{"id":381,"date":"2026-09-13T22:30:18","date_gmt":"2026-09-14T04:30:18","guid":{"rendered":"https:\/\/diremex.com.mx\/sitiosia\/embudo-digital-negocios-saltillo\/"},"modified":"2026-09-13T22:35:23","modified_gmt":"2026-09-14T04:35:23","slug":"embudo-digital-negocios-saltillo","status":"publish","type":"post","link":"https:\/\/diremex.com.mx\/sitiosia\/embudo-digital-negocios-saltillo\/","title":{"rendered":"Embudo digital para negocios en Saltillo"},"content":{"rendered":"\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Poppins:wght@400;500;600;700&#038;display=swap\" rel=\"stylesheet\">\n<style>\/* Diremex v3 \u2014 Nimo-inspired \u00b7 light \u00b7 Poppins \u00b7 .dmx-* *\/\n\n:root {\n  --dmx-bg: #ffffff;\n  --dmx-bg-soft: #f4f6fb;\n  --dmx-bg-blue: #eef3ff;\n  --dmx-bg-red: #fff5f5;\n  --dmx-surface: #ffffff;\n  --dmx-ink: #0f1d3a;\n  --dmx-ink-soft: #4a5568;\n  --dmx-ink-muted: #8b95a8;\n  --dmx-red: #dc2626;\n  --dmx-red-dark: #b91c1c;\n  --dmx-red-soft: rgba(220, 38, 38, 0.1);\n  --dmx-blue: #1e40af;\n  --dmx-blue-dark: #1e3a8a;\n  --dmx-blue-soft: rgba(30, 64, 175, 0.08);\n  --dmx-gradient: linear-gradient(135deg, var(--dmx-red) 0%, #ef4444 45%, var(--dmx-blue) 100%);\n  --dmx-gradient-blue: linear-gradient(135deg, var(--dmx-blue) 0%, #3b82f6 100%);\n  --dmx-gradient-red: linear-gradient(135deg, var(--dmx-red-dark) 0%, var(--dmx-red) 100%);\n  --dmx-border: rgba(15, 29, 58, 0.08);\n  --dmx-border-strong: rgba(15, 29, 58, 0.14);\n  --dmx-font: \"Poppins\", sans-serif;\n  --dmx-font-display: var(--dmx-font);\n  --dmx-font-body: var(--dmx-font);\n  --dmx-radius: 20px;\n  --dmx-radius-lg: 28px;\n  --dmx-radius-pill: 999px;\n  --dmx-shadow: 0 4px 24px rgba(15, 29, 58, 0.06);\n  --dmx-shadow-lg: 0 24px 64px rgba(15, 29, 58, 0.12);\n  --dmx-ease: cubic-bezier(0.22, 1, 0.36, 1);\n  --dmx-speed: 0.45s;\n  --dmx-container-max: 1200px;\n  --dmx-gutter: clamp(24px, 5vw, 72px);\n  --dmx-header-offset: 88px;\n}\n\n*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }\n\nhtml {\n  scroll-behavior: smooth;\n  -webkit-text-size-adjust: 100%;\n  font-family: var(--dmx-font);\n  overflow-x: hidden;\n  max-width: 100%;\n}\n\n@media (prefers-reduced-motion: reduce) {\n  html { scroll-behavior: auto; }\n  *, *::before, *::after {\n    animation-duration: 0.01ms !important;\n    animation-iteration-count: 1 !important;\n    transition-duration: 0.01ms !important;\n  }\n}\n\nbody.dmx-body {\n  font-family: var(--dmx-font-body);\n  font-size: clamp(0.9375rem, 0.9rem + 0.15vw, 1.0625rem);\n  line-height: 1.75;\n  color: var(--dmx-ink);\n  background: var(--dmx-bg);\n  overflow-x: hidden;\n  max-width: 100%;\n  width: 100%;\n  -webkit-font-smoothing: antialiased;\n}\n\nbody.dmx-body > main {\n  overflow-x: clip;\n  max-width: 100%;\n}\n\nimg, svg { display: block; max-width: 100%; height: auto; }\na { color: inherit; text-decoration: none; }\nbutton { font: inherit; cursor: pointer; border: none; background: none; }\n\n.dmx-container {\n  width: 100%;\n  max-width: none;\n  margin-inline: 0;\n  padding-inline: max(var(--dmx-gutter), calc((100vw - var(--dmx-container-max)) \/ 2));\n  min-width: 0;\n  box-sizing: border-box;\n}\n\n\/* Portafolio y 404 \u2014 m\u00e1rgenes laterales moderados *\/\n[data-dmx-page=\"portafolio\"] .dmx-container,\n[data-dmx-page=\"portafolio\"] ~ * .dmx-container,\n[data-dmx-page=\"404\"] .dmx-container,\n[data-dmx-page=\"404\"] ~ * .dmx-container {\n  width: min(100%, var(--dmx-container-max)) !important;\n  max-width: var(--dmx-container-max) !important;\n  margin-inline: auto !important;\n  padding-inline: clamp(16px, 3.5vw, 40px) !important;\n}\n\n\/* P\u00e1gina 404 + mapa del sitio *\/\n.dmx-error-hero {\n  text-align: center;\n  padding-top: calc(var(--dmx-header-offset) + 48px);\n  padding-bottom: clamp(32px, 5vw, 56px);\n}\n.dmx-error-hero__code {\n  display: block;\n  font-family: var(--dmx-font-display);\n  font-size: clamp(4rem, 14vw, 7rem);\n  font-weight: 800;\n  line-height: 1;\n  background: var(--dmx-gradient);\n  -webkit-background-clip: text;\n  background-clip: text;\n  color: transparent;\n  margin-bottom: 16px;\n}\n.dmx-sitemap {\n  display: grid;\n  grid-template-columns: repeat(3, 1fr);\n  gap: 32px 24px;\n  margin-top: 40px;\n}\n.dmx-sitemap__col {\n  min-width: 0;\n}\n.dmx-sitemap__title {\n  font-size: 0.8125rem;\n  font-weight: 700;\n  letter-spacing: 0.06em;\n  text-transform: uppercase;\n  color: var(--dmx-blue);\n  margin-bottom: 14px;\n}\n.dmx-sitemap__list {\n  list-style: none;\n  margin: 0;\n  padding: 0;\n  display: flex;\n  flex-direction: column;\n  gap: 10px;\n}\n.dmx-sitemap__list a {\n  font-size: 0.9375rem;\n  font-weight: 500;\n  color: var(--dmx-ink-soft);\n  transition: color 0.2s;\n}\n.dmx-sitemap__list a:hover {\n  color: var(--dmx-red);\n}\n@media (max-width: 1024px) {\n  .dmx-sitemap { grid-template-columns: repeat(2, 1fr); }\n}\n@media (max-width: 640px) {\n  .dmx-sitemap { grid-template-columns: 1fr; }\n}\n\n.dmx-section { padding-block: clamp(72px, 9vw, 112px); position: relative; }\n.dmx-section--soft { background: var(--dmx-bg-soft); }\n.dmx-section--blue { background: var(--dmx-bg-blue); }\n.dmx-section--red { background: var(--dmx-bg-red); }\n.dmx-section--dark {\n  background: var(--dmx-ink);\n  color: #fff;\n}\n.dmx-section--dark .dmx-text-muted { color: rgba(255, 255, 255, 0.65); }\n\n\/* Typography *\/\n.dmx-display { font-family: var(--dmx-font-display); font-weight: 700; }\n\n.dmx-eyebrow {\n  display: inline-flex;\n  align-items: center;\n  gap: 10px;\n  font-family: var(--dmx-font-body);\n  font-size: 0.6875rem;\n  font-weight: 600;\n  letter-spacing: 0.16em;\n  text-transform: uppercase;\n  color: var(--dmx-red);\n  margin-bottom: 18px;\n}\n\n.dmx-eyebrow--blue { color: var(--dmx-blue); }\n\n.dmx-eyebrow__line {\n  width: 32px;\n  height: 2px;\n  background: var(--dmx-gradient);\n  border-radius: 2px;\n}\n\n.dmx-h1 {\n  font-size: clamp(2.375rem, 1.5rem + 3.6vw, 4.25rem);\n  line-height: 1.08;\n  letter-spacing: -0.02em;\n}\n.dmx-h2 {\n  font-size: clamp(1.875rem, 1.25rem + 2.2vw, 3rem);\n  line-height: 1.12;\n  letter-spacing: -0.02em;\n}\n.dmx-h3 {\n  font-size: clamp(1.125rem, 1rem + 0.35vw, 1.375rem);\n  line-height: 1.3;\n}\n\n.dmx-accent-red { color: var(--dmx-red); }\n.dmx-accent-blue { color: var(--dmx-blue); }\n\n.dmx-gradient-text {\n  background: var(--dmx-gradient);\n  -webkit-background-clip: text;\n  background-clip: text;\n  color: transparent;\n}\n\n.dmx-text-muted { color: var(--dmx-ink-soft); }\n\n.dmx-breadcrumb {\n  padding-top: calc(var(--dmx-header-offset) + 0.75rem);\n  padding-bottom: 0.35rem;\n  font-size: 0.8125rem;\n  max-width: 100%;\n  position: relative;\n  z-index: 10;\n}\n\n.dmx-breadcrumb + .dmx-hub-home-hero,\n.dmx-breadcrumb + .dmx-svc-hero,\n.dmx-breadcrumb + .dmx-hero {\n  padding-top: clamp(20px, 3vw, 36px);\n}\n.dmx-breadcrumb__list {\n  display: flex;\n  flex-wrap: wrap;\n  gap: 0.35rem 0.5rem;\n  list-style: none;\n  margin: 0;\n  padding: 0;\n  color: var(--dmx-ink-muted);\n}\n.dmx-lead { font-size: clamp(1rem, 0.95rem + 0.25vw, 1.1875rem); line-height: 1.7; }\n.dmx-link { color: var(--dmx-blue); font-weight: 600; transition: color 0.25s; }\n.dmx-link:hover { color: var(--dmx-red); }\n\n\/* Buttons *\/\n.dmx-btn {\n  display: inline-flex;\n  align-items: center;\n  justify-content: center;\n  gap: 10px;\n  min-height: 52px;\n  padding: 14px 22px;\n  font-family: var(--dmx-font-body);\n  font-size: 0.875rem;\n  font-weight: 600;\n  border-radius: var(--dmx-radius-pill);\n  border: 2px solid transparent;\n  transition: transform var(--dmx-speed) var(--dmx-ease), box-shadow var(--dmx-speed), background var(--dmx-speed), color var(--dmx-speed);\n}\n\n.dmx-btn:focus-visible { outline: 2px solid var(--dmx-blue); outline-offset: 3px; }\n\n.dmx-btn--red {\n  background: var(--dmx-red);\n  color: #fff;\n  box-shadow: 0 8px 28px rgba(220, 38, 38, 0.28);\n}\n.dmx-btn--red:hover { transform: translateY(-2px); background: var(--dmx-red-dark); }\n\n.dmx-btn--blue {\n  background: var(--dmx-blue);\n  color: #fff;\n  box-shadow: 0 8px 28px rgba(30, 64, 175, 0.25);\n}\n.dmx-btn--blue:hover { transform: translateY(-2px); background: var(--dmx-blue-dark); }\n\n.dmx-btn--outline {\n  background: transparent;\n  border-color: var(--dmx-border-strong);\n  color: var(--dmx-ink);\n}\n.dmx-btn--outline:hover {\n  border-color: var(--dmx-blue);\n  color: var(--dmx-blue);\n  background: var(--dmx-blue-soft);\n}\n\n.dmx-section--dark .dmx-btn--outline {\n  border-color: rgba(255, 255, 255, 0.25);\n  color: #fff;\n}\n.dmx-section--dark .dmx-btn--outline:hover {\n  background: rgba(255, 255, 255, 0.08);\n  border-color: #fff;\n  color: #fff;\n}\n\n.dmx-btn-group { display: flex; flex-wrap: wrap; gap: 14px; margin-top: 32px; }\n\n.dmx-btn__arrow {\n  width: 18px;\n  height: 18px;\n  transition: transform var(--dmx-speed) var(--dmx-ease);\n}\n.dmx-btn:hover .dmx-btn__arrow { transform: translateX(4px); }\n\n\/* Header *\/\n.dmx-header {\n  position: fixed;\n  inset: 0 0 auto;\n  z-index: 200;\n  padding: 20px 0;\n  transition: padding var(--dmx-speed), background var(--dmx-speed), box-shadow var(--dmx-speed);\n}\n\n.dmx-header--scrolled {\n  padding: 12px 0;\n  background: rgba(255, 255, 255, 0.92);\n  backdrop-filter: blur(16px);\n  box-shadow: 0 1px 0 var(--dmx-border), 0 8px 32px rgba(15, 29, 58, 0.06);\n}\n\n.dmx-header__inner {\n  display: flex;\n  align-items: center;\n  justify-content: space-between;\n  gap: 24px;\n  position: relative;\n  min-width: 0;\n}\n\n.dmx-logo img { width: auto; height: 38px; }\n\n.dmx-nav {\n  display: flex;\n  align-items: center;\n  gap: 18px;\n  overflow: visible;\n}\n\n.dmx-nav__link {\n  font-size: 0.8125rem;\n  font-weight: 500;\n  color: var(--dmx-ink-soft);\n  transition: color 0.25s;\n  position: relative;\n}\n\n.dmx-nav__link::after {\n  content: \"\";\n  position: absolute;\n  bottom: -4px;\n  left: 0;\n  width: 0;\n  height: 2px;\n  background: var(--dmx-red);\n  transition: width 0.3s var(--dmx-ease);\n}\n\n.dmx-nav__link:hover { color: var(--dmx-ink); }\n.dmx-nav__link:hover::after { width: 100%; }\n\n.dmx-nav-toggle {\n  display: none;\n  padding: 8px;\n  color: var(--dmx-ink);\n}\n\n\/* Mega men\u00fa *\/\n.dmx-nav__trigger {\n  display: inline-flex;\n  align-items: center;\n  gap: 4px;\n  font-size: 0.8125rem;\n  font-weight: 500;\n  color: var(--dmx-ink-soft);\n  background: none;\n  border: none;\n  padding: 0;\n  cursor: pointer;\n  font-family: inherit;\n  transition: color 0.25s;\n}\n.dmx-nav__trigger:hover,\n.dmx-nav__trigger[aria-expanded=\"true\"] { color: var(--dmx-ink); }\n.dmx-nav__chevron { transition: transform 0.25s var(--dmx-ease); }\n.dmx-nav__trigger[aria-expanded=\"true\"] .dmx-nav__chevron { transform: rotate(180deg); }\n.dmx-nav__anchors {\n  display: none;\n  flex-direction: column;\n  width: 100%;\n  gap: 4px;\n  padding-top: 12px;\n  margin-top: 8px;\n  border-top: 1px solid var(--dmx-border);\n}\n.dmx-nav__anchors .dmx-nav__link--page { display: block; padding: 10px 0; }\n\n.dmx-mega { position: relative; }\n.dmx-mega-backdrop {\n  position: fixed;\n  inset: 0;\n  top: var(--dmx-header-offset, 88px);\n  background: rgba(15, 29, 58, 0.35);\n  z-index: 150;\n  backdrop-filter: blur(2px);\n}\n.dmx-mega__panel {\n  position: fixed;\n  left: 0;\n  right: 0;\n  top: var(--dmx-header-offset, 88px);\n  z-index: 160;\n  padding: 0;\n  border-top: 1px solid var(--dmx-border);\n  background: #fff;\n  box-shadow: 0 24px 48px rgba(15, 29, 58, 0.12);\n  max-height: calc(100svh - var(--dmx-header-offset, 88px));\n  overflow-y: auto;\n}\n.dmx-mega__panel:not([hidden]) { display: block; }\n\n\/* Panel con tabs (Servicios) *\/\n.dmx-mega__panel--tabs {\n  max-height: none;\n  overflow: visible;\n}\n.dmx-mega__inner--tabs {\n  padding: 20px max(var(--dmx-gutter), calc((100vw - var(--dmx-container-max)) \/ 2)) 24px;\n  max-width: 640px;\n}\n.dmx-mega__tabs {\n  display: flex;\n  flex-wrap: wrap;\n  gap: 8px;\n  margin-bottom: 16px;\n}\n.dmx-mega__tab {\n  font-size: 0.8125rem;\n  font-weight: 600;\n  color: var(--dmx-ink-soft);\n  background: var(--dmx-bg-blue);\n  border: 1px solid transparent;\n  border-radius: 999px;\n  padding: 8px 16px;\n  cursor: pointer;\n  font-family: inherit;\n  transition: color 0.2s, background 0.2s, border-color 0.2s;\n}\n.dmx-mega__tab:hover { color: var(--dmx-ink); }\n.dmx-mega__tab.is-active,\n.dmx-mega__tab[aria-selected=\"true\"] {\n  color: var(--dmx-blue);\n  background: #fff;\n  border-color: var(--dmx-blue);\n}\n.dmx-mega__tabpanels { min-height: 0; }\n.dmx-mega__tabpanel:not(.is-active) { display: none; }\n.dmx-mega__tabpanel.is-active { display: block; }\n.dmx-mega__list--tabs {\n  display: grid;\n  grid-template-columns: 1fr;\n  gap: 4px;\n}\n.dmx-mega__cta--inline {\n  margin-top: 16px;\n  padding-top: 0;\n  border-top: none;\n  justify-content: flex-start;\n}\n\n\/* Panel compacto (Sectores, Proyectos, Recursos, Empresa) *\/\n.dmx-mega__panel.dmx-mega__panel--compact {\n  position: absolute;\n  left: 0;\n  top: calc(100% + 10px);\n  right: auto;\n  width: max-content;\n  min-width: 220px;\n  max-width: min(280px, calc(100vw - 32px));\n  max-height: none;\n  overflow: hidden;\n  border-radius: 12px;\n  border: 1px solid var(--dmx-border);\n  border-top: 1px solid var(--dmx-border);\n  box-shadow: 0 12px 32px rgba(15, 29, 58, 0.14);\n  background: #fff;\n}\n.dmx-mega__panel.dmx-mega__panel--compact .dmx-mega__inner,\n.dmx-mega__inner.dmx-mega__inner--compact {\n  padding: 10px;\n  max-width: none;\n}\n.dmx-mega__compact-list {\n  list-style: none;\n  margin: 0;\n  padding: 0;\n}\n.dmx-mega__compact-link {\n  display: block;\n  padding: 10px 14px;\n  font-size: 0.8125rem;\n  font-weight: 500;\n  color: var(--dmx-ink);\n  border-radius: 8px;\n  transition: background 0.2s, color 0.2s;\n  white-space: nowrap;\n}\n.dmx-mega__compact-link:hover {\n  background: var(--dmx-bg-blue);\n  color: var(--dmx-blue);\n}\n.dmx-mega__compact-footer {\n  display: block;\n  margin-top: 4px;\n  padding: 10px 14px;\n  font-size: 0.75rem;\n  font-weight: 600;\n  color: var(--dmx-blue);\n  border-top: 1px solid var(--dmx-border);\n}\n\n.dmx-mega__panel--tabs .dmx-mega__inner:not(.dmx-mega__inner--compact) {\n  padding: 28px max(var(--dmx-gutter), calc((100vw - var(--dmx-container-max)) \/ 2));\n}\n.dmx-mega__grid {\n  display: grid;\n  grid-template-columns: repeat(4, minmax(0, 1fr));\n  gap: 28px 32px;\n}\n.dmx-mega__label {\n  font-size: 0.6875rem;\n  font-weight: 700;\n  letter-spacing: 0.08em;\n  text-transform: uppercase;\n  color: var(--dmx-blue);\n  margin-bottom: 12px;\n}\n.dmx-mega__list {\n  list-style: none;\n  margin: 0;\n  padding: 0;\n  display: flex;\n  flex-direction: column;\n  gap: 4px;\n}\n.dmx-mega__link {\n  display: block;\n  padding: 10px 12px;\n  border-radius: 10px;\n  transition: background 0.2s;\n}\n.dmx-mega__link:hover {\n  background: var(--dmx-bg-blue);\n}\n.dmx-mega__link-title {\n  display: block;\n  font-size: 0.875rem;\n  font-weight: 600;\n  color: var(--dmx-ink);\n  line-height: 1.35;\n}\n.dmx-mega__link-desc {\n  display: block;\n  font-size: 0.75rem;\n  color: var(--dmx-ink-soft);\n  margin-top: 2px;\n  line-height: 1.4;\n}\n.dmx-mega__cta {\n  display: flex;\n  align-items: center;\n  justify-content: space-between;\n  gap: 16px;\n  margin-top: 24px;\n  padding-top: 20px;\n  border-top: 1px solid var(--dmx-border);\n}\n.dmx-mega__cta p {\n  margin: 0;\n  font-size: 0.875rem;\n  color: var(--dmx-ink-soft);\n}\n\n@media (max-width: 1100px) {\n  .dmx-mega__grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }\n}\n\n\/* Hero \u2014 Nimo-style split with shapes *\/\n.dmx-hero {\n  position: relative;\n  min-height: 100svh;\n  display: flex;\n  align-items: center;\n  padding-top: 110px;\n  overflow: hidden;\n  background: var(--dmx-bg);\n}\n\n.dmx-hero__bg-text {\n  position: absolute;\n  top: 50%;\n  left: 50%;\n  transform: translate(-50%, -55%);\n  font-family: var(--dmx-font-display);\n  font-size: clamp(6rem, 18vw, 16rem);\n  font-weight: 700;\n  color: transparent;\n  -webkit-text-stroke: 1px rgba(30, 64, 175, 0.06);\n  white-space: nowrap;\n  pointer-events: none;\n  user-select: none;\n  letter-spacing: -0.04em;\n}\n\n.dmx-hero__shape {\n  position: absolute;\n  border-radius: 50%;\n  pointer-events: none;\n}\n\n.dmx-hero__shape--1 {\n  width: 420px;\n  height: 420px;\n  top: -120px;\n  right: -80px;\n  background: radial-gradient(circle, var(--dmx-red-soft), transparent 70%);\n}\n\n.dmx-hero__shape--2 {\n  width: 280px;\n  height: 280px;\n  bottom: 10%;\n  left: -60px;\n  background: radial-gradient(circle, var(--dmx-blue-soft), transparent 70%);\n}\n\n.dmx-hero__inner {\n  position: relative;\n  display: grid;\n  grid-template-columns: 1.05fr 0.95fr;\n  gap: clamp(40px, 5vw, 72px);\n  align-items: center;\n}\n\n.dmx-hero__badge {\n  display: inline-flex;\n  align-items: center;\n  gap: 10px;\n  padding: 8px 18px 8px 8px;\n  background: var(--dmx-bg-blue);\n  border: 1px solid rgba(30, 64, 175, 0.12);\n  border-radius: var(--dmx-radius-pill);\n  font-size: 0.8125rem;\n  font-weight: 500;\n  color: var(--dmx-blue);\n  margin-bottom: 24px;\n}\n\n.dmx-hero__badge-num {\n  display: grid;\n  place-items: center;\n  width: 32px;\n  height: 32px;\n  border-radius: 50%;\n  background: var(--dmx-red);\n  color: #fff;\n  font-size: 0.75rem;\n  font-weight: 700;\n}\n\n.dmx-hero__visual { position: relative; }\n\n.dmx-hero__img-wrap {\n  position: relative;\n  border-radius: var(--dmx-radius-lg);\n  overflow: hidden;\n  box-shadow: var(--dmx-shadow-lg);\n  border: 1px solid var(--dmx-border);\n}\n\n.dmx-hero__img-wrap::before {\n  content: \"\";\n  position: absolute;\n  inset: 0;\n  background: linear-gradient(180deg, transparent 60%, rgba(15, 29, 58, 0.35));\n  z-index: 1;\n  pointer-events: none;\n}\n\n.dmx-hero__img-wrap img {\n  width: 100%;\n  aspect-ratio: 4 \/ 3;\n  object-fit: cover;\n}\n\n.dmx-hero__float {\n  position: absolute;\n  z-index: 2;\n  padding: 16px 20px;\n  background: #fff;\n  border-radius: var(--dmx-radius);\n  box-shadow: var(--dmx-shadow-lg);\n  border: 1px solid var(--dmx-border);\n  font-size: 0.8125rem;\n  font-weight: 500;\n  animation: dmx-float 5s ease-in-out infinite;\n}\n\n.dmx-hero__float--1 { bottom: -16px; left: -24px; }\n.dmx-hero__float--2 { top: 20px; right: -20px; animation-delay: -2.5s; }\n\n.dmx-hero__float strong {\n  display: block;\n  font-family: var(--dmx-font-display);\n  font-size: 1.5rem;\n  color: var(--dmx-red);\n  line-height: 1.1;\n}\n\n.dmx-hero__float--2 strong { color: var(--dmx-blue); }\n\n@keyframes dmx-float {\n  0%, 100% { transform: translateY(0); }\n  50% { transform: translateY(-8px); }\n}\n\n.dmx-hero__stats {\n  display: grid;\n  grid-template-columns: repeat(3, 1fr);\n  gap: 20px;\n  margin-top: 48px;\n  padding-top: 32px;\n  border-top: 1px solid var(--dmx-border);\n}\n\n.dmx-hero__stat strong {\n  display: block;\n  font-family: var(--dmx-font-display);\n  font-size: 1.75rem;\n  color: var(--dmx-ink);\n  line-height: 1.1;\n}\n\n.dmx-hero__stat span {\n  font-size: 0.75rem;\n  color: var(--dmx-ink-muted);\n  font-weight: 500;\n}\n\n\/* Marquee *\/\n.dmx-marquee {\n  overflow: hidden;\n  max-width: 100%;\n  background: var(--dmx-blue);\n  padding-block: 20px;\n}\n\n.dmx-marquee__track {\n  display: flex;\n  width: max-content;\n  animation: dmx-marquee 28s linear infinite;\n}\n\n.dmx-marquee__track:hover { animation-play-state: paused; }\n\n.dmx-marquee__item {\n  flex-shrink: 0;\n  display: flex;\n  align-items: center;\n  gap: 16px;\n  padding-inline: 40px;\n  font-size: 0.875rem;\n  font-weight: 600;\n  letter-spacing: 0.04em;\n  text-transform: uppercase;\n  color: rgba(255, 255, 255, 0.85);\n  white-space: nowrap;\n}\n\n.dmx-marquee__dot {\n  width: 8px;\n  height: 8px;\n  border-radius: 50%;\n  background: var(--dmx-red);\n  flex-shrink: 0;\n}\n\n@keyframes dmx-marquee {\n  0% { transform: translateX(0); }\n  100% { transform: translateX(-50%); }\n}\n\n\/* Section head *\/\n.dmx-section-head {\n  max-width: 640px;\n  margin-bottom: clamp(40px, 5vw, 56px);\n}\n\n.dmx-section-head--center {\n  margin-inline: auto;\n  text-align: center;\n}\n\n\/* Problem *\/\n.dmx-problem {\n  display: grid;\n  grid-template-columns: 1.05fr 0.95fr;\n  gap: clamp(40px, 6vw, 80px);\n  align-items: center;\n}\n\n.dmx-problem__visual {\n  display: grid;\n  gap: 20px;\n}\n\n.dmx-media {\n  margin: 0;\n  overflow: hidden;\n  border-radius: var(--dmx-radius-lg);\n  box-shadow: var(--dmx-shadow-lg);\n}\n\n.dmx-media img {\n  width: 100%;\n  height: 100%;\n  object-fit: cover;\n  aspect-ratio: 4 \/ 3;\n}\n\n.dmx-media--problem img { aspect-ratio: 7 \/ 5; }\n.dmx-media--sale img { aspect-ratio: 5 \/ 4; min-height: 280px; }\n.dmx-media--agenda {\n  margin-top: 28px;\n  box-shadow: var(--dmx-shadow);\n}\n\n.dmx-media--agenda img { aspect-ratio: 4 \/ 3; }\n\n.dmx-problem-card {\n  position: relative;\n  padding: clamp(48px, 6vw, 64px);\n  background: var(--dmx-gradient-red);\n  border-radius: var(--dmx-radius-lg);\n  color: #fff;\n  text-align: center;\n  overflow: hidden;\n}\n\n.dmx-problem-card::after {\n  content: \"\";\n  position: absolute;\n  width: 200px;\n  height: 200px;\n  border-radius: 50%;\n  background: rgba(255, 255, 255, 0.08);\n  top: -60px;\n  right: -40px;\n}\n\n.dmx-problem-card__num {\n  font-family: var(--dmx-font-display);\n  font-size: clamp(4rem, 10vw, 6.5rem);\n  font-weight: 700;\n  line-height: 1;\n  margin-bottom: 12px;\n}\n\n.dmx-problem-card p { opacity: 0.9; font-size: 1rem; }\n\n\/* Benefits grid *\/\n.dmx-benefits {\n  display: grid;\n  grid-template-columns: repeat(4, 1fr);\n  gap: 20px;\n}\n\n.dmx-benefit {\n  padding: clamp(28px, 3vw, 36px);\n  background: var(--dmx-surface);\n  border: 1px solid var(--dmx-border);\n  border-radius: var(--dmx-radius);\n  transition: transform var(--dmx-speed), box-shadow var(--dmx-speed), border-color var(--dmx-speed);\n}\n\n.dmx-benefit:hover {\n  transform: translateY(-6px);\n  box-shadow: var(--dmx-shadow-lg);\n  border-color: rgba(30, 64, 175, 0.2);\n}\n\n.dmx-benefit--featured {\n  grid-column: span 2;\n  grid-row: span 2;\n  background: var(--dmx-bg-blue);\n  border-color: rgba(30, 64, 175, 0.15);\n  display: flex;\n  flex-direction: column;\n  justify-content: center;\n}\n\n.dmx-benefit__icon {\n  width: 52px;\n  height: 52px;\n  display: grid;\n  place-items: center;\n  margin-bottom: 20px;\n  border-radius: 14px;\n  font-size: 1.375rem;\n  background: var(--dmx-red-soft);\n}\n\n.dmx-benefit--featured .dmx-benefit__icon { background: var(--dmx-blue); color: #fff; }\n\n.dmx-benefit__num {\n  font-family: var(--dmx-font-display);\n  font-size: 2.75rem;\n  color: var(--dmx-red);\n  line-height: 1;\n  margin-bottom: 8px;\n}\n\n\/* Portfolio *\/\n.dmx-portfolio-head {\n  display: flex;\n  flex-wrap: wrap;\n  align-items: flex-end;\n  justify-content: space-between;\n  gap: 24px;\n  margin-bottom: 40px;\n}\n\n.dmx-filters {\n  display: flex;\n  flex-wrap: wrap;\n  gap: 8px;\n}\n\n.dmx-filter {\n  padding: 10px 20px;\n  font-size: 0.8125rem;\n  font-weight: 500;\n  border-radius: var(--dmx-radius-pill);\n  border: 1px solid var(--dmx-border);\n  background: var(--dmx-surface);\n  color: var(--dmx-ink-soft);\n  transition: all 0.3s var(--dmx-ease);\n}\n\n.dmx-filter:hover,\n.dmx-filter.is-active {\n  background: var(--dmx-blue);\n  color: #fff;\n  border-color: var(--dmx-blue);\n}\n\n.dmx-portfolio-grid {\n  display: grid;\n  grid-template-columns: repeat(3, 1fr);\n  gap: 24px;\n}\n\n.dmx-portfolio-card {\n  position: relative;\n  background: var(--dmx-surface);\n  border: 1px solid var(--dmx-border);\n  border-radius: var(--dmx-radius);\n  overflow: hidden;\n  transition: transform var(--dmx-speed), box-shadow var(--dmx-speed);\n}\n\n.dmx-portfolio-card:nth-child(3n+1) { margin-top: 0; }\n.dmx-portfolio-card:nth-child(3n+2) { margin-top: 24px; }\n\n.dmx-portfolio-card:hover {\n  transform: translateY(-8px);\n  box-shadow: var(--dmx-shadow-lg);\n}\n\n.dmx-portfolio-card.is-hidden { display: none; }\n\n.dmx-portfolio-card__visual {\n  aspect-ratio: 16 \/ 10;\n  overflow: hidden;\n  background: var(--dmx-bg-soft);\n  position: relative;\n}\n\n.dmx-portfolio-card__visual img {\n  width: 100%;\n  height: 100%;\n  object-fit: cover;\n  transition: transform 0.7s var(--dmx-ease);\n}\n\n@media (hover: hover) {\n  .dmx-portfolio-card__visual img {\n    height: auto;\n    min-height: 140%;\n    object-fit: cover;\n    object-position: top;\n    transition: transform 5s ease;\n  }\n  .dmx-portfolio-card:hover .dmx-portfolio-card__visual img {\n    transform: translateY(calc(-100% + 420px));\n  }\n}\n\n.dmx-portfolio-card__overlay {\n  position: absolute;\n  inset: 0;\n  background: linear-gradient(to top, rgba(15, 29, 58, 0.75), transparent 55%);\n  opacity: 0;\n  transition: opacity var(--dmx-speed);\n  display: flex;\n  align-items: flex-end;\n  padding: 20px;\n}\n\n.dmx-portfolio-card:hover .dmx-portfolio-card__overlay { opacity: 1; }\n\n.dmx-portfolio-card__arrow {\n  width: 44px;\n  height: 44px;\n  border-radius: 50%;\n  background: var(--dmx-red);\n  color: #fff;\n  display: grid;\n  place-items: center;\n  margin-left: auto;\n}\n\n.dmx-portfolio-card__body { padding: 22px 24px 26px; }\n\n.dmx-portfolio-card__tag {\n  display: inline-block;\n  font-size: 0.6875rem;\n  font-weight: 600;\n  letter-spacing: 0.08em;\n  text-transform: uppercase;\n  color: var(--dmx-red);\n  margin-bottom: 8px;\n}\n\n.dmx-portfolio-card__desc {\n  margin-top: 8px;\n  font-size: 0.875rem;\n  color: var(--dmx-ink-soft);\n  line-height: 1.55;\n}\n\n.dmx-portfolio-card__kw {\n  margin-top: 10px;\n  padding-top: 10px;\n  border-top: 1px solid var(--dmx-border);\n  font-size: 0.8125rem;\n  font-weight: 500;\n  color: var(--dmx-blue);\n}\n\n\/* Process *\/\n.dmx-process {\n  display: grid;\n  grid-template-columns: repeat(4, 1fr);\n  gap: 20px;\n}\n\n.dmx-process__step {\n  position: relative;\n  padding: 32px 28px;\n  background: rgba(255, 255, 255, 0.06);\n  border: 1px solid rgba(255, 255, 255, 0.1);\n  border-radius: var(--dmx-radius);\n  transition: transform var(--dmx-speed), background var(--dmx-speed), border-color var(--dmx-speed);\n}\n\n.dmx-process__step.is-active,\n.dmx-process__step:hover {\n  background: rgba(255, 255, 255, 0.1);\n  border-color: rgba(220, 38, 38, 0.4);\n  transform: translateY(-4px);\n}\n\n.dmx-process__num {\n  font-family: var(--dmx-font-display);\n  font-size: 3rem;\n  font-weight: 700;\n  line-height: 1;\n  margin-bottom: 20px;\n  color: var(--dmx-red);\n  opacity: 0.85;\n}\n\n.dmx-process__step:nth-child(even) .dmx-process__num { color: #60a5fa; }\n\n\/* Sale block *\/\n.dmx-sale {\n  display: grid;\n  grid-template-columns: 0.85fr 1fr 0.9fr;\n  gap: clamp(32px, 4vw, 48px);\n  align-items: center;\n  padding: clamp(48px, 6vw, 72px);\n  background: var(--dmx-surface);\n  border-radius: var(--dmx-radius-lg);\n  border: 1px solid var(--dmx-border);\n  box-shadow: var(--dmx-shadow);\n  overflow: hidden;\n  position: relative;\n}\n\n.dmx-sale__deco {\n  position: absolute;\n  width: 300px;\n  height: 300px;\n  border-radius: 50%;\n  background: var(--dmx-blue-soft);\n  top: -100px;\n  right: -80px;\n  pointer-events: none;\n}\n\n.dmx-checklist {\n  list-style: none;\n  display: grid;\n  gap: 14px;\n  margin: 28px 0 0;\n}\n\n.dmx-checklist li {\n  display: flex;\n  align-items: center;\n  gap: 12px;\n  font-weight: 500;\n  font-size: 0.9375rem;\n}\n\n.dmx-checklist li::before {\n  content: \"\";\n  flex-shrink: 0;\n  width: 22px;\n  height: 22px;\n  border-radius: 50%;\n  background: var(--dmx-red);\n  mask: url(\"data:image\/svg+xml,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 24 24' fill='none' stroke='white' stroke-width='3'%3E%3Cpath d='M5 13l4 4L19 7'\/%3E%3C\/svg%3E\") center\/12px no-repeat;\n  -webkit-mask: url(\"data:image\/svg+xml,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 24 24' fill='none' stroke='white' stroke-width='3'%3E%3Cpath d='M5 13l4 4L19 7'\/%3E%3C\/svg%3E\") center\/12px no-repeat;\n}\n\n.dmx-sale__cta { margin-top: 32px; }\n\n\/* Services *\/\n.dmx-services {\n  display: grid;\n  grid-template-columns: repeat(2, 1fr);\n  gap: 16px;\n}\n\n.dmx-service {\n  display: grid;\n  grid-template-columns: 88px 48px 1fr;\n  gap: 20px;\n  align-items: center;\n  padding: 28px;\n  background: var(--dmx-surface);\n  border: 1px solid var(--dmx-border);\n  border-radius: var(--dmx-radius);\n  transition: transform var(--dmx-speed), box-shadow var(--dmx-speed), border-color var(--dmx-speed);\n}\n\n.dmx-service__thumb {\n  width: 88px;\n  height: 64px;\n  object-fit: cover;\n  border-radius: 12px;\n  box-shadow: var(--dmx-shadow);\n}\n\n.dmx-service--featured {\n  grid-template-columns: 120px 56px 1fr;\n  padding: 32px;\n}\n\n.dmx-service--featured .dmx-service__thumb {\n  width: 120px;\n  height: 80px;\n}\n\n.dmx-service:hover {\n  transform: translateY(-4px);\n  box-shadow: var(--dmx-shadow);\n  border-color: rgba(220, 38, 38, 0.2);\n}\n\n.dmx-service--featured {\n  grid-column: span 2;\n  background: var(--dmx-gradient-blue);\n  color: #fff;\n  border-color: transparent;\n}\n\n.dmx-service--featured .dmx-text-muted { color: rgba(255, 255, 255, 0.75); }\n.dmx-service--featured .dmx-service__idx { color: rgba(255, 255, 255, 0.5); }\n\n.dmx-service__idx {\n  flex-shrink: 0;\n  font-family: var(--dmx-font-display);\n  font-size: 2.5rem;\n  font-weight: 700;\n  line-height: 1;\n  color: var(--dmx-red);\n  opacity: 0.35;\n}\n\n\/* Stats band *\/\n.dmx-stats {\n  display: grid;\n  grid-template-columns: repeat(4, 1fr);\n  gap: 32px;\n  text-align: center;\n}\n\n.dmx-stat__val {\n  font-family: var(--dmx-font-display);\n  font-size: clamp(2.5rem, 4vw, 3.5rem);\n  font-weight: 700;\n  line-height: 1;\n  color: #fff;\n  margin-bottom: 8px;\n}\n\n.dmx-section--dark .dmx-stat__val {\n  background: linear-gradient(135deg, #fca5a5, #93c5fd);\n  -webkit-background-clip: text;\n  background-clip: text;\n  color: transparent;\n}\n\n\/* FAQ *\/\n.dmx-faq {\n  max-width: 780px;\n  margin-inline: auto;\n  display: grid;\n  gap: 12px;\n}\n\n.dmx-faq__item {\n  background: var(--dmx-surface);\n  border: 1px solid var(--dmx-border);\n  border-radius: var(--dmx-radius);\n  overflow: hidden;\n  transition: border-color var(--dmx-speed);\n}\n\n.dmx-faq__item.is-open {\n  border-color: rgba(30, 64, 175, 0.25);\n  box-shadow: var(--dmx-shadow);\n}\n\n.dmx-faq__q {\n  width: 100%;\n  display: flex;\n  justify-content: space-between;\n  align-items: center;\n  gap: 16px;\n  padding: 22px 24px;\n  text-align: left;\n  color: var(--dmx-ink);\n  font-weight: 600;\n  font-size: 0.9375rem;\n}\n\n.dmx-faq__icon {\n  flex-shrink: 0;\n  width: 36px;\n  height: 36px;\n  display: grid;\n  place-items: center;\n  border-radius: 50%;\n  background: var(--dmx-bg-blue);\n  color: var(--dmx-blue);\n  font-size: 1.25rem;\n  font-weight: 400;\n  transition: transform var(--dmx-speed), background var(--dmx-speed), color var(--dmx-speed);\n}\n\n.dmx-faq__item.is-open .dmx-faq__icon {\n  transform: rotate(45deg);\n  background: var(--dmx-red);\n  color: #fff;\n}\n\n.dmx-faq__a {\n  max-height: 0;\n  overflow: hidden;\n  transition: max-height var(--dmx-speed) var(--dmx-ease);\n}\n\n.dmx-faq__a-inner {\n  padding: 0 24px 22px;\n  color: var(--dmx-ink-soft);\n}\n\n.dmx-faq__item.is-open .dmx-faq__a { max-height: 280px; }\n\n\/* Agenda *\/\n.dmx-agenda {\n  display: grid;\n  grid-template-columns: 1fr 1fr;\n  gap: clamp(40px, 5vw, 72px);\n  align-items: start;\n}\n\n.dmx-form {\n  padding: clamp(32px, 4vw, 44px);\n  background: var(--dmx-surface);\n  border: 1px solid var(--dmx-border);\n  border-radius: var(--dmx-radius-lg);\n  box-shadow: var(--dmx-shadow-lg);\n  position: relative;\n}\n\n.dmx-form::before {\n  content: \"\";\n  position: absolute;\n  top: 0;\n  left: 32px;\n  right: 32px;\n  height: 4px;\n  border-radius: 0 0 4px 4px;\n  background: var(--dmx-gradient);\n}\n\n.dmx-field { margin-bottom: 18px; }\n\n.dmx-field label {\n  display: block;\n  font-size: 0.8125rem;\n  font-weight: 600;\n  margin-bottom: 8px;\n  color: var(--dmx-ink-soft);\n}\n\n.dmx-field input,\n.dmx-field textarea,\n.dmx-field select {\n  width: 100%;\n  padding: 14px 16px;\n  font: inherit;\n  border: 1px solid var(--dmx-border);\n  border-radius: 12px;\n  background: var(--dmx-bg-soft);\n  color: var(--dmx-ink);\n  transition: border-color 0.25s, box-shadow 0.25s;\n}\n\n.dmx-field input:focus,\n.dmx-field textarea:focus,\n.dmx-field select:focus {\n  outline: none;\n  border-color: var(--dmx-blue);\n  box-shadow: 0 0 0 3px var(--dmx-blue-soft);\n  background: #fff;\n}\n\n.dmx-field textarea { min-height: 110px; resize: vertical; }\n\n.dmx-form-note {\n  margin-top: 14px;\n  font-size: 0.8125rem;\n  color: var(--dmx-ink-muted);\n  text-align: center;\n}\n\n.dmx-form-feedback {\n  display: none;\n  margin-bottom: 16px;\n  padding: 14px 16px;\n  border-radius: 12px;\n  font-size: 0.875rem;\n  font-weight: 500;\n  line-height: 1.5;\n}\n\n.dmx-form-feedback:not(:empty) { display: block; }\n\n.dmx-form-feedback--success {\n  background: rgba(34, 197, 94, 0.12);\n  color: #15803d;\n  border: 1px solid rgba(34, 197, 94, 0.25);\n}\n\n.dmx-form-feedback--error {\n  background: rgba(220, 38, 38, 0.08);\n  color: var(--dmx-red-dark);\n  border: 1px solid rgba(220, 38, 38, 0.2);\n}\n\n.dmx-form-submit:disabled {\n  opacity: 0.7;\n  cursor: wait;\n  transform: none;\n}\n\n\/* CTA band *\/\n.dmx-cta-band {\n  text-align: center;\n  background: var(--dmx-gradient-red);\n  color: #fff;\n  position: relative;\n  overflow: hidden;\n}\n\n.dmx-cta-band__shape {\n  position: absolute;\n  width: 500px;\n  height: 500px;\n  border-radius: 50%;\n  background: rgba(255, 255, 255, 0.06);\n  top: -200px;\n  right: -100px;\n  pointer-events: none;\n}\n\n.dmx-cta-band .dmx-text-muted { color: rgba(255, 255, 255, 0.8); }\n\n.dmx-cta-band .dmx-btn--outline {\n  border-color: rgba(255, 255, 255, 0.5);\n  color: #fff;\n}\n.dmx-cta-band .dmx-btn--outline:hover {\n  background: rgba(255, 255, 255, 0.12);\n  border-color: #fff;\n}\n\n\/* Footer *\/\n.dmx-footer {\n  padding-block: 56px 36px;\n  background: var(--dmx-ink);\n  color: rgba(255, 255, 255, 0.75);\n}\n\n.dmx-footer__grid {\n  display: flex;\n  flex-wrap: wrap;\n  justify-content: space-between;\n  gap: 40px;\n}\n\n.dmx-footer a {\n  display: block;\n  margin-top: 8px;\n  font-size: 0.9375rem;\n  color: rgba(255, 255, 255, 0.65);\n  transition: color 0.25s;\n}\n\n.dmx-footer a:hover { color: #fca5a5; }\n\n.dmx-footer__brand p { margin-top: 14px; font-size: 0.875rem; }\n.dmx-footer__label { font-size: 0.8125rem; opacity: 0.55; margin-bottom: 4px; }\n.dmx-footer__legal {\n  display: flex;\n  flex-wrap: wrap;\n  justify-content: space-between;\n  gap: 12px;\n  margin-top: 40px;\n  padding-top: 24px;\n  border-top: 1px solid rgba(255, 255, 255, 0.12);\n  font-size: 0.8125rem;\n  opacity: 0.55;\n}\n.dmx-footer__legal a { display: inline; margin: 0; }\n\n\/* Hero showcase *\/\n.dmx-hero__checks {\n  list-style: none;\n  display: grid;\n  grid-template-columns: repeat(2, minmax(0, 1fr));\n  gap: 10px 20px;\n  margin-top: 32px;\n  font-size: 0.875rem;\n  color: var(--dmx-ink-soft);\n}\n.dmx-hero__checks li::before {\n  content: \"\u2713\";\n  color: var(--dmx-blue);\n  font-weight: 700;\n  margin-right: 8px;\n}\n.dmx-hero__showcase {\n  position: relative;\n  min-height: 420px;\n}\n.dmx-hero__device {\n  position: absolute;\n  border-radius: var(--dmx-radius);\n  overflow: hidden;\n  box-shadow: var(--dmx-shadow-lg);\n  border: 1px solid var(--dmx-border);\n  background: #fff;\n}\n.dmx-hero__device img { width: 100%; height: auto; display: block; }\n.dmx-hero__device-label {\n  position: absolute;\n  bottom: 10px;\n  left: 10px;\n  padding: 4px 10px;\n  background: rgba(255, 255, 255, 0.92);\n  border-radius: var(--dmx-radius-pill);\n  font-size: 0.6875rem;\n  font-weight: 600;\n}\n.dmx-hero__device--laptop { width: 72%; top: 8%; left: 0; z-index: 2; }\n.dmx-hero__device--phone { width: 34%; bottom: 4%; right: 0; z-index: 3; }\n.dmx-hero__device--tablet { width: 42%; bottom: 18%; left: 28%; z-index: 1; opacity: 0.95; }\n.dmx-hero__tags {\n  display: flex;\n  flex-wrap: wrap;\n  gap: 8px;\n  justify-content: center;\n  margin-top: 20px;\n}\n.dmx-hero__tags span {\n  padding: 6px 12px;\n  background: var(--dmx-bg-blue);\n  border-radius: var(--dmx-radius-pill);\n  font-size: 0.75rem;\n  font-weight: 600;\n  color: var(--dmx-blue);\n}\n\n\/* Bento grid *\/\n.dmx-bento {\n  display: grid;\n  grid-template-columns: repeat(2, 1fr);\n  gap: 20px;\n  margin-top: 40px;\n}\n.dmx-bento__card {\n  padding: 28px;\n  background: var(--dmx-surface);\n  border: 1px solid var(--dmx-border);\n  border-radius: var(--dmx-radius-lg);\n  box-shadow: var(--dmx-shadow);\n  display: flex;\n  flex-direction: column;\n  gap: 12px;\n}\n.dmx-bento__card--wide { grid-column: span 1; }\n.dmx-btn--sm { min-height: 44px; padding: 10px 18px; font-size: 0.8125rem; align-self: flex-start; }\n\n\/* Funnel *\/\n.dmx-funnel {\n  display: grid;\n  grid-template-columns: 1fr 1fr;\n  gap: 24px;\n  margin-top: 40px;\n}\n.dmx-funnel__col {\n  padding: 32px;\n  border-radius: var(--dmx-radius-lg);\n  border: 1px solid var(--dmx-border);\n  background: #fff;\n}\n.dmx-funnel__col--before { background: var(--dmx-bg-red); }\n.dmx-funnel__col--after { background: var(--dmx-bg-blue); border-color: rgba(30, 64, 175, 0.15); }\n.dmx-funnel__steps {\n  list-style: none;\n  margin-top: 20px;\n  display: flex;\n  flex-direction: column;\n  gap: 12px;\n}\n.dmx-funnel__steps li {\n  padding: 12px 16px;\n  background: rgba(255, 255, 255, 0.7);\n  border-radius: var(--dmx-radius);\n  font-weight: 500;\n}\n.dmx-funnel__steps li::after {\n  content: \"\u2193\";\n  display: block;\n  text-align: center;\n  opacity: 0.35;\n  margin-top: 8px;\n}\n.dmx-funnel__steps li:last-child::after { display: none; }\n.dmx-funnel__dead { opacity: 0.55; text-decoration: line-through; }\n.dmx-funnel__steps--active li { background: rgba(255, 255, 255, 0.85); color: var(--dmx-blue-dark); }\n\n\/* Audit *\/\n.dmx-audit {\n  display: grid;\n  grid-template-columns: 1fr 1fr;\n  gap: 32px;\n  align-items: center;\n}\n.dmx-audit-form label { display: block; font-weight: 600; margin-bottom: 10px; }\n.dmx-audit-form__row {\n  display: flex;\n  gap: 12px;\n  flex-wrap: wrap;\n}\n.dmx-audit-form input {\n  flex: 1;\n  min-width: 200px;\n  min-height: 52px;\n  padding: 12px 16px;\n  border: 1px solid var(--dmx-border-strong);\n  border-radius: var(--dmx-radius);\n  font: inherit;\n}\n\n\/* Chat form *\/\n.dmx-form--chat { min-height: 320px; }\n.dmx-chat-step__label { font-size: 0.75rem; color: var(--dmx-ink-muted); margin-bottom: 8px; }\n.dmx-chat-options {\n  display: flex;\n  flex-direction: column;\n  gap: 10px;\n  margin-top: 16px;\n}\n.dmx-chat-options--row { flex-direction: row; }\n.dmx-chat-options button {\n  min-height: 48px;\n  padding: 12px 16px;\n  text-align: left;\n  border: 1px solid var(--dmx-border);\n  border-radius: var(--dmx-radius);\n  background: #fff;\n  font: inherit;\n  font-weight: 500;\n  transition: border-color 0.2s, background 0.2s;\n}\n.dmx-chat-options button:hover {\n  border-color: var(--dmx-blue);\n  background: var(--dmx-bg-blue);\n}\n.dmx-btn--wa { background: #25d366; box-shadow: 0 8px 28px rgba(37, 211, 102, 0.28); }\n\n\/* WhatsApp sticky *\/\n.dmx-wa-sticky {\n  position: fixed;\n  bottom: 16px;\n  right: 16px;\n  left: 16px;\n  z-index: 210;\n  display: flex;\n  justify-content: center;\n  pointer-events: none;\n  padding-bottom: env(safe-area-inset-bottom);\n  transition: opacity 0.3s, transform 0.3s;\n}\n.dmx-wa-sticky.is-hidden {\n  opacity: 0;\n  transform: translateY(12px);\n  pointer-events: none;\n}\n.dmx-wa-sticky__btn {\n  pointer-events: auto;\n  min-height: 48px;\n  padding: 12px 20px;\n  border: none;\n  border-radius: var(--dmx-radius-pill);\n  background: #25d366;\n  color: #fff;\n  font: inherit;\n  font-weight: 600;\n  box-shadow: 0 10px 35px rgba(15, 23, 42, 0.18);\n  cursor: pointer;\n}\n.dmx-wa-sticky__btn--mobile { display: none; width: 100%; max-width: 420px; }\n.dmx-wa-sticky__btn--desktop { display: inline-flex; align-items: center; gap: 8px; }\n\n\/* WhatsApp modal *\/\n.dmx-wa-modal[hidden] { display: none !important; }\n.dmx-wa-modal {\n  position: fixed;\n  inset: 0;\n  z-index: 300;\n  display: flex;\n  align-items: center;\n  justify-content: center;\n  padding: max(16px, env(safe-area-inset-top, 0px)) max(16px, env(safe-area-inset-right, 0px)) max(16px, env(safe-area-inset-bottom, 0px)) max(16px, env(safe-area-inset-left, 0px));\n  box-sizing: border-box;\n}\nbody.dmx-wa-open { overflow: hidden; }\n.dmx-wa-modal__backdrop {\n  position: absolute;\n  inset: 0;\n  background: rgba(15, 29, 58, 0.55);\n}\n.dmx-wa-modal__panel {\n  position: relative;\n  flex: 0 1 auto;\n  width: 100%;\n  max-width: min(440px, calc(100vw - 32px));\n  max-height: min(90vh, calc(100dvh - 32px));\n  overflow: auto;\n  overflow-x: hidden;\n  background: #fff;\n  border-radius: var(--dmx-radius-lg);\n  padding: 28px 20px 24px;\n  box-shadow: var(--dmx-shadow-lg);\n  box-sizing: border-box;\n}\n.dmx-wa-modal__close {\n  position: absolute;\n  top: 12px;\n  right: 12px;\n  width: 40px;\n  height: 40px;\n  border: none;\n  background: var(--dmx-bg-soft);\n  border-radius: 50%;\n  font-size: 1.5rem;\n  line-height: 1;\n  cursor: pointer;\n}\n.dmx-wa-modal__options {\n  display: flex;\n  flex-direction: column;\n  gap: 10px;\n  margin-top: 16px;\n}\n.dmx-wa-modal__options--row { flex-direction: row; }\n.dmx-wa-modal__options button {\n  width: 100%;\n  max-width: 100%;\n  min-height: 48px;\n  padding: 12px 16px;\n  border: 1px solid var(--dmx-border);\n  border-radius: var(--dmx-radius);\n  background: #fff;\n  font: inherit;\n  font-weight: 500;\n  cursor: pointer;\n  text-align: left;\n  box-sizing: border-box;\n  overflow-wrap: anywhere;\n}\n.dmx-wa-modal__options button:hover { border-color: var(--dmx-blue); background: var(--dmx-bg-blue); }\n.dmx-wa-preview {\n  margin-top: 16px;\n  padding: 14px;\n  background: var(--dmx-bg-soft);\n  border-radius: var(--dmx-radius);\n  font-size: 0.8125rem;\n  white-space: pre-wrap;\n  font-family: inherit;\n}\n.dmx-wa-modal__skip {\n  display: inline-block;\n  margin-top: 16px;\n  background: none;\n  border: none;\n  cursor: pointer;\n  font: inherit;\n  color: var(--dmx-blue);\n  text-decoration: underline;\n}\n.dmx-nav__link--wa { color: var(--dmx-blue); font-weight: 600; }\n\na:focus-visible,\nbutton:focus-visible,\ninput:focus-visible,\nselect:focus-visible,\ntextarea:focus-visible {\n  outline: 3px solid var(--dmx-blue);\n  outline-offset: 3px;\n}\n\n\/* Reveal *\/\n.dmx-reveal {\n  opacity: 0;\n  transform: translateY(24px);\n  transition: opacity 0.75s var(--dmx-ease), transform 0.75s var(--dmx-ease);\n}\n\n.dmx-reveal.is-visible {\n  opacity: 1;\n  transform: none;\n}\n\n\/* Responsive *\/\n@media (max-width: 1024px) {\n  .dmx-hero__inner,\n  .dmx-problem,\n  .dmx-agenda,\n  .dmx-sale { grid-template-columns: 1fr; }\n\n  .dmx-sale .dmx-media--sale { order: -1; }\n\n  .dmx-benefits {\n    grid-template-columns: repeat(2, 1fr);\n  }\n\n  .dmx-benefit--featured {\n    grid-column: span 2;\n    grid-row: span 1;\n  }\n\n  .dmx-portfolio-grid { grid-template-columns: repeat(2, 1fr); }\n  .dmx-portfolio-card:nth-child(3n+2) { margin-top: 0; }\n\n  .dmx-process { grid-template-columns: repeat(2, 1fr); }\n\n  .dmx-services { grid-template-columns: 1fr; }\n  .dmx-service--featured { grid-column: span 1; }\n\n  .dmx-stats { grid-template-columns: repeat(2, 1fr); }\n}\n\n@media (max-width: 768px) {\n  :root {\n    --dmx-gutter: clamp(20px, 5.5vw, 32px);\n    --dmx-header-offset: 76px;\n  }\n\n  .dmx-breadcrumb {\n    padding-top: calc(var(--dmx-header-offset) + 0.5rem);\n  }\n\n  .dmx-h1 {\n    font-size: clamp(1.625rem, 5.5vw + 0.75rem, 2.375rem);\n    overflow-wrap: anywhere;\n    word-break: break-word;\n  }\n\n  .dmx-h2 {\n    font-size: clamp(1.375rem, 4vw + 0.75rem, 1.875rem);\n    overflow-wrap: anywhere;\n  }\n\n  .dmx-wa-modal__panel {\n    max-width: calc(100vw - 24px);\n    padding: 24px 16px 20px;\n  }\n\n  .dmx-wa-modal__options--row {\n    flex-direction: column;\n  }\n\n  .dmx-wa-modal__options button:focus-visible {\n    outline-offset: 0;\n  }\n\n  .dmx-wa-modal__close {\n    top: 8px;\n    right: 8px;\n  }\n\n  .dmx-eyebrow {\n    flex-wrap: wrap;\n    max-width: 100%;\n  }\n\n  .dmx-btn-group {\n    flex-direction: column;\n    align-items: stretch;\n  }\n\n  .dmx-btn-group .dmx-btn {\n    width: 100%;\n    justify-content: center;\n  }\n\n  .dmx-nav { display: none; }\n\n  .dmx-nav.is-open {\n    display: flex;\n    flex-direction: column;\n    position: fixed;\n    top: var(--dmx-header-offset);\n    left: var(--dmx-gutter);\n    right: var(--dmx-gutter);\n    max-height: calc(100svh - var(--dmx-header-offset) - 16px);\n    overflow-y: auto;\n    padding: 24px;\n    background: #fff;\n    border: 1px solid var(--dmx-border);\n    border-radius: var(--dmx-radius);\n    box-shadow: var(--dmx-shadow-lg);\n    z-index: 210;\n  }\n\n  .dmx-nav-toggle { display: block; }\n\n  .dmx-mega-backdrop { display: none !important; }\n  .dmx-mega { width: 100%; }\n  .dmx-nav__trigger {\n    width: 100%;\n    justify-content: space-between;\n    padding: 12px 0;\n    border-bottom: 1px solid var(--dmx-border);\n    font-size: 0.9375rem;\n  }\n  .dmx-mega__panel {\n    position: static;\n    box-shadow: none;\n    border: none;\n    background: transparent;\n  }\n  .dmx-mega__panel:not([hidden]) { display: block; }\n  .dmx-mega__panel--tabs .dmx-mega__inner { padding: 8px 0 16px; }\n  .dmx-mega__panel--compact .dmx-mega__inner { padding: 0 0 8px; }\n  .dmx-mega__grid { grid-template-columns: 1fr; gap: 16px; }\n  .dmx-mega__cta {\n    flex-direction: column;\n    align-items: stretch;\n    text-align: center;\n  }\n  .dmx-mega__cta .dmx-btn { width: 100%; justify-content: center; }\n  .dmx-nav__link {\n    display: block;\n    width: 100%;\n    padding: 12px 0;\n    border-bottom: 1px solid var(--dmx-border);\n    font-size: 0.9375rem;\n  }\n  .dmx-nav__link::after { display: none; }\n\n  .dmx-nav.is-open .dmx-nav__anchors { display: flex; }\n  .dmx-mega__panel--compact {\n    position: static;\n    width: 100%;\n    max-width: none;\n    min-width: 0;\n    border-radius: 0;\n    box-shadow: none;\n    border: none;\n  }\n  .dmx-mega__inner--tabs { max-width: none; padding-left: 0; padding-right: 0; }\n  .dmx-mega__compact-link { white-space: normal; }\n\n  .dmx-hero__stats { grid-template-columns: 1fr; gap: 16px; }\n  .dmx-hero__float { display: none; }\n  .dmx-hero__bg-text { font-size: 4rem; }\n\n  .dmx-benefits,\n  .dmx-benefit--featured { grid-template-columns: 1fr; grid-column: span 1; }\n\n  .dmx-portfolio-grid { grid-template-columns: 1fr; }\n\n  .dmx-process { grid-template-columns: 1fr; }\n\n  body.dmx-body { padding-bottom: calc(76px + env(safe-area-inset-bottom)); }\n  .dmx-wa-sticky { left: 12px; right: 12px; bottom: 12px; }\n  .dmx-wa-sticky__btn--desktop { display: none; }\n  .dmx-wa-sticky__btn--mobile { display: flex; align-items: center; justify-content: center; }\n  .dmx-bento { grid-template-columns: 1fr; }\n  .dmx-funnel { grid-template-columns: 1fr; }\n  .dmx-audit { grid-template-columns: 1fr; }\n  .dmx-hero__checks { grid-template-columns: 1fr; }\n  .dmx-hero__device--laptop { width: 88%; }\n  .dmx-hero__device--phone { width: 40%; }\n  .dmx-footer__grid { flex-direction: column; }\n\n  .dmx-header .dmx-btn--red { display: none; }\n\n  .dmx-portfolio-head { flex-direction: column; align-items: flex-start; }\n\n  .dmx-service,\n  .dmx-service--featured {\n    grid-template-columns: 72px 1fr;\n    gap: 16px;\n  }\n\n  .dmx-service__idx { display: none; }\n\n  .dmx-service__thumb,\n  .dmx-service--featured .dmx-service__thumb {\n    width: 72px;\n    height: 54px;\n  }\n}\n\n\/* WordPress embed \u2014 ancho completo y reset del tema *\/\n.wp-site-blocks > header.wp-block-template-part,\nbody.home footer.wp-block-template-part,\nbody.page footer.wp-block-template-part,\nbody.single-post footer.wp-block-template-part,\n.wp-site-blocks > footer,\n.wp-site-blocks footer:not(.dmx-footer),\n.wp-block-template-part,\n.wp-block-site-title,\n.wp-block-navigation,\n.wp-block-site-tagline,\nbody > .skip-link {\n  display: none !important;\n  visibility: hidden !important;\n  height: 0 !important;\n  overflow: hidden !important;\n  margin: 0 !important;\n  padding: 0 !important;\n  pointer-events: none !important;\n}\n\n.dmx-footer {\n  display: block !important;\n  visibility: visible !important;\n  height: auto !important;\n  overflow: visible !important;\n  pointer-events: auto !important;\n}\n\n.wp-site-blocks,\nmain.wp-block-group,\n.entry-content.wp-block-post-content,\n.wp-block-post-content,\n.has-global-padding,\n.is-layout-constrained,\n.is-layout-flow {\n  max-width: none !important;\n  width: 100% !important;\n  padding: 0 !important;\n  margin: 0 !important;\n  overflow-x: hidden !important;\n}\n\n.wp-block-html,\n.entry-content .wp-block-html {\n  overflow-x: hidden;\n  max-width: 100%;\n  box-sizing: border-box;\n}\n\n.is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull):not(.wp-block-html)),\n.wp-block-post-content > :not(.wp-block-html),\n.entry-content > :not(.wp-block-html) {\n  max-width: none !important;\n  width: 100% !important;\n  margin-inline: 0 !important;\n}\n\n\/* Proteger m\u00e1rgenes laterales dentro del bloque HTML embebido *\/\n.wp-block-html .dmx-container,\n.entry-content .dmx-container,\n.dmx-body .dmx-container,\n.dmx-header .dmx-container,\nmain .dmx-container,\nfooter .dmx-container {\n  width: 100% !important;\n  max-width: none !important;\n  margin-inline: 0 !important;\n  padding-inline: max(var(--dmx-gutter), calc((100vw - var(--dmx-container-max)) \/ 2)) !important;\n  box-sizing: border-box !important;\n}\n\n:where(.wp-site-blocks) > * { margin-block-start: 0 !important; }\n\nbody.home,\nbody.page,\nbody.single-post,\nbody.page-template-page-no-title {\n  --wp--style--root--padding-top: 0;\n  --wp--style--root--padding-right: 0;\n  --wp--style--root--padding-bottom: 0;\n  --wp--style--root--padding-left: 0;\n  --wp--style--global--content-size: 100%;\n  --wp--style--global--wide-size: 100%;\n  font-family: var(--dmx-font-body);\n  font-size: clamp(0.9375rem, 0.9rem + 0.15vw, 1.0625rem);\n  line-height: 1.75;\n  color: var(--dmx-ink);\n  background: var(--dmx-bg);\n  overflow-x: hidden;\n  max-width: 100%;\n  -webkit-font-smoothing: antialiased;\n}\n\nbody.admin-bar {\n  --dmx-header-offset: calc(88px + 32px);\n}\n\nbody.admin-bar .dmx-header { top: 32px; }\n\n@media (max-width: 782px) {\n  body.admin-bar {\n    --dmx-header-offset: calc(76px + 46px);\n  }\n\n  body.admin-bar .dmx-header { top: 46px; }\n}\n\n.dmx-body,\n.dmx-body p,\n.dmx-body a,\n.dmx-body button,\n.dmx-body input,\n.dmx-body textarea,\n.dmx-body select {\n  font-family: var(--dmx-font-body);\n}\n\n.dmx-body h1,\n.dmx-body h2,\n.dmx-body h3,\n.dmx-body h4,\n.dmx-body h5,\n.dmx-body h6 {\n  font-family: var(--dmx-font-display);\n  font-weight: 700;\n  letter-spacing: inherit;\n  line-height: inherit;\n  text-wrap: balance;\n}\n\/* Diremex v4 \u2014 estilo agencia digital moderna (Digiora-inspired) \u00b7 azul + rojo *\/\n\n:root {\n  --dmx-mesh-blue: rgba(30, 64, 175, 0.14);\n  --dmx-mesh-red: rgba(220, 38, 38, 0.12);\n  --dmx-glass: rgba(255, 255, 255, 0.72);\n  --dmx-glass-border: rgba(255, 255, 255, 0.9);\n  --dmx-pattern: url(\"data:image\/svg+xml,%3Csvg width='60' height='60' viewBox='0 0 60 60' xmlns='http:\/\/www.w3.org\/2000\/svg'%3E%3Cg fill='none' fill-rule='evenodd'%3E%3Cg fill='%231e40af' fill-opacity='0.04'%3E%3Cpath d='M36 34v-4h-2v4h-4v2h4v4h2v-4h4v-2h-4zm0-30V0h-2v4h-4v2h4v4h2V6h4V4h-4zM6 34v-4H4v4H0v2h4v4h2v-4h4v-2H6zM6 4V0H4v4H0v2h4v4h2V6h4V4H6z'\/%3E%3C\/g%3E%3C\/g%3E%3C\/svg%3E\");\n}\n\n\/* Mesh background utility *\/\n.dmx-mesh {\n  position: relative;\n  isolation: isolate;\n  overflow: hidden;\n}\n.dmx-mesh::before,\n.dmx-mesh::after {\n  content: \"\";\n  position: absolute;\n  border-radius: 50%;\n  filter: blur(80px);\n  pointer-events: none;\n  z-index: -1;\n}\n.dmx-mesh::before {\n  width: min(520px, 70vw);\n  height: min(520px, 70vw);\n  top: -120px;\n  right: -80px;\n  background: var(--dmx-mesh-blue);\n}\n.dmx-mesh::after {\n  width: min(420px, 55vw);\n  height: min(420px, 55vw);\n  bottom: -100px;\n  left: -60px;\n  background: var(--dmx-mesh-red);\n}\n\n.dmx-glass {\n  background: var(--dmx-glass);\n  backdrop-filter: blur(20px);\n  -webkit-backdrop-filter: blur(20px);\n  border: 1px solid var(--dmx-glass-border);\n  box-shadow: var(--dmx-shadow-lg);\n}\n\n\/* \u2500\u2500 Service page hero v4 \u2500\u2500 *\/\n.dmx-svc-hero {\n  position: relative;\n  min-height: 92svh;\n  display: flex;\n  align-items: center;\n  padding: 120px 0 80px;\n  overflow: hidden;\n  background: var(--dmx-bg);\n}\n.dmx-svc-hero__grid {\n  display: grid;\n  grid-template-columns: 1.05fr 0.95fr;\n  gap: clamp(32px, 5vw, 64px);\n  align-items: center;\n}\n.dmx-svc-hero__badge {\n  display: inline-flex;\n  align-items: center;\n  gap: 8px;\n  padding: 8px 16px 8px 10px;\n  background: #fff;\n  border: 1px solid var(--dmx-border);\n  border-radius: var(--dmx-radius-pill);\n  font-size: 0.75rem;\n  font-weight: 700;\n  letter-spacing: 0.06em;\n  text-transform: uppercase;\n  color: var(--dmx-blue);\n  box-shadow: var(--dmx-shadow);\n  margin-bottom: 20px;\n}\n.dmx-svc-hero__badge-dot {\n  width: 8px;\n  height: 8px;\n  border-radius: 50%;\n  background: var(--dmx-gradient);\n  animation: dmx-pulse 2s ease infinite;\n}\n@keyframes dmx-pulse {\n  0%, 100% { opacity: 1; transform: scale(1); }\n  50% { opacity: 0.6; transform: scale(1.2); }\n}\n.dmx-svc-hero__title {\n  font-size: clamp(2.25rem, 1.4rem + 3.8vw, 4rem);\n  line-height: 1.06;\n  letter-spacing: -0.03em;\n}\n.dmx-svc-hero__visual-wrap {\n  position: relative;\n}\n.dmx-svc-hero__card {\n  position: relative;\n  padding: 28px;\n  border-radius: var(--dmx-radius-lg);\n  overflow: hidden;\n}\n.dmx-svc-hero__card::before {\n  content: \"\";\n  position: absolute;\n  inset: 0;\n  background: var(--dmx-gradient);\n  opacity: 0.06;\n  pointer-events: none;\n}\n.dmx-svc-hero__flow {\n  display: flex;\n  flex-direction: column;\n  gap: 12px;\n}\n.dmx-svc-hero__flow-item {\n  display: flex;\n  align-items: center;\n  gap: 14px;\n  padding: 14px 18px;\n  background: #fff;\n  border-radius: var(--dmx-radius);\n  border: 1px solid var(--dmx-border);\n  font-weight: 600;\n  font-size: 0.875rem;\n  transition: transform 0.3s var(--dmx-ease), box-shadow 0.3s;\n}\n.dmx-svc-hero__flow-item:hover {\n  transform: translateX(6px);\n  box-shadow: var(--dmx-shadow);\n}\n.dmx-svc-hero__flow-num {\n  flex-shrink: 0;\n  width: 32px;\n  height: 32px;\n  display: grid;\n  place-items: center;\n  background: var(--dmx-gradient);\n  color: #fff;\n  font-size: 0.8125rem;\n  font-weight: 800;\n  border-radius: 10px;\n}\n.dmx-svc-hero__float {\n  position: absolute;\n  padding: 12px 18px;\n  background: #fff;\n  border-radius: var(--dmx-radius);\n  box-shadow: var(--dmx-shadow-lg);\n  font-weight: 700;\n  font-size: 0.8125rem;\n  border: 1px solid var(--dmx-border);\n}\n.dmx-svc-hero__float--1 { top: -16px; right: 12px; color: var(--dmx-red); }\n.dmx-svc-hero__float--2 { bottom: 24px; left: -20px; color: var(--dmx-blue); }\n\n\/* Trust pills *\/\n.dmx-trust-pills {\n  display: flex;\n  flex-wrap: wrap;\n  gap: 10px;\n  margin-top: 32px;\n}\n.dmx-trust-pill {\n  padding: 10px 16px;\n  background: var(--dmx-bg-blue);\n  border-radius: var(--dmx-radius-pill);\n  font-size: 0.8125rem;\n  font-weight: 600;\n  color: var(--dmx-blue-dark);\n  border: 1px solid rgba(30, 64, 175, 0.12);\n}\n.dmx-trust-pill strong { color: var(--dmx-red); margin-right: 4px; }\n\n\/* Problem cards v4 *\/\n.dmx-problem-v4 {\n  display: grid;\n  grid-template-columns: repeat(3, 1fr);\n  gap: 24px;\n  margin-top: 48px;\n}\n.dmx-problem-v4__card {\n  position: relative;\n  padding: 32px 28px 28px;\n  background: #fff;\n  border-radius: var(--dmx-radius-lg);\n  border: 1px solid var(--dmx-border);\n  overflow: hidden;\n  transition: transform 0.35s var(--dmx-ease), box-shadow 0.35s;\n}\n.dmx-problem-v4__card::before {\n  content: \"\";\n  position: absolute;\n  top: 0;\n  left: 0;\n  right: 0;\n  height: 4px;\n  background: var(--dmx-gradient);\n}\n.dmx-problem-v4__card:hover {\n  transform: translateY(-6px);\n  box-shadow: 0 20px 48px rgba(15, 29, 58, 0.1);\n}\n.dmx-problem-v4__icon {\n  width: 48px;\n  height: 48px;\n  display: grid;\n  place-items: center;\n  background: var(--dmx-bg-blue);\n  border-radius: 14px;\n  font-size: 1.25rem;\n  margin-bottom: 18px;\n}\n.dmx-problem-v4__tag {\n  font-size: 0.6875rem;\n  font-weight: 700;\n  letter-spacing: 0.1em;\n  text-transform: uppercase;\n  color: var(--dmx-red);\n  margin-bottom: 10px;\n}\n.dmx-problem-v4__fix {\n  display: inline-flex;\n  align-items: center;\n  gap: 6px;\n  margin-top: 16px;\n  padding: 8px 14px;\n  background: var(--dmx-blue-soft);\n  border-radius: var(--dmx-radius-pill);\n  font-size: 0.8125rem;\n  font-weight: 600;\n  color: var(--dmx-blue);\n}\n\n\/* Steps timeline v4 *\/\n.dmx-timeline {\n  display: grid;\n  grid-template-columns: repeat(4, 1fr);\n  gap: 0;\n  margin-top: 48px;\n  position: relative;\n}\n.dmx-timeline::before {\n  content: \"\";\n  position: absolute;\n  top: 28px;\n  left: 12.5%;\n  right: 12.5%;\n  height: 2px;\n  background: linear-gradient(90deg, var(--dmx-red), var(--dmx-blue));\n  opacity: 0.25;\n  z-index: 0;\n}\n.dmx-timeline__step {\n  position: relative;\n  z-index: 1;\n  text-align: center;\n  padding: 0 12px;\n}\n.dmx-timeline__dot {\n  width: 56px;\n  height: 56px;\n  margin: 0 auto 20px;\n  display: grid;\n  place-items: center;\n  background: #fff;\n  border: 3px solid var(--dmx-blue);\n  border-radius: 50%;\n  font-weight: 800;\n  font-size: 1.125rem;\n  color: var(--dmx-blue);\n  box-shadow: var(--dmx-shadow);\n  transition: transform 0.3s, background 0.3s, color 0.3s;\n}\n.dmx-timeline__step:hover .dmx-timeline__dot {\n  background: var(--dmx-gradient);\n  border-color: transparent;\n  color: #fff;\n  transform: scale(1.08);\n}\n\n\/* Includes grid v4 *\/\n.dmx-includes-v4 {\n  display: grid;\n  grid-template-columns: repeat(3, 1fr);\n  gap: 16px;\n  margin-top: 40px;\n  list-style: none;\n  padding: 0;\n}\n.dmx-includes-v4 li {\n  display: flex;\n  align-items: flex-start;\n  gap: 14px;\n  padding: 22px 20px;\n  background: #fff;\n  border: 1px solid var(--dmx-border);\n  border-radius: var(--dmx-radius);\n  font-weight: 500;\n  font-size: 0.9375rem;\n  transition: border-color 0.25s, box-shadow 0.25s;\n}\n.dmx-includes-v4 li:hover {\n  border-color: rgba(30, 64, 175, 0.25);\n  box-shadow: var(--dmx-shadow);\n}\n.dmx-includes-v4__check {\n  flex-shrink: 0;\n  width: 28px;\n  height: 28px;\n  display: grid;\n  place-items: center;\n  background: var(--dmx-gradient);\n  color: #fff;\n  font-size: 0.75rem;\n  font-weight: 800;\n  border-radius: 8px;\n}\n\n\/* Related v4 *\/\n.dmx-related-v4 {\n  display: grid;\n  grid-template-columns: repeat(3, 1fr);\n  gap: 16px;\n  margin-top: 40px;\n}\n.dmx-related-v4 a {\n  display: flex;\n  align-items: center;\n  justify-content: space-between;\n  gap: 12px;\n  padding: 22px 24px;\n  background: #fff;\n  border: 1px solid var(--dmx-border);\n  border-radius: var(--dmx-radius-lg);\n  font-weight: 600;\n  font-size: 0.9375rem;\n  transition: transform 0.3s, box-shadow 0.3s, border-color 0.3s;\n}\n.dmx-related-v4 a::after {\n  content: \"\u2192\";\n  flex-shrink: 0;\n  width: 36px;\n  height: 36px;\n  display: grid;\n  place-items: center;\n  background: var(--dmx-bg-blue);\n  border-radius: 50%;\n  color: var(--dmx-blue);\n  transition: background 0.3s, color 0.3s, transform 0.3s;\n}\n.dmx-related-v4 a:hover {\n  transform: translateY(-3px);\n  box-shadow: var(--dmx-shadow-lg);\n  border-color: rgba(30, 64, 175, 0.2);\n  color: var(--dmx-blue);\n}\n.dmx-related-v4 a:hover::after {\n  background: var(--dmx-gradient);\n  color: #fff;\n  transform: translateX(4px);\n}\n\n\/* CTA v4 *\/\n.dmx-cta-v4 {\n  position: relative;\n  padding: clamp(64px, 8vw, 96px) 0;\n  background: linear-gradient(135deg, var(--dmx-ink) 0%, #1e3a8a 50%, var(--dmx-red-dark) 100%);\n  overflow: hidden;\n}\n.dmx-cta-v4::before {\n  content: \"\";\n  position: absolute;\n  inset: 0;\n  background: var(--dmx-pattern);\n  opacity: 0.5;\n  pointer-events: none;\n}\n.dmx-cta-v4 .dmx-container { position: relative; z-index: 1; text-align: center; }\n.dmx-cta-v4 .dmx-h2 { color: #fff; }\n.dmx-cta-v4 .dmx-text-muted { color: rgba(255,255,255,0.75); }\n\n\/* Section headers v4 *\/\n.dmx-section-v4-head {\n  text-align: center;\n  max-width: 680px;\n  margin-inline: auto;\n}\n.dmx-section-v4-head .dmx-eyebrow { justify-content: center; }\n.dmx-section-v4-head .dmx-eyebrow__line { display: none; }\n.dmx-section-v4-head .dmx-eyebrow::before,\n.dmx-section-v4-head .dmx-eyebrow::after {\n  content: \"\";\n  width: 24px;\n  height: 2px;\n  background: var(--dmx-gradient);\n  border-radius: 2px;\n}\n\n\/* Home hub v4 enhancements *\/\n.dmx-hub-home-hero {\n  background: var(--dmx-pattern), linear-gradient(180deg, #fff 0%, var(--dmx-bg-soft) 100%);\n}\n.dmx-hub-home-hero__visual {\n  position: relative;\n}\n.dmx-hub-home-hero__visual::before {\n  content: \"\";\n  position: absolute;\n  inset: -20px;\n  background: var(--dmx-gradient);\n  border-radius: calc(var(--dmx-radius-lg) + 8px);\n  opacity: 0.15;\n  z-index: -1;\n  transform: rotate(-3deg);\n}\n.dmx-hub-stat {\n  position: relative;\n  overflow: hidden;\n  transition: transform 0.35s var(--dmx-ease);\n}\n.dmx-hub-stat:hover { transform: translateY(-4px); }\n.dmx-hub-stat::after {\n  content: \"\";\n  position: absolute;\n  bottom: 0;\n  left: 0;\n  right: 0;\n  height: 3px;\n  background: var(--dmx-gradient);\n  transform: scaleX(0);\n  transition: transform 0.35s var(--dmx-ease);\n}\n.dmx-hub-stat:hover::after { transform: scaleX(1); }\n\n.dmx-hub-svc-card {\n  position: relative;\n  overflow: hidden;\n}\n.dmx-hub-svc-card::before {\n  content: \"\";\n  position: absolute;\n  top: 0;\n  left: 0;\n  width: 100%;\n  height: 100%;\n  background: var(--dmx-gradient);\n  opacity: 0;\n  transition: opacity 0.35s;\n  pointer-events: none;\n}\n.dmx-hub-svc-card:hover::before { opacity: 0.04; }\n.dmx-hub-svc-card__num {\n  position: absolute;\n  top: 16px;\n  right: 20px;\n  font-size: 3rem;\n  font-weight: 800;\n  line-height: 1;\n  color: var(--dmx-bg-blue);\n  opacity: 0.6;\n}\n\n.dmx-section--pattern {\n  background: var(--dmx-pattern), var(--dmx-bg-soft);\n}\n\n\/* FAQ v4 accent *\/\n.dmx-faq__item {\n  border-radius: var(--dmx-radius);\n  overflow: hidden;\n  transition: box-shadow 0.25s;\n}\n.dmx-faq__item:has(.dmx-faq__q[aria-expanded=\"true\"]) {\n  box-shadow: var(--dmx-shadow);\n  border-color: rgba(30, 64, 175, 0.15);\n}\n\n@media (max-width: 1024px) {\n  .dmx-svc-hero__grid { grid-template-columns: 1fr; }\n  .dmx-svc-hero__visual-wrap { max-width: 520px; margin-inline: auto; }\n  .dmx-problem-v4 { grid-template-columns: 1fr; }\n  .dmx-timeline { grid-template-columns: 1fr 1fr; gap: 32px; }\n  .dmx-timeline::before { display: none; }\n  .dmx-includes-v4 { grid-template-columns: 1fr 1fr; }\n  .dmx-related-v4 { grid-template-columns: 1fr 1fr; }\n}\n@media (max-width: 768px) {\n  .dmx-timeline { grid-template-columns: 1fr; }\n  .dmx-includes-v4 { grid-template-columns: 1fr; }\n  .dmx-related-v4 { grid-template-columns: 1fr; }\n  .dmx-svc-hero__float { display: none; }\n  .dmx-mesh::before,\n  .dmx-mesh::after {\n    filter: blur(48px);\n    opacity: 0.65;\n  }\n  .dmx-mesh::before {\n    width: min(280px, 55vw);\n    height: min(280px, 55vw);\n    top: -60px;\n    right: -40px;\n  }\n  .dmx-mesh::after {\n    width: min(220px, 45vw);\n    height: min(220px, 45vw);\n    bottom: -50px;\n    left: -30px;\n  }\n  .dmx-hub-home-hero__visual::before {\n    inset: -8px;\n    transform: rotate(-2deg);\n  }\n  .dmx-hero__shape--1,\n  .dmx-hero__shape--2 {\n    opacity: 0.45;\n    transform: scale(0.65);\n  }\n  .dmx-hero__shape--1 {\n    top: -80px;\n    right: -40px;\n  }\n  .dmx-hero__shape--2 {\n    bottom: 5%;\n    left: -30px;\n  }\n  .dmx-problem-v4__card,\n  .dmx-portfolio-card,\n  .dmx-hub-svc-card {\n    min-width: 0;\n  }\n}\n\/* Diremex blog single \u2014 inspirado en layout DigeCo, colores Diremex *\/\n\n.dmx-blog-wrap {\n  --dmx-blog-accent: var(--dmx-blue, #1e40af);\n  --dmx-blog-accent-2: var(--dmx-red, #dc2626);\n  --dmx-blog-muted: #646464;\n  --dmx-blog-bg: #f8f8f8;\n  --dmx-blog-sidebar-bg: #fff;\n  font-family: var(--dmx-font, \"Poppins\", sans-serif);\n  color: var(--dmx-ink, #0f1d3a);\n  margin: 0 calc(-1 * var(--wp--style--root--padding-left, 0px));\n  width: calc(100% + var(--wp--style--root--padding-left, 0px) + var(--wp--style--root--padding-right, 0px));\n  max-width: none;\n}\n\n\/* Shell embebido en WP: full-bleed + offset del header fijo *\/\n.dmx-blog-shell {\n  --dmx-shell-pad-l: var(--wp--style--root--padding-left, 0px);\n  --dmx-shell-pad-r: var(--wp--style--root--padding-right, 0px);\n  margin-left: calc(-1 * var(--dmx-shell-pad-l));\n  margin-right: calc(-1 * var(--dmx-shell-pad-r));\n  width: calc(100% + var(--dmx-shell-pad-l) + var(--dmx-shell-pad-r));\n  max-width: none;\n  box-sizing: border-box;\n}\n.dmx-blog-shell .dmx-header {\n  position: fixed;\n  left: 0;\n  right: 0;\n  width: 100%;\n  z-index: 200;\n}\n.dmx-blog-shell .dmx-blog-wrap {\n  margin-left: 0;\n  margin-right: 0;\n  width: 100%;\n  padding-top: 0;\n}\n.dmx-blog-shell .dmx-blog-banner__inner {\n  padding: calc(var(--dmx-header-offset, 88px) + 8px) 24px clamp(32px, 5vw, 56px);\n}\n.dmx-blog-shell .dmx-footer {\n  display: block !important;\n  visibility: visible !important;\n  height: auto !important;\n  overflow: visible !important;\n  pointer-events: auto !important;\n}\n\n\/* Ocultar bloques del tema WP (refuerzo; el JS tambi\u00e9n los quita del DOM) *\/\nbody.dmx-blog-single main.wp-block-group,\n.single-post:has(.dmx-blog-shell) main.wp-block-group {\n  margin-top: 0 !important;\n}\nbody.dmx-blog-single main .wp-block-post-title,\nbody.dmx-blog-single main .wp-block-group.has-small-font-size,\nbody.dmx-blog-single main .wp-block-post-author-name,\nbody.dmx-blog-single main .wp-block-post-terms,\nbody.dmx-blog-single main .wp-block-query,\nbody.dmx-blog-single main .wp-block-post-template,\nbody.dmx-blog-single main nav[aria-label=\"Navegaci\u00f3n de entradas\"],\nbody.dmx-blog-single main .wp-block-post-navigation-link,\nbody.dmx-blog-single main .wp-block-group:has(.wp-block-query),\nbody.dmx-blog-single main .wp-block-group:has(nav[aria-label=\"Navegaci\u00f3n de entradas\"]),\nbody.dmx-blog-single footer.wp-block-template-part,\n.single-post:has(.dmx-blog-shell) .wp-block-post-title,\n.single-post:has(.dmx-blog-shell) .wp-block-post-featured-image,\n.single-post:has(.dmx-blog-shell) .wp-block-post-author-name,\n.single-post:has(.dmx-blog-shell) .wp-block-post-terms,\n.single-post:has(.dmx-blog-shell) main .wp-block-post-content ~ *,\n.single-post:has(.dmx-blog-shell) .entry-content > .wp-block-group,\n.single-post:has(.dmx-blog-shell) .wp-block-query,\n.single-post:has(.dmx-blog-shell) .wp-block-post-template,\n.single-post:has(.dmx-blog-shell) nav[aria-label=\"Navegaci\u00f3n de entradas\"],\n.single-post:has(.dmx-blog-shell) .wp-block-post-navigation-link,\n.single-post:has(.dmx-blog-shell) .wp-block-group:has(.wp-block-query),\n.single-post:has(.dmx-blog-shell) .wp-block-group:has(nav[aria-label=\"Navegaci\u00f3n de entradas\"]),\n.single-post:has(.dmx-blog-shell) footer.wp-block-template-part {\n  display: none !important;\n  visibility: hidden !important;\n  height: 0 !important;\n  overflow: hidden !important;\n  margin: 0 !important;\n  padding: 0 !important;\n  pointer-events: none !important;\n}\nbody.dmx-blog-single main > .wp-block-group:has(.entry-content) {\n  padding-top: 0 !important;\n  padding-bottom: 0 !important;\n}\n\n\/* \u2500\u2500 Banner \u2500\u2500 *\/\n.dmx-blog-banner {\n  position: relative;\n  background: var(--dmx-blog-bg);\n  overflow: hidden;\n  text-align: center;\n}\n.dmx-blog-banner::after {\n  content: \"\";\n  position: absolute;\n  inset: 0;\n  background: linear-gradient(60deg, var(--dmx-blue) 0%, var(--dmx-red) 93%);\n  opacity: 0.92;\n  z-index: 0;\n}\n.dmx-blog-banner__shape {\n  position: absolute;\n  border-radius: 50%;\n  opacity: 0.12;\n  z-index: 0;\n  pointer-events: none;\n}\n.dmx-blog-banner__shape--1 {\n  width: 420px; height: 420px;\n  top: -120px; right: -80px;\n  background: radial-gradient(circle, #fff 0%, transparent 70%);\n}\n.dmx-blog-banner__shape--2 {\n  width: 280px; height: 280px;\n  bottom: -100px; left: -60px;\n  background: radial-gradient(circle, rgba(255,255,255,.4) 0%, transparent 70%);\n}\n.dmx-blog-banner__inner {\n  position: relative;\n  z-index: 1;\n  max-width: 900px;\n  margin: 0 auto;\n  padding: clamp(64px, 10vw, 120px) 24px;\n}\n.dmx-blog-breadcrumb {\n  display: flex;\n  flex-wrap: wrap;\n  justify-content: center;\n  align-items: center;\n  gap: 6px 10px;\n  list-style: none;\n  margin: 0 0 20px;\n  padding: 0;\n  font-size: 0.875rem;\n}\n.dmx-blog-breadcrumb a {\n  color: rgba(255,255,255,.95);\n  text-decoration: none;\n}\n.dmx-blog-breadcrumb a:hover { color: #fff; }\n.dmx-blog-breadcrumb li:not(:last-child)::after {\n  content: \"\u203a\";\n  margin-left: 10px;\n  color: rgba(255,255,255,.6);\n}\n.dmx-blog-breadcrumb li[aria-current=\"page\"] {\n  color: rgba(255,255,255,.75);\n}\n.dmx-blog-banner__title {\n  margin: 0;\n  font-size: clamp(1.75rem, 4vw, 2.25rem);\n  line-height: 1.25;\n  font-weight: 700;\n  color: #fff;\n}\n\n\/* \u2500\u2500 Layout \u2500\u2500 *\/\n.dmx-blog-area {\n  background: #fff;\n  padding: clamp(48px, 6vw, 100px) 0;\n}\n.dmx-blog-grid {\n  display: grid;\n  grid-template-columns: minmax(0, 1fr) 340px;\n  gap: clamp(32px, 4vw, 48px);\n  max-width: 1200px;\n  margin: 0 auto;\n  padding: 0 clamp(20px, 4vw, 32px);\n}\n@media (max-width: 991px) {\n  .dmx-blog-grid { grid-template-columns: 1fr; }\n  .dmx-blog-sidebar { order: 2; }\n}\n\n\/* \u2500\u2500 Entry header \u2500\u2500 *\/\n.dmx-blog-entry-header { margin-bottom: 28px; }\n.dmx-blog-thumb {\n  margin: 0 0 24px;\n  border-radius: 8px;\n  overflow: hidden;\n  box-shadow: 0 8px 32px rgba(15,29,58,.08);\n}\n.dmx-blog-thumb img {\n  width: 100%;\n  max-height: 440px;\n  object-fit: cover;\n  display: block;\n}\n.dmx-blog-meta {\n  display: flex;\n  flex-wrap: wrap;\n  gap: 8px 20px;\n  list-style: none;\n  margin: 0;\n  padding: 0;\n  font-size: 0.875rem;\n  color: var(--dmx-blog-muted);\n}\n.dmx-blog-meta li {\n  display: flex;\n  align-items: center;\n  gap: 6px;\n}\n.dmx-blog-meta svg {\n  width: 14px; height: 14px;\n  flex-shrink: 0;\n  color: var(--dmx-blog-accent);\n}\n.dmx-blog-meta a {\n  color: inherit;\n  text-decoration: none;\n}\n.dmx-blog-meta a:hover { color: var(--dmx-blog-accent); }\n\n\/* \u2500\u2500 Content \u2500\u2500 *\/\n.dmx-blog-entry-content {\n  font-size: 1rem;\n  line-height: 1.85;\n  color: var(--dmx-blog-muted);\n}\n.dmx-blog-entry-content h2 {\n  margin: 2rem 0 0.75rem;\n  font-size: clamp(1.25rem, 2vw, 1.625rem);\n  line-height: 1.35;\n  color: var(--dmx-ink);\n  font-weight: 600;\n}\n.dmx-blog-entry-content h3 {\n  margin: 1.5rem 0 0.5rem;\n  font-size: 1.125rem;\n  color: var(--dmx-ink);\n  font-weight: 600;\n}\n.dmx-blog-entry-content p { margin-bottom: 1rem; }\n.dmx-blog-entry-content ul,\n.dmx-blog-entry-content ol {\n  margin: 0 0 1.25rem 1.25rem;\n  padding: 0;\n}\n.dmx-blog-entry-content ol { list-style: none; counter-reset: dmx-ol; }\n.dmx-blog-entry-content ol li {\n  counter-increment: dmx-ol;\n  position: relative;\n  padding-left: 2rem;\n  margin-bottom: 0.5rem;\n}\n.dmx-blog-entry-content ol li::before {\n  content: counter(dmx-ol);\n  position: absolute;\n  left: 0; top: 2px;\n  width: 22px; height: 22px;\n  border-radius: 50%;\n  background: var(--dmx-blog-accent);\n  color: #fff;\n  font-size: 0.75rem;\n  font-weight: 600;\n  display: flex;\n  align-items: center;\n  justify-content: center;\n  line-height: 1;\n}\n.dmx-blog-entry-content blockquote {\n  margin: 1.75rem 0;\n  padding: 1.25rem 1.5rem 1.25rem 1.75rem;\n  border-left: 4px solid var(--dmx-blog-accent);\n  background: var(--dmx-bg-soft, #f4f6fb);\n  border-radius: 0 8px 8px 0;\n  font-style: italic;\n  color: var(--dmx-ink);\n}\n.dmx-blog-entry-content a {\n  color: var(--dmx-blog-accent);\n  text-decoration: underline;\n  text-underline-offset: 3px;\n}\n.dmx-blog-entry-content a:hover { color: var(--dmx-blog-accent-2); }\n.dmx-blog-entry-content strong { color: var(--dmx-ink); font-weight: 600; }\n\n\/* \u2500\u2500 CTA band \u2500\u2500 *\/\n.dmx-blog-cta {\n  margin: 2.5rem 0;\n  padding: 1.75rem 2rem;\n  border-radius: 8px;\n  background: linear-gradient(135deg, var(--dmx-bg-blue, #eef3ff) 0%, #fff 100%);\n  border: 1px solid var(--dmx-border, rgba(15,29,58,.08));\n}\n.dmx-blog-cta--final {\n  background: linear-gradient(135deg, var(--dmx-ink) 0%, #1e3a5f 100%);\n  border: none;\n  color: #fff;\n}\n.dmx-blog-cta--final h3,\n.dmx-blog-cta--final p { color: rgba(255,255,255,.92); }\n.dmx-blog-cta h3 {\n  margin: 0 0 0.5rem;\n  font-size: 1.25rem;\n  font-weight: 600;\n}\n.dmx-blog-cta p { margin: 0 0 1.25rem; }\n\n\/* \u2500\u2500 FAQ \u2500\u2500 *\/\n.dmx-blog-faq {\n  margin-top: 2.5rem;\n  padding-top: 2rem;\n  border-top: 1px solid var(--dmx-border);\n}\n.dmx-blog-faq__title {\n  margin: 0 0 1.25rem;\n  font-size: 1.375rem;\n  font-weight: 600;\n}\n.dmx-blog-faq .dmx-faq { max-width: none; }\n\n\/* \u2500\u2500 Footer tags \u2500\u2500 *\/\n.dmx-blog-entry-footer {\n  margin-top: 2rem;\n  padding-top: 1.5rem;\n  border-top: 1px solid var(--dmx-border);\n}\n.dmx-blog-tags {\n  display: flex;\n  flex-wrap: wrap;\n  align-items: center;\n  gap: 10px;\n}\n.dmx-blog-tags__label {\n  font-weight: 600;\n  font-size: 0.9375rem;\n  color: var(--dmx-ink);\n}\n.dmx-blog-tags a {\n  display: inline-block;\n  padding: 6px 14px;\n  border-radius: 999px;\n  background: var(--dmx-bg-soft);\n  color: var(--dmx-blog-muted);\n  font-size: 0.8125rem;\n  text-decoration: none;\n  transition: background .2s, color .2s;\n}\n.dmx-blog-tags a:hover {\n  background: var(--dmx-blog-accent);\n  color: #fff;\n}\n\n\/* \u2500\u2500 Related posts \u2500\u2500 *\/\n.dmx-blog-related {\n  margin-top: 3rem;\n  padding-top: 2rem;\n  border-top: 1px solid var(--dmx-border);\n}\n.dmx-blog-related__title {\n  margin: 0 0 1.5rem;\n  font-size: 1.375rem;\n  font-weight: 600;\n  position: relative;\n  padding-bottom: 12px;\n}\n.dmx-blog-related__title::after {\n  content: \"\";\n  position: absolute;\n  left: 0; bottom: 0;\n  width: 48px; height: 3px;\n  background: linear-gradient(90deg, var(--dmx-red), var(--dmx-blue));\n  border-radius: 2px;\n}\n.dmx-blog-related__grid {\n  display: grid;\n  grid-template-columns: repeat(3, 1fr);\n  gap: 20px;\n}\n@media (max-width: 767px) {\n  .dmx-blog-related__grid { grid-template-columns: 1fr; }\n}\n.dmx-blog-related-card {\n  border-radius: 8px;\n  overflow: hidden;\n  background: #fff;\n  box-shadow: 0 4px 20px rgba(15,29,58,.06);\n  transition: transform .25s, box-shadow .25s;\n}\n.dmx-blog-related-card:hover {\n  transform: translateY(-4px);\n  box-shadow: 0 12px 32px rgba(15,29,58,.1);\n}\n.dmx-blog-related-card__img {\n  aspect-ratio: 16\/10;\n  overflow: hidden;\n}\n.dmx-blog-related-card__img img {\n  width: 100%; height: 100%;\n  object-fit: cover;\n  transition: transform .35s;\n}\n.dmx-blog-related-card:hover .dmx-blog-related-card__img img {\n  transform: scale(1.05);\n}\n.dmx-blog-related-card__body { padding: 16px; }\n.dmx-blog-related-card__date {\n  font-size: 0.75rem;\n  color: var(--dmx-blog-muted);\n  margin-bottom: 6px;\n}\n.dmx-blog-related-card__title {\n  margin: 0;\n  font-size: 0.9375rem;\n  line-height: 1.4;\n  font-weight: 600;\n}\n.dmx-blog-related-card__title a {\n  color: var(--dmx-ink);\n  text-decoration: none;\n}\n.dmx-blog-related-card__title a:hover { color: var(--dmx-blog-accent); }\n\n\/* \u2500\u2500 Sidebar \u2500\u2500 *\/\n.dmx-blog-sidebar { display: flex; flex-direction: column; gap: 28px; }\n.dmx-blog-widget {\n  background: var(--dmx-blog-sidebar-bg);\n  border-radius: 8px;\n  padding: 0;\n}\n.dmx-blog-widget__title {\n  margin: 0 0 1rem;\n  padding: 12px 16px;\n  font-size: 1rem;\n  font-weight: 600;\n  color: #fff;\n  background: var(--dmx-blog-accent);\n  border-radius: 8px 8px 0 0;\n  position: relative;\n}\n.dmx-blog-widget__title span {\n  display: block;\n  width: 40px; height: 3px;\n  background: rgba(255,255,255,.5);\n  margin-top: 6px;\n  border-radius: 2px;\n}\n.dmx-blog-widget__body {\n  padding: 16px;\n  border: 1px solid var(--dmx-border);\n  border-top: none;\n  border-radius: 0 0 8px 8px;\n}\n\n\/* Search *\/\n.dmx-blog-search {\n  display: flex;\n  border: 1px solid var(--dmx-border);\n  border-radius: 6px;\n  overflow: hidden;\n}\n.dmx-blog-search input {\n  flex: 1;\n  border: none;\n  padding: 12px 14px;\n  font: inherit;\n  outline: none;\n}\n.dmx-blog-search button {\n  border: none;\n  background: linear-gradient(245deg, var(--dmx-blue), var(--dmx-red));\n  color: #fff;\n  padding: 0 16px;\n  cursor: pointer;\n}\n\n\/* Recent posts widget *\/\n.dmx-blog-recent { list-style: none; margin: 0; padding: 0; }\n.dmx-blog-recent li {\n  display: grid;\n  grid-template-columns: 72px 1fr;\n  gap: 12px;\n  padding: 12px 0;\n  border-bottom: 1px solid var(--dmx-border);\n}\n.dmx-blog-recent li:last-child { border-bottom: none; padding-bottom: 0; }\n.dmx-blog-recent li:first-child { padding-top: 0; }\n.dmx-blog-recent__thumb {\n  border-radius: 6px;\n  overflow: hidden;\n  aspect-ratio: 1;\n}\n.dmx-blog-recent__thumb img {\n  width: 100%; height: 100%;\n  object-fit: cover;\n}\n.dmx-blog-recent__title {\n  margin: 0 0 4px;\n  font-size: 0.875rem;\n  line-height: 1.35;\n  font-weight: 500;\n}\n.dmx-blog-recent__title a {\n  color: var(--dmx-ink);\n  text-decoration: none;\n}\n.dmx-blog-recent__title a:hover { color: var(--dmx-blog-accent); }\n.dmx-blog-recent__date { font-size: 0.75rem; color: var(--dmx-blog-muted); }\n\n\/* Categories *\/\n.dmx-blog-cats { list-style: none; margin: 0; padding: 0; }\n.dmx-blog-cats li {\n  position: relative;\n  padding: 8px 0 8px 18px;\n  border-bottom: 1px dashed var(--dmx-border);\n}\n.dmx-blog-cats li:last-child { border-bottom: none; }\n.dmx-blog-cats li::before {\n  content: \"\";\n  position: absolute;\n  left: 0; top: 50%;\n  transform: translateY(-50%);\n  width: 8px; height: 8px;\n  border-radius: 50%;\n  background: var(--dmx-blog-accent);\n}\n.dmx-blog-cats a {\n  color: var(--dmx-blog-muted);\n  text-decoration: none;\n  font-size: 0.9375rem;\n}\n.dmx-blog-cats a:hover { color: var(--dmx-blog-accent); }\n\n\/* Sidebar CTA *\/\n.dmx-blog-sidebar-cta {\n  padding: 1.5rem;\n  border-radius: 8px;\n  background: linear-gradient(135deg, var(--dmx-blue) 0%, #1e3a8a 100%);\n  color: #fff;\n  text-align: center;\n}\n.dmx-blog-sidebar-cta h4 {\n  margin: 0 0 0.5rem;\n  font-size: 1.0625rem;\n  color: #fff;\n}\n.dmx-blog-sidebar-cta p {\n  margin: 0 0 1rem;\n  font-size: 0.875rem;\n  opacity: 0.9;\n  line-height: 1.5;\n}\n.dmx-blog-sidebar-cta .dmx-btn {\n  width: 100%;\n  justify-content: center;\n}\n<\/style>\n<div class=\"dmx-blog-shell\">\n<header class=\"dmx-header\" role=\"banner\">\n  <div class=\"dmx-container dmx-header__inner\">\n    <a href=\"https:\/\/diremex.com.mx\/sitiosia\/\" class=\"dmx-logo\" aria-label=\"Diremex \u2014 Inicio\">\n      <img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/diremex.com.mx\/wp-content\/uploads\/2024\/04\/logo-diremex.png\" alt=\"Diremex\" width=\"160\" height=\"38\" fetchpriority=\"high\">\n    <\/a>\n    <nav class=\"dmx-nav\" aria-label=\"Principal\">\n      <div class=\"dmx-mega dmx-mega--tabs\" data-dmx-mega=\"servicios\">\n        <button type=\"button\" class=\"dmx-nav__trigger\" 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height=\"660\"><\/figure>\n          <ul class=\"dmx-blog-meta\">\n            <li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" aria-hidden=\"true\"><rect x=\"3\" y=\"4\" width=\"18\" height=\"18\" rx=\"2\"\/><path d=\"M16 2v4M8 2v4M3 10h18\"\/><\/svg> 10 de noviembre de 2026<\/li>\n            <li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" aria-hidden=\"true\"><path d=\"M20 21v-2a4 4 0 0 0-4-4H8a4 4 0 0 0-4 4v2\"\/><circle cx=\"12\" cy=\"7\" r=\"4\"\/><\/svg> por <a href=\"https:\/\/diremex.com.mx\/sitiosia\/nosotros\/\">Diremex<\/a><\/li>\n            <li class=\"blog-cat\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" aria-hidden=\"true\"><path d=\"M20.59 13.41l-7.17 7.17a2 2 0 0 1-2.83 0L2 12V2h10l8.59 8.59a2 2 0 0 1 0 2.82z\"\/><line x1=\"7\" y1=\"7\" x2=\"7.01\" y2=\"7\"\/><\/svg> <a href=\"https:\/\/diremex.com.mx\/sitiosia\/recursos\/\">Negocios locales<\/a><\/li>\n          <\/ul>\n        <\/header>\n        <div class=\"dmx-blog-entry-content rt-single-content\">\n          <p>Tener <strong>Facebook, un sitio web y Google Ads<\/strong> por separado no es estrategia: son piezas sueltas que compiten por atenci\u00f3n interna sin un hilo conductor. Un <strong>embudo digital<\/strong> conecta cada canal para que una persona pase de no conocerte a convertirse en cliente \u2014 y vuelva a comprar o recomendarte.<\/p><p>En Diremex trabajamos con la metodolog\u00eda <strong>Encontrar \u2192 Convencer \u2192 Convertir<\/strong>, ampliada con seguimiento comercial y recuperaci\u00f3n de oportunidades. No es teor\u00eda de marketing lejana: es c\u00f3mo negocios reales en Saltillo ordenan prioridades cuando dejan de \u00abhacer digital\u00bb por inercia.<\/p>\n<!-- IMAGEN: Flujo Encontrar\u2192Convencer\u2192Convertir\u2192Seguir\u2192Recuperar | Ubicaci\u00f3n: Tras intro | Archivo: embudo-digital-diremex-saltillo.webp | ALT: Embudo digital Encontrar Convencer Convertir para negocios en Saltillo | Prompt: Infograf\u00eda horizontal 5 etapas marketing digital, iconos limpios azul corporativo, 16:9 -->\n<h2>Por qu\u00e9 tener redes, web y publicidad por separado no es suficiente<\/h2>\n<p>Muchos negocios en Saltillo publican en Instagram tres veces por semana, tienen web desactualizada desde 2019 y alguna campa\u00f1a de Google activa \u00abporque el sobrino la configur\u00f3\u00bb. Pero nadie mide qu\u00e9 pasa entre cada punto: \u00bfel reel trae tr\u00e1fico al sitio? \u00bfLa campa\u00f1a aterriza en landing o en home? \u00bfQui\u00e9n responde WhatsApp el s\u00e1bado?<\/p>\n<p>El embudo ordena prioridades con l\u00f3gica comercial: primero visibilidad donde busca tu cliente, luego confianza antes de pedir datos, luego conversi\u00f3n sin fricci\u00f3n, luego seguimiento que no deja morir leads calientes, y finalmente recuperaci\u00f3n de quien casi compr\u00f3.<\/p>\n<h3>S\u00edntomas de piezas sueltas sin sistema<\/h3>\n<p>Marketing celebra seguidores; ventas dice que \u00ablos leads no sirven\u00bb. Publicidad genera clics; la web no convierte. WhatsApp recibe mensajes; nadie etiqueta ni da seguimiento. SEO avanza lento porque no hay contenido alineado a servicios que venden. Un embudo integrado resuelve la conversaci\u00f3n entre \u00e1reas con m\u00e9tricas por etapa.<\/p>\n<h2>Etapa 1 \u2014 Encontrar<\/h2>\n<p>Objetivo: que te descubran cuando buscan o cuando navegan contenido relevante en tu zona y categor\u00eda. Sin visibilidad, el mejor sitio web y el WhatsApp m\u00e1s eficiente del mundo no reciben oportunidades. Encontrar no es vanity: es la entrada del pipeline comercial.<\/p>\n<p>En Saltillo compites con negocios que ya aparecen en Maps, en ads y en resultados org\u00e1nicos. La pregunta no es \u00ab\u00bfdebo estar en digital?\u00bb sino \u00ab\u00bfme encuentran en el momento en que mi cliente busca o scrollea?\u00bb<\/p>\n<ul><li><strong>SEO local:<\/strong> posicionamiento org\u00e1nico en Google para b\u00fasquedas con intenci\u00f3n en Saltillo y Coahuila<\/li><li><strong>Google Ads:<\/strong> captura inmediata de intenci\u00f3n comercial mientras el SEO madura<\/li><li><strong>Google Maps \/ Business Profile:<\/strong> presencia local con rese\u00f1as, fotos, horarios y categor\u00edas correctas<\/li><li><strong>Contenido:<\/strong> art\u00edculos, reels y posts que responden dudas reales de tu audiencia<\/li><li><strong>Meta Ads:<\/strong> descubrimiento visual y remarketing cuando el producto se entiende mejor con imagen<\/li><\/ul>\n<p>Ejemplo B2C: restaurante optimiza Maps con men\u00fa y fotos actuales + Meta para promociones de fin de semana + SEO \u00abdesayunos Saltillo\u00bb para capturar b\u00fasqueda org\u00e1nica sostenida.<\/p>\n<p>Ejemplo B2B: proveedor industrial con SEO t\u00e9cnico en servicios de maquinado + Google Ads long-tail + presencia en LinkedIn org\u00e1nico con casos y procesos.<\/p>\n<h3>Escenario hipot\u00e9tico: gimnasio de barrio en Saltillo<\/h3>\n<p>Sin embudo: publica memes de fitness, web sin precios, sin campa\u00f1a local. Con embudo Encontrar: Maps actualizado, Google Ads \u00abgimnasio [colonia]\u00bb, reels de instalaciones y horarios, blog \u00abc\u00f3mo elegir gimnasio en Saltillo\u00bb. Misma capacidad operativa, distinta captaci\u00f3n.<\/p>\n<h2>Etapa 2 \u2014 Convencer<\/h2>\n<p>Objetivo: generar confianza antes de pedir el contacto. En Saltillo, donde la recomendaci\u00f3n boca a boca sigue siendo fuerte, lo digital debe replicar esa sensaci\u00f3n de \u00abconozco a alguien que los contrat\u00f3 y qued\u00f3 contento\u00bb. La etapa Convencer es donde muchos negocios subestiman el tiempo del prospecto: asumen que un clic equivale a decisi\u00f3n de compra.<\/p>\n<p>Inversi\u00f3n en Convencer \u2014 web clara, fotos reales, casos, contenido \u00fatil \u2014 reduce presi\u00f3n sobre publicidad pagada: cada clic vale m\u00e1s porque la p\u00e1gina confirma lo que el anuncio prometi\u00f3.<\/p>\n<ul><li>Sitio web profesional con servicios claros, no solo dise\u00f1o bonito<\/li><li>Fotograf\u00eda y video real del negocio, equipo e instalaciones<\/li><li>Casos documentados, rese\u00f1as verificables, FAQs honestas<\/li><li>Contenido educativo en blog o redes que demuestra expertise<\/li><li>Coherencia visual y de mensaje entre anuncio, web y redes<\/li><\/ul>\n<p>Sin esta etapa, la publicidad trae clics a una propuesta d\u00e9bil. Gastas en volumen que rebota porque no hay raz\u00f3n cre\u00edble para elegirte sobre la competencia visible en la misma p\u00e1gina de resultados.<\/p>\n<h3>Comparaci\u00f3n: web escaparate vs web que convence<\/h3>\n<p>Escaparate: \u00abBienvenidos, somos una empresa comprometida con la calidad\u00bb. Convence: \u00abInstalaci\u00f3n de minisplit en Saltillo \u2014 respuesta mismo d\u00eda, garant\u00eda por escrito, 15 a\u00f1os en zona metropolitana\u00bb + fotos de trabajos + rese\u00f1as + CTA. La segunda retiene tr\u00e1fico de pago.<\/p>\n<h2>Etapa 3 \u2014 Convertir<\/h2>\n<p>Objetivo: facilitar el primer contacto comercial con la menor fricci\u00f3n posible. Convertir es el momento de m\u00e1xima intenci\u00f3n: el usuario ya te encontr\u00f3 y casi conf\u00eda; pedirle diez campos o esconder el WhatsApp es tirar esa intenci\u00f3n.<\/p>\n<p>Prueba de convertibilidad: \u00bfpuede alguien en m\u00f3vil contactarte en menos de tres toques desde la landing? Si no, simplifica antes de pedir m\u00e1s tr\u00e1fico.<\/p>\n<ul><li>Landing pages por campa\u00f1a o servicio, no solo home gen\u00e9rica<\/li><li>Formularios cortos y WhatsApp con mensaje contextual prellenado<\/li><li>CTA visible en m\u00f3vil, above the fold<\/li><li>Horarios y expectativas de respuesta claras (\u00abRespondemos en menos de 2 h en horario laboral\u00bb)<\/li><li>Prueba social cerca del bot\u00f3n de contacto<\/li><\/ul>\n<p>La conversi\u00f3n no es truco de bot\u00f3n rojo: es reducir incertidumbre en el momento de m\u00e1xima intenci\u00f3n. El usuario ya te encontr\u00f3 y casi conf\u00eda; no le pongas diez pasos innecesarios.<\/p>\n<h2>Etapa 4 \u2014 Dar seguimiento<\/h2>\n<p>Objetivo: no perder leads calientes por olvido, saturaci\u00f3n o respuesta tard\u00eda.<\/p>\n<p>WhatsApp Business con etiquetas (<em>Nuevo<\/em>, <em>Calificado<\/em>, <em>Cotizado<\/em>, <em>Seguimiento<\/em>, <em>Cerrado<\/em>), recordatorios programados y CRM simple cuando el volumen lo exige. En ventas consultivas de Saltillo \u2014 legal, industrial, construcci\u00f3n, salud \u2014 el cierre ocurre en el tercer a quinto contacto, no en el primero.<\/p>\n<h3>Escenario hipot\u00e9tico: distribuidora de refacciones industriales<\/h3>\n<p>Llega solicitud de cotizaci\u00f3n por formulario un viernes a las 4 p.m. Respuesta el lunes a mediod\u00eda. El comprador ya recibi\u00f3 propuesta de otro proveedor el viernes a las 5 p.m. El embudo no fall\u00f3 en Encontrar ni en Convertir; fall\u00f3 en Seguir. Un mensaje autom\u00e1tico de acuse + priorizaci\u00f3n de leads RFQ corrige el cuello de botella.<\/p>\n<h2>Etapa 5 \u2014 Recuperar oportunidades<\/h2>\n<p>Remarketing en Google y Meta para visitantes que no convirtieron. Email o WhatsApp a carritos abandonados en ecommerce. Reactivaci\u00f3n de clientes anteriores con oferta honesta o nuevo servicio. Muchos negocios solo invierten en captaci\u00f3n nueva y ignoran que recuperar suele costar menos que adquirir desde cero.<\/p>\n<p>Configura ventanas de remarketing acordes a tu ciclo: siete d\u00edas para restaurante, treinta o noventa para industrial o inmobiliario. Excluye quien ya convirti\u00f3 para no molestar clientes actuales.<\/p>\n<h2>C\u00f3mo ser\u00eda un embudo para una empresa de Saltillo<\/h2>\n<p><strong>PyME de servicios locales (ej. limpieza de hogar y oficinas):<\/strong> SEO \u00ablimpieza profunda Saltillo\u00bb + Maps + Meta remarketing \u2192 web con servicios, zonas y testimonios \u2192 landing de cotizaci\u00f3n con WhatsApp prellenado \u2192 respuesta en 30 min en horario laboral \u2192 remarketing 14 d\u00edas a visitantes sin formulario.<\/p>\n<p><strong>Industria (ej. fabricaci\u00f3n de racks o log\u00edstica):<\/strong> Google Ads t\u00e9cnicos + contenido LinkedIn \u2192 sitio con capacidades, certificaciones y casos \u2192 formulario RFQ con campos m\u00ednimos \u2192 seguimiento comercial con cotizaci\u00f3n formal en 48 h \u2192 email de nurturing con contenido t\u00e9cnico.<\/p>\n<p><strong>Restaurante:<\/strong> Meta descubrimiento + Maps \u2192 perfil con men\u00fa y fotos \u2192 bot\u00f3n reserva WhatsApp \u2192 confirmaci\u00f3n autom\u00e1tica \u2192 remarketing a quien visit\u00f3 men\u00fa online sin reservar.<\/p>\n<p><strong>Consultorio m\u00e9dico (sin promesas cl\u00ednicas):<\/strong> Google b\u00fasqueda + SEO local \u2192 web con servicios, doctores, horarios \u2192 agendar cita por formulario o WhatsApp \u2192 recordatorio de cita \u2192 contenido educativo mensual.<\/p>\n<h2>Qu\u00e9 m\u00e9tricas observar en cada etapa<\/h2>\n<p>Medir todo paraliza; medir nada ciega. Elige una m\u00e9trica principal por etapa y rev\u00edsala con cadencia fija \u2014 semanal para captaci\u00f3n y conversi\u00f3n, quincenal para seguimiento comercial cruzado con ventas.<\/p>\n<ul><li><strong>Encontrar:<\/strong> impresiones, clics, posiciones SEO, vistas de perfil Maps, alcance Meta<\/li><li><strong>Convencer:<\/strong> tiempo en sitio, p\u00e1ginas por sesi\u00f3n, rebote, scroll depth en landing<\/li><li><strong>Convertir:<\/strong> leads, costo por lead, tasa formulario\/WhatsApp<\/li><li><strong>Seguir:<\/strong> tiempo de primera respuesta, tasa de cotizaci\u00f3n enviada, leads sin contactar a 24 h<\/li><li><strong>Recuperar:<\/strong> conversiones remarketing, tasa recuperaci\u00f3n carrito, reactivaciones<\/li><\/ul>\n<p>No necesitas veinte dashboards. Necesitas cinco n\u00fameros que revises semanalmente y que ventas valide con realidad de cierre.<\/p>\n<h2>C\u00f3mo identificar el cuello de botella<\/h2>\n<p>Si hay tr\u00e1fico pero pocos leads \u2192 problema de conversi\u00f3n (web, landing, CTA, velocidad). Si hay leads pero pocos cierres \u2192 seguimiento comercial, calificaci\u00f3n o propuesta de valor en llamada. Si no hay tr\u00e1fico \u2192 encontrar (SEO, Ads, Maps, contenido). Si hay muchos clics basura \u2192 segmentaci\u00f3n y mensaje de captaci\u00f3n.<\/p>\n<p>Diagrama mental: dibuja flechas con volumen entre etapas. Donde cae m\u00e1s brusco el porcentaje, ah\u00ed inviertes tiempo antes de pedir m\u00e1s presupuesto de ads.<\/p>\n<h3>Errores frecuentes al armar el embudo en Saltillo<\/h3>\n<p>Activar ads antes de tener web presentable. Invertir en reels sin CTA ni enlace medible. Tener tres n\u00fameros de WhatsApp distintos en web, redes y Google Maps. No responder rese\u00f1as negativas en Maps. Medir seguidores en lugar de leads. Saltar directo a remarketing sin volumen m\u00ednimo de tr\u00e1fico web. Cada error desconecta una etapa del flujo Encontrar \u2192 Convencer \u2192 Convertir.<\/p>\n<h3>Priorizaci\u00f3n por madurez digital<\/h3>\n<p><strong>Nivel inicial:<\/strong> Maps + web b\u00e1sica clara + WhatsApp Business configurado. <strong>Nivel intermedio:<\/strong> un canal de captaci\u00f3n (SEO o Google Ads) + landing de conversi\u00f3n + etiquetas comerciales. <strong>Nivel avanzado:<\/strong> mix de canales + remarketing + contenido + CRM + revisi\u00f3n mensual de m\u00e9tricas por etapa. No saltes niveles: ads sobre web d\u00e9bil multiplica desperdicio.<\/p>\n<h3>Escenario hipot\u00e9tico: veterinaria de barrio en Saltillo<\/h3>\n<p>Encontrar: Maps con fotos de consultorio, horarios de urgencia y SEO \u00abveterinario Saltillo [colonia]\u00bb. Convencer: web con servicios, equipo y preguntas frecuentes sobre vacunas y consultas. Convertir: bot\u00f3n WhatsApp \u00abAgendar consulta para [mascota]\u00bb desde landing. Seguir: recordatorio de cita y post-consulta. Recuperar: remarketing a quien visit\u00f3 p\u00e1gina de est\u00e9tica canina sin agendar. Embudo completo sin depender de un solo canal.<\/p>\n<h3>Integrar equipos comercial y marketing<\/h3>\n<p>Marketing sin feedback de ventas optimiza vanity metrics. Ventas sin visibilidad del embudo culpa a \u00ablos leads malos\u00bb. Reuni\u00f3n quincenal breve: \u00bfde d\u00f3nde vienen los cierres? \u00bfQu\u00e9 objeciones se repiten? \u00bfQu\u00e9 landing o anuncio mencionan? Esa conversaci\u00f3n alinea Encontrar y Convencer con la realidad de Convertir y Seguir.<\/p>\n<h3>Roadmap de 90 d\u00edas para armar el embudo<\/h3>\n<p><strong>D\u00edas 1\u201330:<\/strong> auditor\u00eda de web, Maps y WhatsApp; arreglar lo b\u00e1sico de Convencer y Convertir. <strong>D\u00edas 31\u201360:<\/strong> activar un canal Encontrar (SEO prioritario o Google Ads seg\u00fan urgencia); landing dedicada. <strong>D\u00edas 61\u201390:<\/strong> remarketing, contenido m\u00ednimo viable y primera revisi\u00f3n de cuellos de botella con ventas. No intentes todo en la semana uno.<\/p>\n<h3>Conclusi\u00f3n accionable<\/h3>\n<p>El embudo digital no es un diagrama para presentaci\u00f3n: es la forma en que un negocio en Saltillo deja de depender de picos aleatorios de publicidad y construye un sistema donde Google, redes, web y WhatsApp refuerzan la misma propuesta comercial. Empieza por el cuello de botella m\u00e1s obvio, mide una m\u00e9trica por etapa y mejora antes de a\u00f1adir complejidad.<\/p>\n<p>La ventaja competitiva local no siempre es presupuesto de ads: muchas veces es responder m\u00e1s r\u00e1pido, mostrar el negocio real y conectar canales que hoy operan en silos. Un embudo bien armado convierte esa operaci\u00f3n cotidiana en ventaja sistem\u00e1tica.<\/p>\n<p>No necesitas m\u00e1s herramientas aisladas: necesitas que las que ya tienes trabajen juntas como un sistema medible. Eso es un embudo digital maduro para negocios en Saltillo \u2014 no un funnel dibujado en Canva sin operaci\u00f3n detr\u00e1s.<\/p>\n        <\/div>\n        <aside class=\"dmx-blog-cta\">\n  <h3>No necesitas m\u00e1s herramientas aisladas<\/h3>\n  <p>Necesitas que Google, web, redes y WhatsApp trabajen como un sistema en Saltillo.<\/p>\n  <a class=\"dmx-btn dmx-btn--blue\" href=\"https:\/\/diremex.com.mx\/sitiosia\/diagnostico-digital\/\">Analizar mi embudo digital<span class=\"dmx-btn__arrow\" aria-hidden=\"true\">\u2192<\/span><\/a>\n<\/aside>\n        <section class=\"dmx-blog-faq\">\n  <h2 class=\"dmx-blog-faq__title\">Preguntas frecuentes<\/h2>\n  <div class=\"dmx-faq\"><div class=\"dmx-faq__item\">\n  <button type=\"button\" class=\"dmx-faq__q\" aria-expanded=\"false\">\u00bfQu\u00e9 es un embudo digital?<span class=\"dmx-faq__icon\" aria-hidden=\"true\">+<\/span><\/button>\n  <div class=\"dmx-faq__a\"><div class=\"dmx-faq__a-inner\"><p>Es el recorrido que sigue una persona desde que te descubre hasta que compra y vuelve a comprar, pasando por visibilidad, confianza, conversi\u00f3n, seguimiento y recuperaci\u00f3n.<\/p><\/div><\/div>\n<\/div>\n<div class=\"dmx-faq__item\">\n  <button type=\"button\" class=\"dmx-faq__q\" aria-expanded=\"false\">\u00bfPor d\u00f3nde empiezo si soy PyME en Saltillo?<span class=\"dmx-faq__icon\" aria-hidden=\"true\">+<\/span><\/button>\n  <div class=\"dmx-faq__a\"><div class=\"dmx-faq__a-inner\"><p>Define objetivo comercial, revisa Google Maps y web, luego activa un canal de captaci\u00f3n (SEO o Ads) con landing y WhatsApp medible.<\/p><\/div><\/div>\n<\/div>\n<div class=\"dmx-faq__item\">\n  <button type=\"button\" class=\"dmx-faq__q\" aria-expanded=\"false\">\u00bfEl embudo es igual para B2B e industria?<span class=\"dmx-faq__icon\" aria-hidden=\"true\">+<\/span><\/button>\n  <div class=\"dmx-faq__a\"><div class=\"dmx-faq__a-inner\"><p>La l\u00f3gica es la misma; cambian tiempos de ciclo, contenido t\u00e9cnico y canales. B2B industrial suele depender m\u00e1s de Google y seguimiento consultivo.<\/p><\/div><\/div>\n<\/div>\n<div class=\"dmx-faq__item\">\n  <button type=\"button\" class=\"dmx-faq__q\" aria-expanded=\"false\">\u00bfCu\u00e1nto tarda en armarse un embudo?<span class=\"dmx-faq__icon\" aria-hidden=\"true\">+<\/span><\/button>\n  <div class=\"dmx-faq__a\"><div class=\"dmx-faq__a-inner\"><p>Lo b\u00e1sico (web + Maps + un canal de captaci\u00f3n + WhatsApp) puede estar en semanas. Optimizaci\u00f3n continua toma meses.<\/p><\/div><\/div>\n<\/div>\n<div class=\"dmx-faq__item\">\n  <button type=\"button\" class=\"dmx-faq__q\" aria-expanded=\"false\">\u00bfC\u00f3mo conecto WhatsApp al embudo digital?<span class=\"dmx-faq__icon\" aria-hidden=\"true\">+<\/span><\/button>\n  <div class=\"dmx-faq__a\"><div class=\"dmx-faq__a-inner\"><p>Usa botones con mensaje prellenado desde landing y anuncios, etiqueta origen en WhatsApp Business y mide tiempo de respuesta y cierres. WhatsApp es la etapa Convertir y Seguir para muchos negocios en Saltillo.<\/p><\/div><\/div>\n<\/div><\/div>\n<\/section>\n        <footer class=\"dmx-blog-entry-footer\">\n  <div class=\"dmx-blog-tags\">\n    <span class=\"dmx-blog-tags__label\">Etiquetas:<\/span>\n    <a href=\"https:\/\/diremex.com.mx\/sitiosia\/recursos\/\">embudo digital para negocios<\/a>\n<a href=\"https:\/\/diremex.com.mx\/sitiosia\/recursos\/\">estrategia digital Saltillo<\/a>\n<a href=\"https:\/\/diremex.com.mx\/sitiosia\/recursos\/\">captaci\u00f3n de clientes<\/a>\n<a href=\"https:\/\/diremex.com.mx\/sitiosia\/recursos\/\">marketing local<\/a>\n<a href=\"https:\/\/diremex.com.mx\/sitiosia\/recursos\/\">sistema de marketing digital<\/a>\n  <\/div>\n<\/footer>\n        <section class=\"dmx-blog-related\">\n  <h2 class=\"dmx-blog-related__title\">Art\u00edculos relacionados<\/h2>\n  <div class=\"dmx-blog-related__grid\"><article class=\"dmx-blog-related-card\">\n  <a href=\"https:\/\/diremex.com.mx\/sitiosia\/como-elegir-agencia-marketing-digital-saltillo\" class=\"dmx-blog-related-card__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/diremex.com.mx\/sitiosia\/wp-content\/uploads\/2026\/09\/elegir-agencia-marketing-digital-saltillo.jpg\" alt=\"Empresario evaluando propuestas de agencia de marketing digital en Saltillo\" loading=\"lazy\" width=\"530\" height=\"330\"><\/a>\n  <div class=\"dmx-blog-related-card__body\">\n    <p class=\"dmx-blog-related-card__date\">15 de septiembre de 2026<\/p>\n    <h3 class=\"dmx-blog-related-card__title\"><a href=\"https:\/\/diremex.com.mx\/sitiosia\/como-elegir-agencia-marketing-digital-saltillo\">C\u00f3mo elegir agencia de marketing digital en Saltillo<\/a><\/h3>\n  <\/div>\n<\/article>\n<article class=\"dmx-blog-related-card\">\n  <a href=\"https:\/\/diremex.com.mx\/sitiosia\/seo-saltillo-que-es-como-funciona\" class=\"dmx-blog-related-card__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/diremex.com.mx\/sitiosia\/wp-content\/uploads\/2026\/09\/seo-saltillo-posicionamiento-google.jpg\" alt=\"Dashboard de posicionamiento SEO para negocio local en Saltillo\" loading=\"lazy\" width=\"530\" height=\"330\"><\/a>\n  <div class=\"dmx-blog-related-card__body\">\n    <p class=\"dmx-blog-related-card__date\">18 de septiembre de 2026<\/p>\n    <h3 class=\"dmx-blog-related-card__title\"><a href=\"https:\/\/diremex.com.mx\/sitiosia\/seo-saltillo-que-es-como-funciona\">SEO en Saltillo: qu\u00e9 es y c\u00f3mo funciona<\/a><\/h3>\n  <\/div>\n<\/article>\n<article class=\"dmx-blog-related-card\">\n  <a href=\"https:\/\/diremex.com.mx\/sitiosia\/cuanto-cuesta-agencia-publicidad-saltillo\" class=\"dmx-blog-related-card__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/diremex.com.mx\/sitiosia\/wp-content\/uploads\/2026\/09\/cuanto-cuesta-agencia-publicidad-saltillo.jpg\" alt=\"Empresario revisando propuesta de agencia de publicidad en Saltillo\" loading=\"lazy\" width=\"530\" height=\"330\"><\/a>\n  <div class=\"dmx-blog-related-card__body\">\n    <p class=\"dmx-blog-related-card__date\">22 de septiembre de 2026<\/p>\n    <h3 class=\"dmx-blog-related-card__title\"><a href=\"https:\/\/diremex.com.mx\/sitiosia\/cuanto-cuesta-agencia-publicidad-saltillo\">Cu\u00e1nto cuesta una agencia de publicidad en Saltillo<\/a><\/h3>\n  <\/div>\n<\/article><\/div>\n<\/section>\n        <aside class=\"dmx-blog-cta dmx-blog-cta--final\">\n  <h3>Construye un sistema que convierta<\/h3>\n  <p>Diremex integra publicidad, web y conversi\u00f3n para negocios en Saltillo.<\/p>\n  <a class=\"dmx-btn dmx-btn--red\" href=\"https:\/\/diremex.com.mx\/sitiosia\/diagnostico-digital\/\">Hablar con Diremex<span class=\"dmx-btn__arrow\" aria-hidden=\"true\">\u2192<\/span><\/a>\n<\/aside>\n      <\/article>\n    <\/main>\n    <aside class=\"dmx-blog-sidebar\">\n  <div class=\"dmx-blog-widget\">\n    <h3 class=\"dmx-blog-widget__title\">Buscar<span><\/span><\/h3>\n    <div class=\"dmx-blog-widget__body\">\n      <form class=\"dmx-blog-search\" action=\"https:\/\/diremex.com.mx\/sitiosia\/\" method=\"get\" role=\"search\">\n        <input type=\"search\" name=\"s\" placeholder=\"Buscar en el sitio\u2026\" aria-label=\"Buscar\">\n        <button type=\"submit\" aria-label=\"Buscar\"><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" aria-hidden=\"true\"><circle cx=\"11\" cy=\"11\" r=\"8\"\/><path d=\"m21 21-4.35-4.35\"\/><\/svg><\/button>\n      <\/form>\n    <\/div>\n  <\/div>\n  <div class=\"dmx-blog-widget\">\n    <h3 class=\"dmx-blog-widget__title\">Entradas recientes<span><\/span><\/h3>\n    <div class=\"dmx-blog-widget__body\">\n      <ul class=\"dmx-blog-recent\"><li>\n  <a href=\"https:\/\/diremex.com.mx\/sitiosia\/como-elegir-agencia-marketing-digital-saltillo\" class=\"dmx-blog-recent__thumb\"><img loading=\"lazy\" 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<h4 class=\"dmx-blog-recent__title\"><a href=\"https:\/\/diremex.com.mx\/sitiosia\/seo-saltillo-que-es-como-funciona\">SEO en Saltillo: qu\u00e9 es y c\u00f3mo funciona<\/a><\/h4>\n    <span class=\"dmx-blog-recent__date\">18 de septiembre de 2026<\/span>\n  <\/div>\n<\/li>\n<li>\n  <a href=\"https:\/\/diremex.com.mx\/sitiosia\/cuanto-cuesta-agencia-publicidad-saltillo\" class=\"dmx-blog-recent__thumb\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/diremex.com.mx\/sitiosia\/wp-content\/uploads\/2026\/09\/cuanto-cuesta-agencia-publicidad-saltillo.jpg\" alt=\"Empresario revisando propuesta de agencia de publicidad en Saltillo\" loading=\"lazy\" width=\"72\" height=\"72\"><\/a>\n  <div>\n    <h4 class=\"dmx-blog-recent__title\"><a href=\"https:\/\/diremex.com.mx\/sitiosia\/cuanto-cuesta-agencia-publicidad-saltillo\">Cu\u00e1nto cuesta una agencia de publicidad en Saltillo<\/a><\/h4>\n    <span class=\"dmx-blog-recent__date\">22 de septiembre de 2026<\/span>\n  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industrial revisando estrategia de marketing B2B en Saltillo\" loading=\"lazy\" width=\"72\" height=\"72\"><\/a>\n  <div>\n    <h4 class=\"dmx-blog-recent__title\"><a href=\"https:\/\/diremex.com.mx\/sitiosia\/marketing-b2b-saltillo\">Marketing B2B en Saltillo | Prospectos industriales<\/a><\/h4>\n    <span class=\"dmx-blog-recent__date\">29 de septiembre de 2026<\/span>\n  <\/div>\n<\/li><\/ul>\n    <\/div>\n  <\/div>\n  <div class=\"dmx-blog-widget\">\n    <h3 class=\"dmx-blog-widget__title\">Categor\u00edas<span><\/span><\/h3>\n    <div class=\"dmx-blog-widget__body\">\n      <ul class=\"dmx-blog-cats\"><li><a href=\"https:\/\/diremex.com.mx\/sitiosia\/recursos\/\">Marketing digital<\/a><\/li>\n<li><a href=\"https:\/\/diremex.com.mx\/sitiosia\/recursos\/\">Google Ads<\/a><\/li>\n<li><a href=\"https:\/\/diremex.com.mx\/sitiosia\/recursos\/\">SEO<\/a><\/li>\n<li><a href=\"https:\/\/diremex.com.mx\/sitiosia\/recursos\/\">Dise\u00f1o web<\/a><\/li>\n<li><a 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Plat\u00edcanoslo<\/button>\n  <button type=\"button\" class=\"dmx-wa-sticky__btn dmx-wa-sticky__btn--mobile\" data-wa-open data-wa-context=\"sticky\">WhatsApp \u00b7 Diagn\u00f3stico<\/button>\n<\/div>\n<div class=\"dmx-wa-modal\" id=\"dmx-wa-modal\" hidden role=\"dialog\" aria-modal=\"true\" aria-labelledby=\"dmx-wa-title\">\n  <div class=\"dmx-wa-modal__backdrop\" data-wa-close><\/div>\n  <div class=\"dmx-wa-modal__panel\">\n    <button type=\"button\" class=\"dmx-wa-modal__close\" data-wa-close aria-label=\"Cerrar\">\u00d7<\/button>\n    <div data-wa-step=\"0\">\n      <h2 id=\"dmx-wa-title\" class=\"dmx-display dmx-h3\">\u00bfQu\u00e9 necesitas?<\/h2>\n      <div class=\"dmx-wa-modal__options\">\n        <button type=\"button\" data-wa-need=\"Publicidad Google Ads\">Google Ads<\/button>\n        <button type=\"button\" data-wa-need=\"Publicidad Meta Ads\">Meta Ads<\/button>\n        <button type=\"button\" data-wa-need=\"SEO \/ posicionamiento\">SEO<\/button>\n        <button type=\"button\" data-wa-need=\"Sitio web\">Sitio web<\/button>\n        <button type=\"button\" data-wa-need=\"Estrategia integral\">Estrategia integral<\/button>\n      <\/div>\n      <button type=\"button\" class=\"dmx-link dmx-wa-modal__skip\" data-wa-quick=\"hero\">Ir directo a WhatsApp<\/button>\n    <\/div>\n    <div data-wa-step=\"1\" hidden>\n      <h2 class=\"dmx-display dmx-h3\">\u00bfYa tienes p\u00e1gina web?<\/h2>\n      <div class=\"dmx-wa-modal__options dmx-wa-modal__options--row\">\n        <button type=\"button\" data-wa-has=\"S\u00ed\">S\u00ed<\/button>\n        <button type=\"button\" data-wa-has=\"No\">No<\/button>\n      <\/div>\n    <\/div>\n    <div data-wa-step=\"2\" hidden>\n      <h2 class=\"dmx-display dmx-h3\">\u00bfCu\u00e1l es tu principal objetivo?<\/h2>\n      <div class=\"dmx-wa-modal__options\">\n        <button type=\"button\" data-wa-goal=\"Aparecer en Google\">Aparecer en Google<\/button>\n        <button type=\"button\" data-wa-goal=\"Conseguir prospectos\">Conseguir prospectos<\/button>\n        <button type=\"button\" data-wa-goal=\"Vender en l\u00ednea\">Vender en l\u00ednea<\/button>\n        <button type=\"button\" data-wa-goal=\"Mejorar mi imagen\">Mejorar mi imagen<\/button>\n      <\/div>\n    <\/div>\n    <div data-wa-step=\"3\" hidden>\n      <h2 class=\"dmx-display dmx-h3\">Hablar con Diremex por WhatsApp<\/h2>\n      <pre class=\"dmx-wa-preview\" data-wa-preview aria-live=\"polite\"><\/pre>\n      <button type=\"button\" class=\"dmx-btn dmx-btn--wa dmx-btn--red\" data-wa-send style=\"width: 100%;\">Abrir WhatsApp \u2192<\/button>\n    <\/div>\n  <\/div>\n<\/div>\n<\/div>\n<script>(function () {\n  'use strict';\n\n  var PHONE = '528446105105';\n\n  var CONTEXT_MSG = {\n    hero: 'Hola Diremex, vi su servicio de dise\u00f1o de sitios web en Saltillo. Quiero platicarles sobre mi proyecto.',\n    header: 'Hola Diremex, vi su servicio de dise\u00f1o de sitios web en Saltillo. Quiero platicarles sobre mi proyecto.',\n    portfolio: 'Hola Diremex, estuve viendo sus proyectos web y quiero algo similar para mi negocio.',\n    seo: 'Hola Diremex, me interesa posicionar mi negocio en Google en Saltillo.',\n    ecommerce: 'Hola Diremex, quiero cotizar una tienda online para vender mis productos.',\n    final: 'Hola Diremex, ya revis\u00e9 su propuesta de dise\u00f1o web y quiero saber qu\u00e9 recomendar\u00edan para mi negocio.',\n    sticky: 'Hola Diremex, quiero cotizar mi p\u00e1gina web.',\n    corporativo: 'Hola Diremex, necesito un sitio corporativo para mi empresa.',\n    landing: 'Hola Diremex, necesito una landing page para campa\u00f1as.',\n    tienda: 'Hola Diremex, quiero cotizar una tienda online WooCommerce.',\n    rediseno: 'Hola Diremex, ya tengo sitio web pero necesito redise\u00f1arlo.',\n    audit: 'Hola Diremex, me gustar\u00eda que revisaran mi sitio web actual sin costo.',\n    gads: 'Hola Diremex, quiero cotizar campa\u00f1as de Google Ads en Saltillo.',\n    meta: 'Hola Diremex, me interesa publicidad en Facebook e Instagram para mi negocio.',\n    contenido: 'Hola Diremex, necesito estrategia y creaci\u00f3n de contenido para redes sociales.',\n    foto: 'Hola Diremex, busco fotograf\u00eda y video publicitario para mi marca.',\n    industrial: 'Hola Diremex, necesito marketing digital B2B para mi empresa industrial.',\n    restaurantes: 'Hola Diremex, quiero marketing digital para mi restaurante en Saltillo.',\n    medico: 'Hola Diremex, busco marketing digital para mi consultorio o cl\u00ednica en Saltillo.',\n    inmobiliario: 'Hola Diremex, necesito marketing inmobiliario para generar prospectos en Saltillo.',\n    pymes: 'Hola Diremex, soy PyME en Saltillo y quiero publicidad digital con presupuesto controlado.',\n    diagnostico: 'Hola Diremex, quiero solicitar un diagn\u00f3stico digital gratuito para mi empresa.',\n    agencia: 'Hola Diremex. Estoy buscando una agencia de publicidad en Saltillo y quiero platicar sobre mi proyecto.'\n  };\n\n  var state = { need: '', hasWeb: '', goal: '', context: 'hero' };\n\n  var modal = document.getElementById('dmx-wa-modal');\n  var stepEls = modal ? modal.querySelectorAll('[data-wa-step]') : [];\n  var stickyBar = document.getElementById('dmx-wa-sticky');\n  var agendaSection = document.getElementById('agenda');\n\n  function encodeMsg(text) {\n    return encodeURIComponent(text);\n  }\n\n  function waUrl(text) {\n    return 'https:\/\/wa.me\/' + PHONE + '?text=' + encodeMsg(text);\n  }\n\n  function serviceLabel() {\n    var body = document.body;\n    return (body && body.dataset.dmxService) || 'marketing digital';\n  }\n\n  function buildQualifiedMessage() {\n    return [\n      'Hola Diremex.',\n      'Estoy buscando ' + (state.need || 'estrategia digital') + ',',\n      'ya tengo ' + (state.hasWeb === 'S\u00ed' ? 'sitio web' : state.hasWeb === 'No' ? 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