto; display: block; }\n.dmx-hero__device-label {\n  position: absolute;\n  bottom: 10px;\n  left: 10px;\n  padding: 4px 10px;\n  background: rgba(255, 255, 255, 0.92);\n  border-radius: var(--dmx-radius-pill);\n  font-size: 0.6875rem;\n  font-weight: 600;\n}\n.dmx-hero__device--laptop { width: 72%; top: 8%; left: 0; z-index: 2; }\n.dmx-hero__device--phone { width: 34%; bottom: 4%; right: 0; z-index: 3; }\n.dmx-hero__device--tablet { width: 42%; bottom: 18%; left: 28%; z-index: 1; opacity: 0.95; }\n.dmx-hero__tags {\n  display: flex;\n  flex-wrap: wrap;\n  gap: 8px;\n  justify-content: center;\n  margin-top: 20px;\n}\n.dmx-hero__tags span {\n  padding: 6px 12px;\n  background: var(--dmx-bg-blue);\n  border-radius: var(--dmx-radius-pill);\n  font-size: 0.75rem;\n  font-weight: 600;\n  color: var(--dmx-blue);\n}\n\n\/* Bento grid *\/\n.dmx-bento {\n  display: grid;\n  grid-template-columns: repeat(2, 1fr);\n  gap: 20px;\n  margin-top: 40px;\n}\n.dmx-bento__card {\n  padding: 28px;\n  background: var(--dmx-surface);\n  border: 1px solid var(--dmx-border);\n  border-radius: var(--dmx-radius-lg);\n  box-shadow: var(--dmx-shadow);\n  display: flex;\n  flex-direction: column;\n  gap: 12px;\n}\n.dmx-bento__card--wide { grid-column: span 1; }\n.dmx-btn--sm { min-height: 44px; padding: 10px 18px; font-size: 0.8125rem; align-self: flex-start; }\n\n\/* Funnel *\/\n.dmx-funnel {\n  display: grid;\n  grid-template-columns: 1fr 1fr;\n  gap: 24px;\n  margin-top: 40px;\n}\n.dmx-funnel__col {\n  padding: 32px;\n  border-radius: var(--dmx-radius-lg);\n  border: 1px solid var(--dmx-border);\n  background: #fff;\n}\n.dmx-funnel__col--before { background: var(--dmx-bg-red); }\n.dmx-funnel__col--after { background: var(--dmx-bg-blue); border-color: rgba(30, 64, 175, 0.15); }\n.dmx-funnel__steps {\n  list-style: none;\n  margin-top: 20px;\n  display: flex;\n  flex-direction: column;\n  gap: 12px;\n}\n.dmx-funnel__steps li {\n  padding: 12px 16px;\n  background: rgba(255, 255, 255, 0.7);\n  border-radius: var(--dmx-radius);\n  font-weight: 500;\n}\n.dmx-funnel__steps li::after {\n  content: \"\u2193\";\n  display: block;\n  text-align: center;\n  opacity: 0.35;\n  margin-top: 8px;\n}\n.dmx-funnel__steps li:last-child::after { display: none; }\n.dmx-funnel__dead { opacity: 0.55; text-decoration: line-through; }\n.dmx-funnel__steps--active li { background: rgba(255, 255, 255, 0.85); color: var(--dmx-blue-dark); }\n\n\/* Audit *\/\n.dmx-audit {\n  display: grid;\n  grid-template-columns: 1fr 1fr;\n  gap: 32px;\n  align-items: center;\n}\n.dmx-audit-form label { display: block; font-weight: 600; margin-bottom: 10px; }\n.dmx-audit-form__row {\n  display: flex;\n  gap: 12px;\n  flex-wrap: wrap;\n}\n.dmx-audit-form input {\n  flex: 1;\n  min-width: 200px;\n  min-height: 52px;\n  padding: 12px 16px;\n  border: 1px solid var(--dmx-border-strong);\n  border-radius: var(--dmx-radius);\n  font: inherit;\n}\n\n\/* Chat form *\/\n.dmx-form--chat { min-height: 320px; }\n.dmx-chat-step__label { font-size: 0.75rem; color: var(--dmx-ink-muted); margin-bottom: 8px; }\n.dmx-chat-options {\n  display: flex;\n  flex-direction: column;\n  gap: 10px;\n  margin-top: 16px;\n}\n.dmx-chat-options--row { flex-direction: row; }\n.dmx-chat-options button {\n  min-height: 48px;\n  padding: 12px 16px;\n  text-align: left;\n  border: 1px solid var(--dmx-border);\n  border-radius: var(--dmx-radius);\n  background: #fff;\n  font: inherit;\n  font-weight: 500;\n  transition: border-color 0.2s, background 0.2s;\n}\n.dmx-chat-options button:hover {\n  border-color: var(--dmx-blue);\n  background: var(--dmx-bg-blue);\n}\n.dmx-btn--wa { background: #25d366; box-shadow: 0 8px 28px rgba(37, 211, 102, 0.28); }\n\n\/* WhatsApp sticky *\/\n.dmx-wa-sticky {\n  position: fixed;\n  bottom: 16px;\n  right: 16px;\n  left: 16px;\n  z-index: 210;\n  display: flex;\n  justify-content: center;\n  pointer-events: none;\n  padding-bottom: env(safe-area-inset-bottom);\n  transition: opacity 0.3s, transform 0.3s;\n}\n.dmx-wa-sticky.is-hidden {\n  opacity: 0;\n  transform: translateY(12px);\n  pointer-events: none;\n}\n.dmx-wa-sticky__btn {\n  pointer-events: auto;\n  min-height: 48px;\n  padding: 12px 20px;\n  border: none;\n  border-radius: var(--dmx-radius-pill);\n  background: #25d366;\n  color: #fff;\n  font: inherit;\n  font-weight: 600;\n  box-shadow: 0 10px 35px rgba(15, 23, 42, 0.18);\n  cursor: pointer;\n}\n.dmx-wa-sticky__btn--mobile { display: none; width: 100%; max-width: 420px; }\n.dmx-wa-sticky__btn--desktop { display: inline-flex; align-items: center; gap: 8px; }\n\n\/* WhatsApp modal *\/\n.dmx-wa-modal[hidden] { display: none !important; }\n.dmx-wa-modal {\n  position: fixed;\n  inset: 0;\n  z-index: 300;\n  display: flex;\n  align-items: center;\n  justify-content: center;\n  padding: max(16px, env(safe-area-inset-top, 0px)) max(16px, env(safe-area-inset-right, 0px)) max(16px, env(safe-area-inset-bottom, 0px)) max(16px, env(safe-area-inset-left, 0px));\n  box-sizing: border-box;\n}\nbody.dmx-wa-open { overflow: hidden; }\n.dmx-wa-modal__backdrop {\n  position: absolute;\n  inset: 0;\n  background: rgba(15, 29, 58, 0.55);\n}\n.dmx-wa-modal__panel {\n  position: relative;\n  flex: 0 1 auto;\n  width: 100%;\n  max-width: min(440px, calc(100vw - 32px));\n  max-height: min(90vh, calc(100dvh - 32px));\n  overflow: auto;\n  overflow-x: hidden;\n  background: #fff;\n  border-radius: var(--dmx-radius-lg);\n  padding: 28px 20px 24px;\n  box-shadow: var(--dmx-shadow-lg);\n  box-sizing: border-box;\n}\n.dmx-wa-modal__close {\n  position: absolute;\n  top: 12px;\n  right: 12px;\n  width: 40px;\n  height: 40px;\n  border: none;\n  background: var(--dmx-bg-soft);\n  border-radius: 50%;\n  font-size: 1.5rem;\n  line-height: 1;\n  cursor: pointer;\n}\n.dmx-wa-modal__options {\n  display: flex;\n  flex-direction: column;\n  gap: 10px;\n  margin-top: 16px;\n}\n.dmx-wa-modal__options--row { flex-direction: row; }\n.dmx-wa-modal__options button {\n  width: 100%;\n  max-width: 100%;\n  min-height: 48px;\n  padding: 12px 16px;\n  border: 1px solid var(--dmx-border);\n  border-radius: var(--dmx-radius);\n  background: #fff;\n  font: inherit;\n  font-weight: 500;\n  cursor: pointer;\n  text-align: left;\n  box-sizing: border-box;\n  overflow-wrap: anywhere;\n}\n.dmx-wa-modal__options button:hover { border-color: var(--dmx-blue); background: var(--dmx-bg-blue); }\n.dmx-wa-preview {\n  margin-top: 16px;\n  padding: 14px;\n  background: var(--dmx-bg-soft);\n  border-radius: var(--dmx-radius);\n  font-size: 0.8125rem;\n  white-space: pre-wrap;\n  font-family: inherit;\n}\n.dmx-wa-modal__skip {\n  display: inline-block;\n  margin-top: 16px;\n  background: none;\n  border: none;\n  cursor: pointer;\n  font: inherit;\n  color: var(--dmx-blue);\n  text-decoration: underline;\n}\n.dmx-nav__link--wa { color: var(--dmx-blue); font-weight: 600; }\n\na:focus-visible,\nbutton:focus-visible,\ninput:focus-visible,\nselect:focus-visible,\ntextarea:focus-visible {\n  outline: 3px solid var(--dmx-blue);\n  outline-offset: 3px;\n}\n\n\/* Reveal *\/\n.dmx-reveal {\n  opacity: 0;\n  transform: translateY(24px);\n  transition: opacity 0.75s var(--dmx-ease), transform 0.75s var(--dmx-ease);\n}\n\n.dmx-reveal.is-visible {\n  opacity: 1;\n  transform: none;\n}\n\n\/* Responsive *\/\n@media (max-width: 1024px) {\n  .dmx-hero__inner,\n  .dmx-problem,\n  .dmx-agenda,\n  .dmx-sale { grid-template-columns: 1fr; }\n\n  .dmx-sale .dmx-media--sale { order: -1; }\n\n  .dmx-benefits {\n    grid-template-columns: repeat(2, 1fr);\n  }\n\n  .dmx-benefit--featured {\n    grid-column: span 2;\n    grid-row: span 1;\n  }\n\n  .dmx-portfolio-grid { grid-template-columns: repeat(2, 1fr); }\n  .dmx-portfolio-card:nth-child(3n+2) { margin-top: 0; }\n\n  .dmx-process { grid-template-columns: repeat(2, 1fr); }\n\n  .dmx-services { grid-template-columns: 1fr; }\n  .dmx-service--featured { grid-column: span 1; }\n\n  .dmx-stats { grid-template-columns: repeat(2, 1fr); }\n}\n\n@media (max-width: 768px) {\n  :root {\n    --dmx-gutter: clamp(20px, 5.5vw, 32px);\n    --dmx-header-offset: 76px;\n  }\n\n  .dmx-breadcrumb {\n    padding-top: calc(var(--dmx-header-offset) + 0.5rem);\n  }\n\n  .dmx-h1 {\n    font-size: clamp(1.625rem, 5.5vw + 0.75rem, 2.375rem);\n    overflow-wrap: anywhere;\n    word-break: break-word;\n  }\n\n  .dmx-h2 {\n    font-size: clamp(1.375rem, 4vw + 0.75rem, 1.875rem);\n    overflow-wrap: anywhere;\n  }\n\n  .dmx-wa-modal__panel {\n    max-width: calc(100vw - 24px);\n    padding: 24px 16px 20px;\n  }\n\n  .dmx-wa-modal__options--row {\n    flex-direction: column;\n  }\n\n  .dmx-wa-modal__options button:focus-visible {\n    outline-offset: 0;\n  }\n\n  .dmx-wa-modal__close {\n    top: 8px;\n    right: 8px;\n  }\n\n  .dmx-eyebrow {\n    flex-wrap: wrap;\n    max-width: 100%;\n  }\n\n  .dmx-btn-group {\n    flex-direction: column;\n    align-items: stretch;\n  }\n\n  .dmx-btn-group .dmx-btn {\n    width: 100%;\n    justify-content: center;\n  }\n\n  .dmx-nav { display: none; }\n\n  .dmx-nav.is-open {\n    display: flex;\n    flex-direction: column;\n    position: fixed;\n    top: var(--dmx-header-offset);\n    left: var(--dmx-gutter);\n    right: var(--dmx-gutter);\n    max-height: calc(100svh - var(--dmx-header-offset) - 16px);\n    overflow-y: auto;\n    padding: 24px;\n    background: #fff;\n    border: 1px solid var(--dmx-border);\n    border-radius: var(--dmx-radius);\n    box-shadow: var(--dmx-shadow-lg);\n    z-index: 210;\n  }\n\n  .dmx-nav-toggle { display: block; }\n\n  .dmx-mega-backdrop { display: none !important; }\n  .dmx-mega { width: 100%; }\n  .dmx-nav__trigger {\n    width: 100%;\n    justify-content: space-between;\n    padding: 12px 0;\n    border-bottom: 1px solid var(--dmx-border);\n    font-size: 0.9375rem;\n  }\n  .dmx-mega__panel {\n    position: static;\n    box-shadow: none;\n    border: none;\n    background: transparent;\n  }\n  .dmx-mega__panel:not([hidden]) { display: block; }\n  .dmx-mega__panel--tabs .dmx-mega__inner { padding: 8px 0 16px; }\n  .dmx-mega__panel--compact .dmx-mega__inner { padding: 0 0 8px; }\n  .dmx-mega__grid { grid-template-columns: 1fr; gap: 16px; }\n  .dmx-mega__cta {\n    flex-direction: column;\n    align-items: stretch;\n    text-align: center;\n  }\n  .dmx-mega__cta .dmx-btn { width: 100%; justify-content: center; }\n  .dmx-nav__link {\n    display: block;\n    width: 100%;\n    padding: 12px 0;\n    border-bottom: 1px solid var(--dmx-border);\n    font-size: 0.9375rem;\n  }\n  .dmx-nav__link::after { display: none; }\n\n  .dmx-nav.is-open .dmx-nav__anchors { display: flex; }\n  .dmx-mega__panel--compact {\n    position: static;\n    width: 100%;\n    max-width: none;\n    min-width: 0;\n    border-radius: 0;\n    box-shadow: none;\n    border: none;\n  }\n  .dmx-mega__inner--tabs { max-width: none; padding-left: 0; padding-right: 0; }\n  .dmx-mega__compact-link { white-space: normal; }\n\n  .dmx-hero__stats { grid-template-columns: 1fr; gap: 16px; }\n  .dmx-hero__float { display: none; }\n  .dmx-hero__bg-text { font-size: 4rem; }\n\n  .dmx-benefits,\n  .dmx-benefit--featured { grid-template-columns: 1fr; grid-column: span 1; }\n\n  .dmx-portfolio-grid { grid-template-columns: 1fr; }\n\n  .dmx-process { grid-template-columns: 1fr; }\n\n  body.dmx-body { padding-bottom: calc(76px + env(safe-area-inset-bottom)); }\n  .dmx-wa-sticky { left: 12px; right: 12px; bottom: 12px; }\n  .dmx-wa-sticky__btn--desktop { display: none; }\n  .dmx-wa-sticky__btn--mobile { display: flex; align-items: center; justify-content: center; }\n  .dmx-bento { grid-template-columns: 1fr; }\n  .dmx-funnel { grid-template-columns: 1fr; }\n  .dmx-audit { grid-template-columns: 1fr; }\n  .dmx-hero__checks { grid-template-columns: 1fr; }\n  .dmx-hero__device--laptop { width: 88%; }\n  .dmx-hero__device--phone { width: 40%; }\n  .dmx-footer__grid { flex-direction: column; }\n\n  .dmx-header .dmx-btn--red { display: none; }\n\n  .dmx-portfolio-head { flex-direction: column; align-items: flex-start; }\n\n  .dmx-service,\n  .dmx-service--featured {\n    grid-template-columns: 72px 1fr;\n    gap: 16px;\n  }\n\n  .dmx-service__idx { display: none; }\n\n  .dmx-service__thumb,\n  .dmx-service--featured .dmx-service__thumb {\n    width: 72px;\n    height: 54px;\n  }\n}\n\n\/* WordPress embed \u2014 ancho completo y reset del tema *\/\n.wp-site-blocks > header.wp-block-template-part,\nbody.home footer.wp-block-template-part,\nbody.page footer.wp-block-template-part,\nbody.single-post footer.wp-block-template-part,\n.wp-site-blocks > footer,\n.wp-site-blocks footer:not(.dmx-footer),\n.wp-block-template-part,\n.wp-block-site-title,\n.wp-block-navigation,\n.wp-block-site-tagline,\nbody > .skip-link {\n  display: none !important;\n  visibility: hidden !important;\n  height: 0 !important;\n  overflow: hidden !important;\n  margin: 0 !important;\n  padding: 0 !important;\n  pointer-events: none !important;\n}\n\n.dmx-footer {\n  display: block !important;\n  visibility: visible !important;\n  height: auto !important;\n  overflow: visible !important;\n  pointer-events: auto !important;\n}\n\n.wp-site-blocks,\nmain.wp-block-group,\n.entry-content.wp-block-post-content,\n.wp-block-post-content,\n.has-global-padding,\n.is-layout-constrained,\n.is-layout-flow {\n  max-width: none !important;\n  width: 100% !important;\n  padding: 0 !important;\n  margin: 0 !important;\n  overflow-x: hidden !important;\n}\n\n.wp-block-html,\n.entry-content .wp-block-html {\n  overflow-x: hidden;\n  max-width: 100%;\n  box-sizing: border-box;\n}\n\n.is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull):not(.wp-block-html)),\n.wp-block-post-content > :not(.wp-block-html),\n.entry-content > :not(.wp-block-html) {\n  max-width: none !important;\n  width: 100% !important;\n  margin-inline: 0 !important;\n}\n\n\/* Proteger m\u00e1rgenes laterales dentro del bloque HTML embebido *\/\n.wp-block-html .dmx-container,\n.entry-content .dmx-container,\n.dmx-body .dmx-container,\n.dmx-header .dmx-container,\nmain .dmx-container,\nfooter .dmx-container {\n  width: 100% !important;\n  max-width: none !important;\n  margin-inline: 0 !important;\n  padding-inline: max(var(--dmx-gutter), calc((100vw - var(--dmx-container-max)) \/ 2)) !important;\n  box-sizing: border-box !important;\n}\n\n:where(.wp-site-blocks) > * { margin-block-start: 0 !important; }\n\nbody.home,\nbody.page,\nbody.single-post,\nbody.page-template-page-no-title {\n  --wp--style--root--padding-top: 0;\n  --wp--style--root--padding-right: 0;\n  --wp--style--root--padding-bottom: 0;\n  --wp--style--root--padding-left: 0;\n  --wp--style--global--content-size: 100%;\n  --wp--style--global--wide-size: 100%;\n  font-family: var(--dmx-font-body);\n  font-size: clamp(0.9375rem, 0.9rem + 0.15vw, 1.0625rem);\n  line-height: 1.75;\n  color: var(--dmx-ink);\n  background: var(--dmx-bg);\n  overflow-x: hidden;\n  max-width: 100%;\n  -webkit-font-smoothing: antialiased;\n}\n\nbody.admin-bar {\n  --dmx-header-offset: calc(88px + 32px);\n}\n\nbody.admin-bar .dmx-header { top: 32px; }\n\n@media (max-width: 782px) {\n  body.admin-bar {\n    --dmx-header-offset: calc(76px + 46px);\n  }\n\n  body.admin-bar .dmx-header { top: 46px; }\n}\n\n.dmx-body,\n.dmx-body p,\n.dmx-body a,\n.dmx-body button,\n.dmx-body input,\n.dmx-body textarea,\n.dmx-body select {\n  font-family: var(--dmx-font-body);\n}\n\n.dmx-body h1,\n.dmx-body h2,\n.dmx-body h3,\n.dmx-body h4,\n.dmx-body h5,\n.dmx-body h6 {\n  font-family: var(--dmx-font-display);\n  font-weight: 700;\n  letter-spacing: inherit;\n  line-height: inherit;\n  text-wrap: balance;\n}\n\/* Diremex v4 \u2014 estilo agencia digital moderna (Digiora-inspired) \u00b7 azul + rojo *\/\n\n:root {\n  --dmx-mesh-blue: rgba(30, 64, 175, 0.14);\n  --dmx-mesh-red: rgba(220, 38, 38, 0.12);\n  --dmx-glass: rgba(255, 255, 255, 0.72);\n  --dmx-glass-border: rgba(255, 255, 255, 0.9);\n  --dmx-pattern: url(\"data:image\/svg+xml,%3Csvg width='60' height='60' viewBox='0 0 60 60' xmlns='http:\/\/www.w3.org\/2000\/svg'%3E%3Cg fill='none' fill-rule='evenodd'%3E%3Cg fill='%231e40af' fill-opacity='0.04'%3E%3Cpath d='M36 34v-4h-2v4h-4v2h4v4h2v-4h4v-2h-4zm0-30V0h-2v4h-4v2h4v4h2V6h4V4h-4zM6 34v-4H4v4H0v2h4v4h2v-4h4v-2H6zM6 4V0H4v4H0v2h4v4h2V6h4V4H6z'\/%3E%3C\/g%3E%3C\/g%3E%3C\/svg%3E\");\n}\n\n\/* Mesh background utility *\/\n.dmx-mesh {\n  position: relative;\n  isolation: isolate;\n  overflow: hidden;\n}\n.dmx-mesh::before,\n.dmx-mesh::after {\n  content: \"\";\n  position: absolute;\n  border-radius: 50%;\n  filter: blur(80px);\n  pointer-events: none;\n  z-index: -1;\n}\n.dmx-mesh::before {\n  width: min(520px, 70vw);\n  height: min(520px, 70vw);\n  top: -120px;\n  right: -80px;\n  background: var(--dmx-mesh-blue);\n}\n.dmx-mesh::after {\n  width: min(420px, 55vw);\n  height: min(420px, 55vw);\n  bottom: -100px;\n  left: -60px;\n  background: var(--dmx-mesh-red);\n}\n\n.dmx-glass {\n  background: var(--dmx-glass);\n  backdrop-filter: blur(20px);\n  -webkit-backdrop-filter: blur(20px);\n  border: 1px solid var(--dmx-glass-border);\n  box-shadow: var(--dmx-shadow-lg);\n}\n\n\/* \u2500\u2500 Service page hero v4 \u2500\u2500 *\/\n.dmx-svc-hero {\n  position: relative;\n  min-height: 92svh;\n  display: flex;\n  align-items: center;\n  padding: 120px 0 80px;\n  overflow: hidden;\n  background: var(--dmx-bg);\n}\n.dmx-svc-hero__grid {\n  display: grid;\n  grid-template-columns: 1.05fr 0.95fr;\n  gap: clamp(32px, 5vw, 64px);\n  align-items: center;\n}\n.dmx-svc-hero__badge {\n  display: inline-flex;\n  align-items: center;\n  gap: 8px;\n  padding: 8px 16px 8px 10px;\n  background: #fff;\n  border: 1px solid var(--dmx-border);\n  border-radius: var(--dmx-radius-pill);\n  font-size: 0.75rem;\n  font-weight: 700;\n  letter-spacing: 0.06em;\n  text-transform: uppercase;\n  color: var(--dmx-blue);\n  box-shadow: var(--dmx-shadow);\n  margin-bottom: 20px;\n}\n.dmx-svc-hero__badge-dot {\n  width: 8px;\n  height: 8px;\n  border-radius: 50%;\n  background: var(--dmx-gradient);\n  animation: dmx-pulse 2s ease infinite;\n}\n@keyframes dmx-pulse {\n  0%, 100% { opacity: 1; transform: scale(1); }\n  50% { opacity: 0.6; transform: scale(1.2); }\n}\n.dmx-svc-hero__title {\n  font-size: clamp(2.25rem, 1.4rem + 3.8vw, 4rem);\n  line-height: 1.06;\n  letter-spacing: -0.03em;\n}\n.dmx-svc-hero__visual-wrap {\n  position: relative;\n}\n.dmx-svc-hero__card {\n  position: relative;\n  padding: 28px;\n  border-radius: var(--dmx-radius-lg);\n  overflow: hidden;\n}\n.dmx-svc-hero__card::before {\n  content: \"\";\n  position: absolute;\n  inset: 0;\n  background: var(--dmx-gradient);\n  opacity: 0.06;\n  pointer-events: none;\n}\n.dmx-svc-hero__flow {\n  display: flex;\n  flex-direction: column;\n  gap: 12px;\n}\n.dmx-svc-hero__flow-item {\n  display: flex;\n  align-items: center;\n  gap: 14px;\n  padding: 14px 18px;\n  background: #fff;\n  border-radius: var(--dmx-radius);\n  border: 1px solid var(--dmx-border);\n  font-weight: 600;\n  font-size: 0.875rem;\n  transition: transform 0.3s var(--dmx-ease), box-shadow 0.3s;\n}\n.dmx-svc-hero__flow-item:hover {\n  transform: translateX(6px);\n  box-shadow: var(--dmx-shadow);\n}\n.dmx-svc-hero__flow-num {\n  flex-shrink: 0;\n  width: 32px;\n  height: 32px;\n  display: grid;\n  place-items: center;\n  background: var(--dmx-gradient);\n  color: #fff;\n  font-size: 0.8125rem;\n  font-weight: 800;\n  border-radius: 10px;\n}\n.dmx-svc-hero__float {\n  position: absolute;\n  padding: 12px 18px;\n  background: #fff;\n  border-radius: var(--dmx-radius);\n  box-shadow: var(--dmx-shadow-lg);\n  font-weight: 700;\n  font-size: 0.8125rem;\n  border: 1px solid var(--dmx-border);\n}\n.dmx-svc-hero__float--1 { top: -16px; right: 12px; color: var(--dmx-red); }\n.dmx-svc-hero__float--2 { bottom: 24px; left: -20px; color: var(--dmx-blue); }\n\n\/* Trust pills *\/\n.dmx-trust-pills {\n  display: flex;\n  flex-wrap: wrap;\n  gap: 10px;\n  margin-top: 32px;\n}\n.dmx-trust-pill {\n  padding: 10px 16px;\n  background: var(--dmx-bg-blue);\n  border-radius: var(--dmx-radius-pill);\n  font-size: 0.8125rem;\n  font-weight: 600;\n  color: var(--dmx-blue-dark);\n  border: 1px solid rgba(30, 64, 175, 0.12);\n}\n.dmx-trust-pill strong { color: var(--dmx-red); margin-right: 4px; }\n\n\/* Problem cards v4 *\/\n.dmx-problem-v4 {\n  display: grid;\n  grid-template-columns: repeat(3, 1fr);\n  gap: 24px;\n  margin-top: 48px;\n}\n.dmx-problem-v4__card {\n  position: relative;\n  padding: 32px 28px 28px;\n  background: #fff;\n  border-radius: var(--dmx-radius-lg);\n  border: 1px solid var(--dmx-border);\n  overflow: hidden;\n  transition: transform 0.35s var(--dmx-ease), box-shadow 0.35s;\n}\n.dmx-problem-v4__card::before {\n  content: \"\";\n  position: absolute;\n  top: 0;\n  left: 0;\n  right: 0;\n  height: 4px;\n  background: var(--dmx-gradient);\n}\n.dmx-problem-v4__card:hover {\n  transform: translateY(-6px);\n  box-shadow: 0 20px 48px rgba(15, 29, 58, 0.1);\n}\n.dmx-problem-v4__icon {\n  width: 48px;\n  height: 48px;\n  display: grid;\n  place-items: center;\n  background: var(--dmx-bg-blue);\n  border-radius: 14px;\n  font-size: 1.25rem;\n  margin-bottom: 18px;\n}\n.dmx-problem-v4__tag {\n  font-size: 0.6875rem;\n  font-weight: 700;\n  letter-spacing: 0.1em;\n  text-transform: uppercase;\n  color: var(--dmx-red);\n  margin-bottom: 10px;\n}\n.dmx-problem-v4__fix {\n  display: inline-flex;\n  align-items: center;\n  gap: 6px;\n  margin-top: 16px;\n  padding: 8px 14px;\n  background: var(--dmx-blue-soft);\n  border-radius: var(--dmx-radius-pill);\n  font-size: 0.8125rem;\n  font-weight: 600;\n  color: var(--dmx-blue);\n}\n\n\/* Steps timeline v4 *\/\n.dmx-timeline {\n  display: grid;\n  grid-template-columns: repeat(4, 1fr);\n  gap: 0;\n  margin-top: 48px;\n  position: relative;\n}\n.dmx-timeline::before {\n  content: \"\";\n  position: absolute;\n  top: 28px;\n  left: 12.5%;\n  right: 12.5%;\n  height: 2px;\n  background: linear-gradient(90deg, var(--dmx-red), var(--dmx-blue));\n  opacity: 0.25;\n  z-index: 0;\n}\n.dmx-timeline__step {\n  position: relative;\n  z-index: 1;\n  text-align: center;\n  padding: 0 12px;\n}\n.dmx-timeline__dot {\n  width: 56px;\n  height: 56px;\n  margin: 0 auto 20px;\n  display: grid;\n  place-items: center;\n  background: #fff;\n  border: 3px solid var(--dmx-blue);\n  border-radius: 50%;\n  font-weight: 800;\n  font-size: 1.125rem;\n  color: var(--dmx-blue);\n  box-shadow: var(--dmx-shadow);\n  transition: transform 0.3s, background 0.3s, color 0.3s;\n}\n.dmx-timeline__step:hover .dmx-timeline__dot {\n  background: var(--dmx-gradient);\n  border-color: transparent;\n  color: #fff;\n  transform: scale(1.08);\n}\n\n\/* Includes grid v4 *\/\n.dmx-includes-v4 {\n  display: grid;\n  grid-template-columns: repeat(3, 1fr);\n  gap: 16px;\n  margin-top: 40px;\n  list-style: none;\n  padding: 0;\n}\n.dmx-includes-v4 li {\n  display: flex;\n  align-items: flex-start;\n  gap: 14px;\n  padding: 22px 20px;\n  background: #fff;\n  border: 1px solid var(--dmx-border);\n  border-radius: var(--dmx-radius);\n  font-weight: 500;\n  font-size: 0.9375rem;\n  transition: border-color 0.25s, box-shadow 0.25s;\n}\n.dmx-includes-v4 li:hover {\n  border-color: rgba(30, 64, 175, 0.25);\n  box-shadow: var(--dmx-shadow);\n}\n.dmx-includes-v4__check {\n  flex-shrink: 0;\n  width: 28px;\n  height: 28px;\n  display: grid;\n  place-items: center;\n  background: var(--dmx-gradient);\n  color: #fff;\n  font-size: 0.75rem;\n  font-weight: 800;\n  border-radius: 8px;\n}\n\n\/* Related v4 *\/\n.dmx-related-v4 {\n  display: grid;\n  grid-template-columns: repeat(3, 1fr);\n  gap: 16px;\n  margin-top: 40px;\n}\n.dmx-related-v4 a {\n  display: flex;\n  align-items: center;\n  justify-content: space-between;\n  gap: 12px;\n  padding: 22px 24px;\n  background: #fff;\n  border: 1px solid var(--dmx-border);\n  border-radius: var(--dmx-radius-lg);\n  font-weight: 600;\n  font-size: 0.9375rem;\n  transition: transform 0.3s, box-shadow 0.3s, border-color 0.3s;\n}\n.dmx-related-v4 a::after {\n  content: \"\u2192\";\n  flex-shrink: 0;\n  width: 36px;\n  height: 36px;\n  display: grid;\n  place-items: center;\n  background: var(--dmx-bg-blue);\n  border-radius: 50%;\n  color: var(--dmx-blue);\n  transition: background 0.3s, color 0.3s, transform 0.3s;\n}\n.dmx-related-v4 a:hover {\n  transform: translateY(-3px);\n  box-shadow: var(--dmx-shadow-lg);\n  border-color: rgba(30, 64, 175, 0.2);\n  color: var(--dmx-blue);\n}\n.dmx-related-v4 a:hover::after {\n  background: var(--dmx-gradient);\n  color: #fff;\n  transform: translateX(4px);\n}\n\n\/* CTA v4 *\/\n.dmx-cta-v4 {\n  position: relative;\n  padding: clamp(64px, 8vw, 96px) 0;\n  background: linear-gradient(135deg, var(--dmx-ink) 0%, #1e3a8a 50%, var(--dmx-red-dark) 100%);\n  overflow: hidden;\n}\n.dmx-cta-v4::before {\n  content: \"\";\n  position: absolute;\n  inset: 0;\n  background: var(--dmx-pattern);\n  opacity: 0.5;\n  pointer-events: none;\n}\n.dmx-cta-v4 .dmx-container { position: relative; z-index: 1; text-align: center; }\n.dmx-cta-v4 .dmx-h2 { color: #fff; }\n.dmx-cta-v4 .dmx-text-muted { color: rgba(255,255,255,0.75); }\n\n\/* Section headers v4 *\/\n.dmx-section-v4-head {\n  text-align: center;\n  max-width: 680px;\n  margin-inline: auto;\n}\n.dmx-section-v4-head .dmx-eyebrow { justify-content: center; }\n.dmx-section-v4-head .dmx-eyebrow__line { display: none; }\n.dmx-section-v4-head .dmx-eyebrow::before,\n.dmx-section-v4-head .dmx-eyebrow::after {\n  content: \"\";\n  width: 24px;\n  height: 2px;\n  background: var(--dmx-gradient);\n  border-radius: 2px;\n}\n\n\/* Home hub v4 enhancements *\/\n.dmx-hub-home-hero {\n  background: var(--dmx-pattern), linear-gradient(180deg, #fff 0%, var(--dmx-bg-soft) 100%);\n}\n.dmx-hub-home-hero__visual {\n  position: relative;\n}\n.dmx-hub-home-hero__visual::before {\n  content: \"\";\n  position: absolute;\n  inset: -20px;\n  background: var(--dmx-gradient);\n  border-radius: calc(var(--dmx-radius-lg) + 8px);\n  opacity: 0.15;\n  z-index: -1;\n  transform: rotate(-3deg);\n}\n.dmx-hub-stat {\n  position: relative;\n  overflow: hidden;\n  transition: transform 0.35s var(--dmx-ease);\n}\n.dmx-hub-stat:hover { transform: translateY(-4px); }\n.dmx-hub-stat::after {\n  content: \"\";\n  position: absolute;\n  bottom: 0;\n  left: 0;\n  right: 0;\n  height: 3px;\n  background: var(--dmx-gradient);\n  transform: scaleX(0);\n  transition: transform 0.35s var(--dmx-ease);\n}\n.dmx-hub-stat:hover::after { transform: scaleX(1); }\n\n.dmx-hub-svc-card {\n  position: relative;\n  overflow: hidden;\n}\n.dmx-hub-svc-card::before {\n  content: \"\";\n  position: absolute;\n  top: 0;\n  left: 0;\n  width: 100%;\n  height: 100%;\n  background: var(--dmx-gradient);\n  opacity: 0;\n  transition: opacity 0.35s;\n  pointer-events: none;\n}\n.dmx-hub-svc-card:hover::before { opacity: 0.04; }\n.dmx-hub-svc-card__num {\n  position: absolute;\n  top: 16px;\n  right: 20px;\n  font-size: 3rem;\n  font-weight: 800;\n  line-height: 1;\n  color: var(--dmx-bg-blue);\n  opacity: 0.6;\n}\n\n.dmx-section--pattern {\n  background: var(--dmx-pattern), var(--dmx-bg-soft);\n}\n\n\/* FAQ v4 accent *\/\n.dmx-faq__item {\n  border-radius: var(--dmx-radius);\n  overflow: hidden;\n  transition: box-shadow 0.25s;\n}\n.dmx-faq__item:has(.dmx-faq__q[aria-expanded=\"true\"]) {\n  box-shadow: var(--dmx-shadow);\n  border-color: rgba(30, 64, 175, 0.15);\n}\n\n@media (max-width: 1024px) {\n  .dmx-svc-hero__grid { grid-template-columns: 1fr; }\n  .dmx-svc-hero__visual-wrap { max-width: 520px; margin-inline: auto; }\n  .dmx-problem-v4 { grid-template-columns: 1fr; }\n  .dmx-timeline { grid-template-columns: 1fr 1fr; gap: 32px; }\n  .dmx-timeline::before { display: none; }\n  .dmx-includes-v4 { grid-template-columns: 1fr 1fr; }\n  .dmx-related-v4 { grid-template-columns: 1fr 1fr; }\n}\n@media (max-width: 768px) {\n  .dmx-timeline { grid-template-columns: 1fr; }\n  .dmx-includes-v4 { grid-template-columns: 1fr; }\n  .dmx-related-v4 { grid-template-columns: 1fr; }\n  .dmx-svc-hero__float { display: none; }\n  .dmx-mesh::before,\n  .dmx-mesh::after {\n    filter: blur(48px);\n    opacity: 0.65;\n  }\n  .dmx-mesh::before {\n    width: min(280px, 55vw);\n    height: min(280px, 55vw);\n    top: -60px;\n    right: -40px;\n  }\n  .dmx-mesh::after {\n    width: min(220px, 45vw);\n    height: min(220px, 45vw);\n    bottom: -50px;\n    left: -30px;\n  }\n  .dmx-hub-home-hero__visual::before {\n    inset: -8px;\n    transform: rotate(-2deg);\n  }\n  .dmx-hero__shape--1,\n  .dmx-hero__shape--2 {\n    opacity: 0.45;\n    transform: scale(0.65);\n  }\n  .dmx-hero__shape--1 {\n    top: -80px;\n    right: -40px;\n  }\n  .dmx-hero__shape--2 {\n    bottom: 5%;\n    left: -30px;\n  }\n  .dmx-problem-v4__card,\n  .dmx-portfolio-card,\n  .dmx-hub-svc-card {\n    min-width: 0;\n  }\n}\n\/* Diremex blog single \u2014 inspirado en layout DigeCo, colores Diremex *\/\n\n.dmx-blog-wrap {\n  --dmx-blog-accent: var(--dmx-blue, #1e40af);\n  --dmx-blog-accent-2: var(--dmx-red, #dc2626);\n  --dmx-blog-muted: #646464;\n  --dmx-blog-bg: #f8f8f8;\n  --dmx-blog-sidebar-bg: #fff;\n  font-family: var(--dmx-font, \"Poppins\", sans-serif);\n  color: var(--dmx-ink, #0f1d3a);\n  margin: 0 calc(-1 * var(--wp--style--root--padding-left, 0px));\n  width: calc(100% + var(--wp--style--root--padding-left, 0px) + var(--wp--style--root--padding-right, 0px));\n  max-width: none;\n}\n\n\/* Shell embebido en WP: full-bleed + offset del header fijo *\/\n.dmx-blog-shell {\n  --dmx-shell-pad-l: var(--wp--style--root--padding-left, 0px);\n  --dmx-shell-pad-r: var(--wp--style--root--padding-right, 0px);\n  margin-left: calc(-1 * var(--dmx-shell-pad-l));\n  margin-right: calc(-1 * var(--dmx-shell-pad-r));\n  width: calc(100% + var(--dmx-shell-pad-l) + var(--dmx-shell-pad-r));\n  max-width: none;\n  box-sizing: border-box;\n}\n.dmx-blog-shell .dmx-header {\n  position: fixed;\n  left: 0;\n  right: 0;\n  width: 100%;\n  z-index: 200;\n}\n.dmx-blog-shell .dmx-blog-wrap {\n  margin-left: 0;\n  margin-right: 0;\n  width: 100%;\n  padding-top: 0;\n}\n.dmx-blog-shell .dmx-blog-banner__inner {\n  padding: calc(var(--dmx-header-offset, 88px) + 8px) 24px clamp(32px, 5vw, 56px);\n}\n.dmx-blog-shell .dmx-footer {\n  display: block !important;\n  visibility: visible !important;\n  height: auto !important;\n  overflow: visible !important;\n  pointer-events: auto !important;\n}\n\n\/* Ocultar bloques del tema WP (refuerzo; el JS tambi\u00e9n los quita del DOM) *\/\nbody.dmx-blog-single main.wp-block-group,\n.single-post:has(.dmx-blog-shell) main.wp-block-group {\n  margin-top: 0 !important;\n}\nbody.dmx-blog-single main .wp-block-post-title,\nbody.dmx-blog-single main .wp-block-group.has-small-font-size,\nbody.dmx-blog-single main .wp-block-post-author-name,\nbody.dmx-blog-single main .wp-block-post-terms,\nbody.dmx-blog-single main .wp-block-query,\nbody.dmx-blog-single main .wp-block-post-template,\nbody.dmx-blog-single main nav[aria-label=\"Navegaci\u00f3n de entradas\"],\nbody.dmx-blog-single main .wp-block-post-navigation-link,\nbody.dmx-blog-single main .wp-block-group:has(.wp-block-query),\nbody.dmx-blog-single main .wp-block-group:has(nav[aria-label=\"Navegaci\u00f3n de entradas\"]),\nbody.dmx-blog-single footer.wp-block-template-part,\n.single-post:has(.dmx-blog-shell) .wp-block-post-title,\n.single-post:has(.dmx-blog-shell) .wp-block-post-featured-image,\n.single-post:has(.dmx-blog-shell) .wp-block-post-author-name,\n.single-post:has(.dmx-blog-shell) .wp-block-post-terms,\n.single-post:has(.dmx-blog-shell) main .wp-block-post-content ~ *,\n.single-post:has(.dmx-blog-shell) .entry-content > .wp-block-group,\n.single-post:has(.dmx-blog-shell) .wp-block-query,\n.single-post:has(.dmx-blog-shell) .wp-block-post-template,\n.single-post:has(.dmx-blog-shell) nav[aria-label=\"Navegaci\u00f3n de entradas\"],\n.single-post:has(.dmx-blog-shell) .wp-block-post-navigation-link,\n.single-post:has(.dmx-blog-shell) .wp-block-group:has(.wp-block-query),\n.single-post:has(.dmx-blog-shell) .wp-block-group:has(nav[aria-label=\"Navegaci\u00f3n de entradas\"]),\n.single-post:has(.dmx-blog-shell) footer.wp-block-template-part {\n  display: none !important;\n  visibility: hidden !important;\n  height: 0 !important;\n  overflow: hidden !important;\n  margin: 0 !important;\n  padding: 0 !important;\n  pointer-events: none !important;\n}\nbody.dmx-blog-single main > .wp-block-group:has(.entry-content) {\n  padding-top: 0 !important;\n  padding-bottom: 0 !important;\n}\n\n\/* \u2500\u2500 Banner \u2500\u2500 *\/\n.dmx-blog-banner {\n  position: relative;\n  background: var(--dmx-blog-bg);\n  overflow: hidden;\n  text-align: center;\n}\n.dmx-blog-banner::after {\n  content: \"\";\n  position: absolute;\n  inset: 0;\n  background: linear-gradient(60deg, var(--dmx-blue) 0%, var(--dmx-red) 93%);\n  opacity: 0.92;\n  z-index: 0;\n}\n.dmx-blog-banner__shape {\n  position: absolute;\n  border-radius: 50%;\n  opacity: 0.12;\n  z-index: 0;\n  pointer-events: none;\n}\n.dmx-blog-banner__shape--1 {\n  width: 420px; height: 420px;\n  top: -120px; right: -80px;\n  background: radial-gradient(circle, #fff 0%, transparent 70%);\n}\n.dmx-blog-banner__shape--2 {\n  width: 280px; height: 280px;\n  bottom: -100px; left: -60px;\n  background: radial-gradient(circle, rgba(255,255,255,.4) 0%, transparent 70%);\n}\n.dmx-blog-banner__inner {\n  position: relative;\n  z-index: 1;\n  max-width: 900px;\n  margin: 0 auto;\n  padding: clamp(64px, 10vw, 120px) 24px;\n}\n.dmx-blog-breadcrumb {\n  display: flex;\n  flex-wrap: wrap;\n  justify-content: center;\n  align-items: center;\n  gap: 6px 10px;\n  list-style: none;\n  margin: 0 0 20px;\n  padding: 0;\n  font-size: 0.875rem;\n}\n.dmx-blog-breadcrumb a {\n  color: rgba(255,255,255,.95);\n  text-decoration: none;\n}\n.dmx-blog-breadcrumb a:hover { color: #fff; }\n.dmx-blog-breadcrumb li:not(:last-child)::after {\n  content: \"\u203a\";\n  margin-left: 10px;\n  color: rgba(255,255,255,.6);\n}\n.dmx-blog-breadcrumb li[aria-current=\"page\"] {\n  color: rgba(255,255,255,.75);\n}\n.dmx-blog-banner__title {\n  margin: 0;\n  font-size: clamp(1.75rem, 4vw, 2.25rem);\n  line-height: 1.25;\n  font-weight: 700;\n  color: #fff;\n}\n\n\/* \u2500\u2500 Layout \u2500\u2500 *\/\n.dmx-blog-area {\n  background: #fff;\n  padding: clamp(48px, 6vw, 100px) 0;\n}\n.dmx-blog-grid {\n  display: grid;\n  grid-template-columns: minmax(0, 1fr) 340px;\n  gap: clamp(32px, 4vw, 48px);\n  max-width: 1200px;\n  margin: 0 auto;\n  padding: 0 clamp(20px, 4vw, 32px);\n}\n@media (max-width: 991px) {\n  .dmx-blog-grid { grid-template-columns: 1fr; }\n  .dmx-blog-sidebar { order: 2; }\n}\n\n\/* \u2500\u2500 Entry header \u2500\u2500 *\/\n.dmx-blog-entry-header { margin-bottom: 28px; }\n.dmx-blog-thumb {\n  margin: 0 0 24px;\n  border-radius: 8px;\n  overflow: hidden;\n  box-shadow: 0 8px 32px rgba(15,29,58,.08);\n}\n.dmx-blog-thumb img {\n  width: 100%;\n  max-height: 440px;\n  object-fit: cover;\n  display: block;\n}\n.dmx-blog-meta {\n  display: flex;\n  flex-wrap: wrap;\n  gap: 8px 20px;\n  list-style: none;\n  margin: 0;\n  padding: 0;\n  font-size: 0.875rem;\n  color: var(--dmx-blog-muted);\n}\n.dmx-blog-meta li {\n  display: flex;\n  align-items: center;\n  gap: 6px;\n}\n.dmx-blog-meta svg {\n  width: 14px; height: 14px;\n  flex-shrink: 0;\n  color: var(--dmx-blog-accent);\n}\n.dmx-blog-meta a {\n  color: inherit;\n  text-decoration: none;\n}\n.dmx-blog-meta a:hover { color: var(--dmx-blog-accent); }\n\n\/* \u2500\u2500 Content \u2500\u2500 *\/\n.dmx-blog-entry-content {\n  font-size: 1rem;\n  line-height: 1.85;\n  color: var(--dmx-blog-muted);\n}\n.dmx-blog-entry-content h2 {\n  margin: 2rem 0 0.75rem;\n  font-size: clamp(1.25rem, 2vw, 1.625rem);\n  line-height: 1.35;\n  color: var(--dmx-ink);\n  font-weight: 600;\n}\n.dmx-blog-entry-content h3 {\n  margin: 1.5rem 0 0.5rem;\n  font-size: 1.125rem;\n  color: var(--dmx-ink);\n  font-weight: 600;\n}\n.dmx-blog-entry-content p { margin-bottom: 1rem; }\n.dmx-blog-entry-content ul,\n.dmx-blog-entry-content ol {\n  margin: 0 0 1.25rem 1.25rem;\n  padding: 0;\n}\n.dmx-blog-entry-content ol { list-style: none; counter-reset: dmx-ol; }\n.dmx-blog-entry-content ol li {\n  counter-increment: dmx-ol;\n  position: relative;\n  padding-left: 2rem;\n  margin-bottom: 0.5rem;\n}\n.dmx-blog-entry-content ol li::before {\n  content: counter(dmx-ol);\n  position: absolute;\n  left: 0; top: 2px;\n  width: 22px; height: 22px;\n  border-radius: 50%;\n  background: var(--dmx-blog-accent);\n  color: #fff;\n  font-size: 0.75rem;\n  font-weight: 600;\n  display: flex;\n  align-items: center;\n  justify-content: center;\n  line-height: 1;\n}\n.dmx-blog-entry-content blockquote {\n  margin: 1.75rem 0;\n  padding: 1.25rem 1.5rem 1.25rem 1.75rem;\n  border-left: 4px solid var(--dmx-blog-accent);\n  background: var(--dmx-bg-soft, #f4f6fb);\n  border-radius: 0 8px 8px 0;\n  font-style: italic;\n  color: var(--dmx-ink);\n}\n.dmx-blog-entry-content a {\n  color: var(--dmx-blog-accent);\n  text-decoration: underline;\n  text-underline-offset: 3px;\n}\n.dmx-blog-entry-content a:hover { color: var(--dmx-blog-accent-2); }\n.dmx-blog-entry-content strong { color: var(--dmx-ink); font-weight: 600; }\n\n\/* \u2500\u2500 CTA band \u2500\u2500 *\/\n.dmx-blog-cta {\n  margin: 2.5rem 0;\n  padding: 1.75rem 2rem;\n  border-radius: 8px;\n  background: linear-gradient(135deg, var(--dmx-bg-blue, #eef3ff) 0%, #fff 100%);\n  border: 1px solid var(--dmx-border, rgba(15,29,58,.08));\n}\n.dmx-blog-cta--final {\n  background: linear-gradient(135deg, var(--dmx-ink) 0%, #1e3a5f 100%);\n  border: none;\n  color: #fff;\n}\n.dmx-blog-cta--final h3,\n.dmx-blog-cta--final p { color: rgba(255,255,255,.92); }\n.dmx-blog-cta h3 {\n  margin: 0 0 0.5rem;\n  font-size: 1.25rem;\n  font-weight: 600;\n}\n.dmx-blog-cta p { margin: 0 0 1.25rem; }\n\n\/* \u2500\u2500 FAQ \u2500\u2500 *\/\n.dmx-blog-faq {\n  margin-top: 2.5rem;\n  padding-top: 2rem;\n  border-top: 1px solid var(--dmx-border);\n}\n.dmx-blog-faq__title {\n  margin: 0 0 1.25rem;\n  font-size: 1.375rem;\n  font-weight: 600;\n}\n.dmx-blog-faq .dmx-faq { max-width: none; }\n\n\/* \u2500\u2500 Footer tags \u2500\u2500 *\/\n.dmx-blog-entry-footer {\n  margin-top: 2rem;\n  padding-top: 1.5rem;\n  border-top: 1px solid var(--dmx-border);\n}\n.dmx-blog-tags {\n  display: flex;\n  flex-wrap: wrap;\n  align-items: center;\n  gap: 10px;\n}\n.dmx-blog-tags__label {\n  font-weight: 600;\n  font-size: 0.9375rem;\n  color: var(--dmx-ink);\n}\n.dmx-blog-tags a {\n  display: inline-block;\n  padding: 6px 14px;\n  border-radius: 999px;\n  background: var(--dmx-bg-soft);\n  color: var(--dmx-blog-muted);\n  font-size: 0.8125rem;\n  text-decoration: none;\n  transition: background .2s, color .2s;\n}\n.dmx-blog-tags a:hover {\n  background: var(--dmx-blog-accent);\n  color: #fff;\n}\n\n\/* \u2500\u2500 Related posts \u2500\u2500 *\/\n.dmx-blog-related {\n  margin-top: 3rem;\n  padding-top: 2rem;\n  border-top: 1px solid var(--dmx-border);\n}\n.dmx-blog-related__title {\n  margin: 0 0 1.5rem;\n  font-size: 1.375rem;\n  font-weight: 600;\n  position: relative;\n  padding-bottom: 12px;\n}\n.dmx-blog-related__title::after {\n  content: \"\";\n  position: absolute;\n  left: 0; bottom: 0;\n  width: 48px; height: 3px;\n  background: linear-gradient(90deg, var(--dmx-red), var(--dmx-blue));\n  border-radius: 2px;\n}\n.dmx-blog-related__grid {\n  display: grid;\n  grid-template-columns: repeat(3, 1fr);\n  gap: 20px;\n}\n@media (max-width: 767px) {\n  .dmx-blog-related__grid { grid-template-columns: 1fr; }\n}\n.dmx-blog-related-card {\n  border-radius: 8px;\n  overflow: hidden;\n  background: #fff;\n  box-shadow: 0 4px 20px rgba(15,29,58,.06);\n  transition: transform .25s, box-shadow .25s;\n}\n.dmx-blog-related-card:hover {\n  transform: translateY(-4px);\n  box-shadow: 0 12px 32px rgba(15,29,58,.1);\n}\n.dmx-blog-related-card__img {\n  aspect-ratio: 16\/10;\n  overflow: hidden;\n}\n.dmx-blog-related-card__img img {\n  width: 100%; height: 100%;\n  object-fit: cover;\n  transition: transform .35s;\n}\n.dmx-blog-related-card:hover .dmx-blog-related-card__img img {\n  transform: scale(1.05);\n}\n.dmx-blog-related-card__body { padding: 16px; }\n.dmx-blog-related-card__date {\n  font-size: 0.75rem;\n  color: var(--dmx-blog-muted);\n  margin-bottom: 6px;\n}\n.dmx-blog-related-card__title {\n  margin: 0;\n  font-size: 0.9375rem;\n  line-height: 1.4;\n  font-weight: 600;\n}\n.dmx-blog-related-card__title a {\n  color: var(--dmx-ink);\n  text-decoration: none;\n}\n.dmx-blog-related-card__title a:hover { color: var(--dmx-blog-accent); }\n\n\/* \u2500\u2500 Sidebar \u2500\u2500 *\/\n.dmx-blog-sidebar { display: flex; flex-direction: column; gap: 28px; }\n.dmx-blog-widget {\n  background: var(--dmx-blog-sidebar-bg);\n  border-radius: 8px;\n  padding: 0;\n}\n.dmx-blog-widget__title {\n  margin: 0 0 1rem;\n  padding: 12px 16px;\n  font-size: 1rem;\n  font-weight: 600;\n  color: #fff;\n  background: var(--dmx-blog-accent);\n  border-radius: 8px 8px 0 0;\n  position: relative;\n}\n.dmx-blog-widget__title span {\n  display: block;\n  width: 40px; height: 3px;\n  background: rgba(255,255,255,.5);\n  margin-top: 6px;\n  border-radius: 2px;\n}\n.dmx-blog-widget__body {\n  padding: 16px;\n  border: 1px solid var(--dmx-border);\n  border-top: none;\n  border-radius: 0 0 8px 8px;\n}\n\n\/* Search *\/\n.dmx-blog-search {\n  display: flex;\n  border: 1px solid var(--dmx-border);\n  border-radius: 6px;\n  overflow: hidden;\n}\n.dmx-blog-search input {\n  flex: 1;\n  border: none;\n  padding: 12px 14px;\n  font: inherit;\n  outline: none;\n}\n.dmx-blog-search button {\n  border: none;\n  background: linear-gradient(245deg, var(--dmx-blue), var(--dmx-red));\n  color: #fff;\n  padding: 0 16px;\n  cursor: pointer;\n}\n\n\/* Recent posts widget *\/\n.dmx-blog-recent { list-style: none; margin: 0; padding: 0; }\n.dmx-blog-recent li {\n  display: grid;\n  grid-template-columns: 72px 1fr;\n  gap: 12px;\n  padding: 12px 0;\n  border-bottom: 1px solid var(--dmx-border);\n}\n.dmx-blog-recent li:last-child { border-bottom: none; padding-bottom: 0; }\n.dmx-blog-recent li:first-child { padding-top: 0; }\n.dmx-blog-recent__thumb {\n  border-radius: 6px;\n  overflow: hidden;\n  aspect-ratio: 1;\n}\n.dmx-blog-recent__thumb img {\n  width: 100%; height: 100%;\n  object-fit: cover;\n}\n.dmx-blog-recent__title {\n  margin: 0 0 4px;\n  font-size: 0.875rem;\n  line-height: 1.35;\n  font-weight: 500;\n}\n.dmx-blog-recent__title a {\n  color: var(--dmx-ink);\n  text-decoration: none;\n}\n.dmx-blog-recent__title a:hover { color: var(--dmx-blog-accent); }\n.dmx-blog-recent__date { font-size: 0.75rem; color: var(--dmx-blog-muted); }\n\n\/* Categories *\/\n.dmx-blog-cats { list-style: none; margin: 0; padding: 0; }\n.dmx-blog-cats li {\n  position: relative;\n  padding: 8px 0 8px 18px;\n  border-bottom: 1px dashed var(--dmx-border);\n}\n.dmx-blog-cats li:last-child { border-bottom: none; }\n.dmx-blog-cats li::before {\n  content: \"\";\n  position: absolute;\n  left: 0; top: 50%;\n  transform: translateY(-50%);\n  width: 8px; height: 8px;\n  border-radius: 50%;\n  background: var(--dmx-blog-accent);\n}\n.dmx-blog-cats a {\n  color: var(--dmx-blog-muted);\n  text-decoration: none;\n  font-size: 0.9375rem;\n}\n.dmx-blog-cats a:hover { color: var(--dmx-blog-accent); }\n\n\/* Sidebar CTA *\/\n.dmx-blog-sidebar-cta {\n  padding: 1.5rem;\n  border-radius: 8px;\n  background: linear-gradient(135deg, var(--dmx-blue) 0%, #1e3a8a 100%);\n  color: #fff;\n  text-align: center;\n}\n.dmx-blog-sidebar-cta h4 {\n  margin: 0 0 0.5rem;\n  font-size: 1.0625rem;\n  color: #fff;\n}\n.dmx-blog-sidebar-cta p {\n  margin: 0 0 1rem;\n  font-size: 0.875rem;\n  opacity: 0.9;\n  line-height: 1.5;\n}\n.dmx-blog-sidebar-cta .dmx-btn {\n  width: 100%;\n  justify-content: center;\n}\n<\/style>\n<div class=\"dmx-blog-shell\">\n<header class=\"dmx-header\" role=\"banner\">\n  <div class=\"dmx-container dmx-header__inner\">\n    <a href=\"https:\/\/diremex.com.mx\/sitiosia\/\" class=\"dmx-logo\" aria-label=\"Diremex \u2014 Inicio\">\n      <img decoding=\"async\" src=\"https:\/\/diremex.com.mx\/wp-content\/uploads\/2024\/04\/logo-diremex.png\" alt=\"Diremex\" width=\"160\" height=\"38\" fetchpriority=\"high\">\n    <\/a>\n    <nav class=\"dmx-nav\" aria-label=\"Principal\">\n      <div class=\"dmx-mega dmx-mega--tabs\" data-dmx-mega=\"servicios\">\n        <button type=\"button\" class=\"dmx-nav__trigger\" aria-expanded=\"false\" 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href=\"https:\/\/diremex.com.mx\/sitiosia\/recursos\/\">Google Ads<\/a><\/li>\n      <li aria-current=\"page\">Remarketing en Saltillo | Recuperar prospectos<\/li>\n    <\/ol>\n    <h1 class=\"dmx-blog-banner__title\">Remarketing en Saltillo: c\u00f3mo recuperar prospectos que visitaron tu negocio pero todav\u00eda no compran<\/h1>\n  <\/div>\n<\/section>\n<div class=\"dmx-blog-area\">\n  <div class=\"dmx-blog-grid\">\n    <main class=\"dmx-blog-main\">\n      <article>\n        <header class=\"dmx-blog-entry-header\">\n          <figure class=\"dmx-blog-thumb\"><img decoding=\"async\" src=\"https:\/\/diremex.com.mx\/sitiosia\/wp-content\/uploads\/2026\/09\/remarketing-saltillo.jpg\" alt=\"Campa\u00f1a de remarketing para negocios en Saltillo\" loading=\"lazy\" width=\"1210\" height=\"660\"><\/figure>\n          <ul class=\"dmx-blog-meta\">\n            <li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" aria-hidden=\"true\"><rect x=\"3\" y=\"4\" width=\"18\" height=\"18\" rx=\"2\"\/><path d=\"M16 2v4M8 2v4M3 10h18\"\/><\/svg> 4 de diciembre de 2026<\/li>\n            <li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" aria-hidden=\"true\"><path d=\"M20 21v-2a4 4 0 0 0-4-4H8a4 4 0 0 0-4 4v2\"\/><circle cx=\"12\" cy=\"7\" r=\"4\"\/><\/svg> por <a href=\"https:\/\/diremex.com.mx\/sitiosia\/nosotros\/\">Diremex<\/a><\/li>\n            <li class=\"blog-cat\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" aria-hidden=\"true\"><path d=\"M20.59 13.41l-7.17 7.17a2 2 0 0 1-2.83 0L2 12V2h10l8.59 8.59a2 2 0 0 1 0 2.82z\"\/><line x1=\"7\" y1=\"7\" x2=\"7.01\" y2=\"7\"\/><\/svg> <a href=\"https:\/\/diremex.com.mx\/sitiosia\/recursos\/\">Google Ads<\/a><\/li>\n          <\/ul>\n        <\/header>\n        <div class=\"dmx-blog-entry-content rt-single-content\">\n          <p>Ya pagaste por el primer contacto: visita a tu web, interacci\u00f3n en Instagram, producto visto en cat\u00e1logo. <strong>Remarketing<\/strong> (retargeting) vuelve a mostrar tu mensaje a quienes no convirtieron \u2014 sin empezar de cero ni pagar otra vez por captar a un desconocido fr\u00edo.<\/p>\n<p>En Saltillo, donde ciclos de compra van de impulsivos (comida, retail) a largos (industria, servicios profesionales, inmobiliario), el remarketing mantiene tu marca presente mientras el prospecto compara opciones. Bien ejecutado, recupera oportunidades. Mal ejecutado, irrita y quema presupuesto.<\/p>\n<!-- IMAGEN: Ciclo Descubrimiento\u2192visita\u2192abandono\u2192remarketing\u2192regreso\u2192conversi\u00f3n | Ubicaci\u00f3n: Tras intro | Archivo: ciclo-remarketing-saltillo.webp | ALT: Ciclo de remarketing para recuperar prospectos en Saltillo | Prompt: Diagrama circular 6 pasos remarketing, iconos limpios azul, 16:9 -->\n<h2>La mayor\u00eda de decisiones no ocurren en el primer contacto<\/h2>\n<p>Raramente alguien ve un anuncio, abre tu web y compra en el mismo minuto. En servicios consultivos, ecommerce de consideraci\u00f3n media e industria en Saltillo, el ciclo puede ser d\u00edas o semanas. El prospecto investiga, compara precios, pregunta a colegas, pospone.<\/p>\n<p>Sin remarketing, desapareces de su radar. Con remarketing, reapareces en el momento correcto \u2014 con mensaje adaptado a lo que ya vio. No es presi\u00f3n: es recordatorio \u00fatil en un proceso de decisi\u00f3n normal.<\/p>\n<h3>Psicolog\u00eda del recordatorio<\/h3>\n<p>La familiaridad genera confianza. Ver tu marca varias veces \u2014 con contenido relevante, no spam \u2014 aumenta probabilidad de que te elijan cuando llegue el momento de decidir. El remarketing capitaliza inversi\u00f3n ya hecha en tr\u00e1fico, SEO o contenido org\u00e1nico.<\/p>\n<h2>Qu\u00e9 es remarketing y qu\u00e9 no es<\/h2>\n<h3>Qu\u00e9 es remarketing<\/h3>\n<p>Anuncios dirigidos a audiencias que ya interactuaron contigo:<\/p>\n<ul>\n<li>Visitantes de tu sitio web (pixel de Meta, tag de Google)<\/li>\n<li>Personas que interactuaron con tu perfil o publicaciones en Facebook e Instagram<\/li>\n<li>Viewers de video que vieron porcentaje significativo<\/li>\n<li>Visitantes de p\u00e1ginas de producto espec\u00edficas<\/li>\n<li>Listas de clientes o prospectos con consentimiento expl\u00edcito<\/li>\n<\/ul>\n<h3>Qu\u00e9 no es remarketing<\/h3>\n<p>No es perseguir sin l\u00edmite a quien ya dijo que no. No es mostrar el mismo anuncio gen\u00e9rico 50 veces. No es sustituto de landing rota o propuesta d\u00e9bil. No garantiza ventas \u2014 mejora probabilidad de recuperaci\u00f3n sobre audiencias ya calificadas por inter\u00e9s previo.<\/p>\n<p>Frecuencia alta sin valor genera rechazo y comentarios negativos. Remarketing exige relevancia, l\u00edmites y creativos que aporten algo nuevo en cada contacto.<\/p>\n<h2>Audiencias: web, redes, video, productos, carritos<\/h2>\n<p>Cada audiencia responde a mensajes distintos. Segmentar es la diferencia entre remarketing efectivo y banner molesto.<\/p>\n<h3>Visitantes web<\/h3>\n<p>Instala pixel de Meta y tag de Google Ads. Crea audiencias por comportamiento: visit\u00f3 homepage, visit\u00f3 p\u00e1gina de servicio X, estuvo m\u00e1s de 60 segundos, lleg\u00f3 a checkout sin comprar. Excluye quien ya convirti\u00f3 para no pagar por quien ya es cliente.<\/p>\n<h3>Engagers en Instagram y Facebook<\/h3>\n<p>Audiencias de 30, 60 o 90 d\u00edas que interactuaron con perfil, publicaciones o mensajes. \u00datil para negocios con fuerte presencia en redes que a\u00fan no tienen tr\u00e1fico web masivo.<\/p>\n<h3>Viewers de video<\/h3>\n<p>Quienes vieron 50% o m\u00e1s de video en Meta o YouTube. Ya demostraron inter\u00e9s en tu mensaje \u2014 puedes profundizar con testimonio, caso de uso o oferta espec\u00edfica.<\/p>\n<h3>Visitantes de producto (ecommerce din\u00e1mico)<\/h3>\n<p>Muestra exactamente el producto que vieron, con variante de color o talla si aplica. Requiere cat\u00e1logo conectado a <a href=\"https:\/\/diremex.com.mx\/sitiosia\/publicidad-facebook-instagram-meta-ads-saltillo\/\">Meta Ads<\/a> y feed de Google Merchant.<\/p>\n<h3>Carritos abandonados<\/h3>\n<p>Combinaci\u00f3n de email, WhatsApp (con consentimiento) y ads din\u00e1micos. Primer recordatorio sin descuento; segundo con incentivo medido si margen lo permite. No destruyas margen entrenando al cliente a abandonar carrito para obtener descuento.<\/p>\n<h3>Clientes anteriores<\/h3>\n<p>Upsell, cross-sell, recompra estacional, lanzamiento de producto nuevo. Lista de clientes subida con consentimiento GDPR\/ LFPDPPP aplicable. Excluye quejas pendientes o clientes en proceso de cancelaci\u00f3n.<\/p>\n<h3>Ejemplos por sector<\/h3>\n<p><strong>Restaurante:<\/strong> remarketing con platillo estrella a quien visit\u00f3 men\u00fa online pero no reserv\u00f3. Mensaje: horario, promoci\u00f3n de d\u00eda, enlace a Maps.<\/p>\n<p><strong>Ecommerce:<\/strong> carrito abandonado con producto visto + env\u00edo gratis sobre umbral. Seguimiento email a las 2 horas y 24 horas.<\/p>\n<p><strong>Servicios profesionales:<\/strong> testimonio de cliente + CTA de cotizaci\u00f3n a visitantes de p\u00e1gina de servicios legales, contables o de consultor\u00eda.<\/p>\n<p><strong>Industria:<\/strong> video de capacidades de planta a visitantes de ficha t\u00e9cnica o p\u00e1gina de maquinaria. Mensaje B2B: certificaciones, tiempos de entrega, formulario de cotizaci\u00f3n.<\/p>\n<p><strong>Inmobiliario:<\/strong> remarketing de desarrollo visto con amenidades, avance de obra o fecha de visita a showroom.<\/p>\n<h2>Mensaje seg\u00fan etapa y frecuencia<\/h2>\n<p>El mismo creativo no sirve para quien te conoce desde ayer y quien lleva tres semanas comparando.<\/p>\n<h3>Primeros d\u00edas (0\u20137)<\/h3>\n<p>Recordatorio suave: \u00abSigues interesado en\u2026\u00bb, imagen del producto o servicio visto, CTA claro. Sin descuento agresivo todav\u00eda.<\/p>\n<h3>Semana 2 (8\u201314)<\/h3>\n<p>Prueba social: rese\u00f1a, caso breve, certificaci\u00f3n, garant\u00eda. Responde objeciones comunes: precio, confianza, tiempos.<\/p>\n<h3>Semana 3+ (15\u201330)<\/h3>\n<p>Oferta con l\u00edmite de tiempo o beneficio adicional (env\u00edo, instalaci\u00f3n, consulta gratis). Si no convierte, saca de audiencia o baja frecuencia \u2014 no persigas indefinidamente.<\/p>\n<h3>Frecuencia recomendada<\/h3>\n<p>Referencia inicial: 3\u20135 impresiones por persona por semana en remarketing. Ajusta seg\u00fan fatiga creativa (CTR cayendo, feedback negativo). Mejor rotar creativos que subir frecuencia del mismo anuncio.<\/p>\n<h3>Coherencia de mensaje<\/h3>\n<p>Si tu ad de prospecci\u00f3n promete X, tu remarketing debe reforzar X \u2014 no contradecir con otra propuesta. Landing, ads fr\u00edos y remarketing cuentan la misma historia en profundidad creciente.<\/p>\n<h2>Privacidad e integraci\u00f3n Google + Meta<\/h2>\n<p>Remarketing opera con datos de comportamiento. En M\u00e9xico, respeta aviso de privacidad, pol\u00edtica de cookies y consentimiento donde aplique.<\/p>\n<h3>Cumplimiento b\u00e1sico<\/h3>\n<ul>\n<li>Banner de cookies en web con opci\u00f3n informada<\/li>\n<li>Pol\u00edticas de Meta y Google sobre audiencias personalizadas<\/li>\n<li>Consentimiento expl\u00edcito para listas de email\/SMS usadas en Custom Audiences<\/li>\n<li>No subir datos sensibles sin base legal<\/li>\n<\/ul>\n<h3>Integraci\u00f3n Google + Meta<\/h3>\n<p>Idealmente ambos: <a href=\"https:\/\/diremex.com.mx\/sitiosia\/google-ads-saltillo\/\">Google Ads<\/a> captura b\u00fasqueda posterior (\u00abya vi esta empresa, ahora la busco por nombre\u00bb); Meta refuerza visual en feed e Instagram. Usa mensajes coherentes \u2014 precios, promociones y tono alineados.<\/p>\n<p>Evita remarketing en Google con landing distinta a la de Meta. El prospecto nota inconsistencia y pierde confianza.<\/p>\n<h3>Exclusiones inteligentes<\/h3>\n<p>Excluye compradores recientes, empleados, competidores (por dominio de email si aplica), visitantes de p\u00e1gina \u00abgracias\u00bb o confirmaci\u00f3n. Excluir reduce desperdicio y mejora experiencia.<\/p>\n<h2>Cu\u00e1ndo no vale la pena<\/h2>\n<p>Remarketing no es universal. Act\u00edvalo cuando la base lo justifica.<\/p>\n<h3>Se\u00f1ales de que a\u00fan no es momento<\/h3>\n<ul>\n<li>Tr\u00e1fico web m\u00ednimo (menos de 100 visitantes mensuales dificulta audiencias estables)<\/li>\n<li>Producto sin diferenciaci\u00f3n clara \u2014 remarketing recuerda algo gen\u00e9rico<\/li>\n<li>Landing rota: alta tasa de rebote, formulario que no funciona, velocidad lenta<\/li>\n<li>Ticket tan bajo que costo por conversi\u00f3n de remarketing no cierra matem\u00e1tica comercial<\/li>\n<li>Sin pixel ni tag instalados correctamente<\/li>\n<\/ul>\n<p>En esos casos, primero arregla conversi\u00f3n base: <a href=\"https:\/\/diremex.com.mx\/sitiosia\/landing-pages-saltillo\/\">landing pages<\/a> optimizadas, tracking, propuesta clara. Remarketing amplifica lo que ya funciona \u2014 no repara lo roto.<\/p>\n<h3>Cu\u00e1ndo s\u00ed priorizar remarketing<\/h3>\n<p>Ecommerce con cat\u00e1logo activo, servicios de consideraci\u00f3n media-alta, B2B con ciclo largo, negocios con tr\u00e1fico web o engagement social consistente, campa\u00f1as de prospecci\u00f3n que generan visitas pero pocas conversiones inmediatas.<\/p>\n<h3>Presupuesto de remarketing<\/h3>\n<p>Suele ser fracci\u00f3n menor del presupuesto total (referencia inicial 10\u201325%). Escala seg\u00fan ROAS de remarketing vs prospecci\u00f3n fr\u00eda. Si remarketing convierte m\u00e1s barato, merece m\u00e1s peso \u2014 sin abandonar captaci\u00f3n de nuevos prospectos.<\/p>\n<h3>Remarketing y tiendas online<\/h3>\n<p>Para <a href=\"https:\/\/diremex.com.mx\/sitiosia\/tiendas-online-saltillo\/\">tiendas online<\/a>, remarketing din\u00e1mico suele ser t\u00e1ctica central: producto visto, carrito abandonado, cross-sell post-compra. Requiere cat\u00e1logo actualizado y fotos de calidad.<\/p>\n<h3>Creativos que funcionan en remarketing<\/h3>\n<p>Rota entre formatos: imagen est\u00e1tica del producto visto, carrusel de productos relacionados, video testimonial breve, oferta con fecha l\u00edmite clara. Evita texto ilegible en m\u00f3vil y botones de CTA visibles. Prueba variaciones cada 2\u20133 semanas para combatir fatiga.<\/p>\n<h3>Remarketing vs prospecci\u00f3n fr\u00eda<\/h3>\n<p>Prospecci\u00f3n fr\u00eda captura desconocidos; remarketing recupera interesados. Presupuesto equilibrado depende de tu funnel: si tienes tr\u00e1fico web s\u00f3lido pero baja conversi\u00f3n, remarketing puede ser prioritario. Si casi nadie visita tu sitio, invierte primero en SEO, contenido o ads de captaci\u00f3n \u2014 remarketing no crea audiencia de la nada.<\/p>\n<h3>Errores frecuentes en campa\u00f1as de retargeting<\/h3>\n<ul>\n<li>Mostrar anuncio a quien ya compr\u00f3 ayer.<\/li>\n<li>Misma creatividad durante meses sin rotaci\u00f3n.<\/li>\n<li>Remarketing a landing gen\u00e9rica en lugar de p\u00e1gina espec\u00edfica vista.<\/li>\n<li>Frecuencia ilimitada sin techo.<\/li>\n<li>Mensaje agresivo de descuento desde el primer impresi\u00f3n.<\/li>\n<li>Pixel mal instalado \u2014 audiencias vac\u00edas o infladas.<\/li>\n<\/ul>\n<h3>Implementaci\u00f3n t\u00e9cnica m\u00ednima<\/h3>\n<p>Instala Google tag y Meta pixel en todas las p\u00e1ginas. Verifica con herramientas de diagn\u00f3stico de cada plataforma. Configura eventos de conversi\u00f3n (compra, lead, add to cart). Crea audiencias b\u00e1sicas: visitantes 30 d\u00edas, visitantes de checkout, compradores para exclusi\u00f3n. Lanza campa\u00f1a de remarketing con presupuesto modesto, mide una quincena, ajusta.<\/p>\n<h3>Remarketing offline y listas<\/h3>\n<p>Sube listas de clientes (con consentimiento) para campa\u00f1as de recompra o upsell. Combina con email marketing para carritos abandonados \u2014 el email suele ser m\u00e1s barato; el ad refuerza si no abrieron correo. Coordina mensaje entre canales para no saturar.<\/p>\n<h3>Conclusi\u00f3n<\/h3>\n<p>Ya pagaste el primer contacto. Remarketing bien hecho recupera oportunidades \u2014 sin prometer ventas garantizadas. Segmenta audiencias, adapta mensaje por etapa, respeta frecuencia y privacidad, integra Google y Meta con coherencia.<\/p>\n<p>Si tu tr\u00e1fico genera visitas pero pocas ventas, revisa embudo completo antes de culpar solo al remarketing. Puedes <a href=\"https:\/\/diremex.com.mx\/sitiosia\/diagnostico-digital\/\">dise\u00f1ar estrategia de remarketing<\/a> alineada a tu sector en Saltillo \u2014 con audiencias, creativos y presupuesto acordes a tu operaci\u00f3n real.<\/p>\n<h3>Remarketing en servicios locales<\/h3>\n<p>Cl\u00ednicas, talleres, academias y negocios de servicios en Saltillo se benefician de remarketing a visitantes de p\u00e1gina de servicio espec\u00edfico. Mensaje: disponibilidad, rese\u00f1as, promoci\u00f3n de primera consulta o diagn\u00f3stico. El ciclo puede ser corto \u2014 decisi\u00f3n en d\u00edas \u2014 pero el recordatorio acelera acci\u00f3n.<\/p>\n<h3>Medir remarketing por separado<\/h3>\n<p>Crea campa\u00f1as de remarketing con nomenclatura clara en Google y Meta. Compara CPL y ROAS vs prospecci\u00f3n fr\u00eda. Si remarketing convierte m\u00e1s barato, aumenta presupuesto gradualmente. Si no convierte, revisa creativos y landing antes de desactivar \u2014 la audiencia ya est\u00e1 calificada.<\/p>\n<h3>Checklist de activaci\u00f3n<\/h3>\n<ul>\n<li>Pixel y tag verificados en web.<\/li>\n<li>Audiencias m\u00ednimas creadas y excluidos compradores.<\/li>\n<li>Creativos espec\u00edficos por etapa (d\u00edas 0\u20137, 8\u201314, 15\u201330).<\/li>\n<li>L\u00edmite de frecuencia configurado.<\/li>\n<li>Landing alineada con mensaje del ad.<\/li>\n<li>Presupuesto de prueba definido por dos semanas.<\/li>\n<\/ul>\n<p>Remarketing es optimizaci\u00f3n del embudo \u2014 no parche de producto d\u00e9bil. Con base s\u00f3lida, recupera prospectos que ya demostraron inter\u00e9s y reduce dependencia de captar desconocidos fr\u00edos cada mes.<\/p>\n<h3>Temporadas y eventos en Saltillo<\/h3>\n<p>Ajusta remarketing en Buen Fin, Navidad, regreso a clases o ferias industriales locales. Audiencia que visit\u00f3 en octubre puede necesitar mensaje distinto en noviembre \u2014 misma marca, oferta estacional relevante. Programa creativos con anticipaci\u00f3n para no improvisar bajo presi\u00f3n.<\/p>\n<h3>Remarketing y contenido educativo<\/h3>\n<p>En B2B, no vendas en cada impresi\u00f3n. Alterna recordatorio de servicio con art\u00edculo \u00fatil, video explicativo o caso de aplicaci\u00f3n. El prospecto industrial valora informaci\u00f3n t\u00e9cnica antes de solicitar cotizaci\u00f3n \u2014 remarketing puede entregar ese valor sin ser invasivo.<\/p>\n<p>Activa remarketing cuando tengas tr\u00e1fico, tracking correcto y propuesta clara. Optimiza mensaje por etapa, mide por separado de prospecci\u00f3n y ajusta con datos \u2014 no con suposiciones.<\/p>\n<p>En campa\u00f1as integradas de Google y Meta, el remarketing complementa captaci\u00f3n fr\u00eda: primero generas inter\u00e9s, luego lo recuperas. Ese ciclo, bien administrado, mejora eficiencia del presupuesto total sin prometer resultados autom\u00e1ticos. Empieza con audiencias simples, aprende qu\u00e9 mensajes responden y escala solo lo que mide bien. El remarketing premia paciencia, prueba controlada y mensajes relevantes por etapa.<\/p>\n        <\/div>\n        <aside class=\"dmx-blog-cta\">\n  <h3>Ya pagaste por el primer contacto<\/h3>\n  <p>No necesitas empezar de cero cada vez. Dise\u00f1amos remarketing en Saltillo.<\/p>\n  <a class=\"dmx-btn dmx-btn--blue\" href=\"https:\/\/diremex.com.mx\/sitiosia\/diagnostico-digital\/\">Dise\u00f1ar estrategia de remarketing<span class=\"dmx-btn__arrow\" aria-hidden=\"true\">\u2192<\/span><\/a>\n<\/aside>\n        <section class=\"dmx-blog-faq\">\n  <h2 class=\"dmx-blog-faq__title\">Preguntas frecuentes<\/h2>\n  <div class=\"dmx-faq\"><div class=\"dmx-faq__item\">\n  <button type=\"button\" class=\"dmx-faq__q\" aria-expanded=\"false\">\u00bfRemarketing funciona para negocios locales en Saltillo?<span class=\"dmx-faq__icon\" aria-hidden=\"true\">+<\/span><\/button>\n  <div class=\"dmx-faq__a\"><div class=\"dmx-faq__a-inner\"><p>S\u00ed si hay tr\u00e1fico suficiente al sitio o engagement en redes. Funciona especialmente en ecommerce, servicios de consideraci\u00f3n media y B2B con ciclo largo.<\/p><\/div><\/div>\n<\/div>\n<div class=\"dmx-faq__item\">\n  <button type=\"button\" class=\"dmx-faq__q\" aria-expanded=\"false\">\u00bfGoogle o Meta para remarketing?<span class=\"dmx-faq__icon\" aria-hidden=\"true\">+<\/span><\/button>\n  <div class=\"dmx-faq__a\"><div class=\"dmx-faq__a-inner\"><p>Idealmente ambos: Google captura b\u00fasqueda posterior; Meta refuerza visual. Usa audiencias sincronizadas con mensaje coherente.<\/p><\/div><\/div>\n<\/div>\n<div class=\"dmx-faq__item\">\n  <button type=\"button\" class=\"dmx-faq__q\" aria-expanded=\"false\">\u00bfEs invasivo el remarketing?<span class=\"dmx-faq__icon\" aria-hidden=\"true\">+<\/span><\/button>\n  <div class=\"dmx-faq__a\"><div class=\"dmx-faq__a-inner\"><p>Depende de frecuencia y relevancia. Mensajes \u00fatiles y l\u00edmites de impresi\u00f3n evitan persecuci\u00f3n.<\/p><\/div><\/div>\n<\/div>\n<div class=\"dmx-faq__item\">\n  <button type=\"button\" class=\"dmx-faq__q\" aria-expanded=\"false\">\u00bfCu\u00e1nto presupuesto dedicar?<span class=\"dmx-faq__icon\" aria-hidden=\"true\">+<\/span><\/button>\n  <div class=\"dmx-faq__a\"><div class=\"dmx-faq__a-inner\"><p>Suele ser fracci\u00f3n menor del presupuesto total (10\u201325% inicial). Escala seg\u00fan ROAS de remarketing vs prospecci\u00f3n fr\u00eda.<\/p><\/div><\/div>\n<\/div>\n<div class=\"dmx-faq__item\">\n  <button type=\"button\" class=\"dmx-faq__q\" aria-expanded=\"false\">\u00bfCu\u00e1ntos visitantes necesito para remarketing?<span class=\"dmx-faq__icon\" aria-hidden=\"true\">+<\/span><\/button>\n  <div class=\"dmx-faq__a\"><div class=\"dmx-faq__a-inner\"><p>Como referencia, cien visitantes mensuales es m\u00ednimo para audiencias estables en Meta y Google. Con menos tr\u00e1fico, prioriza captaci\u00f3n y SEO antes de invertir fuerte en retargeting.<\/p><\/div><\/div>\n<\/div>\n<div class=\"dmx-faq__item\">\n  <button type=\"button\" class=\"dmx-faq__q\" aria-expanded=\"false\">\u00bfRemarketing funciona sin cookie banner?<span class=\"dmx-faq__icon\" aria-hidden=\"true\">+<\/span><\/button>\n  <div class=\"dmx-faq__a\"><div class=\"dmx-faq__a-inner\"><p>T\u00e9cnicamente el pixel puede instalarse, pero el cumplimiento de privacidad y las pol\u00edticas de plataformas exigen transparencia. Implementa aviso de cookies y pol\u00edtica de privacidad actualizada.<\/p><\/div><\/div>\n<\/div><\/div>\n<\/section>\n        <footer class=\"dmx-blog-entry-footer\">\n  <div class=\"dmx-blog-tags\">\n    <span class=\"dmx-blog-tags__label\">Etiquetas:<\/span>\n    <a href=\"https:\/\/diremex.com.mx\/sitiosia\/recursos\/\">remarketing Saltillo<\/a>\n<a href=\"https:\/\/diremex.com.mx\/sitiosia\/recursos\/\">retargeting<\/a>\n<a href=\"https:\/\/diremex.com.mx\/sitiosia\/recursos\/\">anuncios de seguimiento<\/a>\n<a href=\"https:\/\/diremex.com.mx\/sitiosia\/recursos\/\">recuperar prospectos<\/a>\n<a href=\"https:\/\/diremex.com.mx\/sitiosia\/recursos\/\">Google remarketing Meta<\/a>\n  <\/div>\n<\/footer>\n        <section class=\"dmx-blog-related\">\n  <h2 class=\"dmx-blog-related__title\">Art\u00edculos relacionados<\/h2>\n  <div class=\"dmx-blog-related__grid\"><article class=\"dmx-blog-related-card\">\n  <a href=\"https:\/\/diremex.com.mx\/sitiosia\/google-ads-restaurantes-saltillo\" class=\"dmx-blog-related-card__img\"><img decoding=\"async\" src=\"https:\/\/diremex.com.mx\/sitiosia\/wp-content\/uploads\/2026\/09\/google-ads-restaurantes-saltillo.jpg\" alt=\"Campa\u00f1a Google Ads para restaurante en Saltillo\" loading=\"lazy\" width=\"530\" height=\"330\"><\/a>\n  <div class=\"dmx-blog-related-card__body\">\n    <p class=\"dmx-blog-related-card__date\">6 de octubre de 2026<\/p>\n    <h3 class=\"dmx-blog-related-card__title\"><a href=\"https:\/\/diremex.com.mx\/sitiosia\/google-ads-restaurantes-saltillo\">Google Ads para restaurantes en Saltillo | Gu\u00eda<\/a><\/h3>\n  <\/div>\n<\/article>\n<article class=\"dmx-blog-related-card\">\n  <a href=\"https:\/\/diremex.com.mx\/sitiosia\/google-ads-saltillo-guia-completa\" class=\"dmx-blog-related-card__img\"><img decoding=\"async\" src=\"https:\/\/diremex.com.mx\/sitiosia\/wp-content\/uploads\/2026\/09\/google-ads-saltillo-guia-completa.jpg\" alt=\"Panel de campa\u00f1a Google Ads para negocio en Saltillo\" loading=\"lazy\" width=\"530\" height=\"330\"><\/a>\n  <div class=\"dmx-blog-related-card__body\">\n    <p class=\"dmx-blog-related-card__date\">16 de octubre de 2026<\/p>\n    <h3 class=\"dmx-blog-related-card__title\"><a href=\"https:\/\/diremex.com.mx\/sitiosia\/google-ads-saltillo-guia-completa\">Google Ads en Saltillo: gu\u00eda completa 2026<\/a><\/h3>\n  <\/div>\n<\/article>\n<article class=\"dmx-blog-related-card\">\n  <a href=\"https:\/\/diremex.com.mx\/sitiosia\/google-ads-industrial-saltillo\" class=\"dmx-blog-related-card__img\"><img decoding=\"async\" src=\"https:\/\/diremex.com.mx\/sitiosia\/wp-content\/uploads\/2026\/09\/google-ads-industrial-saltillo-b2b.jpg\" alt=\"Campa\u00f1a Google Ads para empresa industrial en Saltillo\" loading=\"lazy\" width=\"530\" height=\"330\"><\/a>\n  <div class=\"dmx-blog-related-card__body\">\n    <p class=\"dmx-blog-related-card__date\">20 de octubre de 2026<\/p>\n    <h3 class=\"dmx-blog-related-card__title\"><a href=\"https:\/\/diremex.com.mx\/sitiosia\/google-ads-industrial-saltillo\">Google Ads industrial en Saltillo | Leads B2B<\/a><\/h3>\n  <\/div>\n<\/article><\/div>\n<\/section>\n        <aside class=\"dmx-blog-cta dmx-blog-cta--final\">\n  <h3>Recupera prospectos con remarketing<\/h3>\n  <p>Google + Meta integrados \u2014 Diremex Saltillo.<\/p>\n  <a class=\"dmx-btn dmx-btn--red\" href=\"https:\/\/diremex.com.mx\/sitiosia\/diagnostico-digital\/\">Hablar con Diremex<span class=\"dmx-btn__arrow\" aria-hidden=\"true\">\u2192<\/span><\/a>\n<\/aside>\n      <\/article>\n    <\/main>\n    <aside class=\"dmx-blog-sidebar\">\n  <div class=\"dmx-blog-widget\">\n    <h3 class=\"dmx-blog-widget__title\">Buscar<span><\/span><\/h3>\n    <div class=\"dmx-blog-widget__body\">\n      <form class=\"dmx-blog-search\" action=\"https:\/\/diremex.com.mx\/sitiosia\/\" method=\"get\" role=\"search\">\n        <input type=\"search\" name=\"s\" placeholder=\"Buscar en el sitio\u2026\" aria-label=\"Buscar\">\n        <button type=\"submit\" aria-label=\"Buscar\"><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" aria-hidden=\"true\"><circle cx=\"11\" cy=\"11\" r=\"8\"\/><path d=\"m21 21-4.35-4.35\"\/><\/svg><\/button>\n      <\/form>\n    <\/div>\n  <\/div>\n  <div class=\"dmx-blog-widget\">\n    <h3 class=\"dmx-blog-widget__title\">Entradas recientes<span><\/span><\/h3>\n    <div class=\"dmx-blog-widget__body\">\n      <ul class=\"dmx-blog-recent\"><li>\n  <a href=\"https:\/\/diremex.com.mx\/sitiosia\/como-elegir-agencia-marketing-digital-saltillo\" class=\"dmx-blog-recent__thumb\"><img decoding=\"async\" src=\"https:\/\/diremex.com.mx\/sitiosia\/wp-content\/uploads\/2026\/09\/elegir-agencia-marketing-digital-saltillo.jpg\" alt=\"Empresario evaluando propuestas de agencia de marketing digital en Saltillo\" loading=\"lazy\" width=\"72\" height=\"72\"><\/a>\n  <div>\n    <h4 class=\"dmx-blog-recent__title\"><a href=\"https:\/\/diremex.com.mx\/sitiosia\/como-elegir-agencia-marketing-digital-saltillo\">C\u00f3mo elegir agencia de marketing digital en Saltillo<\/a><\/h4>\n    <span class=\"dmx-blog-recent__date\">15 de septiembre de 2026<\/span>\n  <\/div>\n<\/li>\n<li>\n  <a href=\"https:\/\/diremex.com.mx\/sitiosia\/seo-saltillo-que-es-como-funciona\" class=\"dmx-blog-recent__thumb\"><img decoding=\"async\" src=\"https:\/\/diremex.com.mx\/sitiosia\/wp-content\/uploads\/2026\/09\/seo-saltillo-posicionamiento-google.jpg\" alt=\"Dashboard de posicionamiento SEO para negocio local en Saltillo\" loading=\"lazy\" width=\"72\" height=\"72\"><\/a>\n  <div>\n    <h4 class=\"dmx-blog-recent__title\"><a href=\"https:\/\/diremex.com.mx\/sitiosia\/seo-saltillo-que-es-como-funciona\">SEO en Saltillo: qu\u00e9 es y c\u00f3mo funciona<\/a><\/h4>\n    <span class=\"dmx-blog-recent__date\">18 de septiembre de 2026<\/span>\n  <\/div>\n<\/li>\n<li>\n  <a href=\"https:\/\/diremex.com.mx\/sitiosia\/cuanto-cuesta-agencia-publicidad-saltillo\" class=\"dmx-blog-recent__thumb\"><img decoding=\"async\" src=\"https:\/\/diremex.com.mx\/sitiosia\/wp-content\/uploads\/2026\/09\/cuanto-cuesta-agencia-publicidad-saltillo.jpg\" alt=\"Empresario revisando propuesta de agencia de publicidad en Saltillo\" loading=\"lazy\" width=\"72\" height=\"72\"><\/a>\n  <div>\n    <h4 class=\"dmx-blog-recent__title\"><a href=\"https:\/\/diremex.com.mx\/sitiosia\/cuanto-cuesta-agencia-publicidad-saltillo\">Cu\u00e1nto cuesta una agencia de publicidad en Saltillo<\/a><\/h4>\n    <span class=\"dmx-blog-recent__date\">22 de septiembre de 2026<\/span>\n  <\/div>\n<\/li>\n<li>\n  <a href=\"https:\/\/diremex.com.mx\/sitiosia\/como-aparecer-en-google-saltillo\" class=\"dmx-blog-recent__thumb\"><img decoding=\"async\" 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href=\"https:\/\/diremex.com.mx\/sitiosia\/marketing-b2b-saltillo\">Marketing B2B en Saltillo | Prospectos industriales<\/a><\/h4>\n    <span class=\"dmx-blog-recent__date\">29 de septiembre de 2026<\/span>\n  <\/div>\n<\/li><\/ul>\n    <\/div>\n  <\/div>\n  <div class=\"dmx-blog-widget\">\n    <h3 class=\"dmx-blog-widget__title\">Categor\u00edas<span><\/span><\/h3>\n    <div class=\"dmx-blog-widget__body\">\n      <ul class=\"dmx-blog-cats\"><li><a href=\"https:\/\/diremex.com.mx\/sitiosia\/recursos\/\">Marketing digital<\/a><\/li>\n<li><a href=\"https:\/\/diremex.com.mx\/sitiosia\/recursos\/\">Google Ads<\/a><\/li>\n<li><a href=\"https:\/\/diremex.com.mx\/sitiosia\/recursos\/\">SEO<\/a><\/li>\n<li><a href=\"https:\/\/diremex.com.mx\/sitiosia\/recursos\/\">Dise\u00f1o web<\/a><\/li>\n<li><a href=\"https:\/\/diremex.com.mx\/sitiosia\/recursos\/\">Marketing industrial<\/a><\/li>\n<li><a href=\"https:\/\/diremex.com.mx\/sitiosia\/recursos\/\">Restaurantes<\/a><\/li>\n<li><a href=\"https:\/\/diremex.com.mx\/sitiosia\/recursos\/\">Marketing m\u00e9dico<\/a><\/li>\n<li><a href=\"https:\/\/diremex.com.mx\/sitiosia\/recursos\/\">Inmobiliario<\/a><\/li>\n<li><a href=\"https:\/\/diremex.com.mx\/sitiosia\/recursos\/\">Negocios locales<\/a><\/li>\n<li><a href=\"https:\/\/diremex.com.mx\/sitiosia\/recursos\/\">Conversi\u00f3n<\/a><\/li><\/ul>\n    <\/div>\n  <\/div>\n  <div class=\"dmx-blog-sidebar-cta\">\n    <h4>\u00bfNecesitas ayuda en Saltillo?<\/h4>\n    <p>Diagn\u00f3stico digital gratuito para tu negocio.<\/p>\n    <a class=\"dmx-btn dmx-btn--red\" href=\"https:\/\/diremex.com.mx\/sitiosia\/diagnostico-digital\/\">Solicitar diagn\u00f3stico<\/a>\n  <\/div>\n<\/aside>\n  <\/div>\n<\/div>\n<\/div>\n  <footer class=\"dmx-footer\" role=\"contentinfo\">\n    <div class=\"dmx-container dmx-footer__grid\">\n      <div class=\"dmx-footer__brand\">\n        <img decoding=\"async\" src=\"https:\/\/diremex.com.mx\/wp-content\/uploads\/2024\/04\/logo-diremex.png\" alt=\"Diremex\" width=\"140\" height=\"33\" loading=\"lazy\">\n        <p>Diremex \u2014 Agencia de publicidad y marketing digital en Saltillo, Coahuila, M\u00e9xico.<\/p>\n        <p style=\"margin-top: 12px; font-size: 0.8125rem; line-height: 1.8;\">\n          <strong>Diremex<\/strong><br>\n          <a href=\"tel:+528446105105\">844 610 5105<\/a> \u00b7 Saltillo<br>\n          <a href=\"tel:+528672847256\">867 284 7256<\/a> \u00b7 Nuevo Laredo<br>\n          <a href=\"mailto:mike@diremex.mx\">mike@diremex.mx<\/a>\n        <\/p>\n      <\/div>\n      <nav aria-label=\"Diremex\">\n        <p class=\"dmx-footer__label\">Diremex<\/p>\n        <a href=\"https:\/\/diremex.com.mx\/sitiosia\/agencia-de-publicidad-digital-saltillo\/\">Agencia de publicidad<\/a>\n        <a href=\"https:\/\/diremex.com.mx\/sitiosia\/nosotros\/\">Nosotros<\/a>\n        <a href=\"https:\/\/diremex.com.mx\/sitiosia\/portafolio\/\">Portafolio<\/a>\n        <a 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<a href=\"https:\/\/diremex.com.mx\/sitiosia\/landing-pages-saltillo\/\">Landing Pages<\/a>\n        <a href=\"https:\/\/diremex.com.mx\/sitiosia\/creacion-contenido-redes-sociales-saltillo\/\">Contenido<\/a>\n        <a href=\"https:\/\/diremex.com.mx\/sitiosia\/fotografia-video-publicitario-saltillo\/\">Foto y video<\/a>\n      <\/nav>\n      <nav aria-label=\"Soluciones\">\n        <p class=\"dmx-footer__label\">Soluciones<\/p>\n        <a href=\"https:\/\/diremex.com.mx\/sitiosia\/marketing-industrial-saltillo\/\">Marketing Industrial<\/a>\n        <a href=\"https:\/\/diremex.com.mx\/sitiosia\/marketing-para-restaurantes-saltillo\/\">Restaurantes<\/a>\n        <a href=\"https:\/\/diremex.com.mx\/sitiosia\/marketing-medico-saltillo\/\">M\u00e9dicos<\/a>\n        <a href=\"https:\/\/diremex.com.mx\/sitiosia\/marketing-inmobiliario-saltillo\/\">Inmobiliarias<\/a>\n        <a href=\"https:\/\/diremex.com.mx\/sitiosia\/marketing-pymes-saltillo\/\">PyMEs<\/a>\n      <\/nav>\n      <nav aria-label=\"Recursos\">\n        <p class=\"dmx-footer__label\">Recursos<\/p>\n        <a href=\"https:\/\/diremex.com.mx\/sitiosia\/blog\/\">Blog<\/a>\n        <a href=\"https:\/\/diremex.com.mx\/sitiosia\/recursos\/\">Gu\u00edas<\/a>\n        <a href=\"https:\/\/diremex.com.mx\/sitiosia\/seo-vs-google-ads-saltillo\/\">SEO vs Ads<\/a>\n        <a href=\"https:\/\/diremex.com.mx\/sitiosia\/como-aparecer-en-google-maps-saltillo\/\">Google Maps<\/a>\n      <\/nav>\n    <\/div>\n    <div class=\"dmx-container dmx-footer__legal\">\n      <a href=\"https:\/\/diremex.mx\/aviso-de-privacidad\/\">Aviso de Privacidad<\/a>\n      <span>\u00a9 2026 Diremex \u00b7 Saltillo, Coahuila<\/span>\n    <\/div>\n  <\/footer>\n<div class=\"dmx-wa-sticky\" id=\"dmx-wa-sticky\">\n  <button type=\"button\" class=\"dmx-wa-sticky__btn dmx-wa-sticky__btn--desktop\" data-wa-open data-wa-context=\"sticky\"><span aria-hidden=\"true\">\ud83d\udcac<\/span> \u00bfTienes un proyecto? Plat\u00edcanoslo<\/button>\n  <button type=\"button\" class=\"dmx-wa-sticky__btn dmx-wa-sticky__btn--mobile\" data-wa-open data-wa-context=\"sticky\">WhatsApp \u00b7 Diagn\u00f3stico<\/button>\n<\/div>\n<div class=\"dmx-wa-modal\" id=\"dmx-wa-modal\" hidden role=\"dialog\" aria-modal=\"true\" aria-labelledby=\"dmx-wa-title\">\n  <div class=\"dmx-wa-modal__backdrop\" data-wa-close><\/div>\n  <div class=\"dmx-wa-modal__panel\">\n    <button type=\"button\" class=\"dmx-wa-modal__close\" data-wa-close aria-label=\"Cerrar\">\u00d7<\/button>\n    <div data-wa-step=\"0\">\n      <h2 id=\"dmx-wa-title\" class=\"dmx-display dmx-h3\">\u00bfQu\u00e9 necesitas?<\/h2>\n      <div class=\"dmx-wa-modal__options\">\n        <button type=\"button\" data-wa-need=\"Publicidad Google Ads\">Google Ads<\/button>\n        <button type=\"button\" data-wa-need=\"Publicidad Meta Ads\">Meta Ads<\/button>\n        <button type=\"button\" data-wa-need=\"SEO \/ posicionamiento\">SEO<\/button>\n        <button type=\"button\" data-wa-need=\"Sitio web\">Sitio web<\/button>\n        <button type=\"button\" data-wa-need=\"Estrategia integral\">Estrategia integral<\/button>\n      <\/div>\n      <button type=\"button\" class=\"dmx-link dmx-wa-modal__skip\" data-wa-quick=\"hero\">Ir directo a WhatsApp<\/button>\n    <\/div>\n    <div data-wa-step=\"1\" hidden>\n      <h2 class=\"dmx-display dmx-h3\">\u00bfYa tienes p\u00e1gina web?<\/h2>\n      <div class=\"dmx-wa-modal__options dmx-wa-modal__options--row\">\n        <button type=\"button\" data-wa-has=\"S\u00ed\">S\u00ed<\/button>\n        <button type=\"button\" data-wa-has=\"No\">No<\/button>\n      <\/div>\n    <\/div>\n    <div data-wa-step=\"2\" hidden>\n      <h2 class=\"dmx-display dmx-h3\">\u00bfCu\u00e1l es tu principal objetivo?<\/h2>\n      <div class=\"dmx-wa-modal__options\">\n        <button type=\"button\" data-wa-goal=\"Aparecer en Google\">Aparecer en Google<\/button>\n        <button type=\"button\" data-wa-goal=\"Conseguir prospectos\">Conseguir prospectos<\/button>\n        <button type=\"button\" data-wa-goal=\"Vender en l\u00ednea\">Vender en l\u00ednea<\/button>\n        <button type=\"button\" data-wa-goal=\"Mejorar mi imagen\">Mejorar mi imagen<\/button>\n      <\/div>\n    <\/div>\n    <div data-wa-step=\"3\" hidden>\n      <h2 class=\"dmx-display dmx-h3\">Hablar con Diremex por WhatsApp<\/h2>\n      <pre class=\"dmx-wa-preview\" data-wa-preview aria-live=\"polite\"><\/pre>\n      <button type=\"button\" class=\"dmx-btn dmx-btn--wa dmx-btn--red\" data-wa-send style=\"width: 100%;\">Abrir WhatsApp \u2192<\/button>\n    <\/div>\n  <\/div>\n<\/div>\n<\/div>\n<script>(function () {\n  'use strict';\n\n  var PHONE = '528446105105';\n\n  var CONTEXT_MSG = {\n    hero: 'Hola Diremex, vi su servicio de dise\u00f1o de sitios web en Saltillo. Quiero platicarles sobre mi proyecto.',\n    header: 'Hola Diremex, vi su servicio de dise\u00f1o de sitios web en Saltillo. Quiero platicarles sobre mi proyecto.',\n    portfolio: 'Hola Diremex, estuve viendo sus proyectos web y quiero algo similar para mi negocio.',\n    seo: 'Hola Diremex, me interesa posicionar mi negocio en Google en Saltillo.',\n    ecommerce: 'Hola Diremex, quiero cotizar una tienda online para vender mis productos.',\n    final: 'Hola Diremex, ya revis\u00e9 su propuesta de dise\u00f1o web y quiero saber qu\u00e9 recomendar\u00edan para mi negocio.',\n    sticky: 'Hola Diremex, quiero cotizar mi p\u00e1gina web.',\n    corporativo: 'Hola Diremex, necesito un sitio corporativo para mi empresa.',\n    landing: 'Hola Diremex, necesito una landing page para campa\u00f1as.',\n    tienda: 'Hola Diremex, quiero cotizar una tienda online WooCommerce.',\n    rediseno: 'Hola Diremex, ya tengo sitio web pero necesito redise\u00f1arlo.',\n    audit: 'Hola Diremex, me gustar\u00eda que revisaran mi sitio web actual sin costo.',\n    gads: 'Hola Diremex, quiero cotizar campa\u00f1as de Google Ads en Saltillo.',\n    meta: 'Hola Diremex, me interesa publicidad en Facebook e Instagram para mi negocio.',\n    contenido: 'Hola Diremex, necesito estrategia y creaci\u00f3n de contenido para redes sociales.',\n    foto: 'Hola Diremex, busco fotograf\u00eda y video publicitario para mi marca.',\n    industrial: 'Hola Diremex, necesito marketing digital B2B para mi empresa industrial.',\n    restaurantes: 'Hola Diremex, quiero marketing digital para mi restaurante en Saltillo.',\n    medico: 'Hola Diremex, busco marketing digital para mi consultorio o cl\u00ednica en Saltillo.',\n    inmobiliario: 'Hola Diremex, necesito marketing inmobiliario para generar prospectos en Saltillo.',\n    pymes: 'Hola Diremex, soy PyME en Saltillo y quiero publicidad digital con presupuesto controlado.',\n    diagnostico: 'Hola Diremex, quiero solicitar un diagn\u00f3stico digital gratuito para mi empresa.',\n    agencia: 'Hola Diremex. Estoy buscando una agencia de publicidad en Saltillo y quiero platicar sobre mi proyecto.'\n  };\n\n  var state = { need: '', hasWeb: '', goal: '', context: 'hero' };\n\n  var modal = document.getElementById('dmx-wa-modal');\n  var stepEls = modal ? modal.querySelectorAll('[data-wa-step]') : [];\n  var stickyBar = document.getElementById('dmx-wa-sticky');\n  var agendaSection = document.getElementById('agenda');\n\n  function encodeMsg(text) {\n    return encodeURIComponent(text);\n  }\n\n  function waUrl(text) {\n    return 'https:\/\/wa.me\/' + PHONE + '?text=' + encodeMsg(text);\n  }\n\n  function serviceLabel() {\n    var body = document.body;\n    return (body && body.dataset.dmxService) || 'marketing digital';\n  }\n\n  function buildQualifiedMessage() {\n    return [\n      'Hola Diremex.',\n      'Estoy buscando ' + (state.need || 'estrategia digital') + ',',\n      'ya tengo ' + (state.hasWeb === 'S\u00ed' ? 'sitio web' : state.hasWeb === 'No' ? 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document.querySelector('.dmx-header');\n  var navToggle = document.querySelector('.dmx-nav-toggle');\n  var nav = document.querySelector('.dmx-nav');\n  var megaBackdrop = document.querySelector('.dmx-mega-backdrop');\n  var filterBtns = document.querySelectorAll('.dmx-filter');\n  var portfolioCards = document.querySelectorAll('.dmx-portfolio-card');\n  var timelineSteps = document.querySelectorAll('.dmx-process__step');\n  var faqItems = document.querySelectorAll('.dmx-faq__item');\n  var reveals = document.querySelectorAll('.dmx-reveal');\n\n  if (header) {\n    window.addEventListener('scroll', function () {\n      header.classList.toggle('dmx-header--scrolled', window.scrollY > 40);\n    }, { passive: true });\n  }\n\n  function closeMegaMenus() {\n    document.querySelectorAll('.dmx-nav__trigger[aria-expanded=\"true\"]').forEach(function (btn) {\n      btn.setAttribute('aria-expanded', 'false');\n      var panel = btn.parentElement && 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goal: '' };\n  var chatSteps = document.querySelectorAll('[data-chat-step]');\n\n  function showChatStep(n) {\n    chatSteps.forEach(function (el) {\n      el.hidden = parseInt(el.dataset.chatStep, 10) !== n;\n    });\n  }\n\n  document.querySelectorAll('[data-chat-need]').forEach(function (btn) {\n    btn.addEventListener('click', function () {\n      chatState.need = btn.dataset.chatNeed;\n      showChatStep(1);\n    });\n  });\n\n  document.querySelectorAll('[data-chat-has]').forEach(function (btn) {\n    btn.addEventListener('click', function () {\n      chatState.has = btn.dataset.chatHas;\n      showChatStep(2);\n    });\n  });\n\n  document.querySelectorAll('[data-chat-goal]').forEach(function (btn) {\n    btn.addEventListener('click', function () {\n      chatState.goal = btn.dataset.chatGoal;\n      showChatStep(3);\n    });\n  });\n\n  var chatWaBtn = document.getElementById('dmx-chat-wa-send');\n  if (chatWaBtn && window.DmxWhatsApp) {\n    chatWaBtn.addEventListener('click', function () {\n      var msg = [\n        'Hola Diremex \ud83d\udc4b',\n        'Vi su servicio de dise\u00f1o web.',\n        '',\n        'Necesito: ' + chatState.need,\n        'Ya tengo web: ' + chatState.has,\n        'Objetivo: ' + chatState.goal,\n        '',\n        'Me gustar\u00eda recibir una propuesta.'\n      ].join('\\n');\n      window.open(window.DmxWhatsApp.url(msg), '_blank', 'noopener,noreferrer');\n    });\n  }\n\n  var diagState = { goal: '', have: '', sector: '', objective: '' };\n  var diagSteps = document.querySelectorAll('[data-diag-step]');\n\n  function showDiagStep(n) {\n    diagSteps.forEach(function (el) {\n      el.hidden = parseInt(el.dataset.diagStep, 10) !== n;\n    });\n  }\n\n  document.querySelectorAll('[data-diag-goal]').forEach(function (btn) {\n    btn.addEventListener('click', function () {\n      diagState.goal = btn.dataset.diagGoal;\n      showDiagStep(1);\n    });\n  });\n\n  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