{"id":399,"date":"2026-09-13T22:33:39","date_gmt":"2026-09-14T04:33:39","guid":{"rendered":"https:\/\/diremex.com.mx\/sitiosia\/fotografia-video-negocios-saltillo\/"},"modified":"2026-09-13T22:33:39","modified_gmt":"2026-09-14T04:33:39","slug":"fotografia-video-negocios-saltillo","status":"publish","type":"post","link":"https:\/\/diremex.com.mx\/sitiosia\/fotografia-video-negocios-saltillo\/","title":{"rendered":"Foto y video profesional para negocios Saltillo"},"content":{"rendered":"\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Poppins:wght@400;500;600;700&#038;display=swap\" rel=\"stylesheet\">\n<style>\/* Diremex v3 \u2014 Nimo-inspired \u00b7 light \u00b7 Poppins \u00b7 .dmx-* *\/\n\n:root {\n  --dmx-bg: #ffffff;\n  --dmx-bg-soft: #f4f6fb;\n  --dmx-bg-blue: #eef3ff;\n  --dmx-bg-red: #fff5f5;\n  --dmx-surface: #ffffff;\n  --dmx-ink: #0f1d3a;\n  --dmx-ink-soft: #4a5568;\n  --dmx-ink-muted: #8b95a8;\n  --dmx-red: #dc2626;\n  --dmx-red-dark: #b91c1c;\n  --dmx-red-soft: rgba(220, 38, 38, 0.1);\n  --dmx-blue: #1e40af;\n  --dmx-blue-dark: #1e3a8a;\n  --dmx-blue-soft: rgba(30, 64, 175, 0.08);\n  --dmx-gradient: linear-gradient(135deg, var(--dmx-red) 0%, #ef4444 45%, var(--dmx-blue) 100%);\n  --dmx-gradient-blue: linear-gradient(135deg, var(--dmx-blue) 0%, #3b82f6 100%);\n  --dmx-gradient-red: linear-gradient(135deg, var(--dmx-red-dark) 0%, var(--dmx-red) 100%);\n  --dmx-border: rgba(15, 29, 58, 0.08);\n  --dmx-border-strong: rgba(15, 29, 58, 0.14);\n  --dmx-font: \"Poppins\", sans-serif;\n  --dmx-font-display: var(--dmx-font);\n  --dmx-font-body: var(--dmx-font);\n  --dmx-radius: 20px;\n  --dmx-radius-lg: 28px;\n  --dmx-radius-pill: 999px;\n  --dmx-shadow: 0 4px 24px rgba(15, 29, 58, 0.06);\n  --dmx-shadow-lg: 0 24px 64px rgba(15, 29, 58, 0.12);\n  --dmx-ease: cubic-bezier(0.22, 1, 0.36, 1);\n  --dmx-speed: 0.45s;\n  --dmx-container-max: 1200px;\n  --dmx-gutter: clamp(24px, 5vw, 72px);\n  --dmx-header-offset: 88px;\n}\n\n*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }\n\nhtml {\n  scroll-behavior: smooth;\n  -webkit-text-size-adjust: 100%;\n  font-family: var(--dmx-font);\n  overflow-x: hidden;\n  max-width: 100%;\n}\n\n@media (prefers-reduced-motion: reduce) {\n  html { scroll-behavior: auto; }\n  *, *::before, *::after {\n    animation-duration: 0.01ms !important;\n    animation-iteration-count: 1 !important;\n    transition-duration: 0.01ms !important;\n  }\n}\n\nbody.dmx-body {\n  font-family: var(--dmx-font-body);\n  font-size: clamp(0.9375rem, 0.9rem + 0.15vw, 1.0625rem);\n  line-height: 1.75;\n  color: var(--dmx-ink);\n  background: var(--dmx-bg);\n  overflow-x: hidden;\n  max-width: 100%;\n  width: 100%;\n  -webkit-font-smoothing: antialiased;\n}\n\nbody.dmx-body > main {\n  overflow-x: clip;\n  max-width: 100%;\n}\n\nimg, svg { display: block; max-width: 100%; height: auto; }\na { color: inherit; text-decoration: none; }\nbutton { font: inherit; cursor: pointer; border: none; background: none; }\n\n.dmx-container {\n  width: 100%;\n  max-width: none;\n  margin-inline: 0;\n  padding-inline: max(var(--dmx-gutter), calc((100vw - var(--dmx-container-max)) \/ 2));\n  min-width: 0;\n  box-sizing: border-box;\n}\n\n\/* Portafolio y 404 \u2014 m\u00e1rgenes laterales moderados *\/\n[data-dmx-page=\"portafolio\"] .dmx-container,\n[data-dmx-page=\"portafolio\"] ~ * .dmx-container,\n[data-dmx-page=\"404\"] .dmx-container,\n[data-dmx-page=\"404\"] ~ * .dmx-container {\n  width: min(100%, var(--dmx-container-max)) !important;\n  max-width: var(--dmx-container-max) !important;\n  margin-inline: auto !important;\n  padding-inline: clamp(16px, 3.5vw, 40px) !important;\n}\n\n\/* P\u00e1gina 404 + mapa del sitio *\/\n.dmx-error-hero {\n  text-align: center;\n  padding-top: calc(var(--dmx-header-offset) + 48px);\n  padding-bottom: clamp(32px, 5vw, 56px);\n}\n.dmx-error-hero__code {\n  display: block;\n  font-family: var(--dmx-font-display);\n  font-size: clamp(4rem, 14vw, 7rem);\n  font-weight: 800;\n  line-height: 1;\n  background: var(--dmx-gradient);\n  -webkit-background-clip: text;\n  background-clip: text;\n  color: transparent;\n  margin-bottom: 16px;\n}\n.dmx-sitemap {\n  display: grid;\n  grid-template-columns: repeat(3, 1fr);\n  gap: 32px 24px;\n  margin-top: 40px;\n}\n.dmx-sitemap__col {\n  min-width: 0;\n}\n.dmx-sitemap__title {\n  font-size: 0.8125rem;\n  font-weight: 700;\n  letter-spacing: 0.06em;\n  text-transform: uppercase;\n  color: var(--dmx-blue);\n  margin-bottom: 14px;\n}\n.dmx-sitemap__list {\n  list-style: none;\n  margin: 0;\n  padding: 0;\n  display: flex;\n  flex-direction: column;\n  gap: 10px;\n}\n.dmx-sitemap__list a {\n  font-size: 0.9375rem;\n  font-weight: 500;\n  color: var(--dmx-ink-soft);\n  transition: color 0.2s;\n}\n.dmx-sitemap__list a:hover {\n  color: var(--dmx-red);\n}\n@media (max-width: 1024px) {\n  .dmx-sitemap { grid-template-columns: repeat(2, 1fr); }\n}\n@media (max-width: 640px) {\n  .dmx-sitemap { grid-template-columns: 1fr; }\n}\n\n.dmx-section { padding-block: clamp(72px, 9vw, 112px); position: relative; }\n.dmx-section--soft { background: var(--dmx-bg-soft); }\n.dmx-section--blue { background: var(--dmx-bg-blue); }\n.dmx-section--red { background: var(--dmx-bg-red); }\n.dmx-section--dark {\n  background: var(--dmx-ink);\n  color: #fff;\n}\n.dmx-section--dark .dmx-text-muted { color: rgba(255, 255, 255, 0.65); }\n\n\/* Typography *\/\n.dmx-display { font-family: var(--dmx-font-display); font-weight: 700; }\n\n.dmx-eyebrow {\n  display: inline-flex;\n  align-items: center;\n  gap: 10px;\n  font-family: var(--dmx-font-body);\n  font-size: 0.6875rem;\n  font-weight: 600;\n  letter-spacing: 0.16em;\n  text-transform: uppercase;\n  color: var(--dmx-red);\n  margin-bottom: 18px;\n}\n\n.dmx-eyebrow--blue { color: var(--dmx-blue); }\n\n.dmx-eyebrow__line {\n  width: 32px;\n  height: 2px;\n  background: var(--dmx-gradient);\n  border-radius: 2px;\n}\n\n.dmx-h1 {\n  font-size: clamp(2.375rem, 1.5rem + 3.6vw, 4.25rem);\n  line-height: 1.08;\n  letter-spacing: -0.02em;\n}\n.dmx-h2 {\n  font-size: clamp(1.875rem, 1.25rem + 2.2vw, 3rem);\n  line-height: 1.12;\n  letter-spacing: -0.02em;\n}\n.dmx-h3 {\n  font-size: clamp(1.125rem, 1rem + 0.35vw, 1.375rem);\n  line-height: 1.3;\n}\n\n.dmx-accent-red { color: var(--dmx-red); }\n.dmx-accent-blue { color: var(--dmx-blue); }\n\n.dmx-gradient-text {\n  background: var(--dmx-gradient);\n  -webkit-background-clip: text;\n  background-clip: text;\n  color: transparent;\n}\n\n.dmx-text-muted { color: var(--dmx-ink-soft); }\n\n.dmx-breadcrumb {\n  padding-top: calc(var(--dmx-header-offset) + 0.75rem);\n  padding-bottom: 0.35rem;\n  font-size: 0.8125rem;\n  max-width: 100%;\n  position: relative;\n  z-index: 10;\n}\n\n.dmx-breadcrumb + .dmx-hub-home-hero,\n.dmx-breadcrumb + .dmx-svc-hero,\n.dmx-breadcrumb + .dmx-hero {\n  padding-top: clamp(20px, 3vw, 36px);\n}\n.dmx-breadcrumb__list {\n  display: flex;\n  flex-wrap: wrap;\n  gap: 0.35rem 0.5rem;\n  list-style: none;\n  margin: 0;\n  padding: 0;\n  color: var(--dmx-ink-muted);\n}\n.dmx-lead { font-size: clamp(1rem, 0.95rem + 0.25vw, 1.1875rem); line-height: 1.7; }\n.dmx-link { color: var(--dmx-blue); font-weight: 600; transition: color 0.25s; }\n.dmx-link:hover { color: var(--dmx-red); }\n\n\/* Buttons *\/\n.dmx-btn {\n  display: inline-flex;\n  align-items: center;\n  justify-content: center;\n  gap: 10px;\n  min-height: 52px;\n  padding: 14px 22px;\n  font-family: var(--dmx-font-body);\n  font-size: 0.875rem;\n  font-weight: 600;\n  border-radius: var(--dmx-radius-pill);\n  border: 2px solid transparent;\n  transition: transform var(--dmx-speed) var(--dmx-ease), box-shadow var(--dmx-speed), background var(--dmx-speed), color var(--dmx-speed);\n}\n\n.dmx-btn:focus-visible { outline: 2px solid var(--dmx-blue); outline-offset: 3px; }\n\n.dmx-btn--red {\n  background: var(--dmx-red);\n  color: #fff;\n  box-shadow: 0 8px 28px rgba(220, 38, 38, 0.28);\n}\n.dmx-btn--red:hover { transform: translateY(-2px); background: var(--dmx-red-dark); }\n\n.dmx-btn--blue {\n  background: var(--dmx-blue);\n  color: #fff;\n  box-shadow: 0 8px 28px rgba(30, 64, 175, 0.25);\n}\n.dmx-btn--blue:hover { transform: translateY(-2px); background: var(--dmx-blue-dark); }\n\n.dmx-btn--outline {\n  background: transparent;\n  border-color: var(--dmx-border-strong);\n  color: var(--dmx-ink);\n}\n.dmx-btn--outline:hover {\n  border-color: var(--dmx-blue);\n  color: var(--dmx-blue);\n  background: var(--dmx-blue-soft);\n}\n\n.dmx-section--dark .dmx-btn--outline {\n  border-color: rgba(255, 255, 255, 0.25);\n  color: #fff;\n}\n.dmx-section--dark .dmx-btn--outline:hover {\n  background: rgba(255, 255, 255, 0.08);\n  border-color: #fff;\n  color: #fff;\n}\n\n.dmx-btn-group { display: flex; flex-wrap: wrap; gap: 14px; margin-top: 32px; }\n\n.dmx-btn__arrow {\n  width: 18px;\n  height: 18px;\n  transition: transform var(--dmx-speed) var(--dmx-ease);\n}\n.dmx-btn:hover .dmx-btn__arrow { transform: translateX(4px); }\n\n\/* Header *\/\n.dmx-header {\n  position: fixed;\n  inset: 0 0 auto;\n  z-index: 200;\n  padding: 20px 0;\n  transition: padding var(--dmx-speed), background var(--dmx-speed), box-shadow var(--dmx-speed);\n}\n\n.dmx-header--scrolled {\n  padding: 12px 0;\n  background: rgba(255, 255, 255, 0.92);\n  backdrop-filter: blur(16px);\n  box-shadow: 0 1px 0 var(--dmx-border), 0 8px 32px rgba(15, 29, 58, 0.06);\n}\n\n.dmx-header__inner {\n  display: flex;\n  align-items: center;\n  justify-content: space-between;\n  gap: 24px;\n  position: relative;\n  min-width: 0;\n}\n\n.dmx-logo img { width: auto; height: 38px; }\n\n.dmx-nav {\n  display: flex;\n  align-items: center;\n  gap: 18px;\n  overflow: visible;\n}\n\n.dmx-nav__link {\n  font-size: 0.8125rem;\n  font-weight: 500;\n  color: var(--dmx-ink-soft);\n  transition: color 0.25s;\n  position: relative;\n}\n\n.dmx-nav__link::after {\n  content: \"\";\n  position: absolute;\n  bottom: -4px;\n  left: 0;\n  width: 0;\n  height: 2px;\n  background: var(--dmx-red);\n  transition: width 0.3s var(--dmx-ease);\n}\n\n.dmx-nav__link:hover { color: var(--dmx-ink); }\n.dmx-nav__link:hover::after { width: 100%; }\n\n.dmx-nav-toggle {\n  display: none;\n  padding: 8px;\n  color: var(--dmx-ink);\n}\n\n\/* Mega men\u00fa *\/\n.dmx-nav__trigger {\n  display: inline-flex;\n  align-items: center;\n  gap: 4px;\n  font-size: 0.8125rem;\n  font-weight: 500;\n  color: var(--dmx-ink-soft);\n  background: none;\n  border: none;\n  padding: 0;\n  cursor: pointer;\n  font-family: inherit;\n  transition: color 0.25s;\n}\n.dmx-nav__trigger:hover,\n.dmx-nav__trigger[aria-expanded=\"true\"] { color: var(--dmx-ink); }\n.dmx-nav__chevron { transition: transform 0.25s var(--dmx-ease); }\n.dmx-nav__trigger[aria-expanded=\"true\"] .dmx-nav__chevron { transform: rotate(180deg); }\n.dmx-nav__anchors {\n  display: none;\n  flex-direction: column;\n  width: 100%;\n  gap: 4px;\n  padding-top: 12px;\n  margin-top: 8px;\n  border-top: 1px solid var(--dmx-border);\n}\n.dmx-nav__anchors .dmx-nav__link--page { display: block; padding: 10px 0; }\n\n.dmx-mega { position: relative; }\n.dmx-mega-backdrop {\n  position: fixed;\n  inset: 0;\n  top: var(--dmx-header-offset, 88px);\n  background: rgba(15, 29, 58, 0.35);\n  z-index: 150;\n  backdrop-filter: blur(2px);\n}\n.dmx-mega__panel {\n  position: fixed;\n  left: 0;\n  right: 0;\n  top: var(--dmx-header-offset, 88px);\n  z-index: 160;\n  padding: 0;\n  border-top: 1px solid var(--dmx-border);\n  background: #fff;\n  box-shadow: 0 24px 48px rgba(15, 29, 58, 0.12);\n  max-height: calc(100svh - var(--dmx-header-offset, 88px));\n  overflow-y: auto;\n}\n.dmx-mega__panel:not([hidden]) { display: block; }\n\n\/* Panel con tabs (Servicios) *\/\n.dmx-mega__panel--tabs {\n  max-height: none;\n  overflow: visible;\n}\n.dmx-mega__inner--tabs {\n  padding: 20px max(var(--dmx-gutter), calc((100vw - var(--dmx-container-max)) \/ 2)) 24px;\n  max-width: 640px;\n}\n.dmx-mega__tabs {\n  display: flex;\n  flex-wrap: wrap;\n  gap: 8px;\n  margin-bottom: 16px;\n}\n.dmx-mega__tab {\n  font-size: 0.8125rem;\n  font-weight: 600;\n  color: var(--dmx-ink-soft);\n  background: var(--dmx-bg-blue);\n  border: 1px solid transparent;\n  border-radius: 999px;\n  padding: 8px 16px;\n  cursor: pointer;\n  font-family: inherit;\n  transition: color 0.2s, background 0.2s, border-color 0.2s;\n}\n.dmx-mega__tab:hover { color: var(--dmx-ink); }\n.dmx-mega__tab.is-active,\n.dmx-mega__tab[aria-selected=\"true\"] {\n  color: var(--dmx-blue);\n  background: #fff;\n  border-color: var(--dmx-blue);\n}\n.dmx-mega__tabpanels { min-height: 0; }\n.dmx-mega__tabpanel:not(.is-active) { display: none; }\n.dmx-mega__tabpanel.is-active { display: block; }\n.dmx-mega__list--tabs {\n  display: grid;\n  grid-template-columns: 1fr;\n  gap: 4px;\n}\n.dmx-mega__cta--inline {\n  margin-top: 16px;\n  padding-top: 0;\n  border-top: none;\n  justify-content: flex-start;\n}\n\n\/* Panel compacto (Sectores, Proyectos, Recursos, Empresa) *\/\n.dmx-mega__panel.dmx-mega__panel--compact {\n  position: absolute;\n  left: 0;\n  top: calc(100% + 10px);\n  right: auto;\n  width: max-content;\n  min-width: 220px;\n  max-width: min(280px, calc(100vw - 32px));\n  max-height: none;\n  overflow: hidden;\n  border-radius: 12px;\n  border: 1px solid var(--dmx-border);\n  border-top: 1px solid var(--dmx-border);\n  box-shadow: 0 12px 32px rgba(15, 29, 58, 0.14);\n  background: #fff;\n}\n.dmx-mega__panel.dmx-mega__panel--compact .dmx-mega__inner,\n.dmx-mega__inner.dmx-mega__inner--compact {\n  padding: 10px;\n  max-width: none;\n}\n.dmx-mega__compact-list {\n  list-style: none;\n  margin: 0;\n  padding: 0;\n}\n.dmx-mega__compact-link {\n  display: block;\n  padding: 10px 14px;\n  font-size: 0.8125rem;\n  font-weight: 500;\n  color: var(--dmx-ink);\n  border-radius: 8px;\n  transition: background 0.2s, color 0.2s;\n  white-space: nowrap;\n}\n.dmx-mega__compact-link:hover {\n  background: var(--dmx-bg-blue);\n  color: var(--dmx-blue);\n}\n.dmx-mega__compact-footer {\n  display: block;\n  margin-top: 4px;\n  padding: 10px 14px;\n  font-size: 0.75rem;\n  font-weight: 600;\n  color: var(--dmx-blue);\n  border-top: 1px solid var(--dmx-border);\n}\n\n.dmx-mega__panel--tabs .dmx-mega__inner:not(.dmx-mega__inner--compact) {\n  padding: 28px max(var(--dmx-gutter), calc((100vw - var(--dmx-container-max)) \/ 2));\n}\n.dmx-mega__grid {\n  display: grid;\n  grid-template-columns: repeat(4, minmax(0, 1fr));\n  gap: 28px 32px;\n}\n.dmx-mega__label {\n  font-size: 0.6875rem;\n  font-weight: 700;\n  letter-spacing: 0.08em;\n  text-transform: uppercase;\n  color: var(--dmx-blue);\n  margin-bottom: 12px;\n}\n.dmx-mega__list {\n  list-style: none;\n  margin: 0;\n  padding: 0;\n  display: flex;\n  flex-direction: column;\n  gap: 4px;\n}\n.dmx-mega__link {\n  display: block;\n  padding: 10px 12px;\n  border-radius: 10px;\n  transition: background 0.2s;\n}\n.dmx-mega__link:hover {\n  background: var(--dmx-bg-blue);\n}\n.dmx-mega__link-title {\n  display: block;\n  font-size: 0.875rem;\n  font-weight: 600;\n  color: var(--dmx-ink);\n  line-height: 1.35;\n}\n.dmx-mega__link-desc {\n  display: block;\n  font-size: 0.75rem;\n  color: var(--dmx-ink-soft);\n  margin-top: 2px;\n  line-height: 1.4;\n}\n.dmx-mega__cta {\n  display: flex;\n  align-items: center;\n  justify-content: space-between;\n  gap: 16px;\n  margin-top: 24px;\n  padding-top: 20px;\n  border-top: 1px solid var(--dmx-border);\n}\n.dmx-mega__cta p {\n  margin: 0;\n  font-size: 0.875rem;\n  color: var(--dmx-ink-soft);\n}\n\n@media (max-width: 1100px) {\n  .dmx-mega__grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }\n}\n\n\/* Hero \u2014 Nimo-style split with shapes *\/\n.dmx-hero {\n  position: relative;\n  min-height: 100svh;\n  display: flex;\n  align-items: center;\n  padding-top: 110px;\n  overflow: hidden;\n  background: var(--dmx-bg);\n}\n\n.dmx-hero__bg-text {\n  position: absolute;\n  top: 50%;\n  left: 50%;\n  transform: translate(-50%, -55%);\n  font-family: var(--dmx-font-display);\n  font-size: clamp(6rem, 18vw, 16rem);\n  font-weight: 700;\n  color: transparent;\n  -webkit-text-stroke: 1px rgba(30, 64, 175, 0.06);\n  white-space: nowrap;\n  pointer-events: none;\n  user-select: none;\n  letter-spacing: -0.04em;\n}\n\n.dmx-hero__shape {\n  position: absolute;\n  border-radius: 50%;\n  pointer-events: none;\n}\n\n.dmx-hero__shape--1 {\n  width: 420px;\n  height: 420px;\n  top: -120px;\n  right: -80px;\n  background: radial-gradient(circle, var(--dmx-red-soft), transparent 70%);\n}\n\n.dmx-hero__shape--2 {\n  width: 280px;\n  height: 280px;\n  bottom: 10%;\n  left: -60px;\n  background: radial-gradient(circle, var(--dmx-blue-soft), transparent 70%);\n}\n\n.dmx-hero__inner {\n  position: relative;\n  display: grid;\n  grid-template-columns: 1.05fr 0.95fr;\n  gap: clamp(40px, 5vw, 72px);\n  align-items: center;\n}\n\n.dmx-hero__badge {\n  display: inline-flex;\n  align-items: center;\n  gap: 10px;\n  padding: 8px 18px 8px 8px;\n  background: var(--dmx-bg-blue);\n  border: 1px solid rgba(30, 64, 175, 0.12);\n  border-radius: var(--dmx-radius-pill);\n  font-size: 0.8125rem;\n  font-weight: 500;\n  color: var(--dmx-blue);\n  margin-bottom: 24px;\n}\n\n.dmx-hero__badge-num {\n  display: grid;\n  place-items: center;\n  width: 32px;\n  height: 32px;\n  border-radius: 50%;\n  background: var(--dmx-red);\n  color: #fff;\n  font-size: 0.75rem;\n  font-weight: 700;\n}\n\n.dmx-hero__visual { position: relative; }\n\n.dmx-hero__img-wrap {\n  position: relative;\n  border-radius: var(--dmx-radius-lg);\n  overflow: hidden;\n  box-shadow: var(--dmx-shadow-lg);\n  border: 1px solid var(--dmx-border);\n}\n\n.dmx-hero__img-wrap::before {\n  content: \"\";\n  position: absolute;\n  inset: 0;\n  background: linear-gradient(180deg, transparent 60%, rgba(15, 29, 58, 0.35));\n  z-index: 1;\n  pointer-events: none;\n}\n\n.dmx-hero__img-wrap img {\n  width: 100%;\n  aspect-ratio: 4 \/ 3;\n  object-fit: cover;\n}\n\n.dmx-hero__float {\n  position: absolute;\n  z-index: 2;\n  padding: 16px 20px;\n  background: #fff;\n  border-radius: var(--dmx-radius);\n  box-shadow: var(--dmx-shadow-lg);\n  border: 1px solid var(--dmx-border);\n  font-size: 0.8125rem;\n  font-weight: 500;\n  animation: dmx-float 5s ease-in-out infinite;\n}\n\n.dmx-hero__float--1 { bottom: -16px; left: -24px; }\n.dmx-hero__float--2 { top: 20px; right: -20px; animation-delay: -2.5s; }\n\n.dmx-hero__float strong {\n  display: block;\n  font-family: var(--dmx-font-display);\n  font-size: 1.5rem;\n  color: var(--dmx-red);\n  line-height: 1.1;\n}\n\n.dmx-hero__float--2 strong { color: var(--dmx-blue); }\n\n@keyframes dmx-float {\n  0%, 100% { transform: translateY(0); }\n  50% { transform: translateY(-8px); }\n}\n\n.dmx-hero__stats {\n  display: grid;\n  grid-template-columns: repeat(3, 1fr);\n  gap: 20px;\n  margin-top: 48px;\n  padding-top: 32px;\n  border-top: 1px solid var(--dmx-border);\n}\n\n.dmx-hero__stat strong {\n  display: block;\n  font-family: var(--dmx-font-display);\n  font-size: 1.75rem;\n  color: var(--dmx-ink);\n  line-height: 1.1;\n}\n\n.dmx-hero__stat span {\n  font-size: 0.75rem;\n  color: var(--dmx-ink-muted);\n  font-weight: 500;\n}\n\n\/* Marquee *\/\n.dmx-marquee {\n  overflow: hidden;\n  max-width: 100%;\n  background: var(--dmx-blue);\n  padding-block: 20px;\n}\n\n.dmx-marquee__track {\n  display: flex;\n  width: max-content;\n  animation: dmx-marquee 28s linear infinite;\n}\n\n.dmx-marquee__track:hover { animation-play-state: paused; }\n\n.dmx-marquee__item {\n  flex-shrink: 0;\n  display: flex;\n  align-items: center;\n  gap: 16px;\n  padding-inline: 40px;\n  font-size: 0.875rem;\n  font-weight: 600;\n  letter-spacing: 0.04em;\n  text-transform: uppercase;\n  color: rgba(255, 255, 255, 0.85);\n  white-space: nowrap;\n}\n\n.dmx-marquee__dot {\n  width: 8px;\n  height: 8px;\n  border-radius: 50%;\n  background: var(--dmx-red);\n  flex-shrink: 0;\n}\n\n@keyframes dmx-marquee {\n  0% { transform: translateX(0); }\n  100% { transform: translateX(-50%); }\n}\n\n\/* Section head *\/\n.dmx-section-head {\n  max-width: 640px;\n  margin-bottom: clamp(40px, 5vw, 56px);\n}\n\n.dmx-section-head--center {\n  margin-inline: auto;\n  text-align: center;\n}\n\n\/* Problem *\/\n.dmx-problem {\n  display: grid;\n  grid-template-columns: 1.05fr 0.95fr;\n  gap: clamp(40px, 6vw, 80px);\n  align-items: center;\n}\n\n.dmx-problem__visual {\n  display: grid;\n  gap: 20px;\n}\n\n.dmx-media {\n  margin: 0;\n  overflow: hidden;\n  border-radius: var(--dmx-radius-lg);\n  box-shadow: var(--dmx-shadow-lg);\n}\n\n.dmx-media img {\n  width: 100%;\n  height: 100%;\n  object-fit: cover;\n  aspect-ratio: 4 \/ 3;\n}\n\n.dmx-media--problem img { aspect-ratio: 7 \/ 5; }\n.dmx-media--sale img { aspect-ratio: 5 \/ 4; min-height: 280px; }\n.dmx-media--agenda {\n  margin-top: 28px;\n  box-shadow: var(--dmx-shadow);\n}\n\n.dmx-media--agenda img { aspect-ratio: 4 \/ 3; }\n\n.dmx-problem-card {\n  position: relative;\n  padding: clamp(48px, 6vw, 64px);\n  background: var(--dmx-gradient-red);\n  border-radius: var(--dmx-radius-lg);\n  color: #fff;\n  text-align: center;\n  overflow: hidden;\n}\n\n.dmx-problem-card::after {\n  content: \"\";\n  position: absolute;\n  width: 200px;\n  height: 200px;\n  border-radius: 50%;\n  background: rgba(255, 255, 255, 0.08);\n  top: -60px;\n  right: -40px;\n}\n\n.dmx-problem-card__num {\n  font-family: var(--dmx-font-display);\n  font-size: clamp(4rem, 10vw, 6.5rem);\n  font-weight: 700;\n  line-height: 1;\n  margin-bottom: 12px;\n}\n\n.dmx-problem-card p { opacity: 0.9; font-size: 1rem; }\n\n\/* Benefits grid *\/\n.dmx-benefits {\n  display: grid;\n  grid-template-columns: repeat(4, 1fr);\n  gap: 20px;\n}\n\n.dmx-benefit {\n  padding: clamp(28px, 3vw, 36px);\n  background: var(--dmx-surface);\n  border: 1px solid var(--dmx-border);\n  border-radius: var(--dmx-radius);\n  transition: transform var(--dmx-speed), box-shadow var(--dmx-speed), border-color var(--dmx-speed);\n}\n\n.dmx-benefit:hover {\n  transform: translateY(-6px);\n  box-shadow: var(--dmx-shadow-lg);\n  border-color: rgba(30, 64, 175, 0.2);\n}\n\n.dmx-benefit--featured {\n  grid-column: span 2;\n  grid-row: span 2;\n  background: var(--dmx-bg-blue);\n  border-color: rgba(30, 64, 175, 0.15);\n  display: flex;\n  flex-direction: column;\n  justify-content: center;\n}\n\n.dmx-benefit__icon {\n  width: 52px;\n  height: 52px;\n  display: grid;\n  place-items: center;\n  margin-bottom: 20px;\n  border-radius: 14px;\n  font-size: 1.375rem;\n  background: var(--dmx-red-soft);\n}\n\n.dmx-benefit--featured .dmx-benefit__icon { background: var(--dmx-blue); color: #fff; }\n\n.dmx-benefit__num {\n  font-family: var(--dmx-font-display);\n  font-size: 2.75rem;\n  color: var(--dmx-red);\n  line-height: 1;\n  margin-bottom: 8px;\n}\n\n\/* Portfolio *\/\n.dmx-portfolio-head {\n  display: flex;\n  flex-wrap: wrap;\n  align-items: flex-end;\n  justify-content: space-between;\n  gap: 24px;\n  margin-bottom: 40px;\n}\n\n.dmx-filters {\n  display: flex;\n  flex-wrap: wrap;\n  gap: 8px;\n}\n\n.dmx-filter {\n  padding: 10px 20px;\n  font-size: 0.8125rem;\n  font-weight: 500;\n  border-radius: var(--dmx-radius-pill);\n  border: 1px solid var(--dmx-border);\n  background: var(--dmx-surface);\n  color: var(--dmx-ink-soft);\n  transition: all 0.3s var(--dmx-ease);\n}\n\n.dmx-filter:hover,\n.dmx-filter.is-active {\n  background: var(--dmx-blue);\n  color: #fff;\n  border-color: var(--dmx-blue);\n}\n\n.dmx-portfolio-grid {\n  display: grid;\n  grid-template-columns: repeat(3, 1fr);\n  gap: 24px;\n}\n\n.dmx-portfolio-card {\n  position: relative;\n  background: var(--dmx-surface);\n  border: 1px solid var(--dmx-border);\n  border-radius: var(--dmx-radius);\n  overflow: hidden;\n  transition: transform var(--dmx-speed), box-shadow var(--dmx-speed);\n}\n\n.dmx-portfolio-card:nth-child(3n+1) { margin-top: 0; }\n.dmx-portfolio-card:nth-child(3n+2) { margin-top: 24px; }\n\n.dmx-portfolio-card:hover {\n  transform: translateY(-8px);\n  box-shadow: var(--dmx-shadow-lg);\n}\n\n.dmx-portfolio-card.is-hidden { display: none; }\n\n.dmx-portfolio-card__visual {\n  aspect-ratio: 16 \/ 10;\n  overflow: hidden;\n  background: var(--dmx-bg-soft);\n  position: relative;\n}\n\n.dmx-portfolio-card__visual img {\n  width: 100%;\n  height: 100%;\n  object-fit: cover;\n  transition: transform 0.7s var(--dmx-ease);\n}\n\n@media (hover: hover) {\n  .dmx-portfolio-card__visual img {\n    height: auto;\n    min-height: 140%;\n    object-fit: cover;\n    object-position: top;\n    transition: transform 5s ease;\n  }\n  .dmx-portfolio-card:hover .dmx-portfolio-card__visual img {\n    transform: translateY(calc(-100% + 420px));\n  }\n}\n\n.dmx-portfolio-card__overlay {\n  position: absolute;\n  inset: 0;\n  background: linear-gradient(to top, rgba(15, 29, 58, 0.75), transparent 55%);\n  opacity: 0;\n  transition: opacity var(--dmx-speed);\n  display: flex;\n  align-items: flex-end;\n  padding: 20px;\n}\n\n.dmx-portfolio-card:hover .dmx-portfolio-card__overlay { opacity: 1; }\n\n.dmx-portfolio-card__arrow {\n  width: 44px;\n  height: 44px;\n  border-radius: 50%;\n  background: var(--dmx-red);\n  color: #fff;\n  display: grid;\n  place-items: center;\n  margin-left: auto;\n}\n\n.dmx-portfolio-card__body { padding: 22px 24px 26px; }\n\n.dmx-portfolio-card__tag {\n  display: inline-block;\n  font-size: 0.6875rem;\n  font-weight: 600;\n  letter-spacing: 0.08em;\n  text-transform: uppercase;\n  color: var(--dmx-red);\n  margin-bottom: 8px;\n}\n\n.dmx-portfolio-card__desc {\n  margin-top: 8px;\n  font-size: 0.875rem;\n  color: var(--dmx-ink-soft);\n  line-height: 1.55;\n}\n\n.dmx-portfolio-card__kw {\n  margin-top: 10px;\n  padding-top: 10px;\n  border-top: 1px solid var(--dmx-border);\n  font-size: 0.8125rem;\n  font-weight: 500;\n  color: var(--dmx-blue);\n}\n\n\/* Process *\/\n.dmx-process {\n  display: grid;\n  grid-template-columns: repeat(4, 1fr);\n  gap: 20px;\n}\n\n.dmx-process__step {\n  position: relative;\n  padding: 32px 28px;\n  background: rgba(255, 255, 255, 0.06);\n  border: 1px solid rgba(255, 255, 255, 0.1);\n  border-radius: var(--dmx-radius);\n  transition: transform var(--dmx-speed), background var(--dmx-speed), border-color var(--dmx-speed);\n}\n\n.dmx-process__step.is-active,\n.dmx-process__step:hover {\n  background: rgba(255, 255, 255, 0.1);\n  border-color: rgba(220, 38, 38, 0.4);\n  transform: translateY(-4px);\n}\n\n.dmx-process__num {\n  font-family: var(--dmx-font-display);\n  font-size: 3rem;\n  font-weight: 700;\n  line-height: 1;\n  margin-bottom: 20px;\n  color: var(--dmx-red);\n  opacity: 0.85;\n}\n\n.dmx-process__step:nth-child(even) .dmx-process__num { color: #60a5fa; }\n\n\/* Sale block *\/\n.dmx-sale {\n  display: grid;\n  grid-template-columns: 0.85fr 1fr 0.9fr;\n  gap: clamp(32px, 4vw, 48px);\n  align-items: center;\n  padding: clamp(48px, 6vw, 72px);\n  background: var(--dmx-surface);\n  border-radius: var(--dmx-radius-lg);\n  border: 1px solid var(--dmx-border);\n  box-shadow: var(--dmx-shadow);\n  overflow: hidden;\n  position: relative;\n}\n\n.dmx-sale__deco {\n  position: absolute;\n  width: 300px;\n  height: 300px;\n  border-radius: 50%;\n  background: var(--dmx-blue-soft);\n  top: -100px;\n  right: -80px;\n  pointer-events: none;\n}\n\n.dmx-checklist {\n  list-style: none;\n  display: grid;\n  gap: 14px;\n  margin: 28px 0 0;\n}\n\n.dmx-checklist li {\n  display: flex;\n  align-items: center;\n  gap: 12px;\n  font-weight: 500;\n  font-size: 0.9375rem;\n}\n\n.dmx-checklist li::before {\n  content: \"\";\n  flex-shrink: 0;\n  width: 22px;\n  height: 22px;\n  border-radius: 50%;\n  background: var(--dmx-red);\n  mask: url(\"data:image\/svg+xml,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 24 24' fill='none' stroke='white' stroke-width='3'%3E%3Cpath d='M5 13l4 4L19 7'\/%3E%3C\/svg%3E\") center\/12px no-repeat;\n  -webkit-mask: url(\"data:image\/svg+xml,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 24 24' fill='none' stroke='white' stroke-width='3'%3E%3Cpath d='M5 13l4 4L19 7'\/%3E%3C\/svg%3E\") center\/12px no-repeat;\n}\n\n.dmx-sale__cta { margin-top: 32px; }\n\n\/* Services *\/\n.dmx-services {\n  display: grid;\n  grid-template-columns: repeat(2, 1fr);\n  gap: 16px;\n}\n\n.dmx-service {\n  display: grid;\n  grid-template-columns: 88px 48px 1fr;\n  gap: 20px;\n  align-items: center;\n  padding: 28px;\n  background: var(--dmx-surface);\n  border: 1px solid var(--dmx-border);\n  border-radius: var(--dmx-radius);\n  transition: transform var(--dmx-speed), box-shadow var(--dmx-speed), border-color var(--dmx-speed);\n}\n\n.dmx-service__thumb {\n  width: 88px;\n  height: 64px;\n  object-fit: cover;\n  border-radius: 12px;\n  box-shadow: var(--dmx-shadow);\n}\n\n.dmx-service--featured {\n  grid-template-columns: 120px 56px 1fr;\n  padding: 32px;\n}\n\n.dmx-service--featured .dmx-service__thumb {\n  width: 120px;\n  height: 80px;\n}\n\n.dmx-service:hover {\n  transform: translateY(-4px);\n  box-shadow: var(--dmx-shadow);\n  border-color: rgba(220, 38, 38, 0.2);\n}\n\n.dmx-service--featured {\n  grid-column: span 2;\n  background: var(--dmx-gradient-blue);\n  color: #fff;\n  border-color: transparent;\n}\n\n.dmx-service--featured .dmx-text-muted { color: rgba(255, 255, 255, 0.75); }\n.dmx-service--featured .dmx-service__idx { color: rgba(255, 255, 255, 0.5); }\n\n.dmx-service__idx {\n  flex-shrink: 0;\n  font-family: var(--dmx-font-display);\n  font-size: 2.5rem;\n  font-weight: 700;\n  line-height: 1;\n  color: var(--dmx-red);\n  opacity: 0.35;\n}\n\n\/* Stats band *\/\n.dmx-stats {\n  display: grid;\n  grid-template-columns: repeat(4, 1fr);\n  gap: 32px;\n  text-align: center;\n}\n\n.dmx-stat__val {\n  font-family: var(--dmx-font-display);\n  font-size: clamp(2.5rem, 4vw, 3.5rem);\n  font-weight: 700;\n  line-height: 1;\n  color: #fff;\n  margin-bottom: 8px;\n}\n\n.dmx-section--dark .dmx-stat__val {\n  background: linear-gradient(135deg, #fca5a5, #93c5fd);\n  -webkit-background-clip: text;\n  background-clip: text;\n  color: transparent;\n}\n\n\/* FAQ *\/\n.dmx-faq {\n  max-width: 780px;\n  margin-inline: auto;\n  display: grid;\n  gap: 12px;\n}\n\n.dmx-faq__item {\n  background: var(--dmx-surface);\n  border: 1px solid var(--dmx-border);\n  border-radius: var(--dmx-radius);\n  overflow: hidden;\n  transition: border-color var(--dmx-speed);\n}\n\n.dmx-faq__item.is-open {\n  border-color: rgba(30, 64, 175, 0.25);\n  box-shadow: var(--dmx-shadow);\n}\n\n.dmx-faq__q {\n  width: 100%;\n  display: flex;\n  justify-content: space-between;\n  align-items: center;\n  gap: 16px;\n  padding: 22px 24px;\n  text-align: left;\n  color: var(--dmx-ink);\n  font-weight: 600;\n  font-size: 0.9375rem;\n}\n\n.dmx-faq__icon {\n  flex-shrink: 0;\n  width: 36px;\n  height: 36px;\n  display: grid;\n  place-items: center;\n  border-radius: 50%;\n  background: var(--dmx-bg-blue);\n  color: var(--dmx-blue);\n  font-size: 1.25rem;\n  font-weight: 400;\n  transition: transform var(--dmx-speed), background var(--dmx-speed), color var(--dmx-speed);\n}\n\n.dmx-faq__item.is-open .dmx-faq__icon {\n  transform: rotate(45deg);\n  background: var(--dmx-red);\n  color: #fff;\n}\n\n.dmx-faq__a {\n  max-height: 0;\n  overflow: hidden;\n  transition: max-height var(--dmx-speed) var(--dmx-ease);\n}\n\n.dmx-faq__a-inner {\n  padding: 0 24px 22px;\n  color: var(--dmx-ink-soft);\n}\n\n.dmx-faq__item.is-open .dmx-faq__a { max-height: 280px; }\n\n\/* Agenda *\/\n.dmx-agenda {\n  display: grid;\n  grid-template-columns: 1fr 1fr;\n  gap: clamp(40px, 5vw, 72px);\n  align-items: start;\n}\n\n.dmx-form {\n  padding: clamp(32px, 4vw, 44px);\n  background: var(--dmx-surface);\n  border: 1px solid var(--dmx-border);\n  border-radius: var(--dmx-radius-lg);\n  box-shadow: var(--dmx-shadow-lg);\n  position: relative;\n}\n\n.dmx-form::before {\n  content: \"\";\n  position: absolute;\n  top: 0;\n  left: 32px;\n  right: 32px;\n  height: 4px;\n  border-radius: 0 0 4px 4px;\n  background: var(--dmx-gradient);\n}\n\n.dmx-field { margin-bottom: 18px; }\n\n.dmx-field label {\n  display: block;\n  font-size: 0.8125rem;\n  font-weight: 600;\n  margin-bottom: 8px;\n  color: var(--dmx-ink-soft);\n}\n\n.dmx-field input,\n.dmx-field textarea,\n.dmx-field select {\n  width: 100%;\n  padding: 14px 16px;\n  font: inherit;\n  border: 1px solid var(--dmx-border);\n  border-radius: 12px;\n  background: var(--dmx-bg-soft);\n  color: var(--dmx-ink);\n  transition: border-color 0.25s, box-shadow 0.25s;\n}\n\n.dmx-field input:focus,\n.dmx-field textarea:focus,\n.dmx-field select:focus {\n  outline: none;\n  border-color: var(--dmx-blue);\n  box-shadow: 0 0 0 3px var(--dmx-blue-soft);\n  background: #fff;\n}\n\n.dmx-field textarea { min-height: 110px; resize: vertical; }\n\n.dmx-form-note {\n  margin-top: 14px;\n  font-size: 0.8125rem;\n  color: var(--dmx-ink-muted);\n  text-align: center;\n}\n\n.dmx-form-feedback {\n  display: none;\n  margin-bottom: 16px;\n  padding: 14px 16px;\n  border-radius: 12px;\n  font-size: 0.875rem;\n  font-weight: 500;\n  line-height: 1.5;\n}\n\n.dmx-form-feedback:not(:empty) { display: block; }\n\n.dmx-form-feedback--success {\n  background: rgba(34, 197, 94, 0.12);\n  color: #15803d;\n  border: 1px solid rgba(34, 197, 94, 0.25);\n}\n\n.dmx-form-feedback--error {\n  background: rgba(220, 38, 38, 0.08);\n  color: var(--dmx-red-dark);\n  border: 1px solid rgba(220, 38, 38, 0.2);\n}\n\n.dmx-form-submit:disabled {\n  opacity: 0.7;\n  cursor: wait;\n  transform: none;\n}\n\n\/* CTA band *\/\n.dmx-cta-band {\n  text-align: center;\n  background: var(--dmx-gradient-red);\n  color: #fff;\n  position: relative;\n  overflow: hidden;\n}\n\n.dmx-cta-band__shape {\n  position: absolute;\n  width: 500px;\n  height: 500px;\n  border-radius: 50%;\n  background: rgba(255, 255, 255, 0.06);\n  top: -200px;\n  right: -100px;\n  pointer-events: none;\n}\n\n.dmx-cta-band .dmx-text-muted { color: rgba(255, 255, 255, 0.8); }\n\n.dmx-cta-band .dmx-btn--outline {\n  border-color: rgba(255, 255, 255, 0.5);\n  color: #fff;\n}\n.dmx-cta-band .dmx-btn--outline:hover {\n  background: rgba(255, 255, 255, 0.12);\n  border-color: #fff;\n}\n\n\/* Footer *\/\n.dmx-footer {\n  padding-block: 56px 36px;\n  background: var(--dmx-ink);\n  color: rgba(255, 255, 255, 0.75);\n}\n\n.dmx-footer__grid {\n  display: flex;\n  flex-wrap: wrap;\n  justify-content: space-between;\n  gap: 40px;\n}\n\n.dmx-footer a {\n  display: block;\n  margin-top: 8px;\n  font-size: 0.9375rem;\n  color: rgba(255, 255, 255, 0.65);\n  transition: color 0.25s;\n}\n\n.dmx-footer a:hover { color: #fca5a5; }\n\n.dmx-footer__brand p { margin-top: 14px; font-size: 0.875rem; }\n.dmx-footer__label { font-size: 0.8125rem; opacity: 0.55; margin-bottom: 4px; }\n.dmx-footer__legal {\n  display: flex;\n  flex-wrap: wrap;\n  justify-content: space-between;\n  gap: 12px;\n  margin-top: 40px;\n  padding-top: 24px;\n  border-top: 1px solid rgba(255, 255, 255, 0.12);\n  font-size: 0.8125rem;\n  opacity: 0.55;\n}\n.dmx-footer__legal a { display: inline; margin: 0; }\n\n\/* Hero showcase *\/\n.dmx-hero__checks {\n  list-style: none;\n  display: grid;\n  grid-template-columns: repeat(2, minmax(0, 1fr));\n  gap: 10px 20px;\n  margin-top: 32px;\n  font-size: 0.875rem;\n  color: var(--dmx-ink-soft);\n}\n.dmx-hero__checks li::before {\n  content: \"\u2713\";\n  color: var(--dmx-blue);\n  font-weight: 700;\n  margin-right: 8px;\n}\n.dmx-hero__showcase {\n  position: relative;\n  min-height: 420px;\n}\n.dmx-hero__device {\n  position: absolute;\n  border-radius: var(--dmx-radius);\n  overflow: hidden;\n  box-shadow: var(--dmx-shadow-lg);\n  border: 1px solid var(--dmx-border);\n  background: #fff;\n}\n.dmx-hero__device img { width: 100%; height: auto; display: block; }\n.dmx-hero__device-label {\n  position: absolute;\n  bottom: 10px;\n  left: 10px;\n  padding: 4px 10px;\n  background: rgba(255, 255, 255, 0.92);\n  border-radius: var(--dmx-radius-pill);\n  font-size: 0.6875rem;\n  font-weight: 600;\n}\n.dmx-hero__device--laptop { width: 72%; top: 8%; left: 0; z-index: 2; }\n.dmx-hero__device--phone { width: 34%; bottom: 4%; right: 0; z-index: 3; }\n.dmx-hero__device--tablet { width: 42%; bottom: 18%; left: 28%; z-index: 1; opacity: 0.95; }\n.dmx-hero__tags {\n  display: flex;\n  flex-wrap: wrap;\n  gap: 8px;\n  justify-content: center;\n  margin-top: 20px;\n}\n.dmx-hero__tags span {\n  padding: 6px 12px;\n  background: var(--dmx-bg-blue);\n  border-radius: var(--dmx-radius-pill);\n  font-size: 0.75rem;\n  font-weight: 600;\n  color: var(--dmx-blue);\n}\n\n\/* Bento grid *\/\n.dmx-bento {\n  display: grid;\n  grid-template-columns: repeat(2, 1fr);\n  gap: 20px;\n  margin-top: 40px;\n}\n.dmx-bento__card {\n  padding: 28px;\n  background: var(--dmx-surface);\n  border: 1px solid var(--dmx-border);\n  border-radius: var(--dmx-radius-lg);\n  box-shadow: var(--dmx-shadow);\n  display: flex;\n  flex-direction: column;\n  gap: 12px;\n}\n.dmx-bento__card--wide { grid-column: span 1; }\n.dmx-btn--sm { min-height: 44px; padding: 10px 18px; font-size: 0.8125rem; align-self: flex-start; }\n\n\/* Funnel *\/\n.dmx-funnel {\n  display: grid;\n  grid-template-columns: 1fr 1fr;\n  gap: 24px;\n  margin-top: 40px;\n}\n.dmx-funnel__col {\n  padding: 32px;\n  border-radius: var(--dmx-radius-lg);\n  border: 1px solid var(--dmx-border);\n  background: #fff;\n}\n.dmx-funnel__col--before { background: var(--dmx-bg-red); }\n.dmx-funnel__col--after { background: var(--dmx-bg-blue); border-color: rgba(30, 64, 175, 0.15); }\n.dmx-funnel__steps {\n  list-style: none;\n  margin-top: 20px;\n  display: flex;\n  flex-direction: column;\n  gap: 12px;\n}\n.dmx-funnel__steps li {\n  padding: 12px 16px;\n  background: rgba(255, 255, 255, 0.7);\n  border-radius: var(--dmx-radius);\n  font-weight: 500;\n}\n.dmx-funnel__steps li::after {\n  content: \"\u2193\";\n  display: block;\n  text-align: center;\n  opacity: 0.35;\n  margin-top: 8px;\n}\n.dmx-funnel__steps li:last-child::after { display: none; }\n.dmx-funnel__dead { opacity: 0.55; text-decoration: line-through; }\n.dmx-funnel__steps--active li { background: rgba(255, 255, 255, 0.85); color: var(--dmx-blue-dark); }\n\n\/* Audit *\/\n.dmx-audit {\n  display: grid;\n  grid-template-columns: 1fr 1fr;\n  gap: 32px;\n  align-items: center;\n}\n.dmx-audit-form label { display: block; font-weight: 600; margin-bottom: 10px; }\n.dmx-audit-form__row {\n  display: flex;\n  gap: 12px;\n  flex-wrap: wrap;\n}\n.dmx-audit-form input {\n  flex: 1;\n  min-width: 200px;\n  min-height: 52px;\n  padding: 12px 16px;\n  border: 1px solid var(--dmx-border-strong);\n  border-radius: var(--dmx-radius);\n  font: inherit;\n}\n\n\/* Chat form *\/\n.dmx-form--chat { min-height: 320px; }\n.dmx-chat-step__label { font-size: 0.75rem; color: var(--dmx-ink-muted); margin-bottom: 8px; }\n.dmx-chat-options {\n  display: flex;\n  flex-direction: column;\n  gap: 10px;\n  margin-top: 16px;\n}\n.dmx-chat-options--row { flex-direction: row; }\n.dmx-chat-options button {\n  min-height: 48px;\n  padding: 12px 16px;\n  text-align: left;\n  border: 1px solid var(--dmx-border);\n  border-radius: var(--dmx-radius);\n  background: #fff;\n  font: inherit;\n  font-weight: 500;\n  transition: border-color 0.2s, background 0.2s;\n}\n.dmx-chat-options button:hover {\n  border-color: var(--dmx-blue);\n  background: var(--dmx-bg-blue);\n}\n.dmx-btn--wa { background: #25d366; box-shadow: 0 8px 28px rgba(37, 211, 102, 0.28); }\n\n\/* WhatsApp sticky *\/\n.dmx-wa-sticky {\n  position: fixed;\n  bottom: 16px;\n  right: 16px;\n  left: 16px;\n  z-index: 210;\n  display: flex;\n  justify-content: center;\n  pointer-events: none;\n  padding-bottom: env(safe-area-inset-bottom);\n  transition: opacity 0.3s, transform 0.3s;\n}\n.dmx-wa-sticky.is-hidden {\n  opacity: 0;\n  transform: translateY(12px);\n  pointer-events: none;\n}\n.dmx-wa-sticky__btn {\n  pointer-events: auto;\n  min-height: 48px;\n  padding: 12px 20px;\n  border: none;\n  border-radius: var(--dmx-radius-pill);\n  background: #25d366;\n  color: #fff;\n  font: inherit;\n  font-weight: 600;\n  box-shadow: 0 10px 35px rgba(15, 23, 42, 0.18);\n  cursor: pointer;\n}\n.dmx-wa-sticky__btn--mobile { display: none; width: 100%; max-width: 420px; }\n.dmx-wa-sticky__btn--desktop { display: inline-flex; align-items: center; gap: 8px; }\n\n\/* WhatsApp modal *\/\n.dmx-wa-modal[hidden] { display: none !important; }\n.dmx-wa-modal {\n  position: fixed;\n  inset: 0;\n  z-index: 300;\n  display: flex;\n  align-items: center;\n  justify-content: center;\n  padding: max(16px, env(safe-area-inset-top, 0px)) max(16px, env(safe-area-inset-right, 0px)) max(16px, env(safe-area-inset-bottom, 0px)) max(16px, env(safe-area-inset-left, 0px));\n  box-sizing: border-box;\n}\nbody.dmx-wa-open { overflow: hidden; }\n.dmx-wa-modal__backdrop {\n  position: absolute;\n  inset: 0;\n  background: rgba(15, 29, 58, 0.55);\n}\n.dmx-wa-modal__panel {\n  position: relative;\n  flex: 0 1 auto;\n  width: 100%;\n  max-width: min(440px, calc(100vw - 32px));\n  max-height: min(90vh, calc(100dvh - 32px));\n  overflow: auto;\n  overflow-x: hidden;\n  background: #fff;\n  border-radius: var(--dmx-radius-lg);\n  padding: 28px 20px 24px;\n  box-shadow: var(--dmx-shadow-lg);\n  box-sizing: border-box;\n}\n.dmx-wa-modal__close {\n  position: absolute;\n  top: 12px;\n  right: 12px;\n  width: 40px;\n  height: 40px;\n  border: none;\n  background: var(--dmx-bg-soft);\n  border-radius: 50%;\n  font-size: 1.5rem;\n  line-height: 1;\n  cursor: pointer;\n}\n.dmx-wa-modal__options {\n  display: flex;\n  flex-direction: column;\n  gap: 10px;\n  margin-top: 16px;\n}\n.dmx-wa-modal__options--row { flex-direction: row; }\n.dmx-wa-modal__options button {\n  width: 100%;\n  max-width: 100%;\n  min-height: 48px;\n  padding: 12px 16px;\n  border: 1px solid var(--dmx-border);\n  border-radius: var(--dmx-radius);\n  background: #fff;\n  font: inherit;\n  font-weight: 500;\n  cursor: pointer;\n  text-align: left;\n  box-sizing: border-box;\n  overflow-wrap: anywhere;\n}\n.dmx-wa-modal__options button:hover { border-color: var(--dmx-blue); background: var(--dmx-bg-blue); }\n.dmx-wa-preview {\n  margin-top: 16px;\n  padding: 14px;\n  background: var(--dmx-bg-soft);\n  border-radius: var(--dmx-radius);\n  font-size: 0.8125rem;\n  white-space: pre-wrap;\n  font-family: inherit;\n}\n.dmx-wa-modal__skip {\n  display: inline-block;\n  margin-top: 16px;\n  background: none;\n  border: none;\n  cursor: pointer;\n  font: inherit;\n  color: var(--dmx-blue);\n  text-decoration: underline;\n}\n.dmx-nav__link--wa { color: var(--dmx-blue); font-weight: 600; }\n\na:focus-visible,\nbutton:focus-visible,\ninput:focus-visible,\nselect:focus-visible,\ntextarea:focus-visible {\n  outline: 3px solid var(--dmx-blue);\n  outline-offset: 3px;\n}\n\n\/* Reveal *\/\n.dmx-reveal {\n  opacity: 0;\n  transform: translateY(24px);\n  transition: opacity 0.75s var(--dmx-ease), transform 0.75s var(--dmx-ease);\n}\n\n.dmx-reveal.is-visible {\n  opacity: 1;\n  transform: none;\n}\n\n\/* Responsive *\/\n@media (max-width: 1024px) {\n  .dmx-hero__inner,\n  .dmx-problem,\n  .dmx-agenda,\n  .dmx-sale { grid-template-columns: 1fr; }\n\n  .dmx-sale .dmx-media--sale { order: -1; }\n\n  .dmx-benefits {\n    grid-template-columns: repeat(2, 1fr);\n  }\n\n  .dmx-benefit--featured {\n    grid-column: span 2;\n    grid-row: span 1;\n  }\n\n  .dmx-portfolio-grid { grid-template-columns: repeat(2, 1fr); }\n  .dmx-portfolio-card:nth-child(3n+2) { margin-top: 0; }\n\n  .dmx-process { grid-template-columns: repeat(2, 1fr); }\n\n  .dmx-services { grid-template-columns: 1fr; }\n  .dmx-service--featured { grid-column: span 1; }\n\n  .dmx-stats { grid-template-columns: repeat(2, 1fr); }\n}\n\n@media (max-width: 768px) {\n  :root {\n    --dmx-gutter: clamp(20px, 5.5vw, 32px);\n    --dmx-header-offset: 76px;\n  }\n\n  .dmx-breadcrumb {\n    padding-top: calc(var(--dmx-header-offset) + 0.5rem);\n  }\n\n  .dmx-h1 {\n    font-size: clamp(1.625rem, 5.5vw + 0.75rem, 2.375rem);\n    overflow-wrap: anywhere;\n    word-break: break-word;\n  }\n\n  .dmx-h2 {\n    font-size: clamp(1.375rem, 4vw + 0.75rem, 1.875rem);\n    overflow-wrap: anywhere;\n  }\n\n  .dmx-wa-modal__panel {\n    max-width: calc(100vw - 24px);\n    padding: 24px 16px 20px;\n  }\n\n  .dmx-wa-modal__options--row {\n    flex-direction: column;\n  }\n\n  .dmx-wa-modal__options button:focus-visible {\n    outline-offset: 0;\n  }\n\n  .dmx-wa-modal__close {\n    top: 8px;\n    right: 8px;\n  }\n\n  .dmx-eyebrow {\n    flex-wrap: wrap;\n    max-width: 100%;\n  }\n\n  .dmx-btn-group {\n    flex-direction: column;\n    align-items: stretch;\n  }\n\n  .dmx-btn-group .dmx-btn {\n    width: 100%;\n    justify-content: center;\n  }\n\n  .dmx-nav { display: none; }\n\n  .dmx-nav.is-open {\n    display: flex;\n    flex-direction: column;\n    position: fixed;\n    top: var(--dmx-header-offset);\n    left: var(--dmx-gutter);\n    right: var(--dmx-gutter);\n    max-height: calc(100svh - var(--dmx-header-offset) - 16px);\n    overflow-y: auto;\n    padding: 24px;\n    background: #fff;\n    border: 1px solid var(--dmx-border);\n    border-radius: var(--dmx-radius);\n    box-shadow: var(--dmx-shadow-lg);\n    z-index: 210;\n  }\n\n  .dmx-nav-toggle { display: block; }\n\n  .dmx-mega-backdrop { display: none !important; }\n  .dmx-mega { width: 100%; }\n  .dmx-nav__trigger {\n    width: 100%;\n    justify-content: space-between;\n    padding: 12px 0;\n    border-bottom: 1px solid var(--dmx-border);\n    font-size: 0.9375rem;\n  }\n  .dmx-mega__panel {\n    position: static;\n    box-shadow: none;\n    border: none;\n    background: transparent;\n  }\n  .dmx-mega__panel:not([hidden]) { display: block; }\n  .dmx-mega__panel--tabs .dmx-mega__inner { padding: 8px 0 16px; }\n  .dmx-mega__panel--compact .dmx-mega__inner { padding: 0 0 8px; }\n  .dmx-mega__grid { grid-template-columns: 1fr; gap: 16px; }\n  .dmx-mega__cta {\n    flex-direction: column;\n    align-items: stretch;\n    text-align: center;\n  }\n  .dmx-mega__cta .dmx-btn { width: 100%; justify-content: center; }\n  .dmx-nav__link {\n    display: block;\n    width: 100%;\n    padding: 12px 0;\n    border-bottom: 1px solid var(--dmx-border);\n    font-size: 0.9375rem;\n  }\n  .dmx-nav__link::after { display: none; }\n\n  .dmx-nav.is-open .dmx-nav__anchors { display: flex; }\n  .dmx-mega__panel--compact {\n    position: static;\n    width: 100%;\n    max-width: none;\n    min-width: 0;\n    border-radius: 0;\n    box-shadow: none;\n    border: none;\n  }\n  .dmx-mega__inner--tabs { max-width: none; padding-left: 0; padding-right: 0; }\n  .dmx-mega__compact-link { white-space: normal; }\n\n  .dmx-hero__stats { grid-template-columns: 1fr; gap: 16px; }\n  .dmx-hero__float { display: none; }\n  .dmx-hero__bg-text { font-size: 4rem; }\n\n  .dmx-benefits,\n  .dmx-benefit--featured { grid-template-columns: 1fr; grid-column: span 1; }\n\n  .dmx-portfolio-grid { grid-template-columns: 1fr; }\n\n  .dmx-process { grid-template-columns: 1fr; }\n\n  body.dmx-body { padding-bottom: calc(76px + env(safe-area-inset-bottom)); }\n  .dmx-wa-sticky { left: 12px; right: 12px; bottom: 12px; }\n  .dmx-wa-sticky__btn--desktop { display: none; }\n  .dmx-wa-sticky__btn--mobile { display: flex; align-items: center; justify-content: center; }\n  .dmx-bento { grid-template-columns: 1fr; }\n  .dmx-funnel { grid-template-columns: 1fr; }\n  .dmx-audit { grid-template-columns: 1fr; }\n  .dmx-hero__checks { grid-template-columns: 1fr; }\n  .dmx-hero__device--laptop { width: 88%; }\n  .dmx-hero__device--phone { width: 40%; }\n  .dmx-footer__grid { flex-direction: column; }\n\n  .dmx-header .dmx-btn--red { display: none; }\n\n  .dmx-portfolio-head { flex-direction: column; align-items: flex-start; }\n\n  .dmx-service,\n  .dmx-service--featured {\n    grid-template-columns: 72px 1fr;\n    gap: 16px;\n  }\n\n  .dmx-service__idx { display: none; }\n\n  .dmx-service__thumb,\n  .dmx-service--featured .dmx-service__thumb {\n    width: 72px;\n    height: 54px;\n  }\n}\n\n\/* WordPress embed \u2014 ancho completo y reset del tema *\/\n.wp-site-blocks > header.wp-block-template-part,\nbody.home footer.wp-block-template-part,\nbody.page footer.wp-block-template-part,\nbody.single-post footer.wp-block-template-part,\n.wp-site-blocks > footer,\n.wp-site-blocks footer:not(.dmx-footer),\n.wp-block-template-part,\n.wp-block-site-title,\n.wp-block-navigation,\n.wp-block-site-tagline,\nbody > .skip-link {\n  display: none !important;\n  visibility: hidden !important;\n  height: 0 !important;\n  overflow: hidden !important;\n  margin: 0 !important;\n  padding: 0 !important;\n  pointer-events: none !important;\n}\n\n.dmx-footer {\n  display: block !important;\n  visibility: visible !important;\n  height: auto !important;\n  overflow: visible !important;\n  pointer-events: auto !important;\n}\n\n.wp-site-blocks,\nmain.wp-block-group,\n.entry-content.wp-block-post-content,\n.wp-block-post-content,\n.has-global-padding,\n.is-layout-constrained,\n.is-layout-flow {\n  max-width: none !important;\n  width: 100% !important;\n  padding: 0 !important;\n  margin: 0 !important;\n  overflow-x: hidden !important;\n}\n\n.wp-block-html,\n.entry-content .wp-block-html {\n  overflow-x: hidden;\n  max-width: 100%;\n  box-sizing: border-box;\n}\n\n.is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull):not(.wp-block-html)),\n.wp-block-post-content > :not(.wp-block-html),\n.entry-content > :not(.wp-block-html) {\n  max-width: none !important;\n  width: 100% !important;\n  margin-inline: 0 !important;\n}\n\n\/* Proteger m\u00e1rgenes laterales dentro del bloque HTML embebido *\/\n.wp-block-html .dmx-container,\n.entry-content .dmx-container,\n.dmx-body .dmx-container,\n.dmx-header .dmx-container,\nmain .dmx-container,\nfooter .dmx-container {\n  width: 100% !important;\n  max-width: none !important;\n  margin-inline: 0 !important;\n  padding-inline: max(var(--dmx-gutter), calc((100vw - var(--dmx-container-max)) \/ 2)) !important;\n  box-sizing: border-box !important;\n}\n\n:where(.wp-site-blocks) > * { margin-block-start: 0 !important; }\n\nbody.home,\nbody.page,\nbody.single-post,\nbody.page-template-page-no-title {\n  --wp--style--root--padding-top: 0;\n  --wp--style--root--padding-right: 0;\n  --wp--style--root--padding-bottom: 0;\n  --wp--style--root--padding-left: 0;\n  --wp--style--global--content-size: 100%;\n  --wp--style--global--wide-size: 100%;\n  font-family: var(--dmx-font-body);\n  font-size: clamp(0.9375rem, 0.9rem + 0.15vw, 1.0625rem);\n  line-height: 1.75;\n  color: var(--dmx-ink);\n  background: var(--dmx-bg);\n  overflow-x: hidden;\n  max-width: 100%;\n  -webkit-font-smoothing: antialiased;\n}\n\nbody.admin-bar {\n  --dmx-header-offset: calc(88px + 32px);\n}\n\nbody.admin-bar .dmx-header { top: 32px; }\n\n@media (max-width: 782px) {\n  body.admin-bar {\n    --dmx-header-offset: calc(76px + 46px);\n  }\n\n  body.admin-bar .dmx-header { top: 46px; }\n}\n\n.dmx-body,\n.dmx-body p,\n.dmx-body a,\n.dmx-body button,\n.dmx-body input,\n.dmx-body textarea,\n.dmx-body select {\n  font-family: var(--dmx-font-body);\n}\n\n.dmx-body h1,\n.dmx-body h2,\n.dmx-body h3,\n.dmx-body h4,\n.dmx-body h5,\n.dmx-body h6 {\n  font-family: var(--dmx-font-display);\n  font-weight: 700;\n  letter-spacing: inherit;\n  line-height: inherit;\n  text-wrap: balance;\n}\n\/* Diremex v4 \u2014 estilo agencia digital moderna (Digiora-inspired) \u00b7 azul + rojo *\/\n\n:root {\n  --dmx-mesh-blue: rgba(30, 64, 175, 0.14);\n  --dmx-mesh-red: rgba(220, 38, 38, 0.12);\n  --dmx-glass: rgba(255, 255, 255, 0.72);\n  --dmx-glass-border: rgba(255, 255, 255, 0.9);\n  --dmx-pattern: url(\"data:image\/svg+xml,%3Csvg width='60' height='60' viewBox='0 0 60 60' xmlns='http:\/\/www.w3.org\/2000\/svg'%3E%3Cg fill='none' fill-rule='evenodd'%3E%3Cg fill='%231e40af' fill-opacity='0.04'%3E%3Cpath d='M36 34v-4h-2v4h-4v2h4v4h2v-4h4v-2h-4zm0-30V0h-2v4h-4v2h4v4h2V6h4V4h-4zM6 34v-4H4v4H0v2h4v4h2v-4h4v-2H6zM6 4V0H4v4H0v2h4v4h2V6h4V4H6z'\/%3E%3C\/g%3E%3C\/g%3E%3C\/svg%3E\");\n}\n\n\/* Mesh background utility *\/\n.dmx-mesh {\n  position: relative;\n  isolation: isolate;\n  overflow: hidden;\n}\n.dmx-mesh::before,\n.dmx-mesh::after {\n  content: \"\";\n  position: absolute;\n  border-radius: 50%;\n  filter: blur(80px);\n  pointer-events: none;\n  z-index: -1;\n}\n.dmx-mesh::before {\n  width: min(520px, 70vw);\n  height: min(520px, 70vw);\n  top: -120px;\n  right: -80px;\n  background: var(--dmx-mesh-blue);\n}\n.dmx-mesh::after {\n  width: min(420px, 55vw);\n  height: min(420px, 55vw);\n  bottom: -100px;\n  left: -60px;\n  background: var(--dmx-mesh-red);\n}\n\n.dmx-glass {\n  background: var(--dmx-glass);\n  backdrop-filter: blur(20px);\n  -webkit-backdrop-filter: blur(20px);\n  border: 1px solid var(--dmx-glass-border);\n  box-shadow: var(--dmx-shadow-lg);\n}\n\n\/* \u2500\u2500 Service page hero v4 \u2500\u2500 *\/\n.dmx-svc-hero {\n  position: relative;\n  min-height: 92svh;\n  display: flex;\n  align-items: center;\n  padding: 120px 0 80px;\n  overflow: hidden;\n  background: var(--dmx-bg);\n}\n.dmx-svc-hero__grid {\n  display: grid;\n  grid-template-columns: 1.05fr 0.95fr;\n  gap: clamp(32px, 5vw, 64px);\n  align-items: center;\n}\n.dmx-svc-hero__badge {\n  display: inline-flex;\n  align-items: center;\n  gap: 8px;\n  padding: 8px 16px 8px 10px;\n  background: #fff;\n  border: 1px solid var(--dmx-border);\n  border-radius: var(--dmx-radius-pill);\n  font-size: 0.75rem;\n  font-weight: 700;\n  letter-spacing: 0.06em;\n  text-transform: uppercase;\n  color: var(--dmx-blue);\n  box-shadow: var(--dmx-shadow);\n  margin-bottom: 20px;\n}\n.dmx-svc-hero__badge-dot {\n  width: 8px;\n  height: 8px;\n  border-radius: 50%;\n  background: var(--dmx-gradient);\n  animation: dmx-pulse 2s ease infinite;\n}\n@keyframes dmx-pulse {\n  0%, 100% { opacity: 1; transform: scale(1); }\n  50% { opacity: 0.6; transform: scale(1.2); }\n}\n.dmx-svc-hero__title {\n  font-size: clamp(2.25rem, 1.4rem + 3.8vw, 4rem);\n  line-height: 1.06;\n  letter-spacing: -0.03em;\n}\n.dmx-svc-hero__visual-wrap {\n  position: relative;\n}\n.dmx-svc-hero__card {\n  position: relative;\n  padding: 28px;\n  border-radius: var(--dmx-radius-lg);\n  overflow: hidden;\n}\n.dmx-svc-hero__card::before {\n  content: \"\";\n  position: absolute;\n  inset: 0;\n  background: var(--dmx-gradient);\n  opacity: 0.06;\n  pointer-events: none;\n}\n.dmx-svc-hero__flow {\n  display: flex;\n  flex-direction: column;\n  gap: 12px;\n}\n.dmx-svc-hero__flow-item {\n  display: flex;\n  align-items: center;\n  gap: 14px;\n  padding: 14px 18px;\n  background: #fff;\n  border-radius: var(--dmx-radius);\n  border: 1px solid var(--dmx-border);\n  font-weight: 600;\n  font-size: 0.875rem;\n  transition: transform 0.3s var(--dmx-ease), box-shadow 0.3s;\n}\n.dmx-svc-hero__flow-item:hover {\n  transform: translateX(6px);\n  box-shadow: var(--dmx-shadow);\n}\n.dmx-svc-hero__flow-num {\n  flex-shrink: 0;\n  width: 32px;\n  height: 32px;\n  display: grid;\n  place-items: center;\n  background: var(--dmx-gradient);\n  color: #fff;\n  font-size: 0.8125rem;\n  font-weight: 800;\n  border-radius: 10px;\n}\n.dmx-svc-hero__float {\n  position: absolute;\n  padding: 12px 18px;\n  background: #fff;\n  border-radius: var(--dmx-radius);\n  box-shadow: var(--dmx-shadow-lg);\n  font-weight: 700;\n  font-size: 0.8125rem;\n  border: 1px solid var(--dmx-border);\n}\n.dmx-svc-hero__float--1 { top: -16px; right: 12px; color: var(--dmx-red); }\n.dmx-svc-hero__float--2 { bottom: 24px; left: -20px; color: var(--dmx-blue); }\n\n\/* Trust pills *\/\n.dmx-trust-pills {\n  display: flex;\n  flex-wrap: wrap;\n  gap: 10px;\n  margin-top: 32px;\n}\n.dmx-trust-pill {\n  padding: 10px 16px;\n  background: var(--dmx-bg-blue);\n  border-radius: var(--dmx-radius-pill);\n  font-size: 0.8125rem;\n  font-weight: 600;\n  color: var(--dmx-blue-dark);\n  border: 1px solid rgba(30, 64, 175, 0.12);\n}\n.dmx-trust-pill strong { color: var(--dmx-red); margin-right: 4px; }\n\n\/* Problem cards v4 *\/\n.dmx-problem-v4 {\n  display: grid;\n  grid-template-columns: repeat(3, 1fr);\n  gap: 24px;\n  margin-top: 48px;\n}\n.dmx-problem-v4__card {\n  position: relative;\n  padding: 32px 28px 28px;\n  background: #fff;\n  border-radius: var(--dmx-radius-lg);\n  border: 1px solid var(--dmx-border);\n  overflow: hidden;\n  transition: transform 0.35s var(--dmx-ease), box-shadow 0.35s;\n}\n.dmx-problem-v4__card::before {\n  content: \"\";\n  position: absolute;\n  top: 0;\n  left: 0;\n  right: 0;\n  height: 4px;\n  background: var(--dmx-gradient);\n}\n.dmx-problem-v4__card:hover {\n  transform: translateY(-6px);\n  box-shadow: 0 20px 48px rgba(15, 29, 58, 0.1);\n}\n.dmx-problem-v4__icon {\n  width: 48px;\n  height: 48px;\n  display: grid;\n  place-items: center;\n  background: var(--dmx-bg-blue);\n  border-radius: 14px;\n  font-size: 1.25rem;\n  margin-bottom: 18px;\n}\n.dmx-problem-v4__tag {\n  font-size: 0.6875rem;\n  font-weight: 700;\n  letter-spacing: 0.1em;\n  text-transform: uppercase;\n  color: var(--dmx-red);\n  margin-bottom: 10px;\n}\n.dmx-problem-v4__fix {\n  display: inline-flex;\n  align-items: center;\n  gap: 6px;\n  margin-top: 16px;\n  padding: 8px 14px;\n  background: var(--dmx-blue-soft);\n  border-radius: var(--dmx-radius-pill);\n  font-size: 0.8125rem;\n  font-weight: 600;\n  color: var(--dmx-blue);\n}\n\n\/* Steps timeline v4 *\/\n.dmx-timeline {\n  display: grid;\n  grid-template-columns: repeat(4, 1fr);\n  gap: 0;\n  margin-top: 48px;\n  position: relative;\n}\n.dmx-timeline::before {\n  content: \"\";\n  position: absolute;\n  top: 28px;\n  left: 12.5%;\n  right: 12.5%;\n  height: 2px;\n  background: linear-gradient(90deg, var(--dmx-red), var(--dmx-blue));\n  opacity: 0.25;\n  z-index: 0;\n}\n.dmx-timeline__step {\n  position: relative;\n  z-index: 1;\n  text-align: center;\n  padding: 0 12px;\n}\n.dmx-timeline__dot {\n  width: 56px;\n  height: 56px;\n  margin: 0 auto 20px;\n  display: grid;\n  place-items: center;\n  background: #fff;\n  border: 3px solid var(--dmx-blue);\n  border-radius: 50%;\n  font-weight: 800;\n  font-size: 1.125rem;\n  color: var(--dmx-blue);\n  box-shadow: var(--dmx-shadow);\n  transition: transform 0.3s, background 0.3s, color 0.3s;\n}\n.dmx-timeline__step:hover .dmx-timeline__dot {\n  background: var(--dmx-gradient);\n  border-color: transparent;\n  color: #fff;\n  transform: scale(1.08);\n}\n\n\/* Includes grid v4 *\/\n.dmx-includes-v4 {\n  display: grid;\n  grid-template-columns: repeat(3, 1fr);\n  gap: 16px;\n  margin-top: 40px;\n  list-style: none;\n  padding: 0;\n}\n.dmx-includes-v4 li {\n  display: flex;\n  align-items: flex-start;\n  gap: 14px;\n  padding: 22px 20px;\n  background: #fff;\n  border: 1px solid var(--dmx-border);\n  border-radius: var(--dmx-radius);\n  font-weight: 500;\n  font-size: 0.9375rem;\n  transition: border-color 0.25s, box-shadow 0.25s;\n}\n.dmx-includes-v4 li:hover {\n  border-color: rgba(30, 64, 175, 0.25);\n  box-shadow: var(--dmx-shadow);\n}\n.dmx-includes-v4__check {\n  flex-shrink: 0;\n  width: 28px;\n  height: 28px;\n  display: grid;\n  place-items: center;\n  background: var(--dmx-gradient);\n  color: #fff;\n  font-size: 0.75rem;\n  font-weight: 800;\n  border-radius: 8px;\n}\n\n\/* Related v4 *\/\n.dmx-related-v4 {\n  display: grid;\n  grid-template-columns: repeat(3, 1fr);\n  gap: 16px;\n  margin-top: 40px;\n}\n.dmx-related-v4 a {\n  display: flex;\n  align-items: center;\n  justify-content: space-between;\n  gap: 12px;\n  padding: 22px 24px;\n  background: #fff;\n  border: 1px solid var(--dmx-border);\n  border-radius: var(--dmx-radius-lg);\n  font-weight: 600;\n  font-size: 0.9375rem;\n  transition: transform 0.3s, box-shadow 0.3s, border-color 0.3s;\n}\n.dmx-related-v4 a::after {\n  content: \"\u2192\";\n  flex-shrink: 0;\n  width: 36px;\n  height: 36px;\n  display: grid;\n  place-items: center;\n  background: var(--dmx-bg-blue);\n  border-radius: 50%;\n  color: var(--dmx-blue);\n  transition: background 0.3s, color 0.3s, transform 0.3s;\n}\n.dmx-related-v4 a:hover {\n  transform: translateY(-3px);\n  box-shadow: var(--dmx-shadow-lg);\n  border-color: rgba(30, 64, 175, 0.2);\n  color: var(--dmx-blue);\n}\n.dmx-related-v4 a:hover::after {\n  background: var(--dmx-gradient);\n  color: #fff;\n  transform: translateX(4px);\n}\n\n\/* CTA v4 *\/\n.dmx-cta-v4 {\n  position: relative;\n  padding: clamp(64px, 8vw, 96px) 0;\n  background: linear-gradient(135deg, var(--dmx-ink) 0%, #1e3a8a 50%, var(--dmx-red-dark) 100%);\n  overflow: hidden;\n}\n.dmx-cta-v4::before {\n  content: \"\";\n  position: absolute;\n  inset: 0;\n  background: var(--dmx-pattern);\n  opacity: 0.5;\n  pointer-events: none;\n}\n.dmx-cta-v4 .dmx-container { position: relative; z-index: 1; text-align: center; }\n.dmx-cta-v4 .dmx-h2 { color: #fff; }\n.dmx-cta-v4 .dmx-text-muted { color: rgba(255,255,255,0.75); }\n\n\/* Section headers v4 *\/\n.dmx-section-v4-head {\n  text-align: center;\n  max-width: 680px;\n  margin-inline: auto;\n}\n.dmx-section-v4-head .dmx-eyebrow { justify-content: center; }\n.dmx-section-v4-head .dmx-eyebrow__line { display: none; }\n.dmx-section-v4-head .dmx-eyebrow::before,\n.dmx-section-v4-head .dmx-eyebrow::after {\n  content: \"\";\n  width: 24px;\n  height: 2px;\n  background: var(--dmx-gradient);\n  border-radius: 2px;\n}\n\n\/* Home hub v4 enhancements *\/\n.dmx-hub-home-hero {\n  background: var(--dmx-pattern), linear-gradient(180deg, #fff 0%, var(--dmx-bg-soft) 100%);\n}\n.dmx-hub-home-hero__visual {\n  position: relative;\n}\n.dmx-hub-home-hero__visual::before {\n  content: \"\";\n  position: absolute;\n  inset: -20px;\n  background: var(--dmx-gradient);\n  border-radius: calc(var(--dmx-radius-lg) + 8px);\n  opacity: 0.15;\n  z-index: -1;\n  transform: rotate(-3deg);\n}\n.dmx-hub-stat {\n  position: relative;\n  overflow: hidden;\n  transition: transform 0.35s var(--dmx-ease);\n}\n.dmx-hub-stat:hover { transform: translateY(-4px); }\n.dmx-hub-stat::after {\n  content: \"\";\n  position: absolute;\n  bottom: 0;\n  left: 0;\n  right: 0;\n  height: 3px;\n  background: var(--dmx-gradient);\n  transform: scaleX(0);\n  transition: transform 0.35s var(--dmx-ease);\n}\n.dmx-hub-stat:hover::after { transform: scaleX(1); }\n\n.dmx-hub-svc-card {\n  position: relative;\n  overflow: hidden;\n}\n.dmx-hub-svc-card::before {\n  content: \"\";\n  position: absolute;\n  top: 0;\n  left: 0;\n  width: 100%;\n  height: 100%;\n  background: var(--dmx-gradient);\n  opacity: 0;\n  transition: opacity 0.35s;\n  pointer-events: none;\n}\n.dmx-hub-svc-card:hover::before { opacity: 0.04; }\n.dmx-hub-svc-card__num {\n  position: absolute;\n  top: 16px;\n  right: 20px;\n  font-size: 3rem;\n  font-weight: 800;\n  line-height: 1;\n  color: var(--dmx-bg-blue);\n  opacity: 0.6;\n}\n\n.dmx-section--pattern {\n  background: var(--dmx-pattern), var(--dmx-bg-soft);\n}\n\n\/* FAQ v4 accent *\/\n.dmx-faq__item {\n  border-radius: var(--dmx-radius);\n  overflow: hidden;\n  transition: box-shadow 0.25s;\n}\n.dmx-faq__item:has(.dmx-faq__q[aria-expanded=\"true\"]) {\n  box-shadow: var(--dmx-shadow);\n  border-color: rgba(30, 64, 175, 0.15);\n}\n\n@media (max-width: 1024px) {\n  .dmx-svc-hero__grid { grid-template-columns: 1fr; }\n  .dmx-svc-hero__visual-wrap { max-width: 520px; margin-inline: auto; }\n  .dmx-problem-v4 { grid-template-columns: 1fr; }\n  .dmx-timeline { grid-template-columns: 1fr 1fr; gap: 32px; }\n  .dmx-timeline::before { display: none; }\n  .dmx-includes-v4 { grid-template-columns: 1fr 1fr; }\n  .dmx-related-v4 { grid-template-columns: 1fr 1fr; }\n}\n@media (max-width: 768px) {\n  .dmx-timeline { grid-template-columns: 1fr; }\n  .dmx-includes-v4 { grid-template-columns: 1fr; }\n  .dmx-related-v4 { grid-template-columns: 1fr; }\n  .dmx-svc-hero__float { display: none; }\n  .dmx-mesh::before,\n  .dmx-mesh::after {\n    filter: blur(48px);\n    opacity: 0.65;\n  }\n  .dmx-mesh::before {\n    width: min(280px, 55vw);\n    height: min(280px, 55vw);\n    top: -60px;\n    right: -40px;\n  }\n  .dmx-mesh::after {\n    width: min(220px, 45vw);\n    height: min(220px, 45vw);\n    bottom: -50px;\n    left: -30px;\n  }\n  .dmx-hub-home-hero__visual::before {\n    inset: -8px;\n    transform: rotate(-2deg);\n  }\n  .dmx-hero__shape--1,\n  .dmx-hero__shape--2 {\n    opacity: 0.45;\n    transform: scale(0.65);\n  }\n  .dmx-hero__shape--1 {\n    top: -80px;\n    right: -40px;\n  }\n  .dmx-hero__shape--2 {\n    bottom: 5%;\n    left: -30px;\n  }\n  .dmx-problem-v4__card,\n  .dmx-portfolio-card,\n  .dmx-hub-svc-card {\n    min-width: 0;\n  }\n}\n\/* Diremex blog single \u2014 inspirado en layout DigeCo, colores Diremex *\/\n\n.dmx-blog-wrap {\n  --dmx-blog-accent: var(--dmx-blue, #1e40af);\n  --dmx-blog-accent-2: var(--dmx-red, #dc2626);\n  --dmx-blog-muted: #646464;\n  --dmx-blog-bg: #f8f8f8;\n  --dmx-blog-sidebar-bg: #fff;\n  font-family: var(--dmx-font, \"Poppins\", sans-serif);\n  color: var(--dmx-ink, #0f1d3a);\n  margin: 0 calc(-1 * var(--wp--style--root--padding-left, 0px));\n  width: calc(100% + var(--wp--style--root--padding-left, 0px) + var(--wp--style--root--padding-right, 0px));\n  max-width: none;\n}\n\n\/* Shell embebido en WP: full-bleed + offset del header fijo *\/\n.dmx-blog-shell {\n  --dmx-shell-pad-l: var(--wp--style--root--padding-left, 0px);\n  --dmx-shell-pad-r: var(--wp--style--root--padding-right, 0px);\n  margin-left: calc(-1 * var(--dmx-shell-pad-l));\n  margin-right: calc(-1 * var(--dmx-shell-pad-r));\n  width: calc(100% + var(--dmx-shell-pad-l) + var(--dmx-shell-pad-r));\n  max-width: none;\n  box-sizing: border-box;\n}\n.dmx-blog-shell .dmx-header {\n  position: fixed;\n  left: 0;\n  right: 0;\n  width: 100%;\n  z-index: 200;\n}\n.dmx-blog-shell .dmx-blog-wrap {\n  margin-left: 0;\n  margin-right: 0;\n  width: 100%;\n  padding-top: 0;\n}\n.dmx-blog-shell .dmx-blog-banner__inner {\n  padding: calc(var(--dmx-header-offset, 88px) + 8px) 24px clamp(32px, 5vw, 56px);\n}\n.dmx-blog-shell .dmx-footer {\n  display: block !important;\n  visibility: visible !important;\n  height: auto !important;\n  overflow: visible !important;\n  pointer-events: auto !important;\n}\n\n\/* Ocultar bloques del tema WP (refuerzo; el JS tambi\u00e9n los quita del DOM) *\/\nbody.dmx-blog-single main.wp-block-group,\n.single-post:has(.dmx-blog-shell) main.wp-block-group {\n  margin-top: 0 !important;\n}\nbody.dmx-blog-single main .wp-block-post-title,\nbody.dmx-blog-single main .wp-block-group.has-small-font-size,\nbody.dmx-blog-single main .wp-block-post-author-name,\nbody.dmx-blog-single main .wp-block-post-terms,\nbody.dmx-blog-single main .wp-block-query,\nbody.dmx-blog-single main .wp-block-post-template,\nbody.dmx-blog-single main nav[aria-label=\"Navegaci\u00f3n de entradas\"],\nbody.dmx-blog-single main .wp-block-post-navigation-link,\nbody.dmx-blog-single main .wp-block-group:has(.wp-block-query),\nbody.dmx-blog-single main .wp-block-group:has(nav[aria-label=\"Navegaci\u00f3n de entradas\"]),\nbody.dmx-blog-single footer.wp-block-template-part,\n.single-post:has(.dmx-blog-shell) .wp-block-post-title,\n.single-post:has(.dmx-blog-shell) .wp-block-post-featured-image,\n.single-post:has(.dmx-blog-shell) .wp-block-post-author-name,\n.single-post:has(.dmx-blog-shell) .wp-block-post-terms,\n.single-post:has(.dmx-blog-shell) main .wp-block-post-content ~ *,\n.single-post:has(.dmx-blog-shell) .entry-content > .wp-block-group,\n.single-post:has(.dmx-blog-shell) .wp-block-query,\n.single-post:has(.dmx-blog-shell) .wp-block-post-template,\n.single-post:has(.dmx-blog-shell) nav[aria-label=\"Navegaci\u00f3n de entradas\"],\n.single-post:has(.dmx-blog-shell) .wp-block-post-navigation-link,\n.single-post:has(.dmx-blog-shell) .wp-block-group:has(.wp-block-query),\n.single-post:has(.dmx-blog-shell) .wp-block-group:has(nav[aria-label=\"Navegaci\u00f3n de entradas\"]),\n.single-post:has(.dmx-blog-shell) footer.wp-block-template-part {\n  display: none !important;\n  visibility: hidden !important;\n  height: 0 !important;\n  overflow: hidden !important;\n  margin: 0 !important;\n  padding: 0 !important;\n  pointer-events: none !important;\n}\nbody.dmx-blog-single main > .wp-block-group:has(.entry-content) {\n  padding-top: 0 !important;\n  padding-bottom: 0 !important;\n}\n\n\/* \u2500\u2500 Banner \u2500\u2500 *\/\n.dmx-blog-banner {\n  position: relative;\n  background: var(--dmx-blog-bg);\n  overflow: hidden;\n  text-align: center;\n}\n.dmx-blog-banner::after {\n  content: \"\";\n  position: absolute;\n  inset: 0;\n  background: linear-gradient(60deg, var(--dmx-blue) 0%, var(--dmx-red) 93%);\n  opacity: 0.92;\n  z-index: 0;\n}\n.dmx-blog-banner__shape {\n  position: absolute;\n  border-radius: 50%;\n  opacity: 0.12;\n  z-index: 0;\n  pointer-events: none;\n}\n.dmx-blog-banner__shape--1 {\n  width: 420px; height: 420px;\n  top: -120px; right: -80px;\n  background: radial-gradient(circle, #fff 0%, transparent 70%);\n}\n.dmx-blog-banner__shape--2 {\n  width: 280px; height: 280px;\n  bottom: -100px; left: -60px;\n  background: radial-gradient(circle, rgba(255,255,255,.4) 0%, transparent 70%);\n}\n.dmx-blog-banner__inner {\n  position: relative;\n  z-index: 1;\n  max-width: 900px;\n  margin: 0 auto;\n  padding: clamp(64px, 10vw, 120px) 24px;\n}\n.dmx-blog-breadcrumb {\n  display: flex;\n  flex-wrap: wrap;\n  justify-content: center;\n  align-items: center;\n  gap: 6px 10px;\n  list-style: none;\n  margin: 0 0 20px;\n  padding: 0;\n  font-size: 0.875rem;\n}\n.dmx-blog-breadcrumb a {\n  color: rgba(255,255,255,.95);\n  text-decoration: none;\n}\n.dmx-blog-breadcrumb a:hover { color: #fff; }\n.dmx-blog-breadcrumb li:not(:last-child)::after {\n  content: \"\u203a\";\n  margin-left: 10px;\n  color: rgba(255,255,255,.6);\n}\n.dmx-blog-breadcrumb li[aria-current=\"page\"] {\n  color: rgba(255,255,255,.75);\n}\n.dmx-blog-banner__title {\n  margin: 0;\n  font-size: clamp(1.75rem, 4vw, 2.25rem);\n  line-height: 1.25;\n  font-weight: 700;\n  color: #fff;\n}\n\n\/* \u2500\u2500 Layout \u2500\u2500 *\/\n.dmx-blog-area {\n  background: #fff;\n  padding: clamp(48px, 6vw, 100px) 0;\n}\n.dmx-blog-grid {\n  display: grid;\n  grid-template-columns: minmax(0, 1fr) 340px;\n  gap: clamp(32px, 4vw, 48px);\n  max-width: 1200px;\n  margin: 0 auto;\n  padding: 0 clamp(20px, 4vw, 32px);\n}\n@media (max-width: 991px) {\n  .dmx-blog-grid { grid-template-columns: 1fr; }\n  .dmx-blog-sidebar { order: 2; }\n}\n\n\/* \u2500\u2500 Entry header \u2500\u2500 *\/\n.dmx-blog-entry-header { margin-bottom: 28px; }\n.dmx-blog-thumb {\n  margin: 0 0 24px;\n  border-radius: 8px;\n  overflow: hidden;\n  box-shadow: 0 8px 32px rgba(15,29,58,.08);\n}\n.dmx-blog-thumb img {\n  width: 100%;\n  max-height: 440px;\n  object-fit: cover;\n  display: block;\n}\n.dmx-blog-meta {\n  display: flex;\n  flex-wrap: wrap;\n  gap: 8px 20px;\n  list-style: none;\n  margin: 0;\n  padding: 0;\n  font-size: 0.875rem;\n  color: var(--dmx-blog-muted);\n}\n.dmx-blog-meta li {\n  display: flex;\n  align-items: center;\n  gap: 6px;\n}\n.dmx-blog-meta svg {\n  width: 14px; height: 14px;\n  flex-shrink: 0;\n  color: var(--dmx-blog-accent);\n}\n.dmx-blog-meta a {\n  color: inherit;\n  text-decoration: none;\n}\n.dmx-blog-meta a:hover { color: var(--dmx-blog-accent); }\n\n\/* \u2500\u2500 Content \u2500\u2500 *\/\n.dmx-blog-entry-content {\n  font-size: 1rem;\n  line-height: 1.85;\n  color: var(--dmx-blog-muted);\n}\n.dmx-blog-entry-content h2 {\n  margin: 2rem 0 0.75rem;\n  font-size: clamp(1.25rem, 2vw, 1.625rem);\n  line-height: 1.35;\n  color: var(--dmx-ink);\n  font-weight: 600;\n}\n.dmx-blog-entry-content h3 {\n  margin: 1.5rem 0 0.5rem;\n  font-size: 1.125rem;\n  color: var(--dmx-ink);\n  font-weight: 600;\n}\n.dmx-blog-entry-content p { margin-bottom: 1rem; }\n.dmx-blog-entry-content ul,\n.dmx-blog-entry-content ol {\n  margin: 0 0 1.25rem 1.25rem;\n  padding: 0;\n}\n.dmx-blog-entry-content ol { list-style: none; counter-reset: dmx-ol; }\n.dmx-blog-entry-content ol li {\n  counter-increment: dmx-ol;\n  position: relative;\n  padding-left: 2rem;\n  margin-bottom: 0.5rem;\n}\n.dmx-blog-entry-content ol li::before {\n  content: counter(dmx-ol);\n  position: absolute;\n  left: 0; top: 2px;\n  width: 22px; height: 22px;\n  border-radius: 50%;\n  background: var(--dmx-blog-accent);\n  color: #fff;\n  font-size: 0.75rem;\n  font-weight: 600;\n  display: flex;\n  align-items: center;\n  justify-content: center;\n  line-height: 1;\n}\n.dmx-blog-entry-content blockquote {\n  margin: 1.75rem 0;\n  padding: 1.25rem 1.5rem 1.25rem 1.75rem;\n  border-left: 4px solid var(--dmx-blog-accent);\n  background: var(--dmx-bg-soft, #f4f6fb);\n  border-radius: 0 8px 8px 0;\n  font-style: italic;\n  color: var(--dmx-ink);\n}\n.dmx-blog-entry-content a {\n  color: var(--dmx-blog-accent);\n  text-decoration: underline;\n  text-underline-offset: 3px;\n}\n.dmx-blog-entry-content a:hover { color: var(--dmx-blog-accent-2); }\n.dmx-blog-entry-content strong { color: var(--dmx-ink); font-weight: 600; }\n\n\/* \u2500\u2500 CTA band \u2500\u2500 *\/\n.dmx-blog-cta {\n  margin: 2.5rem 0;\n  padding: 1.75rem 2rem;\n  border-radius: 8px;\n  background: linear-gradient(135deg, var(--dmx-bg-blue, #eef3ff) 0%, #fff 100%);\n  border: 1px solid var(--dmx-border, rgba(15,29,58,.08));\n}\n.dmx-blog-cta--final {\n  background: linear-gradient(135deg, var(--dmx-ink) 0%, #1e3a5f 100%);\n  border: none;\n  color: #fff;\n}\n.dmx-blog-cta--final h3,\n.dmx-blog-cta--final p { color: rgba(255,255,255,.92); }\n.dmx-blog-cta h3 {\n  margin: 0 0 0.5rem;\n  font-size: 1.25rem;\n  font-weight: 600;\n}\n.dmx-blog-cta p { margin: 0 0 1.25rem; }\n\n\/* \u2500\u2500 FAQ \u2500\u2500 *\/\n.dmx-blog-faq {\n  margin-top: 2.5rem;\n  padding-top: 2rem;\n  border-top: 1px solid var(--dmx-border);\n}\n.dmx-blog-faq__title {\n  margin: 0 0 1.25rem;\n  font-size: 1.375rem;\n  font-weight: 600;\n}\n.dmx-blog-faq .dmx-faq { max-width: none; }\n\n\/* \u2500\u2500 Footer tags \u2500\u2500 *\/\n.dmx-blog-entry-footer {\n  margin-top: 2rem;\n  padding-top: 1.5rem;\n  border-top: 1px solid var(--dmx-border);\n}\n.dmx-blog-tags {\n  display: flex;\n  flex-wrap: wrap;\n  align-items: center;\n  gap: 10px;\n}\n.dmx-blog-tags__label {\n  font-weight: 600;\n  font-size: 0.9375rem;\n  color: var(--dmx-ink);\n}\n.dmx-blog-tags a {\n  display: inline-block;\n  padding: 6px 14px;\n  border-radius: 999px;\n  background: var(--dmx-bg-soft);\n  color: var(--dmx-blog-muted);\n  font-size: 0.8125rem;\n  text-decoration: none;\n  transition: background .2s, color .2s;\n}\n.dmx-blog-tags a:hover {\n  background: var(--dmx-blog-accent);\n  color: #fff;\n}\n\n\/* \u2500\u2500 Related posts \u2500\u2500 *\/\n.dmx-blog-related {\n  margin-top: 3rem;\n  padding-top: 2rem;\n  border-top: 1px solid var(--dmx-border);\n}\n.dmx-blog-related__title {\n  margin: 0 0 1.5rem;\n  font-size: 1.375rem;\n  font-weight: 600;\n  position: relative;\n  padding-bottom: 12px;\n}\n.dmx-blog-related__title::after {\n  content: \"\";\n  position: absolute;\n  left: 0; bottom: 0;\n  width: 48px; height: 3px;\n  background: linear-gradient(90deg, var(--dmx-red), var(--dmx-blue));\n  border-radius: 2px;\n}\n.dmx-blog-related__grid {\n  display: grid;\n  grid-template-columns: repeat(3, 1fr);\n  gap: 20px;\n}\n@media (max-width: 767px) {\n  .dmx-blog-related__grid { grid-template-columns: 1fr; }\n}\n.dmx-blog-related-card {\n  border-radius: 8px;\n  overflow: hidden;\n  background: #fff;\n  box-shadow: 0 4px 20px rgba(15,29,58,.06);\n  transition: transform .25s, box-shadow .25s;\n}\n.dmx-blog-related-card:hover {\n  transform: translateY(-4px);\n  box-shadow: 0 12px 32px rgba(15,29,58,.1);\n}\n.dmx-blog-related-card__img {\n  aspect-ratio: 16\/10;\n  overflow: hidden;\n}\n.dmx-blog-related-card__img img {\n  width: 100%; height: 100%;\n  object-fit: cover;\n  transition: transform .35s;\n}\n.dmx-blog-related-card:hover .dmx-blog-related-card__img img {\n  transform: scale(1.05);\n}\n.dmx-blog-related-card__body { padding: 16px; }\n.dmx-blog-related-card__date {\n  font-size: 0.75rem;\n  color: var(--dmx-blog-muted);\n  margin-bottom: 6px;\n}\n.dmx-blog-related-card__title {\n  margin: 0;\n  font-size: 0.9375rem;\n  line-height: 1.4;\n  font-weight: 600;\n}\n.dmx-blog-related-card__title a {\n  color: var(--dmx-ink);\n  text-decoration: none;\n}\n.dmx-blog-related-card__title a:hover { color: var(--dmx-blog-accent); }\n\n\/* \u2500\u2500 Sidebar \u2500\u2500 *\/\n.dmx-blog-sidebar { display: flex; flex-direction: column; gap: 28px; }\n.dmx-blog-widget {\n  background: var(--dmx-blog-sidebar-bg);\n  border-radius: 8px;\n  padding: 0;\n}\n.dmx-blog-widget__title {\n  margin: 0 0 1rem;\n  padding: 12px 16px;\n  font-size: 1rem;\n  font-weight: 600;\n  color: #fff;\n  background: var(--dmx-blog-accent);\n  border-radius: 8px 8px 0 0;\n  position: relative;\n}\n.dmx-blog-widget__title span {\n  display: block;\n  width: 40px; height: 3px;\n  background: rgba(255,255,255,.5);\n  margin-top: 6px;\n  border-radius: 2px;\n}\n.dmx-blog-widget__body {\n  padding: 16px;\n  border: 1px solid var(--dmx-border);\n  border-top: none;\n  border-radius: 0 0 8px 8px;\n}\n\n\/* Search *\/\n.dmx-blog-search {\n  display: flex;\n  border: 1px solid var(--dmx-border);\n  border-radius: 6px;\n  overflow: hidden;\n}\n.dmx-blog-search input {\n  flex: 1;\n  border: none;\n  padding: 12px 14px;\n  font: inherit;\n  outline: none;\n}\n.dmx-blog-search button {\n  border: none;\n  background: linear-gradient(245deg, var(--dmx-blue), var(--dmx-red));\n  color: #fff;\n  padding: 0 16px;\n  cursor: pointer;\n}\n\n\/* Recent posts widget *\/\n.dmx-blog-recent { list-style: none; margin: 0; padding: 0; }\n.dmx-blog-recent li {\n  display: grid;\n  grid-template-columns: 72px 1fr;\n  gap: 12px;\n  padding: 12px 0;\n  border-bottom: 1px solid var(--dmx-border);\n}\n.dmx-blog-recent li:last-child { border-bottom: none; padding-bottom: 0; }\n.dmx-blog-recent li:first-child { padding-top: 0; }\n.dmx-blog-recent__thumb {\n  border-radius: 6px;\n  overflow: hidden;\n  aspect-ratio: 1;\n}\n.dmx-blog-recent__thumb img {\n  width: 100%; height: 100%;\n  object-fit: cover;\n}\n.dmx-blog-recent__title {\n  margin: 0 0 4px;\n  font-size: 0.875rem;\n  line-height: 1.35;\n  font-weight: 500;\n}\n.dmx-blog-recent__title a {\n  color: var(--dmx-ink);\n  text-decoration: none;\n}\n.dmx-blog-recent__title a:hover { color: var(--dmx-blog-accent); }\n.dmx-blog-recent__date { font-size: 0.75rem; color: var(--dmx-blog-muted); }\n\n\/* Categories *\/\n.dmx-blog-cats { list-style: none; margin: 0; padding: 0; }\n.dmx-blog-cats li {\n  position: relative;\n  padding: 8px 0 8px 18px;\n  border-bottom: 1px dashed var(--dmx-border);\n}\n.dmx-blog-cats li:last-child { border-bottom: none; }\n.dmx-blog-cats li::before {\n  content: \"\";\n  position: absolute;\n  left: 0; top: 50%;\n  transform: translateY(-50%);\n  width: 8px; height: 8px;\n  border-radius: 50%;\n  background: var(--dmx-blog-accent);\n}\n.dmx-blog-cats a {\n  color: var(--dmx-blog-muted);\n  text-decoration: none;\n  font-size: 0.9375rem;\n}\n.dmx-blog-cats a:hover { color: var(--dmx-blog-accent); }\n\n\/* Sidebar CTA *\/\n.dmx-blog-sidebar-cta {\n  padding: 1.5rem;\n  border-radius: 8px;\n  background: linear-gradient(135deg, var(--dmx-blue) 0%, #1e3a8a 100%);\n  color: #fff;\n  text-align: center;\n}\n.dmx-blog-sidebar-cta h4 {\n  margin: 0 0 0.5rem;\n  font-size: 1.0625rem;\n  color: #fff;\n}\n.dmx-blog-sidebar-cta p {\n  margin: 0 0 1rem;\n  font-size: 0.875rem;\n  opacity: 0.9;\n  line-height: 1.5;\n}\n.dmx-blog-sidebar-cta .dmx-btn {\n  width: 100%;\n  justify-content: center;\n}\n<\/style>\n<div class=\"dmx-blog-shell\">\n<header class=\"dmx-header\" role=\"banner\">\n  <div class=\"dmx-container dmx-header__inner\">\n    <a href=\"https:\/\/diremex.com.mx\/sitiosia\/\" class=\"dmx-logo\" aria-label=\"Diremex \u2014 Inicio\">\n      <img decoding=\"async\" src=\"https:\/\/diremex.com.mx\/wp-content\/uploads\/2024\/04\/logo-diremex.png\" alt=\"Diremex\" width=\"160\" height=\"38\" fetchpriority=\"high\">\n    <\/a>\n    <nav class=\"dmx-nav\" aria-label=\"Principal\">\n      <div class=\"dmx-mega dmx-mega--tabs\" data-dmx-mega=\"servicios\">\n        <button type=\"button\" class=\"dmx-nav__trigger\" aria-expanded=\"false\" 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dmx-mega__cta--inline\">\n              <a href=\"https:\/\/diremex.com.mx\/sitiosia\/diagnostico-digital\/\" class=\"dmx-link\">Diagn\u00f3stico digital gratuito \u2192<\/a>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div class=\"dmx-mega dmx-mega--compact\" data-dmx-mega=\"sectores\">\n        <button type=\"button\" class=\"dmx-nav__trigger\" aria-expanded=\"false\" aria-controls=\"dmx-mega-sectores\">\n          Sectores<svg class=\"dmx-nav__chevron\" width=\"12\" height=\"12\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" aria-hidden=\"true\"><path d=\"m6 9 6 6 6-6\"\/><\/svg>\n        <\/button>\n        <div class=\"dmx-mega__panel dmx-mega__panel--compact\" id=\"dmx-mega-sectores\" hidden>\n          <div class=\"dmx-mega__inner dmx-mega__inner--compact\">\n            <ul class=\"dmx-mega__compact-list\">\n              <li><a href=\"https:\/\/diremex.com.mx\/sitiosia\/marketing-industrial-saltillo\/\" class=\"dmx-mega__compact-link\">Marketing industrial<\/a><\/li>\n              <li><a href=\"https:\/\/diremex.com.mx\/sitiosia\/marketing-para-restaurantes-saltillo\/\" class=\"dmx-mega__compact-link\">Restaurantes<\/a><\/li>\n              <li><a href=\"https:\/\/diremex.com.mx\/sitiosia\/marketing-medico-saltillo\/\" class=\"dmx-mega__compact-link\">M\u00e9dicos y cl\u00ednicas<\/a><\/li>\n              <li><a href=\"https:\/\/diremex.com.mx\/sitiosia\/marketing-inmobiliario-saltillo\/\" class=\"dmx-mega__compact-link\">Inmobiliarias<\/a><\/li>\n              <li><a href=\"https:\/\/diremex.com.mx\/sitiosia\/marketing-pymes-saltillo\/\" class=\"dmx-mega__compact-link\">PyMEs y servicios<\/a><\/li>\n            <\/ul>\n\n          <\/div>\n        <\/div>\n      <\/div>\n      <div class=\"dmx-mega dmx-mega--compact\" data-dmx-mega=\"proyectos\">\n        <button type=\"button\" class=\"dmx-nav__trigger\" aria-expanded=\"false\" aria-controls=\"dmx-mega-proyectos\">\n          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href=\"https:\/\/diremex.com.mx\/sitiosia\/recursos\/\">Dise\u00f1o web<\/a><\/li>\n      <li aria-current=\"page\">Foto y video profesional para negocios Saltillo<\/li>\n    <\/ol>\n    <h1 class=\"dmx-blog-banner__title\">Fotograf\u00eda y video profesional para negocios en Saltillo: c\u00f3mo mejorar la percepci\u00f3n de tu marca<\/h1>\n  <\/div>\n<\/section>\n<div class=\"dmx-blog-area\">\n  <div class=\"dmx-blog-grid\">\n    <main class=\"dmx-blog-main\">\n      <article>\n        <header class=\"dmx-blog-entry-header\">\n          <figure class=\"dmx-blog-thumb\"><img decoding=\"async\" src=\"https:\/\/diremex.com.mx\/sitiosia\/wp-content\/uploads\/2026\/09\/fotografia-video-negocios-saltillo.jpg\" alt=\"Sesi\u00f3n de fotograf\u00eda y video profesional para negocio en Saltillo\" loading=\"lazy\" width=\"1210\" height=\"660\"><\/figure>\n          <ul class=\"dmx-blog-meta\">\n            <li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" aria-hidden=\"true\"><rect x=\"3\" y=\"4\" width=\"18\" height=\"18\" rx=\"2\"\/><path d=\"M16 2v4M8 2v4M3 10h18\"\/><\/svg> 20 de noviembre de 2026<\/li>\n            <li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" aria-hidden=\"true\"><path d=\"M20 21v-2a4 4 0 0 0-4-4H8a4 4 0 0 0-4 4v2\"\/><circle cx=\"12\" cy=\"7\" r=\"4\"\/><\/svg> por <a href=\"https:\/\/diremex.com.mx\/sitiosia\/nosotros\/\">Diremex<\/a><\/li>\n            <li class=\"blog-cat\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" aria-hidden=\"true\"><path d=\"M20.59 13.41l-7.17 7.17a2 2 0 0 1-2.83 0L2 12V2h10l8.59 8.59a2 2 0 0 1 0 2.82z\"\/><line x1=\"7\" y1=\"7\" x2=\"7.01\" y2=\"7\"\/><\/svg> <a href=\"https:\/\/diremex.com.mx\/sitiosia\/recursos\/\">Dise\u00f1o web<\/a><\/li>\n          <\/ul>\n        <\/header>\n        <div class=\"dmx-blog-entry-content rt-single-content\">\n          <p>Antes de leer tu propuesta, el cliente vio tu foto. En Saltillo, donde muchos sectores compiten en digital con imagen similar, la <strong>fotograf\u00eda y video profesional<\/strong> comunica nivel, confianza y seriedad \u2014 o lo opuesto. No se trata de est\u00e9tica por capricho: la imagen es el primer filtro de credibilidad en Google Maps, en tu sitio web, en un anuncio de Meta o en una presentaci\u00f3n comercial que env\u00edas por WhatsApp.<\/p>\n<p>Si tu competencia invierte en producci\u00f3n visual y t\u00fa sigues usando fotos recortadas, oscuras o gen\u00e9ricas de banco de im\u00e1genes, el prospecto lo nota \u2014 aunque no pueda articular por qu\u00e9 prefiere al otro. Esta gu\u00eda explica cu\u00e1ndo la producci\u00f3n profesional vale la pena, c\u00f3mo aprovecharla por sector en Coahuila y c\u00f3mo convertir una sesi\u00f3n en activos comerciales que alimenten tu marketing durante meses.<\/p>\n<!-- IMAGEN: Sesi\u00f3n central \u2192 Web\/Google\/Meta\/cat\u00e1logo\/redes\/presentaciones\/LinkedIn | Ubicaci\u00f3n: Tras intro | Archivo: activos-visuales-multicanal-saltillo.webp | ALT: Usos de fotograf\u00eda profesional en web anuncios y redes en Saltillo | Prompt: Diagrama radial sesi\u00f3n foto conectada a canales, infograf\u00eda corporativa, 16:9 -->\n<h2>La imagen tambi\u00e9n comunica precio y confianza<\/h2>\n<p>Fotos oscuras, recortadas o gen\u00e9ricas de stock sugieren amateurismo. Imagen consistente en web, Maps y ads eleva percepci\u00f3n de valor \u2014 sin cambiar el producto ni subir precios de forma artificial. El cerebro del consumidor asocia calidad visual con calidad de servicio: un restaurante con platos bien iluminados parece m\u00e1s cuidado; una f\u00e1brica con fotos n\u00edtidas de planta transmite capacidad instalada; una cl\u00ednica con instalaciones bien documentadas genera m\u00e1s tranquilidad que un perfil con una sola foto borrosa.<\/p>\n<h3>Coherencia visual en todos los puntos de contacto<\/h3>\n<p>El error m\u00e1s com\u00fan en Saltillo no es \u00abno tener fotos\u00bb, sino tener fotos distintas en cada canal. Logo desactualizado en Facebook, fotos de hace cinco a\u00f1os en Google Maps, cat\u00e1logo con fondos diferentes y web con im\u00e1genes de stock que no corresponden a tu negocio real. Esa inconsistencia erosiona confianza antes del primer contacto.<\/p>\n<p>La soluci\u00f3n no requiere sesiones mensuales: requiere una sesi\u00f3n bien planificada y una gu\u00eda de uso. Define paleta, estilo de luz, encuadres y tono. Aplica eso en web, redes, presentaciones y material impreso. Cuando un prospecto te encuentra en Google, revisa tu Instagram y abre tu sitio, debe sentir que habla con la misma empresa \u2014 no con tres versiones distintas.<\/p>\n<h3>Percepci\u00f3n de valor sin cambiar el producto<\/h3>\n<p>Dos negocios pueden ofrecer el mismo servicio a precio similar. El que invierte en imagen profesional suele percibirse como m\u00e1s premium, m\u00e1s estable y m\u00e1s confiable. Eso impacta en la disposici\u00f3n a pagar, en la velocidad de decisi\u00f3n y en la calidad del prospecto que atraes. No es truco: es comunicaci\u00f3n honesta de que te tomas en serio tu presencia comercial.<\/p>\n<h3>Se\u00f1ales de alerta en tu presencia visual<\/h3>\n<p>Revisa con ojo cr\u00edtico: \u00bftu foto de portada en Maps tiene m\u00e1s de dos a\u00f1os? \u00bfLas personas de tu equipo ya no est\u00e1n en la empresa? \u00bfUsas la misma imagen de stock que aparece en sitios de competidores? \u00bfTus anuncios se ven distintos a tu web? Cada una de esas se\u00f1ales resta credibilidad. Corregirlas no exige rehacer toda tu marca: exige una sesi\u00f3n enfocada y un calendario de actualizaci\u00f3n.<\/p>\n<h2>Cu\u00e1ndo celular basta y cu\u00e1ndo necesitas producci\u00f3n<\/h2>\n<p>No todo negocio necesita un fot\u00f3grafo cada semana. La clave es distinguir contenido \u00e1gil de activos comerciales permanentes. Mezclar ambos \u2014 producci\u00f3n para lo permanente, celular para lo vivo \u2014 es la estrategia m\u00e1s eficiente para PyMEs en Saltillo.<\/p>\n<h3>Celular suficiente<\/h3>\n<p>El smartphone funciona bien para:<\/p>\n<ul>\n<li><strong>Detr\u00e1s de c\u00e1maras ocasionales:<\/strong> mostrar el d\u00eda a d\u00eda, el equipo trabajando, un evento puntual.<\/li>\n<li><strong>Stories aut\u00e9nticas:<\/strong> contenido ef\u00edmero que humaniza la marca sin pretender ser campa\u00f1a principal.<\/li>\n<li><strong>Prueba social espont\u00e1nea:<\/strong> rese\u00f1a de cliente, entrega en curso, testimonio informal.<\/li>\n<li><strong>Actualizaciones r\u00e1pidas:<\/strong> nuevo producto de temporada, promoci\u00f3n del fin de semana, aviso operativo.<\/li>\n<\/ul>\n<p>En estos casos, la autenticidad pesa m\u00e1s que la perfecci\u00f3n t\u00e9cnica. El p\u00fablico entiende que es contenido vivo y valora la cercan\u00eda.<\/p>\n<h3>Producci\u00f3n necesaria<\/h3>\n<p>Invierte en sesi\u00f3n profesional cuando:<\/p>\n<ul>\n<li>Lanzas un <a href=\"https:\/\/diremex.com.mx\/sitiosia\/diseno-sitios-web-saltillo\/\">sitio web<\/a> nuevo o redise\u00f1as el actual.<\/li>\n<li>Preparas campa\u00f1as de pago en Google o <a href=\"https:\/\/diremex.com.mx\/sitiosia\/publicidad-facebook-instagram-meta-ads-saltillo\/\">Meta Ads<\/a> \u2014 los creativos propios suelen superar stock gen\u00e9rico en campa\u00f1as locales.<\/li>\n<li>Construyes cat\u00e1logo de ecommerce con decenas o cientos de SKU.<\/li>\n<li>Actualizas perfil corporativo, propuestas comerciales o presentaciones para clientes B2B.<\/li>\n<li>Operas en industria, inmobiliario premium o gastronom\u00eda competitiva donde la imagen es diferenciador directo.<\/li>\n<li>Necesitas material para LinkedIn, directorios sectoriales o ferias comerciales.<\/li>\n<\/ul>\n<p>La regla pr\u00e1ctica: si la imagen va a vivir m\u00e1s de tres meses y representa tu negocio en un punto de conversi\u00f3n (web, ads, cotizaci\u00f3n), merece producci\u00f3n.<\/p>\n<h3>Errores al decidir entre celular y producci\u00f3n<\/h3>\n<p>Usar celular para el hero de tu web y producci\u00f3n para stories es invertir el presupuesto. Usar producci\u00f3n para cada publicaci\u00f3n diaria es insostenible. Usar stock gen\u00e9rico en web mientras publicas fotos reales en redes genera desconfianza. Define qu\u00e9 piezas son activos de largo plazo y cu\u00e1les son contenido de conversaci\u00f3n.<\/p>\n<h2>Gastronom\u00eda, producto, corporativo e industrial<\/h2>\n<p>Cada sector en Saltillo tiene necesidades visuales distintas. Una sesi\u00f3n gen\u00e9rica \u2014 \u00abfotos bonitas del local\u00bb \u2014 desperdicia presupuesto. Planifica seg\u00fan c\u00f3mo tu cliente decide comprar.<\/p>\n<h3>Gastron\u00f3mica<\/h3>\n<p>En restaurantes, cafeter\u00edas y negocios de delivery, el plato es el anuncio. La luz debe hacer que el alimento se vea apetecible: contraste, textura, vapor, color real. Fotos planas o con flash directo de celular destruyen expectativa y generan malas rese\u00f1as del tipo \u00abno se ve\u00eda as\u00ed en Instagram\u00bb.<\/p>\n<p>Usa las fotos en: men\u00fa digital, Google Maps, campa\u00f1as de delivery, reels de platillos estrella y stories de promociones. Un restaurante en Saltillo que invierte en sesi\u00f3n gastron\u00f3mica puede alimentar tres meses de contenido en redes con recortes y variaciones del mismo material.<\/p>\n<h3>Producto y ecommerce<\/h3>\n<p>Para tiendas f\u00edsicas y online, la ficha de producto necesita fondo limpio, detalle de textura, escala (tama\u00f1o real) y variantes de color. El cliente no puede tocar el producto: la foto es el producto. Expectativa incorrecta genera devoluciones, quejas y costo log\u00edstico.<\/p>\n<p>Planifica \u00e1ngulos est\u00e1ndar por categor\u00eda: frontal, lateral, detalle, en uso. Si vendes regalos corporativos, uniformes o art\u00edculos promocionales en Saltillo, las fotos en contexto (escritorio, evento, empleado usando el art\u00edculo) ayudan al comprador B2B a visualizar el uso.<\/p>\n<h3>Corporativo y servicios profesionales<\/h3>\n<p>Despachos, consultor\u00edas, agencias y estudios necesitan retratos uniformes del equipo, fotos de instalaciones y material que transmita seriedad sin rigidez excesiva. Esas im\u00e1genes van en web, LinkedIn, propuestas PDF y firmas de correo.<\/p>\n<p>Evita mezclar retratos caseros con diferentes fondos y calidades. Una sesi\u00f3n corporativa de medio d\u00eda puede cubrir a todo el equipo con look coherente \u2014 y proyectar la imagen que espera un cliente empresarial de Ramos Arizpe o de la zona metropolitana de Saltillo.<\/p>\n<h3>Industrial y B2B<\/h3>\n<p>Plantas, maquinaria, procesos de producci\u00f3n y certificaciones se documentan con enfoque t\u00e9cnico. No busques \u00abbonito\u00bb sino \u00abcapaz\u00bb: equipos en operaci\u00f3n, naves amplias, controles de calidad, empaque. Ese material refuerza cotizaciones cuando compites con proveedores de otras ciudades.<\/p>\n<p>El visitante de tu web industrial decide en segundos si tienes capacidad para su proyecto. Fotos oscuras de un celular en un almac\u00e9n no transmiten escala ni orden.<\/p>\n<h3>Instalaciones: cl\u00ednicas, showrooms, inmobiliario<\/h3>\n<p>El espacio vende. Cl\u00ednicas dentales, gimnasios, showrooms de autos, desarrollos inmobiliarios y salones de eventos dependen de que el prospecto imagine estar ah\u00ed. Recorridos visuales \u2014 foto y video \u2014 reducen fricci\u00f3n antes de la visita presencial.<\/p>\n<p>En fraccionamientos y desarrollos de Saltillo, combina fotos de amenidades, vistas a\u00e9reas y interiores de modelo para campa\u00f1as que llevan tr\u00e1fico a formulario de inter\u00e9s.<\/p>\n<h2>Video corto, empresarial y dron<\/h2>\n<p>La fotograf\u00eda fija ya no basta para todos los canales. El video amplifica mensaje, retenci\u00f3n y conversi\u00f3n en redes y ads.<\/p>\n<h3>Video corto para Reels y ads<\/h3>\n<p>Formato vertical, ritmo din\u00e1mico, gancho en los primeros tres segundos. Sirve para gastronom\u00eda (preparaci\u00f3n de platillo), retail (unboxing), servicios (antes\/despu\u00e9s) e industria (proceso en timelapse). Graba durante la sesi\u00f3n fotogr\u00e1fica para aprovechar locaci\u00f3n, iluminaci\u00f3n y styling ya montados.<\/p>\n<h3>Video empresarial<\/h3>\n<p>Pieza de 60\u201390 segundos que explica qu\u00e9 haces, para qui\u00e9n y por qu\u00e9 confiar. Va en hero de web, landing de campa\u00f1a y presentaciones comerciales. No necesita producci\u00f3n cinematogr\u00e1fica: necesita guion claro, audio limpio y mensaje directo.<\/p>\n<h3>Video con dron<\/h3>\n<p>Aporta escala en naves industriales, parques log\u00edsticos, fraccionamientos, hoteles o eventos corporativos. En Saltillo y zona metropolitana, verifica regulaci\u00f3n local y permisos antes de volar. El dron no reemplaza fotos de detalle: las complementa.<\/p>\n<p>Integra video con tu estrategia de <a href=\"https:\/\/diremex.com.mx\/sitiosia\/creacion-contenido-redes-sociales-saltillo\/\">contenido para redes<\/a>: piezas pilares profesionales + contenido \u00e1gil entre sesiones.<\/p>\n<h2>Aprovechar una sesi\u00f3n durante meses<\/h2>\n<p>El error costoso es contratar producci\u00f3n visual sin plan de uso. Llegan 200 fotos en una carpeta y nadie sabe qu\u00e9 va d\u00f3nde. La sesi\u00f3n debe dise\u00f1arse como inventario de activos comerciales.<\/p>\n<h3>Shot list multicanal<\/h3>\n<p>Antes de la sesi\u00f3n, define qu\u00e9 necesitas:<\/p>\n<ul>\n<li><strong>Hero web:<\/strong> imagen principal de homepage y banners internos.<\/li>\n<li><strong>Google Maps y directorios:<\/strong> fachada, interior, equipo, producto estrella.<\/li>\n<li><strong>Meta Ads y Google Display:<\/strong> formatos cuadrado, vertical y horizontal.<\/li>\n<li><strong>Cat\u00e1logo ecommerce:<\/strong> fichas de producto con especificaciones visuales.<\/li>\n<li><strong>Redes:<\/strong> m\u00ednimo 10 piezas para reels, carruseles y posts.<\/li>\n<li><strong>Presentaci\u00f3n comercial:<\/strong> slides de equipo, instalaciones, casos.<\/li>\n<li><strong>LinkedIn:<\/strong> retratos y fotos de contexto laboral.<\/li>\n<\/ul>\n<p>Una sesi\u00f3n bien planeada alimenta tres a seis meses de contenido sin repetir la misma foto en todos lados el mismo d\u00eda.<\/p>\n<h3>Calendario de publicaci\u00f3n<\/h3>\n<p>Distribuye el material: semana 1 lanza web y Maps; semana 2 activa campa\u00f1a de ads; semanas 3\u20138 publica recortes en redes; mes 3 renueva creativos de remarketing. As\u00ed maximizas retorno de la inversi\u00f3n en producci\u00f3n.<\/p>\n<h3>Briefing efectivo con tu fot\u00f3grafo<\/h3>\n<p>Comparte antes de la sesi\u00f3n: gu\u00eda de marca (colores, tono), lista de URLs donde se usar\u00e1n las fotos, referencias visuales de lo que te gusta y lo que no, y restricciones operativas (horarios de planta, zonas sin acceso, uniformes). Un briefing claro reduce idas y vueltas y acelera la entrega.<\/p>\n<h3>Derechos de uso y archivos<\/h3>\n<p>Acuerda desde el inicio: \u00bfrecibes archivos en alta resoluci\u00f3n? \u00bfPuedes editar, recortar y adaptar para ads? \u00bfHay restricciones de uso? Guarda copia organizada en la nube con nombres descriptivos (producto-azul-frontal, equipo-retrato-01). Sin orden, el material se pierde aunque exista.<\/p>\n<h3>Checklist antes de contratar producci\u00f3n<\/h3>\n<p>Antes de agendar, confirma: objetivo comercial claro, shot list aprobada, locaciones disponibles, productos o platillos listos para c\u00e1mara, equipo informado sobre vestimenta, permisos de acceso en planta si aplica, y responsable interno que reciba y organice archivos finales. Una sesi\u00f3n sin coordinaci\u00f3n operativa produce retrasos y material incompleto.<\/p>\n<h3>Conclusi\u00f3n: activos, no fotos sueltas<\/h3>\n<p>No hagas sesi\u00f3n solo por fotos sueltas: hazla para construir activos comerciales reutilizables. Si vas a invertir en <a href=\"https:\/\/diremex.com.mx\/sitiosia\/fotografia-video-publicitario-saltillo\/\">fotograf\u00eda y video en Saltillo<\/a>, con\u00e9ctala con web, ads, cat\u00e1logo y redes desde el briefing inicial. Puedes <a href=\"https:\/\/diremex.com.mx\/sitiosia\/diagnostico-digital\/\">planear tu sesi\u00f3n de contenido<\/a> con una estrategia clara de uso antes de contratar al fot\u00f3grafo.<\/p>\n<p>La imagen profesional no garantiza ventas \u2014 pero la imagen amateur s\u00ed garantiza que muchos prospectos ni siquiera te consideren. En un mercado local cada vez m\u00e1s digital, eso ya es una decisi\u00f3n comercial.<\/p>\n<p>Prioriza coherencia, planifica por canal y mide resultados comerciales \u2014 no solo likes en la foto nueva. Cuando la sesi\u00f3n termine, tu trabajo empieza: distribuir, probar en ads y actualizar puntos de contacto donde la imagen antigua a\u00fan representa tu negocio.<\/p>\n        <\/div>\n        <aside class=\"dmx-blog-cta\">\n  <h3>No hagas sesi\u00f3n solo para fotos sueltas<\/h3>\n  <p>Plan\u00e9ala para web, anuncios, cat\u00e1logo y redes \u2014 activos comerciales en Saltillo.<\/p>\n  <a class=\"dmx-btn dmx-btn--blue\" href=\"https:\/\/diremex.com.mx\/sitiosia\/diagnostico-digital\/\">Planear sesi\u00f3n de contenido<span class=\"dmx-btn__arrow\" aria-hidden=\"true\">\u2192<\/span><\/a>\n<\/aside>\n        <section class=\"dmx-blog-faq\">\n  <h2 class=\"dmx-blog-faq__title\">Preguntas frecuentes<\/h2>\n  <div class=\"dmx-faq\"><div class=\"dmx-faq__item\">\n  <button type=\"button\" class=\"dmx-faq__q\" aria-expanded=\"false\">\u00bfCu\u00e1nto impacta la foto en ventas online?<span class=\"dmx-faq__icon\" aria-hidden=\"true\">+<\/span><\/button>\n  <div class=\"dmx-faq__a\"><div class=\"dmx-faq__a-inner\"><p>En ecommerce y servicios visuales, la imagen es parte del producto. Mala foto genera desconfianza y abandono antes del contacto.<\/p><\/div><\/div>\n<\/div>\n<div class=\"dmx-faq__item\">\n  <button type=\"button\" class=\"dmx-faq__q\" aria-expanded=\"false\">\u00bfVideo profesional o reels caseros?<span class=\"dmx-faq__icon\" aria-hidden=\"true\">+<\/span><\/button>\n  <div class=\"dmx-faq__a\"><div class=\"dmx-faq__a-inner\"><p>Combina: producci\u00f3n para piezas pilares (web, ads) y contenido \u00e1gil para redes. La clave es coherencia de marca.<\/p><\/div><\/div>\n<\/div>\n<div class=\"dmx-faq__item\">\n  <button type=\"button\" class=\"dmx-faq__q\" aria-expanded=\"false\">\u00bfFotograf\u00eda industrial es diferente?<span class=\"dmx-faq__icon\" aria-hidden=\"true\">+<\/span><\/button>\n  <div class=\"dmx-faq__a\"><div class=\"dmx-faq__a-inner\"><p>S\u00ed. Requiere seguridad en planta, composici\u00f3n t\u00e9cnica y mensaje B2B. Refuerza cotizaciones y propuestas comerciales.<\/p><\/div><\/div>\n<\/div>\n<div class=\"dmx-faq__item\">\n  <button type=\"button\" class=\"dmx-faq__q\" aria-expanded=\"false\">\u00bfPuedo usar las fotos en Google Ads?<span class=\"dmx-faq__icon\" aria-hidden=\"true\">+<\/span><\/button>\n  <div class=\"dmx-faq__a\"><div class=\"dmx-faq__a-inner\"><p>S\u00ed, y debes. Creativos propios suelen superar stock gen\u00e9rico en campa\u00f1as locales.<\/p><\/div><\/div>\n<\/div>\n<div class=\"dmx-faq__item\">\n  <button type=\"button\" class=\"dmx-faq__q\" aria-expanded=\"false\">\u00bfCon qu\u00e9 frecuencia debo actualizar fotos profesionales?<span class=\"dmx-faq__icon\" aria-hidden=\"true\">+<\/span><\/button>\n  <div class=\"dmx-faq__a\"><div class=\"dmx-faq__a-inner\"><p>Depende del sector. Gastronom\u00eda y moda suelen requerir sesi\u00f3n anual o por temporada. Industrial y corporativo pueden durar dos a tres a\u00f1os si equipo e instalaciones no cambian. Revisa Maps y web cada trimestre.<\/p><\/div><\/div>\n<\/div>\n<div class=\"dmx-faq__item\">\n  <button type=\"button\" class=\"dmx-faq__q\" aria-expanded=\"false\">\u00bfPuedo reutilizar fotos de una sesi\u00f3n en todos los canales?<span class=\"dmx-faq__icon\" aria-hidden=\"true\">+<\/span><\/button>\n  <div class=\"dmx-faq__a\"><div class=\"dmx-faq__a-inner\"><p>S\u00ed, ese es el objetivo. Planifica formatos (horizontal, vertical, cuadrado) en la sesi\u00f3n para web, ads, redes, cat\u00e1logo y presentaciones sin sesiones adicionales.<\/p><\/div><\/div>\n<\/div><\/div>\n<\/section>\n        <footer class=\"dmx-blog-entry-footer\">\n  <div class=\"dmx-blog-tags\">\n    <span class=\"dmx-blog-tags__label\">Etiquetas:<\/span>\n    <a href=\"https:\/\/diremex.com.mx\/sitiosia\/recursos\/\">fotograf\u00eda para negocios Saltillo<\/a>\n<a href=\"https:\/\/diremex.com.mx\/sitiosia\/recursos\/\">fotograf\u00eda comercial Saltillo<\/a>\n<a href=\"https:\/\/diremex.com.mx\/sitiosia\/recursos\/\">video empresarial<\/a>\n<a href=\"https:\/\/diremex.com.mx\/sitiosia\/recursos\/\">contenido profesional Saltillo<\/a>\n<a href=\"https:\/\/diremex.com.mx\/sitiosia\/recursos\/\">fotograf\u00eda publicitaria<\/a>\n  <\/div>\n<\/footer>\n        <section class=\"dmx-blog-related\">\n  <h2 class=\"dmx-blog-related__title\">Art\u00edculos relacionados<\/h2>\n  <div class=\"dmx-blog-related__grid\"><article class=\"dmx-blog-related-card\">\n  <a href=\"https:\/\/diremex.com.mx\/sitiosia\/diseno-web-industrial-saltillo\" class=\"dmx-blog-related-card__img\"><img decoding=\"async\" src=\"https:\/\/diremex.com.mx\/sitiosia\/wp-content\/uploads\/2026\/09\/diseno-web-industrial-saltillo-b2b.jpg\" alt=\"Dise\u00f1o de sitio web industrial para empresa en Saltillo\" loading=\"lazy\" width=\"530\" height=\"330\"><\/a>\n  <div class=\"dmx-blog-related-card__body\">\n    <p class=\"dmx-blog-related-card__date\">2 de octubre de 2026<\/p>\n    <h3 class=\"dmx-blog-related-card__title\"><a href=\"https:\/\/diremex.com.mx\/sitiosia\/diseno-web-industrial-saltillo\">Dise\u00f1o web industrial en Saltillo | Sitios B2B<\/a><\/h3>\n  <\/div>\n<\/article>\n<article class=\"dmx-blog-related-card\">\n  <a href=\"https:\/\/diremex.com.mx\/sitiosia\/cuanto-cuesta-pagina-web-saltillo\" class=\"dmx-blog-related-card__img\"><img decoding=\"async\" src=\"https:\/\/diremex.com.mx\/sitiosia\/wp-content\/uploads\/2026\/09\/cuanto-cuesta-pagina-web-saltillo.jpg\" alt=\"Cotizaci\u00f3n de dise\u00f1o web para empresa en Saltillo\" loading=\"lazy\" width=\"530\" height=\"330\"><\/a>\n  <div class=\"dmx-blog-related-card__body\">\n    <p class=\"dmx-blog-related-card__date\">13 de octubre de 2026<\/p>\n    <h3 class=\"dmx-blog-related-card__title\"><a href=\"https:\/\/diremex.com.mx\/sitiosia\/cuanto-cuesta-pagina-web-saltillo\">Cu\u00e1nto cuesta una p\u00e1gina web en Saltillo<\/a><\/h3>\n  <\/div>\n<\/article>\n<article class=\"dmx-blog-related-card\">\n  <a href=\"https:\/\/diremex.com.mx\/sitiosia\/tienda-online-saltillo-woocommerce\" class=\"dmx-blog-related-card__img\"><img decoding=\"async\" src=\"https:\/\/diremex.com.mx\/sitiosia\/wp-content\/uploads\/2026\/09\/tienda-online-woocommerce-saltillo.jpg\" alt=\"Tienda en l\u00ednea WooCommerce para negocio en Saltillo\" loading=\"lazy\" width=\"530\" height=\"330\"><\/a>\n  <div class=\"dmx-blog-related-card__body\">\n    <p class=\"dmx-blog-related-card__date\">24 de noviembre de 2026<\/p>\n    <h3 class=\"dmx-blog-related-card__title\"><a href=\"https:\/\/diremex.com.mx\/sitiosia\/tienda-online-saltillo-woocommerce\">Tienda en l\u00ednea Saltillo | Checklist WooCommerce<\/a><\/h3>\n  <\/div>\n<\/article><\/div>\n<\/section>\n        <aside class=\"dmx-blog-cta dmx-blog-cta--final\">\n  <h3>Imagen profesional que vende<\/h3>\n  <p>Producci\u00f3n visual conectada a marketing \u2014 Diremex Saltillo.<\/p>\n  <a class=\"dmx-btn dmx-btn--red\" href=\"https:\/\/diremex.com.mx\/sitiosia\/diagnostico-digital\/\">Hablar con Diremex<span class=\"dmx-btn__arrow\" aria-hidden=\"true\">\u2192<\/span><\/a>\n<\/aside>\n      <\/article>\n    <\/main>\n    <aside class=\"dmx-blog-sidebar\">\n  <div class=\"dmx-blog-widget\">\n    <h3 class=\"dmx-blog-widget__title\">Buscar<span><\/span><\/h3>\n    <div class=\"dmx-blog-widget__body\">\n      <form class=\"dmx-blog-search\" action=\"https:\/\/diremex.com.mx\/sitiosia\/\" method=\"get\" role=\"search\">\n        <input type=\"search\" name=\"s\" placeholder=\"Buscar en el sitio\u2026\" aria-label=\"Buscar\">\n        <button type=\"submit\" aria-label=\"Buscar\"><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" aria-hidden=\"true\"><circle cx=\"11\" cy=\"11\" r=\"8\"\/><path d=\"m21 21-4.35-4.35\"\/><\/svg><\/button>\n      <\/form>\n    <\/div>\n  <\/div>\n  <div class=\"dmx-blog-widget\">\n    <h3 class=\"dmx-blog-widget__title\">Entradas recientes<span><\/span><\/h3>\n    <div class=\"dmx-blog-widget__body\">\n      <ul class=\"dmx-blog-recent\"><li>\n  <a href=\"https:\/\/diremex.com.mx\/sitiosia\/como-elegir-agencia-marketing-digital-saltillo\" class=\"dmx-blog-recent__thumb\"><img decoding=\"async\" src=\"https:\/\/diremex.com.mx\/sitiosia\/wp-content\/uploads\/2026\/09\/elegir-agencia-marketing-digital-saltillo.jpg\" alt=\"Empresario evaluando propuestas de agencia de marketing digital en Saltillo\" loading=\"lazy\" width=\"72\" height=\"72\"><\/a>\n  <div>\n    <h4 class=\"dmx-blog-recent__title\"><a href=\"https:\/\/diremex.com.mx\/sitiosia\/como-elegir-agencia-marketing-digital-saltillo\">C\u00f3mo elegir agencia de marketing digital en Saltillo<\/a><\/h4>\n    <span class=\"dmx-blog-recent__date\">15 de septiembre de 2026<\/span>\n  <\/div>\n<\/li>\n<li>\n  <a href=\"https:\/\/diremex.com.mx\/sitiosia\/seo-saltillo-que-es-como-funciona\" class=\"dmx-blog-recent__thumb\"><img decoding=\"async\" src=\"https:\/\/diremex.com.mx\/sitiosia\/wp-content\/uploads\/2026\/09\/seo-saltillo-posicionamiento-google.jpg\" alt=\"Dashboard de posicionamiento SEO para negocio local en Saltillo\" loading=\"lazy\" width=\"72\" height=\"72\"><\/a>\n  <div>\n    <h4 class=\"dmx-blog-recent__title\"><a href=\"https:\/\/diremex.com.mx\/sitiosia\/seo-saltillo-que-es-como-funciona\">SEO en Saltillo: qu\u00e9 es y c\u00f3mo funciona<\/a><\/h4>\n    <span class=\"dmx-blog-recent__date\">18 de septiembre de 2026<\/span>\n  <\/div>\n<\/li>\n<li>\n  <a href=\"https:\/\/diremex.com.mx\/sitiosia\/cuanto-cuesta-agencia-publicidad-saltillo\" class=\"dmx-blog-recent__thumb\"><img decoding=\"async\" src=\"https:\/\/diremex.com.mx\/sitiosia\/wp-content\/uploads\/2026\/09\/cuanto-cuesta-agencia-publicidad-saltillo.jpg\" alt=\"Empresario revisando propuesta de agencia de publicidad en Saltillo\" loading=\"lazy\" width=\"72\" height=\"72\"><\/a>\n  <div>\n    <h4 class=\"dmx-blog-recent__title\"><a href=\"https:\/\/diremex.com.mx\/sitiosia\/cuanto-cuesta-agencia-publicidad-saltillo\">Cu\u00e1nto cuesta una agencia de publicidad en Saltillo<\/a><\/h4>\n    <span class=\"dmx-blog-recent__date\">22 de septiembre de 2026<\/span>\n  <\/div>\n<\/li>\n<li>\n  <a href=\"https:\/\/diremex.com.mx\/sitiosia\/como-aparecer-en-google-saltillo\" class=\"dmx-blog-recent__thumb\"><img decoding=\"async\" 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href=\"https:\/\/diremex.com.mx\/sitiosia\/marketing-b2b-saltillo\">Marketing B2B en Saltillo | Prospectos industriales<\/a><\/h4>\n    <span class=\"dmx-blog-recent__date\">29 de septiembre de 2026<\/span>\n  <\/div>\n<\/li><\/ul>\n    <\/div>\n  <\/div>\n  <div class=\"dmx-blog-widget\">\n    <h3 class=\"dmx-blog-widget__title\">Categor\u00edas<span><\/span><\/h3>\n    <div class=\"dmx-blog-widget__body\">\n      <ul class=\"dmx-blog-cats\"><li><a href=\"https:\/\/diremex.com.mx\/sitiosia\/recursos\/\">Marketing digital<\/a><\/li>\n<li><a href=\"https:\/\/diremex.com.mx\/sitiosia\/recursos\/\">Google Ads<\/a><\/li>\n<li><a href=\"https:\/\/diremex.com.mx\/sitiosia\/recursos\/\">SEO<\/a><\/li>\n<li><a href=\"https:\/\/diremex.com.mx\/sitiosia\/recursos\/\">Dise\u00f1o web<\/a><\/li>\n<li><a href=\"https:\/\/diremex.com.mx\/sitiosia\/recursos\/\">Marketing industrial<\/a><\/li>\n<li><a href=\"https:\/\/diremex.com.mx\/sitiosia\/recursos\/\">Restaurantes<\/a><\/li>\n<li><a href=\"https:\/\/diremex.com.mx\/sitiosia\/recursos\/\">Marketing m\u00e9dico<\/a><\/li>\n<li><a href=\"https:\/\/diremex.com.mx\/sitiosia\/recursos\/\">Inmobiliario<\/a><\/li>\n<li><a href=\"https:\/\/diremex.com.mx\/sitiosia\/recursos\/\">Negocios locales<\/a><\/li>\n<li><a href=\"https:\/\/diremex.com.mx\/sitiosia\/recursos\/\">Conversi\u00f3n<\/a><\/li><\/ul>\n    <\/div>\n  <\/div>\n  <div class=\"dmx-blog-sidebar-cta\">\n    <h4>\u00bfNecesitas ayuda en Saltillo?<\/h4>\n    <p>Diagn\u00f3stico digital gratuito para tu negocio.<\/p>\n    <a class=\"dmx-btn dmx-btn--red\" href=\"https:\/\/diremex.com.mx\/sitiosia\/diagnostico-digital\/\">Solicitar diagn\u00f3stico<\/a>\n  <\/div>\n<\/aside>\n  <\/div>\n<\/div>\n<\/div>\n  <footer class=\"dmx-footer\" role=\"contentinfo\">\n    <div class=\"dmx-container dmx-footer__grid\">\n      <div class=\"dmx-footer__brand\">\n        <img decoding=\"async\" src=\"https:\/\/diremex.com.mx\/wp-content\/uploads\/2024\/04\/logo-diremex.png\" alt=\"Diremex\" width=\"140\" height=\"33\" loading=\"lazy\">\n        <p>Diremex \u2014 Agencia de publicidad y marketing digital en Saltillo, Coahuila, M\u00e9xico.<\/p>\n        <p style=\"margin-top: 12px; font-size: 0.8125rem; line-height: 1.8;\">\n          <strong>Diremex<\/strong><br>\n          <a href=\"tel:+528446105105\">844 610 5105<\/a> \u00b7 Saltillo<br>\n          <a href=\"tel:+528672847256\">867 284 7256<\/a> \u00b7 Nuevo Laredo<br>\n          <a href=\"mailto:mike@diremex.mx\">mike@diremex.mx<\/a>\n        <\/p>\n      <\/div>\n      <nav aria-label=\"Diremex\">\n        <p class=\"dmx-footer__label\">Diremex<\/p>\n        <a href=\"https:\/\/diremex.com.mx\/sitiosia\/agencia-de-publicidad-digital-saltillo\/\">Agencia de publicidad<\/a>\n        <a href=\"https:\/\/diremex.com.mx\/sitiosia\/nosotros\/\">Nosotros<\/a>\n        <a href=\"https:\/\/diremex.com.mx\/sitiosia\/portafolio\/\">Portafolio<\/a>\n        <a 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<a href=\"https:\/\/diremex.com.mx\/sitiosia\/landing-pages-saltillo\/\">Landing Pages<\/a>\n        <a href=\"https:\/\/diremex.com.mx\/sitiosia\/creacion-contenido-redes-sociales-saltillo\/\">Contenido<\/a>\n        <a href=\"https:\/\/diremex.com.mx\/sitiosia\/fotografia-video-publicitario-saltillo\/\">Foto y video<\/a>\n      <\/nav>\n      <nav aria-label=\"Soluciones\">\n        <p class=\"dmx-footer__label\">Soluciones<\/p>\n        <a href=\"https:\/\/diremex.com.mx\/sitiosia\/marketing-industrial-saltillo\/\">Marketing Industrial<\/a>\n        <a href=\"https:\/\/diremex.com.mx\/sitiosia\/marketing-para-restaurantes-saltillo\/\">Restaurantes<\/a>\n        <a href=\"https:\/\/diremex.com.mx\/sitiosia\/marketing-medico-saltillo\/\">M\u00e9dicos<\/a>\n        <a href=\"https:\/\/diremex.com.mx\/sitiosia\/marketing-inmobiliario-saltillo\/\">Inmobiliarias<\/a>\n        <a href=\"https:\/\/diremex.com.mx\/sitiosia\/marketing-pymes-saltillo\/\">PyMEs<\/a>\n      <\/nav>\n      <nav aria-label=\"Recursos\">\n        <p class=\"dmx-footer__label\">Recursos<\/p>\n        <a href=\"https:\/\/diremex.com.mx\/sitiosia\/blog\/\">Blog<\/a>\n        <a href=\"https:\/\/diremex.com.mx\/sitiosia\/recursos\/\">Gu\u00edas<\/a>\n        <a href=\"https:\/\/diremex.com.mx\/sitiosia\/seo-vs-google-ads-saltillo\/\">SEO vs Ads<\/a>\n        <a href=\"https:\/\/diremex.com.mx\/sitiosia\/como-aparecer-en-google-maps-saltillo\/\">Google Maps<\/a>\n      <\/nav>\n    <\/div>\n    <div class=\"dmx-container dmx-footer__legal\">\n      <a href=\"https:\/\/diremex.mx\/aviso-de-privacidad\/\">Aviso de Privacidad<\/a>\n      <span>\u00a9 2026 Diremex \u00b7 Saltillo, Coahuila<\/span>\n    <\/div>\n  <\/footer>\n<div class=\"dmx-wa-sticky\" id=\"dmx-wa-sticky\">\n  <button type=\"button\" class=\"dmx-wa-sticky__btn dmx-wa-sticky__btn--desktop\" data-wa-open data-wa-context=\"sticky\"><span aria-hidden=\"true\">\ud83d\udcac<\/span> \u00bfTienes un proyecto? Plat\u00edcanoslo<\/button>\n  <button type=\"button\" class=\"dmx-wa-sticky__btn dmx-wa-sticky__btn--mobile\" data-wa-open data-wa-context=\"sticky\">WhatsApp \u00b7 Diagn\u00f3stico<\/button>\n<\/div>\n<div class=\"dmx-wa-modal\" id=\"dmx-wa-modal\" hidden role=\"dialog\" aria-modal=\"true\" aria-labelledby=\"dmx-wa-title\">\n  <div class=\"dmx-wa-modal__backdrop\" data-wa-close><\/div>\n  <div class=\"dmx-wa-modal__panel\">\n    <button type=\"button\" class=\"dmx-wa-modal__close\" data-wa-close aria-label=\"Cerrar\">\u00d7<\/button>\n    <div data-wa-step=\"0\">\n      <h2 id=\"dmx-wa-title\" class=\"dmx-display dmx-h3\">\u00bfQu\u00e9 necesitas?<\/h2>\n      <div class=\"dmx-wa-modal__options\">\n        <button type=\"button\" data-wa-need=\"Publicidad Google Ads\">Google Ads<\/button>\n        <button type=\"button\" data-wa-need=\"Publicidad Meta Ads\">Meta Ads<\/button>\n        <button type=\"button\" data-wa-need=\"SEO \/ posicionamiento\">SEO<\/button>\n        <button type=\"button\" data-wa-need=\"Sitio web\">Sitio web<\/button>\n        <button type=\"button\" data-wa-need=\"Estrategia integral\">Estrategia integral<\/button>\n      <\/div>\n      <button type=\"button\" class=\"dmx-link dmx-wa-modal__skip\" data-wa-quick=\"hero\">Ir directo a WhatsApp<\/button>\n    <\/div>\n    <div data-wa-step=\"1\" hidden>\n      <h2 class=\"dmx-display dmx-h3\">\u00bfYa tienes p\u00e1gina web?<\/h2>\n      <div class=\"dmx-wa-modal__options dmx-wa-modal__options--row\">\n        <button type=\"button\" data-wa-has=\"S\u00ed\">S\u00ed<\/button>\n        <button type=\"button\" data-wa-has=\"No\">No<\/button>\n      <\/div>\n    <\/div>\n    <div data-wa-step=\"2\" hidden>\n      <h2 class=\"dmx-display dmx-h3\">\u00bfCu\u00e1l es tu principal objetivo?<\/h2>\n      <div class=\"dmx-wa-modal__options\">\n        <button type=\"button\" data-wa-goal=\"Aparecer en Google\">Aparecer en Google<\/button>\n        <button type=\"button\" data-wa-goal=\"Conseguir prospectos\">Conseguir prospectos<\/button>\n        <button type=\"button\" data-wa-goal=\"Vender en l\u00ednea\">Vender en l\u00ednea<\/button>\n        <button type=\"button\" data-wa-goal=\"Mejorar mi imagen\">Mejorar mi imagen<\/button>\n      <\/div>\n    <\/div>\n    <div data-wa-step=\"3\" hidden>\n      <h2 class=\"dmx-display dmx-h3\">Hablar con Diremex por WhatsApp<\/h2>\n      <pre class=\"dmx-wa-preview\" data-wa-preview aria-live=\"polite\"><\/pre>\n      <button type=\"button\" class=\"dmx-btn dmx-btn--wa dmx-btn--red\" data-wa-send style=\"width: 100%;\">Abrir WhatsApp \u2192<\/button>\n    <\/div>\n  <\/div>\n<\/div>\n<\/div>\n<script>(function () {\n  'use strict';\n\n  var PHONE = '528446105105';\n\n  var CONTEXT_MSG = {\n    hero: 'Hola Diremex, vi su servicio de dise\u00f1o de sitios web en Saltillo. Quiero platicarles sobre mi proyecto.',\n    header: 'Hola Diremex, vi su servicio de dise\u00f1o de sitios web en Saltillo. Quiero platicarles sobre mi proyecto.',\n    portfolio: 'Hola Diremex, estuve viendo sus proyectos web y quiero algo similar para mi negocio.',\n    seo: 'Hola Diremex, me interesa posicionar mi negocio en Google en Saltillo.',\n    ecommerce: 'Hola Diremex, quiero cotizar una tienda online para vender mis productos.',\n    final: 'Hola Diremex, ya revis\u00e9 su propuesta de dise\u00f1o web y quiero saber qu\u00e9 recomendar\u00edan para mi negocio.',\n    sticky: 'Hola Diremex, quiero cotizar mi p\u00e1gina web.',\n    corporativo: 'Hola Diremex, necesito un sitio corporativo para mi empresa.',\n    landing: 'Hola Diremex, necesito una landing page para campa\u00f1as.',\n    tienda: 'Hola Diremex, quiero cotizar una tienda online WooCommerce.',\n    rediseno: 'Hola Diremex, ya tengo sitio web pero necesito redise\u00f1arlo.',\n    audit: 'Hola Diremex, me gustar\u00eda que revisaran mi sitio web actual sin costo.',\n    gads: 'Hola Diremex, quiero cotizar campa\u00f1as de Google Ads en Saltillo.',\n    meta: 'Hola Diremex, me interesa publicidad en Facebook e Instagram para mi negocio.',\n    contenido: 'Hola Diremex, necesito estrategia y creaci\u00f3n de contenido para redes sociales.',\n    foto: 'Hola Diremex, busco fotograf\u00eda y video publicitario para mi marca.',\n    industrial: 'Hola Diremex, necesito marketing digital B2B para mi empresa industrial.',\n    restaurantes: 'Hola Diremex, quiero marketing digital para mi restaurante en Saltillo.',\n    medico: 'Hola Diremex, busco marketing digital para mi consultorio o cl\u00ednica en Saltillo.',\n    inmobiliario: 'Hola Diremex, necesito marketing inmobiliario para generar prospectos en Saltillo.',\n    pymes: 'Hola Diremex, soy PyME en Saltillo y quiero publicidad digital con presupuesto controlado.',\n    diagnostico: 'Hola Diremex, quiero solicitar un diagn\u00f3stico digital gratuito para mi empresa.',\n    agencia: 'Hola Diremex. Estoy buscando una agencia de publicidad en Saltillo y quiero platicar sobre mi proyecto.'\n  };\n\n  var state = { need: '', hasWeb: '', goal: '', context: 'hero' };\n\n  var modal = document.getElementById('dmx-wa-modal');\n  var stepEls = modal ? modal.querySelectorAll('[data-wa-step]') : [];\n  var stickyBar = document.getElementById('dmx-wa-sticky');\n  var agendaSection = document.getElementById('agenda');\n\n  function encodeMsg(text) {\n    return encodeURIComponent(text);\n  }\n\n  function waUrl(text) {\n    return 'https:\/\/wa.me\/' + PHONE + '?text=' + encodeMsg(text);\n  }\n\n  function serviceLabel() {\n    var body = document.body;\n    return (body && body.dataset.dmxService) || 'marketing digital';\n  }\n\n  function buildQualifiedMessage() {\n    return [\n      'Hola Diremex.',\n      'Estoy buscando ' + (state.need || 'estrategia digital') + ',',\n      'ya tengo ' + (state.hasWeb === 'S\u00ed' ? 'sitio web' : state.hasWeb === 'No' ? 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document.querySelector('.dmx-header');\n  var navToggle = document.querySelector('.dmx-nav-toggle');\n  var nav = document.querySelector('.dmx-nav');\n  var megaBackdrop = document.querySelector('.dmx-mega-backdrop');\n  var filterBtns = document.querySelectorAll('.dmx-filter');\n  var portfolioCards = document.querySelectorAll('.dmx-portfolio-card');\n  var timelineSteps = document.querySelectorAll('.dmx-process__step');\n  var faqItems = document.querySelectorAll('.dmx-faq__item');\n  var reveals = document.querySelectorAll('.dmx-reveal');\n\n  if (header) {\n    window.addEventListener('scroll', function () {\n      header.classList.toggle('dmx-header--scrolled', window.scrollY > 40);\n    }, { passive: true });\n  }\n\n  function closeMegaMenus() {\n    document.querySelectorAll('.dmx-nav__trigger[aria-expanded=\"true\"]').forEach(function (btn) {\n      btn.setAttribute('aria-expanded', 'false');\n      var panel = btn.parentElement && 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goal: '' };\n  var chatSteps = document.querySelectorAll('[data-chat-step]');\n\n  function showChatStep(n) {\n    chatSteps.forEach(function (el) {\n      el.hidden = parseInt(el.dataset.chatStep, 10) !== n;\n    });\n  }\n\n  document.querySelectorAll('[data-chat-need]').forEach(function (btn) {\n    btn.addEventListener('click', function () {\n      chatState.need = btn.dataset.chatNeed;\n      showChatStep(1);\n    });\n  });\n\n  document.querySelectorAll('[data-chat-has]').forEach(function (btn) {\n    btn.addEventListener('click', function () {\n      chatState.has = btn.dataset.chatHas;\n      showChatStep(2);\n    });\n  });\n\n  document.querySelectorAll('[data-chat-goal]').forEach(function (btn) {\n    btn.addEventListener('click', function () {\n      chatState.goal = btn.dataset.chatGoal;\n      showChatStep(3);\n    });\n  });\n\n  var chatWaBtn = document.getElementById('dmx-chat-wa-send');\n  if (chatWaBtn && window.DmxWhatsApp) {\n    chatWaBtn.addEventListener('click', function () {\n      var msg = [\n        'Hola Diremex \ud83d\udc4b',\n        'Vi su servicio de dise\u00f1o web.',\n        '',\n        'Necesito: ' + chatState.need,\n        'Ya tengo web: ' + chatState.has,\n        'Objetivo: ' + chatState.goal,\n        '',\n        'Me gustar\u00eda recibir una propuesta.'\n      ].join('\\n');\n      window.open(window.DmxWhatsApp.url(msg), '_blank', 'noopener,noreferrer');\n    });\n  }\n\n  var diagState = { goal: '', have: '', sector: '', objective: '' };\n  var diagSteps = document.querySelectorAll('[data-diag-step]');\n\n  function showDiagStep(n) {\n    diagSteps.forEach(function (el) {\n      el.hidden = parseInt(el.dataset.diagStep, 10) !== n;\n    });\n  }\n\n  document.querySelectorAll('[data-diag-goal]').forEach(function (btn) {\n    btn.addEventListener('click', function () {\n      diagState.goal = btn.dataset.diagGoal;\n      showDiagStep(1);\n    });\n  });\n\n  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